A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, December 13, 2007


Saatchi & Saatchi general manager Dean Taylor has been promoted to Managing Director of the Auckland office.
The appointment, effective immediately, will see Taylor focused on mentoring the agency’s account management teams in addition to his ongoing role heading the Telecom business.
The other GMs will continue to report directly to CEO Andrew Stone, although Taylor will work closely with them in mentoring the account management teams, particularly in digital and new media.
“Working with a telco, you have the advantage of seeing new technology before it goes to market and I am passionate about the opportunities for us to use digital and new media, particularly mobile and broadband technologies,” Taylor says.
“I’m constantly amazed at the creativity that can be produced through understanding technology and this makes for hugely effective ideas. Moving forward we will be working hard to fully realise the potential this new world has to offer, we’re only at the beginning.”
Taylor joined Saatchi’s as a GM nearly four years ago to lead the Telecom account. He has previously worked at Campaign Palace in Australia, and BBH in Singapore, and originally trained in London.
Stone says it’s been a brilliant year for Saatchi’s – the fourth successive year of business growth and one with unprecedented awards success. On Friday, Saatchi’s won New Zealand Agency of the Year at the B&T Awards for the third year in a row.
Just a week earlier, it won AWARD Agency of the Year for Australasia and in October it won the EFFIES Agency Effectiveness award. It is also the reigning Campaign Brief Agency of the Year and NBR Agency of the Year.
“It’s been a stellar year for both creativity and effectiveness, but there is no time to stand still. We will be continuing to introduce ways to innovate and deliver the best and freshest creative ideas through the coming year,” Stone says.


Anonymous Anonymous said...

A great year too for the NZRU and Yellow Pages

8:54 AM NZDT

Anonymous Anonymous said...

Good one Dean. Well done mate. And good on the Rock. There are others who'd rather eat their younger talented people than support them - all bad. Nice one Saatchi.

5:13 PM NZDT

Anonymous Anonymous said...

So the rumour Rocky is heading to TBWA Australia must be true?

10:12 PM NZDT

Anonymous Anonymous said...

Wonder if Dean'll get TVR or the LTNZ as an account for Saatchis?

3:07 AM NZDT

Anonymous Anonymous said...

If the other GM's still report to Andrew then is this new title just a case of semantics? Dean deserves more

9:01 AM NZDT

Anonymous Anonymous said...

Drinks at SPQR to celebrate?

6:56 PM NZDT

Anonymous Anonymous said...

That you Darren?

6:04 PM NZDT

Anonymous Anonymous said...

If I tell Rocky I've got an offer from down the road can I be a GM too?

7:15 PM NZDT

Anonymous Anonymous said...

Always knew there were a lot of green-eyed hacks out there. But scary seeing them all right here.

2:02 PM NZDT

Anonymous Anonymous said...

8.54 (the first comment) and 2.02 are the same person.

5:07 AM NZDT

Anonymous Anonymous said...

I did not write the comment at 8.54. That was written by one of the green-eyed hacks I was referring to.

10:18 AM NZDT


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