A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, November 07, 2007

THE POND CREATES MELBOURNE CUP HEADACHE FOR SAATCHI WELLINGTON CD TIM HALL

Tim Hall, the new creative director of Saatchi's Wellington (an Aussie who's only been in the gig since July), won the Inaugural Pond NZCC Inter-Agency Melbourne Cup Sweepstake.
With a sad few picking Aussie horse Efficient to win, a prize draw was held at 9am this morning to determine the grand winner out of all correct entries. Tim grabbed the 3-litre Magnum Pol Roger valued at $495 and all runners up will be receiving a 750ml bottle. All of which amounts to a major headache in the industry as those in the final draw share their good fortune around...yeah right.
With 84 entrants in total, the use of an online blog competition was pronounced a resounding success, with plans for the Inter-Agency Sweepstake to go even bigger next year (we’re chucking in a 2kg bag of Minties).

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