M&C WINS REPCO ON BOTH SIDES OF TASMAN

Auto parts retailer Repco has appointed M&C Saatchi as its new advertising agency in New Zealand and Australia.
Says M&C Saatchi NZ CEO Nick Baylis (left): “It was a great combined effort between our Auckland and our Melbourne office which helped secure the account in what was a highly competitive pitch. We were able to demonstrate a depth of retail capability here and in Australia which convinced Repco we were the right agency for them. We’re can’t wait to start working with Repco; New Zealanders are very passionate about their cars and Repco as a brand really embodies that passion.”
Says Repco Executive General Manager, Australia and New Zealand, Colin Daly: “We are looking forward to working with M&C Saatchi. We thank Clemenger Melbourne and BTB for the work they have each done over the last five years.”
The win is the second retail account M&C Saatchi NZ has picked up recently, following the agency’s appointment by Guthrie Bowron in June.