TAYLOR TO MD OF SAATCHI'S AUCKLAND

Saatchi & Saatchi general manager Dean Taylor has been promoted to Managing Director of the Auckland office.
The appointment, effective immediately, will see Taylor focused on mentoring the agency’s account management teams in addition to his ongoing role heading the Telecom business.
The other GMs will continue to report directly to CEO Andrew Stone, although Taylor will work closely with them in mentoring the account management teams, particularly in digital and new media.
“Working with a telco, you have the advantage of seeing new technology before it goes to market and I am passionate about the opportunities for us to use digital and new media, particularly mobile and broadband technologies,” Taylor says.
“I’m constantly amazed at the creativity that can be produced through understanding technology and this makes for hugely effective ideas. Moving forward we will be working hard to fully realise the potential this new world has to offer, we’re only at the beginning.”
Taylor joined Saatchi’s as a GM nearly four years ago to lead the Telecom account. He has previously worked at Campaign Palace in Australia, and BBH in Singapore, and originally trained in London.
Stone says it’s been a brilliant year for Saatchi’s – the fourth successive year of business growth and one with unprecedented awards success. On Friday, Saatchi’s won New Zealand Agency of the Year at the B&T Awards for the third year in a row.
Just a week earlier, it won AWARD Agency of the Year for Australasia and in October it won the EFFIES Agency Effectiveness award. It is also the reigning Campaign Brief Agency of the Year and NBR Agency of the Year.
“It’s been a stellar year for both creativity and effectiveness, but there is no time to stand still. We will be continuing to introduce ways to innovate and deliver the best and freshest creative ideas through the coming year,” Stone says.