A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, August 07, 2007


AIM Proximity has won the digital marketing contract for The Warehouse.
AIM Proximity has worked with The Warehouse since 2006, designing and developing the successful www.fashionlook.co.nz microsite. This newly awarded contract now encompasses all e-marketing and website development for the leading retailer.
Stu Yorston, General Manager, Marketing, The Warehouse says, “Ramping up our online presence is a natural step for us to ensure we can better meet our customers’ needs. With its strategic and online capabilities, coupled with fantastic creative, AIM Proximity was the stand out choice as our digital marketing partner.”
“The agency defined a long-term, phased strategy encompassing all elements of digital marketing. Just as importantly, they are a great team to work with and clearly demonstrate an understanding of our brand.”
Darryn Melrose, CEO, AIM Proximity adds, “The past 12 months has been a transitional and dynamic year for AIM Proximity as we focus our work and expertise more and more in the digital space. Winning the coveted Warehouse digital account reflects our leading capabilities in this field.”
“With the realisation that websites are a powerful tool to engage the customer in a way that can improve business results, companies are moving away from the pure design focus which has dominated corporate web strategies up until now. We’re proud to be at the forefront of this transition and we look forward to delivering the best possible digital experience to The Warehouse customers.”


Anonymous Anonymous said...

Best of luck Aim you're going to need it.

12:51 PM NZST

Anonymous Anonymous said...

Have I missed something but isn't it just a on-line
shopping web-site ?? that could have been done by at least 100 companies. I think you should get ya hand of it Melrose and don't lose focus on Aim's core strengths which I believe is DM.

Website Design..... GGggeeeezzzzzz......

12:57 PM NZST

Anonymous Anonymous said...

Don't be cynical, 12:51.

Aim and The Warehouse is a synergistic match made in heaven, they have so much in common.

3:19 PM NZST

Anonymous Anonymous said...

Have I missed something but isn't it just a on-line shopping web-site ?? that could have been done by at least 100 companies. I think they should not lose focus on Aim's core strengths which I believe is DM.

Website Design..... GGggeeeezzzzzz......

3:42 PM NZST

Anonymous Anonymous said...

"The past 12 months has been a transitional and dynamic year for Aim Proximity." Is that what you call it when you lose all your senior staff, and half the agency's accounts? The Grand Prix for PR bullshit coming up for Aim.

8:06 PM NZST

Anonymous Anonymous said...

Yes it was a transitional year for Aim - the transition from being a good agency to a not very good one.

9:00 PM NZST

Anonymous Anonymous said...

I don't think that losing one client in 12 months somehow equals half of aim, 8.06, and they have picked up at least 5 or 6 new account wins - something that your agency would have loved to have happen

9:18 PM NZST

Anonymous Anonymous said...

Wow, there is a little bit of jealous vitriol here, esp: 8.06: losing "half the agency's accounts". Hello!? define that one please

10:26 AM NZST

Anonymous Anonymous said...

was 8.06 a disgruntled former employee of AIM?

10:40 PM NZST

Anonymous Anonymous said...

Funny, did I just notice half the comments on this item suddenly disappear?

11:29 PM NZST

Anonymous Anonymous said...

Don't be so touchy 10:26 the industry has been aware of Aim's problems for some time,I'm afraid to say Aim has lost it's brand,simple as that !!
All the good people have gone and for what's left..
it speaks for itself.

2:36 PM NZST

Anonymous Anonymous said...

Well 2.36/8.06, there are little porkies and then there's the type of misinformation you dabble in. Tell us which clients AIM has really lost? You know, "half the agency's accounts"?? Come on, list each one of them.

5:11 PM NZST

Anonymous Anonymous said...

so 8.06 posts again at 2.36 - maybe you should try and achieve something yourself rather than be jealous of Aim

6:07 PM NZST

Anonymous Anonymous said...

Aim has been ranked as the 6th best DM agency in the world this year - I'd say that was pretty good for their brand - has any ad agency in NZ achieved the same in the Gunn report?

6:09 PM NZST

Anonymous Anonymous said...

boo hoo 2.36...so you were kicked out of aim for not being good enough then hey?

6:10 PM NZST

Anonymous Anonymous said...

hello 5.11/6.07/6.09/6.10

Wow all pretty close together on a Friday afternoon, things a little quiet at Aim were they?

I think 2.36 was probably referring to the loss of BNZ which would have accounted for a couple of million revenue, and enough to prompt all those redundancies last year.

And of course lets not forget the wholesale change in the senior management team, and of course the high turnover of other staff...a CD who leaves the country...

10:42 AM NZST

Anonymous Anonymous said...

Did I miss something?

Who in senior Mgmt left beyond Matt Shirtcliffe who was replaced by Dave King - hardly a loss then really?

Wasn't BNZ replaced by Westpac?

Who got made redundant?

I think 10:42 needs to lay off the 'P'

8:52 PM NZST

Anonymous Anonymous said...

10.42 no-one is with you, time to go back to your vodoo doll

9:08 PM NZST

Anonymous Anonymous said...

No 8:52 I think they are saying previous to Matt leaving was the mass exodus, to be honest Dave is a lovely guy but not the same calibre as Mr Shirtcliffe he was the man.

Now all you Aim kids get back to work and stop blogging the blog.

10:07 AM NZST

Anonymous Anonymous said...

10:07 - If pre Matt S no great loss really then is it. Possibly you're one of them?

1:24 PM NZST

Anonymous Anonymous said...

Hi 10.42, so you finally admit losing 'half the agency's accounts' really amounts to one client loss only, last year, ie the BNZ. Thanks for clarifying that Goebbels

3:45 PM NZST

Anonymous Anonymous said...

8.52 - All you have to do is read this blog - Sharon Henderson, Mike Cunnington and Greg Forsyth have all left - maybe you should brush up on your own agency's history. You would also find out about all the people who left last year. for a variety of reasons. Some of them made redundant.

Has Westpac really replaced BNZ in terms of revenue? Don't Saatchi still do most of the Interactive?

The reference to P is actually quite offensive. If anyone wants to post their press release on a blog, they can expect comment and criticism if it is justified.

3.45 I never said "half the agency's accounts" someone else did.

7:04 PM NZST

Anonymous Anonymous said...

7:04 - You've just proved the point, those 3 leaving, no great loss.

8:01 PM NZST

Anonymous Anonymous said...

Sharon and Greg went to DDB. Aim creams DDB in the pitch. Aim's CD get them to 6th in the world. He leaves for the US. They replace him with the guy who took his agency to 2nd in the world. Aim seem to have done OK.

8:02 PM NZST

Anonymous Anonymous said...

someone is having trouble letting go....

8:39 PM NZST

Anonymous Anonymous said...

who was Greg Forsyth?

8:49 AM NZST

Anonymous Anonymous said...

1:24 Reading your little blurb,you have to be a copywriter at Aim,wonderful use of english !!!!!!

1:12 PM NZST

Anonymous Anonymous said...

8:02 Who do you have at Aim that took their agency to 2nd in the world ?? (CD that is )

1:34 PM NZST

Anonymous Anonymous said...

Dave King - M&C Saatchi Sydney?

7:13 PM NZST

Anonymous Anonymous said...

7:13 Dave King is a great guy,what an asset for Aim both creatively and in leadership.

9:52 AM NZST

Anonymous Anonymous said...

Woah, AIM posters sound really backed into a corner here what?

2:45 PM NZST


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