TALBOT TO HEAD ADFEST PRESS + POSTER JURY

DDB New Zealand executive creative director Toby Talbot has been appointed next year’s Jury President of the Asia Pacific Advertising Festival (ADFEST) Press & Poster jury.
Talbot was Chairman of Judges of this year’s Australian AWARD and of the Poster Jury of D&AD last year. Says Talbot: “Asia is the home of some of the world’s best print advertising, so it is a real honor for me to be chairing this particular jury.
”Having just chaired the AWARD juries, I know the importance of getting the right people around you to judge the work. The debate needs to be fair and balanced. Of course, that is not going to happen unless you have fair and balanced judges. So that’s the organisers’ priority right now. What I’d want for ADFEST is a similar experience to the one we had at AWARD two weeks ago. Plenty of positive and inspiring debate, no self-interest and a refreshing lack of egos on display.
“Asia has a fantastic reputation for world-class print. Rightly or wrongly, it also has a reputation for doing world-class scam ads. This year, if one is thinking about entering anything vaguely scammy in print for ADFEST, here’s my advice. Don’t! You’ll just be doing more damage to the reputation of your industry. What I’d love to see ADFEST showcase this year in Press and Poster would be big ideas for real clients that actually ran. Not another exquisite campaign for a model shop.”
Talbot is currently ranked No 2 Creative Director in Australasia in the Campaign Brief Creative Rankings. He has won at every major award show worldwide, including Gold Lions at Cannes, Gold Pencils at One Show, Gold Clios and a Silver Nomination at D&AD.
Asia Pacific Advertising Festival is the biggest annual regional advertising events celebrating creativity in the Asia Pacific Region. In 2007, ADFEST celebrated its 10th anniversary. ADFEST 2008 will be held from March 26 to 29, in Peach Conventional Exhibition Centre, Pattaya, Thailand.