A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, December 19, 2007


Y&R chief Ross Goldsack has responded to AdMedia's 'annus horribilis' comments made in the December issue...

I am very puzzled by your “annus horribilis” comment about our year in the latest copy of AdMedia.
What are you referring to?
We won Agency of the Year. If my memory serves me correctly it was AdMedia’s award!!
We have had an above average awards year this year – AOY, creative, effectiveness, etc.
We have enjoyed a strong year financially.
Yes, we did part company with Noel Leeming mid year. But we have had one of our best new business years ever - winning:

Auckland Energy Trust
Bay Audiology
Avis, Budget

To win this business we beat out other top agencies in the country.
And on top of all this we have been awarded significant new projects from existing clients – especially in the interactive space.
Parting company with a large client like Noel Leeming always has a considerable impact. We have replaced this business (and more) with new clients. To replace a client of that size in such a short space of time is a remarkable achievement. Lowe lost a couple of big clients – look where they are now.
Our Australian cousins wanted Paul to be based over there soon after he came on board...and it didn’t work out. So what? That has nothing to do with New Zealand.

Merry Christmas,


Anonymous Anonymous said...

For the benefit of those living abroad... (and when I say abroad I mean outside of Australia as well... can someone please post the Annus Horriblis article or a link to it please. What's it all about?

6:37 PM NZDT

Anonymous Anonymous said...

Hear, hear. Good on you Ross for speaking out. It's good to see you striking back. And even better to see someone taking the trade press to task. Nice work.

9:00 AM NZDT

Anonymous Anonymous said...

6:37... not on the net, you'll have to hold of a copy of the mag.

9:01 AM NZDT

Anonymous Anonymous said...

Good point 9.00. Good on you Ross for putting it straight - I'm sure you got better things to do than corrections but it's great that you did. I don't work for Y&R either, but my agency has been a victim in the past. We have to protect our businesses against this.

12:56 PM NZDT

Anonymous Anonymous said...

Across a number of publications, trade and mainstream, the communications industry and those in it suffer from poor coverage of fact vs rumour or just flat-out incorrect reporting. Journalists are sometimes too stretched in this country to make the right calls to the right people to get the real facts. The fact is some even get their stories and info from the blog. Hence the kind of rumour that resulted in Ross's story. Good on him for speaking out. The fact is, when a journo doesn't get it right, it's damaging and you live with the inuenndo that results, or you have to fix the fall out as Ross is doing. It would be great to see much greater care of this whole area next year - from the sources of rumour and the journo's who report it.
Then people like Ross wouldn't have to go to the Blog to get a correction or clarity of the facts.

1:42 PM NZDT

Anonymous Anonymous said...

I'm 12.56. Just want to mention that the comment that appeared on the blog is an edited version of the comment I submitted. Thanks.

3:40 PM NZDT

Anonymous Anonymous said...

Goldsack, you're my boy blue.

4:16 PM NZDT

Anonymous Anonymous said...

I think I just made a grammatical error, I know the copywriters who police this blog would kill me. Of course I meant - “You’re” my boy Blue!

4:27 PM NZDT

Anonymous Anonymous said...

Jesus. You give far too much respect to journalists. They're the laziest bunch of bottom feeding scum out there. Too stretched? Too busy having their collective dick sucked by PR companies who know what lazy, incompetent, untalented hacks they are and how with an invite or gift here or drink there they can ride them like the mules they are.

4:40 PM NZDT

Anonymous Anonymous said...


5:40 PM NZDT

Anonymous Anonymous said...

3:40pm, I'm 1:42. My comments have been edited too and they shouldn't have been. There was nothing wrong with them other than pointing out discrepancies by the press that have become a regularity in NZ when it comes to the NZ communications industry. Merry Christmas Ross.

6:35 PM NZDT

Anonymous Anonymous said...

I'm sure it was just a typo. The intended spelling was Anus Horribilus, as in, y'all are a bunch of assholes.

11:32 PM NZDT

Anonymous Anonymous said...

Someone at YnR has connections with the folk that run this blog, honestly. I've left two comments supporting Ross.

Both with a small tip about changing CDs there... you know, the usual - "You need a better one" - and what do you know, the editor of this blog won't publish them! WTF? I thought the whole point of a blog was to give opinion? For better or for worse. Not select your arguments to suit yourself, Mr blog-master take note.

Or like a lot in advertising these days - should we all just shut the F___ up and be fake bastards?

I'm only saying here, what the rest of the industry is thinking.

7:37 AM NZDT

Anonymous Anonymous said...

it's all very well saying it, but if you're doing it anonymously isn't it a bit pot/kettle/accusation/black?

I don't care, I do it anon too, but my horse isn't half as high as yours.

11:01 AM NZDT

Anonymous Devo, Rocky, Shaz, Baylo, Rog, Smarty, Deano, Randy, Rich, Tobes, Mike, Bloody, Ollie said...

Hello 11.01, isn't anonymity and the reason for it the whole point here? It's an indictment on the press (and the blog's bottom feeders) that people who have mostly left intelligent, supportive and mature comments chose to do so anonymously. Want to know why? Because the same people know that when you try to point out to a journo that they got it wrong, and at times very wrong, at best you get a one liner buried in a whole page that doesn't come within a bull's roar of undoing the damage done. At worst, your agency's brand and its people become cannon fodder for the media for the next year. Everyone's seen it or felt it.

So get off your own high bloody horse 11:01. It might not be half as high as ours, but never forget that no one's horse is higher than the journalist who gets it wrong.

1:08 PM NZDT

Anonymous Anonymous said...

F__k! There's a lot of jolly tall horses here in NZ eh?
Happy Ho Ho Ho everyone!

2:18 PM NZDT

Anonymous Anonymous said...

this is all a bunch of arse.
this is a creative blog after all, and creatively spoken Y&R is not even worth talking about...boobs and pigs...well done on the good financial year, but honestly, this is not the place to gloat about it.

Merry Christmas.

3:17 PM NZDT

Anonymous Anonymous said...

Nice rant devo, rocky etc. What did it mean?

6:43 PM NZDT

Anonymous Anonymous said...

I just think Y&R is doing well business-wise but their creativity is a bit rubbish. I think that's what the article was aluding to.

1:43 AM NZDT

Anonymous Anonymous said...

So does Y&R deserve the annus horibilis story and tag which implies an extraordinairly bad year for their agency? If not do journo's need to be more accurate? That's the debate Goldsack opened up. After all, is their creative any worse this year than it was last year - they did pigs two years ago.

10:40 PM NZDT

Anonymous Anonymous said...

I don't know why the pigs gets so badly slagged, sure it's av, but it's infinitely better than that muppet crap for telecom. Why isn't that constantly slammed!

10:55 PM NZDT

Anonymous Anonymous said...

Y&R. Go Lowe-wards you boys. Rotten from the inside out, top to bottom.

12:16 AM NZDT


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