A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, October 31, 2007


DDB New Zealand executive creative director Toby Talbot has been appointed next year’s Jury President of the Asia Pacific Advertising Festival (ADFEST) Press & Poster jury.
Talbot was Chairman of Judges of this year’s Australian AWARD and of the Poster Jury of D&AD last year. Says Talbot: “Asia is the home of some of the world’s best print advertising, so it is a real honor for me to be chairing this particular jury.
”Having just chaired the AWARD juries, I know the importance of getting the right people around you to judge the work. The debate needs to be fair and balanced. Of course, that is not going to happen unless you have fair and balanced judges. So that’s the organisers’ priority right now. What I’d want for ADFEST is a similar experience to the one we had at AWARD two weeks ago. Plenty of positive and inspiring debate, no self-interest and a refreshing lack of egos on display.
“Asia has a fantastic reputation for world-class print. Rightly or wrongly, it also has a reputation for doing world-class scam ads. This year, if one is thinking about entering anything vaguely scammy in print for ADFEST, here’s my advice. Don’t! You’ll just be doing more damage to the reputation of your industry. What I’d love to see ADFEST showcase this year in Press and Poster would be big ideas for real clients that actually ran. Not another exquisite campaign for a model shop.”
Talbot is currently ranked No 2 Creative Director in Australasia in the Campaign Brief Creative Rankings. He has won at every major award show worldwide, including Gold Lions at Cannes, Gold Pencils at One Show, Gold Clios and a Silver Nomination at D&AD.
Asia Pacific Advertising Festival is the biggest annual regional advertising events celebrating creativity in the Asia Pacific Region. In 2007, ADFEST celebrated its 10th anniversary. ADFEST 2008 will be held from March 26 to 29, in Peach Conventional Exhibition Centre, Pattaya, Thailand.


Anonymous Anonymous said...

Yes, stamp out those scams Toby.

10:45 PM NZDT

Anonymous Anonymous said...

Anybody else smell the hypocrisy of this press release? No scams! Pfft.

8:02 AM NZDT

Anonymous Anonymous said...

I wonder if the Adfest organisers will put as many DDB people on their jury as Toby managed to put on the AWARD juries?

8:36 AM NZDT

Anonymous Anonymous said...

Just wondering if Toby could define 'scam' for us all please?

12:30 PM NZDT

Anonymous Anonymous said...

Toby's never done a scam in his life.

9:58 AM NZDT

Anonymous Anonymous said...


That's easy. A Scam is when you're caught. Perhaps I'm a Bad Squirrel for suggesting that though.

3:28 PM NZDT

Anonymous Anonymous said...

kinda like drink driving...

9:05 AM NZDT

Anonymous Anonymous said...

So the ad's that get entered are the ads that the client signed off right?

8:51 AM NZDT

Anonymous Anonymous said...

Good on you Toby. It's not all about awards after all the great Bill of DDB said "It's about making our clients famous and not the agency" eh Toby?

8:55 AM NZDT

Anonymous Anonymous said...


Yes. Absolutely.

And they all ran. No ambient ideas were set up just long enough to take a photograph. And no posters had such small print runs the were just run off the colour photcopier.

On the plus side, poachers have always made good gamekeepers.

12:36 PM NZDT


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