A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, October 15, 2007


M&C Saatchi has appointed Paul Sinclair, former General Manager, Marketing & Communicat- ions at SPARC, as the new Managing Director of its Wellington agency.
M&C Saatchi CEO Nick Baylis says of the appointment: “Hiring somebody as hugely respected and capable as Paul is indicative of our commitment to the Wellington market and our clients. We make no bones about our ambitions to be Wellington’s top creative agency, and Paul’s appointment is a big step towards that aim.”
In his two year tenure at SPARC, Mr Sinclair has transformed the government agency’s profile, more than tripling brand awareness to make it one of the most high-profile organisations in New Zealand.
Sinclair says of his appointment: “M&C Saatchi is an agency with a lot of equity in Wellington. It’s great to be coming back agency-side with them after two years client-side. Public sector experience has given me a sharper appreciation of the issues clients face, and I’ll be bringing those insights to our existing and prospective clients’ businesses. Nick’s building a fantastic team here, and I’m in no doubt that the appetite and opportunities are there for us to produce outstanding work that works, and really shake things up in the capital.”
Sinclair commences his new role on 23 October.


Anonymous Anonymous said...

Cue Y&R shitting their pants... now.

6:23 PM NZDT

Anonymous Anonymous said...

It would be great to see more money coaching coaches and volunteers, and less spent on ads thanking coaches and promoting SPARC. I mean what would a coach/volunteer prefer? Some ad thanking them or time/money spent on them?
I'd rather see the money go directly to coaches and volunteers. God knows, we need it given our bad run of results lately.

6:50 PM NZDT

Anonymous Anonymous said...

"Mr Sinclair has transformed the government agency’s profile, more than tripling brand awareness to make it one of the most high-profile organisations in New Zealand."

And here I was thinking there was an ad agency involved too. Wonder if this guy will be as quick to assign 100% of the credit to the client now that he isn't one?

8:19 PM NZDT

Anonymous Anonymous said...

Why should Y&R be shitting their pants? They've got Vaughan and his BNZ pigs, they'll be fine.

8:29 PM NZDT

Anonymous Anonymous said...

Good on yah. Make M&C Wellington a hot place to work cos at the moment there's only one credible agency in that town.

9:18 PM NZDT

Anonymous Anonymous said...


Which one would that be?

12:45 PM NZDT

Anonymous Anonymous said...

You're right 9.18. That's one more credible agency than Auckland's got.

1:42 PM NZDT

Anonymous Anonymous said...

Why would Y&R shit their pants? They've just won the business on a 3 year contract.

Back to your scams juniors.

5:28 PM NZDT

Anonymous Anonymous said...

Is that you again Vaughan? Looks like those shitty BNZ Pigs leaves you with loads of free time to post crap in here with us 'juniors' eh?

10:56 PM NZDT

Anonymous Anonymous said...

Sharen is off to Saatchi's I hear...

9:02 AM NZDT

Anonymous Anonymous said...

yes indeedy they broke the mould when they made old vaughn. still credit where its due you juniors...he's battled against the odds, dodged all the bullets like the BK monkeys campaign and basically hung round like a bad smell till he assumed the great mantle: creative director, young & rubicam.

11:18 PM NZDT

Anonymous Anonymous said...

Honestly though, have the ad schools improved the industry? Creatively? Culturally? Salary?

9:37 AM NZDT

Anonymous Anonymous said...


I apprecite your rhetorical question but I will answer your questions:
and no

10:22 PM NZDT

Anonymous Anonymous said...


Take a look at the Y&R website 0they have the SPARC stuff up as great work and even boast of the results.

I really do wonder.

10:23 PM NZDT

Anonymous Anonymous said...

Paul Sinclair is a real catch for M&C. Brilliant. Look forward to seeing what he does there.

10:45 AM NZDT


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