A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, January 09, 2008


TBWA\Whybin's award winning Young Guns team will be leaving the agency at the end of January to join DDB.
“Karen and Verity have accepted a position at DDB, and will work for Toby Talbot (Bastard). We wish them well. They have been a fantastic asset to our team here,” says TBWA\Whybin ECD, Andy Blood.
Says DDB Executive Creative Director Toby Talbot: “We’re delighted they’re coming onboard, they’ll fit really well here. Although they’re hugely talented - arguably the most awarded young team in Australasia – they haven’t let early success go to their heads. They’ve remained thoroughly nice, hard working and fun.
“We’ve got a lot of young talent in the DDB creative ranks now, so Karen and Verity are coming onboard at a great time. They’ll get the opportunity to get their teeth into some terrific clients so we’ll be making full use of their talents.”
Karen Maurice O’Leary described the move as “the right opportunity, the right creative director, and the right agency.”
Verity Butt added:"This is a great way to start the New Year. Fresh challenges, new clients and a new creative director. We've had an awesome start to our careers, which has put us in good stead to be ready for new opportunities.”
The duo came to TBWA\Whybin on placement in 2004 after graduating from Auckland’s AXIS Adschool. Their winning streak began the very next day when Verity won an apple G5 at an apple ‘Director’s Day’.
Three years later, they leave with a Cannes Grand Prix, 5 Cannes Lions (3 Gold, 2 Bronze), 1 Titanium shortlist, a D&AD Silver Pencil, 1 Grande Clio, AWARD Silver and Bronzes, a One Show Bronze Pencil and Gold, Silvers and Bronze at Young Guns.
They produced outstanding work across the board for ASB, Firestone, adidas, Sovereign and also for the Multiple Sclerosis Society of New Zealand.


Anonymous Anonymous said...

Has anyone else noticed? DDB always seems to'snare' or 'lure' people. Snares and lures are essentially 'traps'. Does this mean Verity and Karen will be trapped after they get there?

2:26 PM NZDT

Anonymous Anonymous said...

Yes. That's exactly what it means you bitter, bitter fool.

3:04 PM NZDT

Anonymous Anonymous said...

Hmm. Sounds like someone been overlooked & overlooked. Bitter hack

3:45 PM NZDT

Anonymous Anonymous said...

The only bitter thing here is your reply . 2.26 only said what they thought of your choice of words. It's a blog for our opinions right? It's not your personal PR machine.

6:20 PM NZDT

Anonymous Anonymous said...

Welcome to the beehive girls. Politics central.

7:29 PM NZDT

Anonymous john said...

7.29pm, Nice.

11:26 AM NZDT

Anonymous Anonymous said...


12:19 PM NZDT

Anonymous Anonymous said...

Cool. Maybe they can help DDB. Could they please start by finding out WTF that VW ad with the personal trainer eating a pizza actually means.

12:24 PM NZDT

Anonymous Anonymous said...

How long before this gets removed from the blog by DDB?

2:15 PM NZDT

Anonymous Anonymous said...

Now, now 12.24. The unofficial Moderators at DDB (bitter, bitter fools), get comments like yours wiped. Not good PR.

5:59 PM NZDT

Anonymous Anonymous said...

You need to be careful 12.24 or you'll be removed as well.

9:44 AM NZDT

Anonymous Anonymous said...

It pays to keep in the good books at DDB.

No, actually, you only need to keep in one good book at DDB. It's kept in a desk draw, in an office with only one person in it.

Everything is noted. Everything. From many sources.

All that glitters is not gold.

11:31 AM NZDT

Anonymous Anonymous said...

Yes if only the walls could talk at DDB. According
to sources all is not happy in the agency,living up
to it's stuffy reputation in the ad industry
DDB ( Dead,Dull,and Boring ) says it all really.

2:49 PM NZDT

Anonymous Anonymous said...

wow, I didn't know there were so many people out there that would love to work at ddb that much, that all they can say when someone actually gets in there is nasty bullshit. Ah well, sad sacks.

Good on ya girls and good luck.

4:24 PM NZDT

Anonymous Anonymous said...

Hi Sandy. If we're talking about nasty bullshit, how about your comments about journo's in Goldsack's story? You were on fire man! You gave 'em one from all of us. You beauty!

5:15 PM NZDT

Anonymous Anonymous said...

Welcome to advertising ladies. Hopefully you can help DDB achieve its dream of being #1. That's what it's all about.

But beware of 'The Book' - as 11.31 rightly said: everything is noted. Everything.

10:39 AM NZDT

Anonymous Anonymous said...

What's THAT about? It just gets worse.

9:31 AM NZDT

Anonymous Anonymous said...

Waddaya mean 10:39 #1,the only way that's gonna happen man is if they have someone under 65 that knows what the F*** to do in running an agency,dads army strikes a chord,da,da,da...

5:08 PM NZDT

Anonymous Anonymous said...

I think it all about old Chinese proverb cookie boy:
"He who sh!t on good persons p!sses in wind."

5:21 PM NZDT

Anonymous Anonymous said...

7:29 Shit boy you are true with the Beehive, and
talk about politics central,who wants to live their life working with dicks like them,all ya doing is makin money for da man and making them richer.

Who needs that F*** !!!!!

6:15 PM NZDT

Anonymous Anonymous said...

Nice words 4:24 It's just we all know what sort a company DDB is and to be honest you would have to be paid a lot of dosh to take it up the A*** as so many of you poor devils do, but as you say, good luck girls, best wishes.

6:38 PM NZDT

Anonymous Anonymous said...

Hey congrats girls. Hope it works out well for ya.


12:37 PM NZDT

Anonymous Anonymous said...

i've never met the girls but personally knowing people in both agencies and having walked in both, i think they've made a big mistake.

12:29 AM NZDT

Anonymous Anonymous said...

hey there are some openings ta Y&R...why didn't they work there? they could learn under vaughn...

12:30 AM NZDT


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