SAATCHI, OGILVY THE BIG WINNERS AT EFFIES

The 2007 CAANZ EFFIE Awards were presented at last night's big show in Auckland.
Presented annually by the Communication Agencies Association of New Zealand (CAANZ), the EFFIE’s are awarded in recognition of the year’s most effective advertising campaigns that have delivered superior results. Eight Gold EFFIE’s were awarded this year, in recognition of the high level of quality work submitted.
Convener of judges, Brian Weaver, was impressed with the outstanding work submitted by agencies; in particular the work submitted by Ogilvy’s for its work with Rabobank, which won this year’s Best in Show.
“The launch of RaboPlus into the New Zealand market demonstrated more than any other entry how effective advertising communication can deliver outstanding results. A great strategy, brilliant execution that delivered the results for the client,” says Mr Weaver.
“By positioning RaboPlus as the ‘significant other’ bank in customers lives, Ogilvy captured the hearts and wallets of thousands of Kiwis,” he said.
Saatchi and Saatchi NZ was awarded the Agency Effectiveness award, which recognises the most significant contribution made by an agency to the success of its clients.
“Saatchi and Saatchi has secured a number of EFFIE awards this year across its breadth of clients, clearly establishing its place as an agency with a great ability to build winning partnerships with its clients and delivering outstanding results-orientated advertising campaigns,” says Mr Weaver.
Westpac New Zealand Ltd was awarded the Advertiser of the Year award for its ‘Grab Life’ campaign that resulted in a major turnaround for the brand with emotionally compelling television, supported by striking out of home, online, magazine and cinema work.
The 2007 New Zealand EFFIE Awards were held in association with its major sponsor TVNZ, and ANZA, with support from Fairfax Media, AdMedia, TNS Conversa, Nielsen Media Research, National Business Review, The Radio Bureau, Yahoo!Xtra, New Zealand Post, jobmedia, and The Internet Bureau.

THE ‘BIG’ EFFIE AWARD WINNERS

Best in Show
Agency: Ogilvy
Client: RaboPlus
Entry Title: A Billion Dollar Affair

Agency Effectiveness Award
Winner: Saatchi and Saatchi NZ

Advertiser of the Year
Winner: Westpac New Zealand Ltd
Agency: Saatchi and Saatchi NZ

GOLD EFFIE AWARD WINNERS

Category: Charity/Not for Profit/Public Service
Agency: DraftFCB
Client: Ministry of Health
Entry Title: National Depression Initiative

Category: New Product or Service Introduction
Agency: Ogilvy
Client: RaboPlus
Entry Title: A Billion Dollar Affair

Category: Sustained Success/ Grand EFFIE
Agency: Clemenger BBDO
Client: Land Transport New Zealand
Entry Title: Road Safety National Campaign 2003 – 2006

Category: New Product or Service Introduction
Agency: Lowe Rivet
Client: Vodafone New Zealand
Entry Title: BestMate

Category: Small Budget
Agency: Clemenger BBDO
Client: New Zealand Netherlands Foundation
Entry Title: World Press Photo Exhibition 2006

Category: Consumer Services
Agency: Saatchi and Saatchi NZ
Client: Westpac New Zealand Ltd
Entry Title: Grab Life

Category: FMCG
Agency: Publicis Mojo Limited
Client: Coca Cola Oceania
Entry Title: Powerade - Help your Body Keep Up With Your Mind

Category: FMCG
Agency: Colenso BBDO
Client: Frucor
Entry Title: Fresh Yourself Up

For a full list of award winners, award winning case studies and images, please visit the CAANZ website - www.caanz.co.nz.