DIGIPOST GETS TERRIFYINGLY SUBLIMINAL
The VFX team who created award winning commercials like Tiger Beer ‘In this Life’ (Silver Lion 2007), and the Cascade ‘The Natural Order’, are celebrating another success with the recent US Box Office #1, 30 Days of Night.
Digipost found time between making commercials in 2007 to finish the US feature, completing over 600 spine chilling shots, around 85% of the VFX in the Ghost House Pictures / Columbia Pictures horror.
Digipost executed a range of subtle effects designed to impact the audience on a subliminal level. Of particular interest is the disturbing phenomenon coined ‘digital vampire effects’ that heightens the terrifying nature of the blood-thirsty villains.
While the film’s VFX haven’t gone unnoticed, it’s fair to say the horror genre is not everyone’s cup of tea. Unless, of course, like a few agency creatives we know, you have a penchant for a little gore with your Earl Grey in the morning.
“Our team really enjoyed getting their teeth into 30 Days of Night”, notes Digipost GM, Stephen Douglas. “Doing film work as well as commercials gives us a strong VFX repertoire that inevitably benefits the TVC production side of what we do. Our team is sharper, more creative and versatile as a result.”
Douglas points out that, when it comes to advertising, the last thing anyone would suggest is subliminal manipulation, or wholesale on-screen slaughter for that matter. However, anyone looking for a super-realistic finish for their commercial project knows where to get it. “If we can creatively and skilfully deliver on a large scale feature like this, we can certainly deliver for a TVC project”.
30 Days of Night will be in New Zealand cinemas end of January.
posted by CB at 1/22/2008 11:49:00 am
13 Comments:
Very cool stuff! Well done guys.
2:43 pm NZDT
Eh? Very cool stuff? What stuff? We cant see it. We don't know what you are talking about, we can't see the work...
2.43, how do you know how cool this is?
6:53 pm NZDT
Jesus that looks like Andy Blood.
9:52 pm NZDT
I'm with you 6:53 - who has seen this stuff. I'd say that Douglas sent the press release, went to lunch, came back after a few cold ones and posted the first comment.
That's funny.
11:32 pm NZDT
... or maybe 2:43PM is a PR junky, and the "very cool stuff" s/he refers to is the quality of the press release?
9:05 am NZDT
6.53. Have you ever been on a plane? I saw this film in the US recently.
9:13 am NZDT
9.05 What is your point?
11:36 am NZDT
9.52 That is Andy blood!
12:58 pm NZDT
hmmn, someone pretentious enough to mention they have been to the US recently, and also condescending enough to ask if anyone else has ever 'been on a plane', gets to see this magnificent work, and comment on it. I see a connection. A short, bald connection.
2:16 pm NZDT
ha ha.
Now there is a link to the trailer.
Funny.
2:18 pm NZDT
Is that you Stephen ?
That would explain why we could never get into DigiPost then, they were to busy doing a movie !
Good luck with your new job - hopefully you can hold this one down.
3:43 pm NZDT
'Digipost found time between making commercials in 2007 to finish the US feature' - so they make them now ? I thought they just did the post production ?
11:46 pm NZDT
Looks like the 'witches of eastwick' are on this blog - very sad! I think the work looks great, but hey who gives a shit about that!
9:07 am NZDT
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