A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, November 28, 2007


After 14 years with Saatchi & Saatchi, Yellow Pages Group has announced a new partnership with AIM Proximity and Colenso BBDO. AIM Proximity will continue to provide direct and digital marketing expertise and integrate this with advertising solutions from Colenso BBDO.
AIM Proximity and Colenso BBDO will work closely with Yellow Pages Group's own in-house design studio, and with Yellow Pages Group’s reputation management consultancy Creo.
Yellow Pages Group Marketing Director Blair Glubb said the change reflected, in large part, Yellow Pages Group's move to multiple platforms for its find-it services, and the resulting need to integrate its communications services more effectively.
"We're bringing a new era in find-it to New Zealanders across print, online, voice and mobile and this requires greater integration of our communications. This new partnership is a great example of this.
“We were looking for an integrated model so we set out to choose one agency partner. As we are moving increasingly into direct and digital it makes sense for us to build upon our relationship with the leaders in that space, AIM Proximity, and leverage their strong partnership with Colenso BBDO,” said Mr Glubb.
The announcement brings to a close Yellow Pages Group's 14-year relationship with Saatchi & Saatchi.
“It’s been among the longest standing agency-client relationships in New Zealand business and has resulted in some outstanding work over the years. While we part ways sadly with Saatchi & Saatchi, the new partnership reflects the integration opportunity presented by the ever-evolving find-it market," said Mr Glubb.
Says AIM Proximity CEO Darryn Melrose: “We work increasingly with those New Zealand companies that are developing online strategies as a key part of their business, and Yellow Pages Group is no exception. While we already had a strong relationship with the company, their decision to award the new integrated account to AIM Proximity and Colenso BBDO shows that online marketing will play an even more strategic role in the future.”
Adds Colenso BBDO Managing Director, Brent Smart: “We’re stoked to be working with Yellow Pages Group, one of New Zealand’s iconic brands that has a heritage of doing great work. This win really confirms that we have the right integrated model with AIM Proximity. We feel a great cultural fit with Blair and the team at Yellow Pages Group and we can’t wait to bring our creativity to their business.”


Anonymous Anonymous said...

Hands down, the most interplanetary news i've heard all week...

12:49 PM NZDT

Anonymous Anonymous said...

You've got to hand it to Colenso and AIM - who would have fingered Saatchi's losing it...

...hmm, improvement on those shockingly bad puns anyone?

3:45 PM NZDT

Anonymous Anonymous said...

"... some outstanding work over the years."

Not including the black hands ad, obviously.

4:43 PM NZDT

Anonymous Anonymous said...

they clearly didn't let their fingers do the walking. Aim's not even listed in the Yellow Pages. Going by ad size we shoud have had a short list of Saatchi, those heavy hitters Curtis & Spence, McAra and Brainstom, OMD and DDB.

5:15 PM NZDT

Anonymous Anonymous said...

hello yellow pages, goodbye Air NZ.

8:14 PM NZDT

Anonymous Anonymous said...

Goodbye Yellow Pages, goodbye All Blacks, goodbye...? The Saatchi halo has slipped somewhat, no?

4:16 PM NZDT

Anonymous Anonymous said...

We've all seen worms but has anyone ever seen a rock in a tequila bottle?

10:36 PM NZDT

Anonymous Anonymous said...

So Yellow Pages gives the fingers to Saatchi and hands it all to BBDO. Must have been Hi-5's all round Colenso and Aim. Will be good to seeing pinkies doing the walking again.

2:43 PM NZDT

Anonymous Anonymous said...

Yeah, we've all seen worms - worms like you 10:36. Why not crawl back under the rock you came from?

2:47 PM NZDT


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