SINCLAIR TO HEAD M&C SAATCHI WELLINGTON

M&C Saatchi has appointed Paul Sinclair, former General Manager, Marketing & Communicat- ions at SPARC, as the new Managing Director of its Wellington agency.
M&C Saatchi CEO Nick Baylis says of the appointment: “Hiring somebody as hugely respected and capable as Paul is indicative of our commitment to the Wellington market and our clients. We make no bones about our ambitions to be Wellington’s top creative agency, and Paul’s appointment is a big step towards that aim.”
In his two year tenure at SPARC, Mr Sinclair has transformed the government agency’s profile, more than tripling brand awareness to make it one of the most high-profile organisations in New Zealand.
Sinclair says of his appointment: “M&C Saatchi is an agency with a lot of equity in Wellington. It’s great to be coming back agency-side with them after two years client-side. Public sector experience has given me a sharper appreciation of the issues clients face, and I’ll be bringing those insights to our existing and prospective clients’ businesses. Nick’s building a fantastic team here, and I’m in no doubt that the appetite and opportunities are there for us to produce outstanding work that works, and really shake things up in the capital.”
Sinclair commences his new role on 23 October.