A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, December 10, 2007


71 bullets were awarded at the 2007 International Young Guns Awards announced today (Campaign Brief, Campaign Brief Asia and BestAds are media partners).
Jeff Anderson and Isaac Silvergate from TBWA\Chiat\Day New York are the 2007 YoungGuns of the Year - the best young creative talent globally in 2007 as recognized by the YGAward jury.
Their Mars Combos 'What your mom would feed you if your mom was a man' campaign won 2 Gold and 4 Silver Bullets in TV and Radio.
As the YoungGuns of the Year they also win US$20,000 and a place on the 2008 YGAward jury.
Nate Virnig, Jesse Synder and Rene Delgado from Miami Ad School Minneapolis, USA are the 2007 Student YoungGuns of the Year for their ‘Red Bull Campaign’ idea.
They also win a three-month paid placement at a Leo Burnett Worldwide office of their choice and US$5,000 to help them get there.
Top performers from Australasia: Josh Lancaster from Colenso BBDO, Auckland came 5th, followed by Tim Cairns and Tim Green from DDB Sydney in 7th place, James Dive and James Harvey from The Glue Society, Sydney in 12th place, Karen Maurice-O'Leary and Verity Butt from TBWA\Whybin, Auckland in 16th place, Anne Boothroyd from Colenso BBDO Auckland and Maria Lishman and Mike Felix DDB Auckland in equal 18th place, and Jonathan McMahon and Lisa Fedyszyn from Colenso BDO, Auckland in 25th place.
The two Gold Bullet winners for NZ were both for Josh Lancaster of Colenso BBDO Auckland, who won in Interactive and Outdoor Supersites and Spectaculars for Deadline Couriers 'Exploding Billboard'.
17 countries received a bullet and / or are finalist. The USA was the number 1 ranked country in all awarded criteria (including finalists) with 5 Gold, 7 Silver and 8 Bronze, followed by New Zealand with 2 Gold, 3 Silver and 8 Bronze and Australia with 3 Silver and 5 Bronze.
While the YG Agency of the Year was TBWA\Chiat\Day New York, Australasia performed brilliantly, with Colenso BBDO, Auckland at #2, DDB Sydney at #3, DDB New Zealand at #5, The Glue Society Sydney at #9, TBWA\Whybin Auckland at #13.
To download the YGAward 2007 Winners and Finalists PDF and view the 2007 Showcase go to the

    Anonymous Anonymous said...

    Jeremy Craigen (Jury Chairman): "...any work that we felt was created solely to win awards was downgraded."

    - Yeah right.

    11:23 AM NZDT

    Anonymous MiG said...

    Try not to be so bitter there Sunshine, it's nearly christmas!

    11:49 PM NZDT

    Anonymous Anonymous said...

    While Mr Lancaster may be very talented, when does he stop being a 'young gun'?
    By my reckoning he spent about 5 years at Clems, another year or so with Meares Tain, and has been at Colenso for about a year.
    Ah, but maybe he's not yet 30?
    Just a thought, but perhaps the competition should be redefined as 'New Blood', and be open to those who've had say 5 years or less in the industry. That way it could recognise new creative talent in the industry, no matter what chronological age they were when they took the leap?

    11:56 AM NZDT

    Anonymous Anonymous said...

    That would never work 11.56. We could potentially end up with a swarm of Depenz clad octogenarians fresh out of ad school taking home all the 'Young Guns' metal.

    2:05 PM NZDT


    Post a Comment

    Links to this post:

    Create a Link

    << Home