A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, March 04, 2008


Colenso BBDO has appointed Aaron Turk to the newly created role of Head of Digital Creative. Prior to this appointment he was the Creative Director and Managing Partner of Tribal DDB Australia.
Says Turk: "I thoroughly enjoyed my eight years at Tribal DDB but I found towards the end of last year that I needed to leave the agency and take some time out. I spent this time back in NZ fishing and with family but also found myself evaluating the advertising industry and deciding on my next challenge. I wanted to find a collaborative agency culture with world class people that talked less about digital models and integration and focused more on just doing great consumer connecting work for clients. I have found these important ingredients to be at Colenso BBDO."
Turk, a New Zealander, is one of Australasia’s most respected and awarded digital creatives. He has won his fair share of creative and effectiveness awards over the years including New York Festival, One Show, ADMA and ‘Best of Show’ titles back to back at the Montreux Festival in 2005/06. In 2007 he was selected on the Cannes Cyber Lion jury, was Digital Chairman for the ADMA Awards and this year he is judging New York Festivals.
Says Adam Good, Executive Director of Digital Innovation at Clemenger Group New Zealand: "I’m delighted Aaron has stopped fishing in the Coromandel to join us at Colenso. Aaron has those rare skills of being a digital expert, creative leader and consumer focused creator of brand experience programs. Having worked with Aaron at both Tribal and Newscorp we have a good working partnership that has delivered some innovative solutions for brands in the past. To deliver engagement ideas you need to be able to produce compelling content and deliver it when a consumer wants it and across multiple digital devices and platforms. Aaron is the best in the business at creating such solutions and he will lead our expanding digital creative team that has a focus to deliver consumer centric participatory ideas and programs."
Says Brent Smart, Managing Director of Colenso BBDO: “We are very lucky to get a guy of Aaron’s quality. With Aaron teaming up with Adam Good, I think we have the best digital partnership in this part of the world and I know we will do some great work in this space.”


Blogger Shaun O'Connor said...


12:53 PM NZDT

Anonymous Anonymous said...

The computers in his office are not so flash.

1:17 PM NZDT

Anonymous Anonymous said...

Yet ANOTHER senior person departs DDB.

4:12 PM NZDT

Anonymous Anonymous said...

No surprise. Why break up good team?

6:09 PM NZDT

Anonymous Anonymous said...

Enjoy the creative opportunities and exciting challenges that NZ broadband speed gives you.

6:55 PM NZDT

Anonymous Anonymous said...

I expect a few noses will be put out of joint at Colenso/Aim. Good luck guys.

9:18 PM NZDT

Anonymous Anonymous said...

4.12 - Hold the front page - someone has left an agency to join another agency. That's never happened before.

Yet another lame attempt to rubbish DBB. Get a life you saddo (he actually left Tribal in Australia)

9:29 PM NZDT

Anonymous Anonymous said...

I'd have to agree with 4.12. Last time the rest of us looked, Tribal was called 'T R I B A L D D B.'

10:46 PM NZDT

Anonymous Anonymous said...

Yeah, but this guy is HOT, so I'd be going on about it too if I was from that agency

10:59 AM NZDT

Anonymous Anonymous said...

Shit. Hold the front page? Hold the whole fu*cking paper for all the comings and goings at DDB. We know, we know...there's always a good reason. Right?

1:45 PM NZDT

Anonymous Anonymous said...

some dudes got a new job. wahoo.
ad dicks.

10:55 PM NZDT

Anonymous Anonymous said...

That you Dick Head?

2:15 PM NZDT

Anonymous Anonymous said...

So what's the inside? Why are they all leaving DDB in Sydney too? Hear whatsername who was his boss left too. WTF's going on in that place?

5:59 PM NZDT

Anonymous Anonymous said...

"Mr Turk" is one of the greatest bald creative mind to ever come out of New Zealand (I think that's a compliment) anyway, congrats to him on the job. And anyone who is thinking of putting money on Tribal DDB Sydney not make a comeback should save their money. True they have lost some guns (and probably will loose some more) but they bounce back. Everyone one is replaceable EVERYONE .. (accept me of course)

PS "hold the paper...?" who reads those thing anymore

3:50 PM NZDT

Anonymous Anonymous said...

"Everyone is replaceable EVERYONE." Jeez, there's the DDB mantra hanging out for a good public airing. NO ONE STEP OUT OF LINE OVER THERE IN GREYS AVE OK? Always remember, everyone is replaceable, EVERYONE!' (Think I might turn down that job offer Tobes just made me.)

8:03 PM NZDT

Anonymous Anonymous said...

Never thought to put my money on Tribal DDB Sydney not making a comeback 3.50. Until you said that is. Have an inside track do you? Something we should know that you want to share? Go on. Tell us who else is leaving.

10:44 PM NZDT

Anonymous Anonymous said...

Going down the pan is it? Having a big 'flush out' are they? Not to worry. Still plenty of floaters there.

9:20 PM NZDT


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