A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, January 22, 2008

THE HYPERFACTORY DOMINATES MOBILE MARKETING CATEGORY AT AIMIA AWARDS


The world’s most awarded mobile marketing and media company, Auckland's The Hyperfactory, has been named a double-finalist in the Best Mobile Advertising or Marketing category at the Australian Interactive Media Industry Association (AIMIA) Awards, to be announced in March.
The Hyperfactory was recognised for two mobile campaigns, both of which have already won several major mobile and marketing awards across the globe.
The Motorola ‘Say Goodbye’ campaign saw The Hyperfactory pair with Ogilvy Hong Kong to create a groundbreaking interactive campaign at Hong Kong International Airport. It allowed travellers to say goodbye to loved ones via their mobile phones by broadcasting their personal video messages on giant screens around the airport. They could also receive video messages and exclusive content from soccer star David Beckham and Chinese chart-topper Jay Chou direct to their mobile phones.
There were tens of thousands of video interactions between travellers, David Beckham and Jay Chou, and the videos made their way all over the world from phone to phone. In addition to being a huge hit with consumers, the campaign has also won big with the industry, collecting Best In Show accolades at the prestigious Adweek Buzz Awards and OMMA Awards.
The Wellington Zoo ‘Augmented Reality’ campaign (pictured) was created in association with Saatchi & Saatchi Wellington and human interface company Hitlab NZ. It featured world-first technology that enabled users to bring a 3D zoo animal to life in the palm of their hands – simply by pointing the camera on their mobile at a print advertisement. The campaign won Best Print at the Adweek Buzz Awards.
Says Geoffrey Handley, The Hyperfactory Director New Business Asia Pacific: “Many of our recent successes have been at international awards ceremonies, so it’s great to see some recognition closer to home.
“Mobile marketing is at a tipping point in Australasia right now – we’re thrilled that AIMIA has acknowledged The Hyperfactory as being at the forefront of this next digital revolution.”

7 Comments:

Anonymous Anonymous said...

Is that because they're really the only ones that do that sort of media?? I was struggling to find anyone else in that market a while ago.

4:35 PM NZDT

 
Anonymous Anonymous said...

that is so truly fucking clever. that zoo thing.
it freaks me out.

9:54 PM NZDT

 
Anonymous Anonymous said...

Mmm, I love working at Saatchis too, 9:54.

9:06 AM NZDT

 
Anonymous Anonymous said...

Wow! This is surely a sign that mobile is finally being more recognised as an effective medium for advertising. RIP web?

12:10 PM NZDT

 
Anonymous Anonymous said...

I thought the NZ market leaders were Runthered?

2:57 PM NZDT

 
Anonymous Anonymous said...

Runthered? Sounds like an adjective - "to runther something"...my car hit a pole and is runthered...

6:12 PM NZDT

 
Anonymous Anonymous said...

Saatchi & Saatchi - Hyperfactory what's the difference? Saatchi owns part of Hyperfactory and they actually work out of some of the Saatchi offices overseas ... being Saatchi means they enter every award they can.

Good on them though, it's just surprising another agency used them.

7:13 PM NZDT

 

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