A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, October 30, 2007


Invites for the 8th AXIS Adschool End of Year Show should be on everyone's desks by now. School head David Bell says it's been a cracking 36 weeks, so there'll be lots of smart ideas on parade: "Plus we have a couple of ideas knocking around to make the evening even more fun than usual- ghost's from all sorts of top peoples' portfolio pasts, and possibly a TV crew or two."
Things kick off at 4.30 on Thursday 8th November, and as usual it's one night and strictly by invite only. If you haven't received your personalised 'Quality Controller' badge yet, contact simon@mediadesign.school.nz or call 09 3030 402.


Anonymous Anonymous said...

oh joy another lot, there is more students each year then there is actual mid weight and juniors working in the industry. It's not really kosher. But I suppose Burger King could do with some staff that are oozing with brilliant creativity.
Where is the line between a helpfull industry resource that benefits agencies and students or a profitible but unrealistic commercial training institute. Just a thought.

12:01 PM NZDT

Anonymous David Bell said...

Woops- that RSVP address should read:


Apologies! David (still in the 90's Bell)

12:17 PM NZDT

Anonymous Anonymous said...

In the nicest possible way, 12.01pm, maybe some of the kids coming out of adschool will have a reasonable idea about spelling and grammar. Don't mean to be a Nazi, but "there is more students each year" is odd, and helpful only has one l.

Maybe you're an art director.

1:21 PM NZDT

Anonymous Anonymous said...

Is the current new entrant model sustainable? That is, we have some great teachers and schools turning out a fresh bunch or eager young ideasmiths in ever greater numbers every year.

These graduates are then obliged to work for free in the hope that one day someone will offer them a job (while they continue to service the loan they took out to pay for their 3-year degree). Many eventually give up and few talented and persistent wannabes eventually get a career off the ground.

Dunno what the alternative is but you have to wonder if we can go on like this.

2:36 PM NZDT

Anonymous Anonymous said...

They're the only way to keep cumbersome top-heavy agencies profitable.

Quality machinery is too expensive...

2:41 PM NZDT

Anonymous Anonymous said...

The agencies aren't complaining. They get free talent, work the crap out them until a coupld actually make a decent ad and get one senior to oversee the dept. problem is, there are no jobs for good senior-mid -weights anymore, which is why everyone's fucking off to Oz.

6:23 PM NZDT

Anonymous Anonymous said...

bloody good posts lads. may i respond?

This a blog site. Don't be such a pedantic prick when it comes to grammar.

Spot on with your comments. What we have seen is the death of the intermdiate as agencies cut costs by taking on multiple juniors. Burger King as mentioned above is a prime example ('pumping' out 1 TVC a month between 4 juniors and 2 seniors).

To constantly promote advertising to increasing numbers of freshers when there are such limited opportunities in the market. I heard fees were something like $8,000. That's ludicrous, ridiculous, completely lacking in logic.

Take a good look at ya self, fellas.

4:57 PM NZDT


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