A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, November 01, 2007

AFTER MORE THAN A DECADE WITH COLENSO BBDO, SKYCITY BETS ON TBWA\TEQUILA

SKYCITY Entertainment Group today announced that it was awarding its advertising account to TBWA\Tequila NZ.
SKYCITY’s General Manager Group Marketing, Jane Hastings, said that after a highly competitive pitch process, the evaluation team considered that TBWA\Tequila best met the brief in offering an integrated marketing solution.
“We were looking for an agency with a track record in delivering a fully integrated approach - the ability to bring together a team and a creative strategy that embraces the many facets of our business. TBWA\Tequila best demonstrated their international creative thinking and a whole-of-business strategy in their pitch,” she said.
The SKYCITY brand will be repositioned over the coming months to reflect the $40M refurbishment of the flagship Auckland property and heighten the appeal to the entertainment market in New Zealand and Australia.
“We are confident that TBWA\Tequila understand the unique thrill of the casino experience and can best support us at this time as we re-stake our claim as the ultimate adults’ playground, built around the thrill of gaming,” Ms Hastings said.
David Walden (pictured), Chief Executive of TBWA\TEQUILA NZ, said the account win highlighted the value of the experienced and successful management team the agency now has in place: “It’s a great opportunity for our team to work closely with one of Australasia’s biggest entertainment brands and we’re really looking forward to the challenges and opportunities that will bring,” he said.
“SKYCITY has enjoyed strong business growth since establishing its partnership with Colenso BBDO in 1996. We thank Colenso and their dedicated team for their contribution to our success to date,” said Ms Hastings.

11 Comments:

Blogger Gerry said...

I've never worked at Whybins and probably never will but good on 'em.

Whybins is about the only place in town that you can walk into and truly say 'this place actually feels like an ad agency'.

Well done.

12:03 AM NZDT

 
Anonymous Anonymous said...

Great work guys!



Coch \

2:36 AM NZDT

 
Anonymous Anonymous said...

Well done TBWA. Well deserved.
Good work by smart people.

10:42 AM NZDT

 
Anonymous Anonymous said...

TBWA do what most agencies don't or can't do; they just do good work and then let that work speak for them, no hype, bullshit or scam ads. Thats why they're the best agency in NZ, and no I don't work for them. Bloody well deserved win.

4:36 PM NZDT

 
Anonymous Anonymous said...

And Whybins is closeto Sky City so they can walk to meetings saving valuable carbon credits.
Hats off lads.

5:32 PM NZDT

 
Anonymous Anonymous said...

Second that 12:03.

Bloody Blood will do a bloody good job.

6:07 PM NZDT

 
Anonymous Anonymous said...

4.36, So right. So true.

DDB should ask Andy and Dave for some PR advice.

Top stuff TBWA. Well done.

11:16 AM NZDT

 
Anonymous Anonymous said...

5:32 - is that you, Mike W?

9:26 PM NZDT

 
Anonymous Anonymous said...

4.36, i think you'll find there's quite a bit of hype.
And of course, a complete lack of information around the work they don't want you to know they do.
but good luck with getting a job there anyway.

11:21 PM NZDT

 
Anonymous Anonymous said...

Well done guys and good luck 2u all from the mad Finn :-)

7:56 AM NZDT

 
Anonymous Anonymous said...

I might be wrong but I heard that they pitched with freelance creatives. If so, how does that work long term?

7:55 PM NZDT

 

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