A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, February 22, 2008


The DDB Group has announced the expansion of its relationship marketing arm Rapp Collins Limb Walker through a merger with customer involvement agency WRC.
The two agencies will come together under the Rapp Collins banner to form a unique offering in the New Zealand marketplace.
Rapp Collins Limb Walker’s relationship marketing strengths will be expanded with WRC’s award-winning customer involvement and experiential approach.
In a broader strategic move, Rapp Collins Limb Walker will be known simply as Rapp Collins from 1 April. This aligns the agency more closely with DDB’s powerful Rapp Collins global brand.
DDB Chief Executive Sandy Moore explained: “This merger delivers a strategically and creatively stronger relationship marketing offering for the DDB Group, which underpins our integrated philosophy.
“WRC has built up an enviable reputation for innovative customer involvement, experiential marketing and promotions. They have been highly awarded both locally and internationally for their creativity and effectiveness, and bring to Rapp Collins Limb Walker a set of complementary but specialist skills.”
Robert Limb and Lance Walker, Rapp Collins Limb Walker joint managing directors, will continue to run the business. They believe the expanded team will offer one of the broadest skill bases in the country.
“We’re building New Zealand’s most creatively dynamic relationship marketing business – adding the dimension of customer involvement to our market-leading strategic and creative work,” Limb explained.
The expanded creative team will be headed by Executive Creative Director Wayne Pick, one of New Zealand’s most awarded creative directors who joined Rapp Collins Limb Walker in October.
Rapp Collins Limb Walker was formed a year ago when DDB acquired relationship marketing specialists Limb Walker Partners. The agency has grown rapidly during 2007 from just four staff to more than 20 across Auckland and Wellington offices.
New business wins include The National Bank, ANZ and Telecom plus integrated group work on NZ Lotteries, AMI, SKY TV and Volkswagen, together with long term clients Fly Buys, New World and CIGNA Insurance.
The merger will see WRC’s business move into Rapp Collins including Lion Nathan, Nokia, HWI and the Child Cancer Foundation.
WRC Managing Director Murray Reid has decided not to be part of the Rapp Collins business and is actively pursuing other business opportunities.


Anonymous Anonymous said...

'Rapp Collins' is the one merging with WRC? So the Rapp Collins brand is going already and the WRC brand is staying? That didn't last long then did it?

5:52 AM NZDT

Anonymous Anonymous said...

Gotta hand it to 'em eh? Masters of the Press Release, Munters of the Truth.

6:58 AM NZDT

Anonymous Anonymous said...

What a load of shit. Why not simply say that you've folded WRC and that the equity of Limb and Walker is worth sweet FA so you've dumped that as well.

Look out for when Shaz rises and comes and takes all of your clients.

8:03 AM NZDT

Anonymous Anonymous said...

This is a joke.

Here's an idea?

Lets merge the same two companies into one. WOW.

Where 's the press release saying who has been kicked out. Round 4 isn't it.

Where is Steve P? Toby's big hiring? Is he there still?

9:08 AM NZDT

Anonymous Anonymous said...

Holy shit, I thought I got up early.

9:13 AM NZDT

Anonymous Anonymous said...

I think it's more like the clients LW have is worth more in terms of revenue than that of WRC, which, as we all know has struggled.

9:16 AM NZDT

Anonymous Anonymous said...

Sorry Rob - Aim are no 2 in the world so you cannot call yourself market leading - you are a smart guy but shouldn't let your PR arm make you come across like a fool.

9:21 AM NZDT

Anonymous Anonymous said...

5.52: If you read the press release properly it say's that the WRC brand is being replaced by the Rapp Collins brand.

9:37 AM NZDT

Anonymous Anonymous said...

At least Murray had the good sense to leave Camp Runamuck when he had the chance.

9:48 AM NZDT

Anonymous Anonymous said...

Later Muzz

10:37 AM NZDT

Anonymous Anonymous said...

So WRC join the ranks of Publicis Rainger and RBR and disappear from the market...done over internally by Ad blokes - at least AIM is still fying the flag for direct

10:38 AM NZDT

Anonymous Anonymous said...

Funny how a shrinking agency's story can turn into one of 'expansion'. What a load of spin.

11:31 AM NZDT

Anonymous Anonymous said...

I'm happy to see the horse with no legs got the shot it needed. Should have shot the rider before he gets another mount. Look out...

12:58 PM NZDT

Anonymous Anonymous said...

Why does everyone spend their time on here bitching?

Do something constructive with your time!

1:20 PM NZDT

Anonymous Anonymous said...

Looks like Sandy's been doing overtime with the ol' concrete mixer. A whole company dead and buried overnight.

1:24 PM NZDT

Anonymous Anonymous said...

NZCC Press Release Cricket:

Exciting opportunity = 1
Fresh challenges = 2
Unique offering in the marketplace = 3
Amicable split = 4
Utilising enormous expertise = 5

Game on.

1:49 PM NZDT

Anonymous Anonymous said...

1.20, press releases like this can't go unchallenged. DDB's attempts at spin are so feeble that it's our duty to take the piss out of them.

2:14 PM NZDT

Anonymous Anonymous said...

1:20 Because it's a blog site you idiot.

2:46 PM NZDT

Anonymous Anonymous said...

Wayne's extravagence for titles knows no bounds - executive cd of ..wait for it...6 people...wonder if the account managers are executive account managers too?

4:17 PM NZDT

Anonymous Anonymous said...

Settle down all. Let's talk about important things like clients.
For instance, do Lion know they now have a shit that folds agency for their WRC brands,
or does this fit with their new distribution strategy to sell mail order beer?

4:35 PM NZDT

Anonymous Anonymous said...

So will we go over 100 posts with this offering from DDB?

4:47 PM NZDT

Anonymous Anonymous said...

Nah cos DDB will get most of these comments pulled from this blog as they fancy themselves as Goebbels

5:06 PM NZDT

Anonymous Anonymous said...

In an industry full of back stabbing wankers the last person that should be flammed on this shithouse of a blog is Wayne Pick.

But then again its open season on anyone.

So.... Wayne's errrrr got funny hair and he errmmmm talks in a funny accent.

I feel so much better now.

7:36 PM NZDT

Anonymous Anonymous said...

Its great to see all the losers and wankers who have either been sacked by DDB or are too shit to get a job there.

Some of you need to learn to read things properly, for instance the bit where it says Rapp Collins has grown from 4 to 20.

9.21 - AIM are only number 2 because they enter every piece of work they produce in every award category going. If you throw enough shit some of it is going to stick.

4.17 - jealous are we? Talentless certainly.

Oh yeah, anbd who is Campaign Brief agency of the year? DDB

8:47 PM NZDT

Anonymous Anonymous said...

BK would be rolling in his grave. Which would be hard because he's not dead.

RIP you former world rally champs.

9:17 PM NZDT

Anonymous Anonymous said...

As usual, another complete load of Dirty Dogs Bollocks.
Yep, Dirty Dogs Bollocks.

9:44 PM NZDT

Anonymous Anonymous said...

Wayne. ECD? Why stop there? Lert's go all Yank and call yourself Executive Vice President Creative 'National'. ECD is way below you.

10:21 PM NZDT

Anonymous Anonymous said...

8.47 get a grip on reality. Now.

11:45 PM NZDT

Anonymous Anonymous said...

Wayne's a nice guy. They just should have admitted what we all know- wrc was gone burger over 18 months ago. Steve - nice career move mate.

9:32 AM NZDT

Anonymous Anonymous said...

Lets be honest: You haven't lived in NZ advertising unless you've been fired from DDB.
You should have seen the carnage when it was the Father and Son routine. Make the current regime look like a walk in the park.
And you can't attack Sandy either. He was once a victim when nepotism was rife at DDB.

11:30 AM NZDT

Anonymous Anonymous said...

Who knows what goes on in the DDB board room. All I can say for certain is that I have had sex on that very table. As have many others.

The point is, let's talk about something that is actually important. Who else out there has defiled an agencies boardroom table?

Owning up here anonymously is a better way of making your old agency suffer. Name calling and slagging your old agency off doesn't hurt people. Making them listen to another media presentation in the boardroom knowing you've thrown you missus around the table in a fit of frenzied, dirty, sweaty rooting does.

Oh, Avid suites don't count, that's pretty common.

8:00 PM NZDT

Anonymous Anonymous said...

8.47 mate. Far as I can tell, all you losers and wankers are still there. The good, the talented and the nice are all leaving or left in the last 6 months. So who are you then hairy arse? Just another sad old f*ck who can't get another job OUT OF DDB, forced to hang in there for as long as you know who. At least you might one day get to run the place.

10:25 PM NZDT

Anonymous Anonymous said...

Is that you Muzza?

4:09 PM NZDT

Anonymous Anonymous said...

Didn't know you could merge two agencies with the same name. WRC (Wow Rapp Collins) mergers with Rapp Collins.

4:42 PM NZDT

Anonymous Anonymous said...

Anyone feel like a spliff?

10:52 AM NZDT

Anonymous Anonymous said...

Do stairwells count?

11:47 AM NZDT

Anonymous Anonymous said...

I would but i've got a client meeting in half an hour.

2:15 PM NZDT

Anonymous Anonymous said...

10.25 - its precisely because the losers and wankers have gone that DDB has won agency of the year, not because they're still there.


7:48 PM NZDT

Anonymous Anonymous said...

Hi Toby.

8:09 PM NZDT


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