A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, August 14, 2007

THE SWEET SHOP CONSOLIDATES LONDON OFFICE

The Sweet Shop has appointed Storr Redman as Executive Producer of its London office and promoted Pippa Bhatt to UK Managing Director.
The combination of both roles cements The Sweet Shop London as a fully formed, UK based production company. The company sets in motion the next stage of progress with a planned growth of its roster to include UK based directors.
Redman, who joined the company just three months ago, has already had a significant impact, having worked with the company’s New York based director Julian Pugsley and New Zealand director Kezia Barnett. He is now working on a worldwide alcohol campaign with The Sweet Shop’s European based director Michael Wong.
During his career Redman has produced for leading companies including Limelight, Eclipse, Stink, Exposure, RSA, Pagan and Wanted Films.
The Sweet Shop's Managing Director and founder Paul Prince comments: "Storr brings with him a wealth of knowledge and credibility. With continual European shoots and many of our directors now based in the northern hemisphere it’s only right that we have an experienced production head in London. He is very highly regarded."
Pippa Bhatt joined The Sweet Shop to open the London office, to service the UK and Europe market. She has successfully established The Sweet Shop London with recent work for leading agencies TBWA, Kesselskramer, Ogilvy and DDB to name a few.

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