A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, October 17, 2007


D&AD has produced an
  • for the Awards Call for Entries. It’s a tongue-in-cheek Q&A with Dave Droga and the first in a series of three short films designed to encourage entries to the D&AD Awards 2008.
    This year’s campaign for D&AD is themed, “But is it a Pencil?” inspired by debates that happen every day in agencies and studios as creatives evaluate the merits of a new idea. The entry site launched on 10 October at www.dandad.org/awards08.
    The films feature interviews with Yellow Pencil winners who reveal how they came up with that elusive great idea; how by repeatedly asking the question, “But is it a Pencil?” they produced work that colleagues, clients and juries wished they’d come up with. The films were animated by D&AD Student Award 2007 winners.
    Saatchi & Saatchi, London created this year’s campaign which includes print ads and three films. The agency has worked with D&AD since 2006 and this is the first time an agency has been retained by D&AD for more than one annual cycle.

    Created by Brian Connolly at Saatchi & Saatchi, London
    Animated by Johnny Sanders from Ravensbourne College of Design & Communication


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