A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, November 26, 2007


It's fast coming up to the end of the Year and soon time to pick Campaign Brief New Zealand Agency of the Year -- and also to work out the 2008 CB Creativity/Billings Index (or Hot+Cold Chart).
As far as most agency creative directors are concerned, CB Agency of the Year is the most coveted of all AOY titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs!).
If you are entering other trade magazine Agency of the Year competitions, please send us (almost) the same thing. You'll be pleased to know it's free to enter, unlike the others -- and you won't have to personally front a jury of competing agency execs and clients in a Sydney hotel to present your case!
Provide your TV/Viral/Integrated on a DVD and Print/Outdoor/Ambient work as A4 laser prints. (Keep the package small this year!). Please list highlights of the year, including all awards won in 2007, new people, plus accounts won and lost, etc. in a separate doco.
Please only include work that has run between January 1 to Dec 31, 2007.
Even if you feel it's not your year, please send us your best as it is vital to work out where your agency fits on the 2008 CB Creativity/Billings Index.
Make sure your package arrives at CB prior to Monday 17th December, 2007.

Address packages to:

Campaign Brief
Level 1
24 Hickson Road


1999 Colenso BBDO Auckland
2000 Saatchi & Saatchi NZ
2001 Colenso BBDO Auckland
2002 Colenso BBDO Auckland
2003 DDB Auckland
2004 Publicis Mojo Auckland
2005 Saatchi & Saatchi NZ
2006 Saatchi & Saatchi NZ


Anonymous Anonymous said...

Bring Back McCracken!


3:02 PM NZDT

Anonymous Anonymous said...

Y&R Auckland?

2:37 AM NZDT

Anonymous Anonymous said...

Jurassic Park with Sandysaurus? Gotta be Saatchi or Colenso.

2:23 PM NZDT

Anonymous Anonymous said...

Anonymous said...

Y&R Auckland?

They now include press releases towards the creativity rankings.

3:37 PM NZDT

Anonymous Anonymous said...

2:23. Sandysaurus? Did you see his speech at Tales of Adland? The man's a comic genius.

11:39 PM NZDT

Anonymous The CEO said...

Here's my take on the various AOY titles:

Campaign Brief and NBR are the top two.

Campaign Brief obviously because it’s about the work – NBR because it’s got the most credibility with our clients. Both of these don’t have strict criteria and as you know, decided by one judge but they still hold the most cache.

Ad media is a joke but we still like to win it.
B&T is OK – it’s just not something our clients see. Although this year we’ve made a much bigger effort. I don’t even think we entered it last year.

9:27 AM NZDT

Anonymous Anonymous said...

Billings is so old school. The real measure is profitability.

10:09 AM NZDT

Anonymous Lynchy said...

10.09... Billings used because it gives a good indication of an agency's size. For instance, a $100m agency with 100 staff might be less profitable than a $20m agency with 10 staff.

1:08 PM NZDT

Anonymous Another CEO said...

Campaign Brief/NBR joint first. They have have different raison d'etre.
B&T 2nd
Admedia 3rd

1:10 PM NZDT

Anonymous Anonymous said...

Lynchy... size doesn't matter, it's what you do with it ;)

9:53 AM NZDT

Anonymous Anonymous said...

In the case of Y&R, you suck.

12:19 PM NZDT


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