MAISEY QUITS M&C SAATCHI

After two years at M&C Saatchi, Executive Creative Director Oliver Maisey has resigned from the agency, to be temporarily replaced by Sydney-based Regional Creative Director, Tom McFarlane, who will take an active role until a replacement is found.
McFarlane of course has a long and successful pedigree on this side of the Tasman, having masterminded the iconic NZ Tourism 100% Pure NZ campaign, as well as significant brand work for ANZ Bank.
Says M&C Saatchi CEO Nick Baylis: “Oliver and I have been discussing his desire to take time out from M&C Saatchi and move on to a new challenge for some time. Coming back from the festive break, he decided that now was the time to leave. M&C Saatchi is the third agency in which Oli and I have worked together, and it’s been a great partnership. While it’s sad to see Oli go, and I wish him the very best, it’s reassuring to have someone of the calibre of Tom McFarlane in a regional role to ensure that we bridge this transition in the interim. More importantly though, this is a great opportunity for us to re-energise our creative department and our product - which is bloody exciting”.
Says Maisey: “After two full on years at M&C Saatchi, I felt the time was right to take a break”.