A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, December 05, 2007


Y&R Deputy creative director, Steve McCabe, has resigned from the agency to go freelance from mid January.
McCabe came to New Zealand in late 2004 to work at Generator, merging with Y&R a year later. Since arriving in the country he’s picked up silver at Cannes, 2 Gold Axis, the NAB Ad of the Year and had finalists at the One Show, AWARD and the Caxtons. Previously Steve worked in the UK for Euro RSCG, Lowe, DDB, DMB&B and also had a spell at George Patts, Sydney where he won a Cannes Gold.
Says McCabe: “I’ve learned a lot in my time at Generator and Y&R, but feel now is the right time to find a new challenge”.
He plans to freelance from mid-January and can be reached at smccabe@xtra.co.nz or on +64 29 979 7728.


Anonymous Anonymous said...

Would everyone please stop leaving their jobs to go freelancing.


Glenn Wood's wife

1:26 AM NZDT

Anonymous Anonymous said...

Good luck Steve,

not that you'll need it, people know your talent is limitless. Y n R on the other hand is starting to look like an endangered species on both sides of the ditch...

7:52 AM NZDT

Anonymous Anonymous said...

good on ya steve. best move possible in my opinion.

9:01 AM NZDT

Anonymous Anonymous said...

Is this the counterpoint to the "Y&R hears good news" posting?

Steve's a talented guy, so he'll be much better off out of there.

11:22 AM NZDT

Anonymous Anonymous said...

You're a good guy Steve... And far too talented for that sad excuse of an agency that is Y&R. Good luck!

11:32 AM NZDT

Anonymous Anonymous said...

Well, there goes the last guy at Y&R who knows what a good ad is. Nice move Steve, good luck. Very short-sighted of you to marginalise him Y&R.

12:22 PM NZDT

Anonymous Anonymous said...

It's very easy to bag an average company but very hard to bag senior creatives that don't turn an average agency around. It Steve was magic, Y&R would be a little less shit, wouldn't you say?

3:14 AM NZDT

Anonymous Anonymous said...

Y&R's issues start at the very top. Case in point, why was Steve deputy to VD? Why did his stream of awards dry up at Y&R? Y&R talks a good game but has not done anything good in a long time. They're seemingly happy to be safe and crap.

5:41 PM NZDT

Anonymous Anonymous said...

I'm not sure that one half decent award in the last three years counts as a 'stream'.

11:55 PM NZDT

Anonymous Anonymous said...


VD (love thise initials) got the CD role because BNZ loves him. And Jon only cares about BNZ. Steve was overlooked because of his 'people skills' with other creatives.

11:02 PM NZDT

Anonymous Anonymous said...

So which person famed for their 'people skills' will join Y&R next?

11:09 AM NZDT

Anonymous Anonymous said...


I don't know but I think they about ready to start calling up Allied Work Force...such are the numbers of people wanting to work there.

2:16 PM NZDT

Anonymous Anonymous said...

I heard they've been reanimating corpses in the basement.

5:01 PM NZDT


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