A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, August 14, 2007

ALL ELLE WILL BREAK LOOSE


The new Elle Macpherson Intimates campaign for Bendon NZ has just broken online, created by The Glue Society for The Names Agency, Sydney. All of the seven films (this one is called intimatebubblegirl) are viewable by clicking through on the YouTube video.

Client: Bendon, New Zealand
Brand: Elle Macpherson Intimates
Agency: The Names Agency, Sydney
Creative Director: The Glue Society
Director: The Glue Society
Executive Producer: Maya Brewster, Gregg Carlesimo
Production Company: @radical.media, New York
DoP: Anthony Wolberg
Editorial/Post: Outpost Digital
Editor: Ron Patane

11 Comments:

Anonymous Anonymous said...

What the hell, was that an ad?? I'm all for the old chestnut 'don't look like an ad' but if I hadn't read the blog first I wouldn't know who it was for or what...unless it's a teaser?

2:22 PM NZST

 
Anonymous Anonymous said...

Check out the celulite on that chick. Lose a few pounds love.

4:06 PM NZST

 
Anonymous Anonymous said...

Intimatebubblegirl? Should have been called Russian slapper making cheap online videos in the hope of snagging a fat american husband

4:08 PM NZST

 
Anonymous Anonymous said...

WTF? Am I missing something?

4:49 PM NZST

 
Anonymous Anonymous said...

The Glue Society explained (and previewed) the ads at the Semi-Permanent event in Auckland on Saturday.

Basically, it's a follow up to the first intimates commercials without Elle in them. You know, those 'voyeuristic' ones that got pulled from NZ TV?.

5:53 PM NZST

 
Anonymous Anonymous said...

I hear for the launch they are also sending out giant boxes of tissues to all the laddish radio stations

6:45 PM NZST

 
Anonymous Anonymous said...

4.08

that;s funny. sounds like you've had one

yeah looks pretty yuck. reminds me of that nolia shiny ad Y&R did....not much point to it

6:56 PM NZST

 
Anonymous Anonymous said...

She must have a potty mouth and her mum took to her with the Sunlight and toothbrush.

4:51 PM NZST

 
Anonymous Anonymous said...

They are teaser ads for a bigger campaign launching in a month-ish.

9:32 AM NZST

 
Anonymous Anonymous said...

Anorexic chicks blowing spit bubbles? Pretty sexy stuff.

12:03 PM NZST

 
Anonymous Anonymous said...

Nah it's a new product for making bubbles...u swallow the liquid...then as demonstrated u just regurgitate back into mouth and blow...targets 18 year old girls in underwear.

1:14 PM NZST

 

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