A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, December 04, 2007

SPECIAL LAUNCHES AND PICKS UP VOLVO


Special, the creative agency founded by Tony Bradbourne, Rob Jack and Heath Lowe, has officially opened for business.
It also announces the win of the New Zealand Volvo account, after a three way pitch.
Tony Bradbourne: “We’re very excited to be working with such a great brand, and with such aggressive sales targets.”
Rob Jack: “We’re thrilled Volvo has bought in to our unique offering. We’re looking forward to a great year for our new client.”
Special describe themselves as a ‘results obsessed’ creative agency.
They offer a very high standard of creative work (both Jack and Bradbourne have had many years experience in some of the world’s best ad agencies) but with a completely practical and effectiveness-driven approach.
Tony Bradbourne: “We put everything we do through an uncompromising filter. It’s designed to be intelligent, noticeable, engaging and most importantly, to work its socks off.”
Rob Jack: “We keep things simple. We provide the same level of strategic insight, creative quality and craftsmanship to our clients that they would get from a big agency, but in a small agency package. Our clients get plenty of care and attention. We work directly with them. Top agency brains, small agency format.”
Lowe adds high quality design as integral part of Special’s offering.He brings with him a wealth of international design experience, including projects for Nike and Adidas through Wieden + Kennedy and 180 Amsterdam.
The agency is situated in a 1920’s theatre in Kingsland, Auckland.
www.specialgroup.co.nz
Contacts: Tony 029 200 6708, Rob 021 897 002, Heath 021 657 865

7 Comments:

Anonymous Anonymous said...

And big agency type press releases.

11:19 PM NZDT

 
Anonymous Anonymous said...

Nice one guys.

12:29 PM NZDT

 
Anonymous Anonymous said...

Anyone else full of envy? Congrats for doing it and winning boys.

7:20 PM NZDT

 
Anonymous Anonymous said...

If I had a brand i'd be with you guys. tony nice work on that newspaper advertising campaign.

10:26 PM NZDT

 
Anonymous Anonymous said...

As a creative that worked on the tiny Volvo budget in Australia, I can't see how it would be "significant" here. Still though it's a blue chip brand, good one.

9:42 AM NZDT

 
Anonymous Anonymous said...

That's a pretty big PR release for what is a pretty small account.

2:16 AM NZDT

 
Anonymous Anonymous said...

Tony: "At least it went through our filter."
Rob: "And we did try to keep it simple."
Heath: "But I admit there was no design."

6:17 PM NZDT

 

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