A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, November 23, 2007


There was a record number of entries in the Marketing Association’s 2007 New Zealand Direct & Interactive Marketing Awards and the finalists have been announced.
Thee Awards comprise three segments :
• NEXUS Awards for excellence in direct marketing infrastructure
• RSVP CRAFT Awards for the entry displaying the single best example of craft quality in each category
• RSVP Awards, which judge campaigns on strategy, creativity, results and the degree of marketplace difficulty.
Following an extensive review of the categories and a streamlining of the judging process, the expertise of a total of 55 marketing industry professionals was focused on identifying entries to make the cut through to the final round of judging.
Together with the stalwarts, a raft of newcomers featured in both the RSVP and NEXUS Awards, and a record number of entries were specifically submitted into the RSVP CRAFT categories.
A full list of finalists can be found at http: www.nzdirectmarketingawards.co.nz . All winners, including the winners of the coveted RSVP Grand Prix and Supreme NEXUS Awards, will be unveiled at a sumptuous gala event on Friday 29 February 2008 at Sky City Auckland Convention Centre.


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