A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, November 05, 2007


Predict the winner of the 2007 Melbourne Cup and you could win a whopping 3-litre magnum of Pol Roger ($459 RRP), courtesy of floating creative department, The Pond, in association with NZCC. But that's not all readers – they're also throwing in a bag of Minties ($3.99 at the corner dairy)!
It's all part of the first ever "Inter-agency Melbourne Cup Sweepstake", designed to put the glamour back into advertising (well for 5 minutes, at least).
So drag yourself away from TradeMe, study up on the field below and post your prediction on this thread before 4.30pm, Tuesday to enter the draw. (Or, if you have blogophopia, just e-mail sue@thepond.co.nz to place your bet).

PS: You must be over 18 and don't forget to add your name and number – we can't go sending the champers to Mr Nobody can we.


Anonymous Mike said...

'Princess Coup' for me. it's Aussie smashing time!!

NZSolutions Ltd

11:48 AM NZDT

Blogger John said...

I'll lay first dibs on Princess Coup! Can't have an Aussie top the list!
john@scenario.co.nz 021 997788

11:51 AM NZDT

Anonymous Anonymous said...

Zipping, Christy, 358-8993

11:56 AM NZDT

Anonymous Anonymous said...

TBWA are in good form. But if the track is soft i'd be looking toward Ogilvy - a lot of hidden power somewhere in there. I wouldn't go near Colenso or Saatchis - they're old hacks and are destined for the Jimbos factory. DDB has a fresh jockey and could easily pull something out of the bag on the day. Keep an eye on M&C coming up the rear - don't let them get comfortable on the railing. Lowe have scratched, Grey have the equine flu and Mojo's horse doesn't count as it's only racing for charity.


12:41 PM NZDT

Anonymous Anonymous said...


Romp Home.

09 3763848

1:26 PM NZDT

Blogger David MacGregor said...

Purple Moon - a shoe in.

3:09 PM NZDT

Anonymous Anonymous said...

I've cast the chicken bones and consulted the runes.
Okay, so I stuck a pin in the list.

Could you put me down for Sculptor, please?

021 369 287

3:15 PM NZDT

Anonymous Anonymous said...

I think number 4 will win - Gallic

PS great piece of writing - loved it!

027 476 8665

3:17 PM NZDT

Anonymous Anonymous said...

I'm in!

Purple Moon

3:18 PM NZDT

Anonymous Anonymous said...

I pick The Fuzz.
Mark I in Oz

3:20 PM NZDT

Anonymous Anonymous said...

Horse No 23. Princess Coup.

sarah 021 879121

3:22 PM NZDT

Anonymous Anonymous said...

I'm gonna jump on #9 Zipping.
He's a sure thing.... kinda.
My number is 021646481.


3:24 PM NZDT

Anonymous Anonymous said...

11 please.


3:28 PM NZDT

Anonymous Anonymous said...

I'll go with Sirmione since it's got 3/11 next it which is my birthday.
Looking forward to that Mintie Moment although last time I won anything on the Melbourne Cup was when I was with Masius and Kiwi won it in 1983.

09 913 0137

3:31 PM NZDT

Anonymous JillyB said...

Like the sound of the bolter so it's Sirmione for me plesae.

4:21 PM NZDT

Anonymous Anonymous said...

Number 19, Duoro Valley.

Phil P
021 104 6792

4:45 PM NZDT

Blogger Lazrus said...

I'll take 'MAHLER' please.

And since this is the site for blowing horns... I'm going for four-in-a-row in the great race, so go against my selection at your peril!

ph(09) 3087474.

5:17 PM NZDT

Anonymous Jello biafra said...

I'll have a couple of pies, three jugs of Lion Brown, pack of crisps, and a bottle of warm Lindy for the girls.

5:37 PM NZDT

Anonymous Anonymous said...

Good prize.

Master O'Reilly

Chris Johnson
309 0753

8:01 PM NZDT

Blogger Mike Shadow said...

Black Tom.

Like my cat.


0274 72 54 54

8:48 PM NZDT

Anonymous Anonymous said...

I hope my nag doesn't get scratched, V excited about possibilities of champagne...

Dr Ruth
021 457 884

9:51 PM NZDT

Anonymous Anonymous said...

eenie meanie my-nee mo, my mother said to pick this one...

On A Jeuine


021 102 8975

10:44 PM NZDT

Anonymous Anonymous said...

put me down for gallic


11:28 PM NZDT

Anonymous NZCC Blog said...

THE BLOGMEISTER HAS GONE TO MELBOURNE - e-mail sue@thepond.co.nz with your last minute picks....

11:34 AM NZDT

Anonymous Anonymous said...


Go the nag.


12:16 PM NZDT

Anonymous Anonymous said...


Go the nag.


12:17 PM NZDT

Anonymous Anonymous said...

Black Tom
Kathryn Bruce
09 358 8814

3:02 PM NZDT

Anonymous Anonymous said...

I’ll take Eskimo Queen.
Don’t know why just like the name.
What a great little promo idea, really nice copy.
Craig W

3:21 PM NZDT

Anonymous Anonymous said...


021932140 is my number.


3:22 PM NZDT

Anonymous Anonymous said...

I'll take Lazer Sharp please.

3:00 PM NZDT


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