A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, February 18, 2008


Snakk Media – a global mobile media sales network – today announces it has officially launched in New Zealand in an exclusive partnership with Vodafone.
Through this exclusive partnership, Snakk Media will enable brands to reach more than more than 2 million content-hungry New Zealanders through New Zealand’s largest and most compelling interactive mobile destination – Vodafone Live!.
The mobile advertising market is expected to grow exponentially over the next several years and is expected to be worth more than US$16 billion by 2011 worldwide*. In New Zealand, the mobile channel has grown by more than 300% per annum since 2000 and has become an integral part of many brands’ marketing mix.
Snakk Media Director Geoff Ross says, “In today’s crowded world, it’s increasingly challenging for brands to get in front of today’s consumers. Brands naturally want to exist where their target audience is – and their target audience is spending more and more of their day looking, listening and learning with their mobile phone. This trend will only continue, especially as new handsets such as the iPhone become widespread.
“Snakk Media is the first media sales agency of its kind to specialise in putting companies’ brands in hand. Mobile media can target and stimulate an audience in new ways and at new times of the day,” he says.
“There is one absolute trend taking place in popular culture, and this is the growth and usage of mobile. I’m rapt to be part of it.”
Darnell Dixon, Snakk Media Director of Sales, adds, “The launch of mobile advertising is a huge development for New Zealand.
“Traditionally New Zealand has led the way in interactive mobile advertising and marketing with SMS, MMS, Bluetooth and the like. However, advertising on Vodafone Live! offers a whole new opportunity for brands to connect with audiences via the most personalised digital media,” she says.
“It’s the power of ‘beyond the banner’, what takes place after a consumer clicks. The mobile destination entices further interaction – be this to view product information, enter a competition, download content, browse a gallery or click to call a contact centre or brand representative,” Darnell says.
“We have been doing fantastic work connecting brands and consumers using the mobile internet and 3G in offshore markets and are elated that we are able to now unlock this experience for New Zealand audiences. Snakk Media is delighted to be Vodafone’s exclusive partner in the launch of this new advertising frontier.”


Anonymous Anonymous said...

Kind of like telemarketing, but with pictures.

2:03 PM NZDT

Anonymous Anonymous said...

But I still have a 'Philips Savvy'.

Maybe they could reach me with an ad via emoticons...

;) :-) :] :'''] or a Jake the Muss emoticon, [:]-#

2:57 PM NZDT

Anonymous Anonymous said...

"Snakk Media will enable brands to reach more than more than 2 million content-hungry New Zealanders..."

I find it very hard to believe that a full half of our population could be described as "content hungry".

9:45 AM NZDT

Anonymous Anonymous said...

And that 2 million people will buy the kind of phones you need to be considered 'content-hungry'.

What about 'We'll give you a free phone if you watch ads on it'? Reckon that'd get them 4 million NZers.

5:14 PM NZDT

Anonymous Anonymous said...

Just because you CAN put ads everywhere doesn't mean you should. My phone is mine and not yours.

I signed up for that HooHaa thing when it first started (just to see how it worked) and one night they mistakenly sent three textverts in the middle of the night, waking me up to a nasty hangover and pissing me off no end. I unsubscribed the very next day.

My bet is that this is what most people will do. Sign up out of curiosity then dump it when some monkey invariably pushes the wrong button and sends you a heap of shit you don't really want.

Content-hungry my arse. I've got a computer and i'll watch my you tubes and my facebooks on that. Fact is us stupid thick consumers aren't as hungry as us stupid think advertisers think we are.


10:31 AM NZDT

Anonymous Anonymous said...

It will be another passing fad, just like the internet and chatter rings.

10:50 AM NZDT

Anonymous Anonymous said...

Geoff Ross mentioned in 2 out of 4 posts.

10:53 AM NZDT


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