A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, August 23, 2007


Auto parts retailer Repco has appointed M&C Saatchi as its new advertising agency in New Zealand and Australia.
Says M&C Saatchi NZ CEO Nick Baylis (left): “It was a great combined effort between our Auckland and our Melbourne office which helped secure the account in what was a highly competitive pitch. We were able to demonstrate a depth of retail capability here and in Australia which convinced Repco we were the right agency for them. We’re can’t wait to start working with Repco; New Zealanders are very passionate about their cars and Repco as a brand really embodies that passion.”
Says Repco Executive General Manager, Australia and New Zealand, Colin Daly: “We are looking forward to working with M&C Saatchi. We thank Clemenger Melbourne and BTB for the work they have each done over the last five years.”
The win is the second retail account M&C Saatchi NZ has picked up recently, following the agency’s appointment by Guthrie Bowron in June.


Anonymous Anonymous said...

Well done M&C but what's with picking up so many retail accounts?

12:07 pm NZST

Anonymous Anonymous said...

YeaH! Evil evil retail accounts. thats like those accounts where the client has stuf they want to sell eh. Bad. real bad. Shame on you M&C.

5:50 pm NZST

Anonymous Anonymous said...

Too many retail accounts = good creatives leave.
Simple. It's called balance.

9:30 am NZST

Anonymous Anonymous said...

I think that shows that even the most creative agencies need the bread and butter accounts,
but unless they are doing a clemenger 99
set up it seems they are not basing their agency on brilliant creative .......strange move for sure ..

10:36 am NZST

Anonymous Anonymous said...


what does 99 do that is brilliant creative??????????????????????????????

10:27 pm NZST

Anonymous Anonymous said...

10.36 what is a strange move about an agency chasing more revenue? fuckin idiot.

1:17 pm NZST

Anonymous Anonymous said...

I am amazed how dumb the people on this site are. 12.07, 10.36, you both take some beating in terms of your stupidity. but quite frankly, you can click on comments on most topics and be confronted with some of the most idiotic statements. give me the australian version any day. at least they are willing to give credit when due. you kiwis are sad and bitter.

8:18 pm NZST

Anonymous Anonymous said...

I did wonder why you didn't just vote with your feet and p*ss off 8:18, then I realised it - you're a pom aren't you? You're the one who sounds sad and bitter mate. The Booker prize isn't getting any closer is it?

3:44 pm NZST

Anonymous Anonymous said...

I'm not a pom 3.44 but you most definitely are a twat.

9:15 am NZST

Anonymous Anonymous said...

12.07 here, I stand by my comments, from personal experience. Of course there's nothing wrong with agency chasing revenue - simply that NZ is saturated with retail clamour and I've always thought of M&C as a bit more premium than that. And while we can't always do brand work, having primarily retail clients on your books doesn't make for a happy creative department! Blah blah.

9:36 am NZST

Anonymous F.B. said...

The problem with you lot is that you clearly don't know how to do retail work.

We manage to do ours in five minutes, write down three hours on the time sheet, then fuck off to pub (or more recently City Golf).


What's the problem with that?


3:25 pm NZST

Anonymous Anonymous said...

When an ok agency like m&C makes a big deal about winning a retail account you know things are pretty grim out there. When was the last time you saw a decent NZ made TV ad that wasn't for a charity client?Advertising in NZ is becoming a mire of retail crap and scam ads that are done just for the shows.Get out while you still can.

11:00 am NZST

Anonymous Anonymous said...

Love the Lotto jag ad. Nothing scammy about that.

7:19 pm NZST

Anonymous Anonymous said...

Retail = bills paid.

8:50 pm NZST

Anonymous F.B. said...


"Get out while you still can"


The other problem with you lot is that you think advertising is life. I hate to tell you, but it's just a job.


10:49 am NZST


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