A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Saturday, December 01, 2007


The Saatchi & Saatchi network were the big winner at this year’s AWARD Awards, held in Sydney last night.
The sold-out event on November 30th had 800 guests celebrating the most outstanding creative work in the Asia Pacific region at the CarriageWorks at Eveleigh Rail Yards in glamorous Redfern.
Saatchi & Saatchi won AWARD Network of The Year for the second year running and the AWARD Agency of The Year went to Saatchi & Saatchi New Zealand (pictured).
The 10 most awarded agencies the night were Saatchi & Saatchi NZ (149 points), BMF Sydney (121), Ogilvy Auckland (94), Saatchi & Saatchi Singapore (86), Leo Burnett Bangkok (85), George Patterson Y&R Melbourne (76), Publicis Mojo Auckland (63), Saatchi & Saatchi Australia (58), McCann-Erickson Malaysia (54) and Publicis Mojo Australia (51).
NZ agencies to make the Top 20 were Colenso BBDO at #11, DDB at #13, Rivet at #14, TBWA\Whybin at #15 and Clemenger BBDO Wellington at #19.
A record number of 219 winners were announced on the night (2006: 164 winners) with double the amount of winners in the Craft in TV category.
A stunning opening sequence, designed by Animal Logic with music by Hylton Mowday and Jam welcomed guests before MC James O’Loughlin took the stage to present this year’s awards.
The AWARD Client of The Year went to Meat and Livestock Association, which not only recognises the client with fantastic finalists from the current year, but a strong track record of great work of the years.
Mike O’Sullivan, Executive Creative Director Saatchi & Saatchi New Zealand presented Iggy Rodriguez from DDB Sydney with the Bob Isherwood Encouragement Award.
A special Tribute Award was dedicated to Paul Jones, one of the founder’s of AWARD, who died this year, which was accepted on the night by his wife Jana Jones.
The unofficial title of the Production Company of the Year went to Exit Films with a stunning total of two Gold, ten Silver and eight Bronze awards.
Winner numbers nearly doubled for Asian entrants (2007: 70 winners, 2006: 38 winners) and also New Zealand can count a significant increase in winners (2007: 64 winners, 2006: 45 winners) while Australia increased by 4 winners this year (2007: 85 winners, 2006: 81 winners).
Eight Gold Awards were given out to: FUEL - for Sony ‘Kiss’ - Digital Visual Effects/Design; Exit Films – for ‘Labyrinth’ - Cinematography; Revolver – for ‘Breathe’ - Special effects in camera; The Glue Society, Sydney - for The World’s Cheapest Billboards - Outdoor campaigns; Ogilvy New Zealand - for L&P ‘Summer - Natalie Cowan’ in Radio Copywriting; JWT Singapore - for ‘Teenager’ in Direct Marketing - Community service & charity individual; Rivet New Zealand - for ‘ElectroCity’ in Interactive - Online and mobile game; Leo Burnett Sydney - for ‘Earth Hour’ in None of The Above.
Guests partied long into the night, at The Sweet Shop After-Party at The Cross Bar, Kings Cross.


Anonymous Anonymous said...

If the AWARD chart is anything to go by, the creative standards of NZ advertising are as good as ever. Only agencies letting us down are M&C, Y&R and Draft/FCB.

12:55 PM NZDT

Anonymous Anonymous said...

Nice work Rocky and Mike. And Dean. And Scotty. And...and...and...you all know who you are. Bloody good win.

9:50 PM NZDT

Anonymous Anonymous said...

But no Golds, S+S?

Hope we're not seeing quantity over quality swaying the points scores.

10:07 PM NZDT

Anonymous Anonymous said...

Nice unforced pic of the team celebrating in typically humble, down-to-earth Saatchi style.

12:47 PM NZDT

Blogger roron_m said...

yay Tim and Bex!!!!

yeah fcb get your act together.. only a handful of international awards and pitch wins

just lazy

10:42 AM NZDT

Anonymous Anonymous said...

Quantity over quality? Did you get any golds? And.... how many award worthy pieces of work has your agency submitted let alone win?

2:47 PM NZDT


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