COLENSO BBDO HIRES AARON TURK AS HEAD OF DIGITAL CREATIVE

Colenso BBDO has appointed Aaron Turk to the newly created role of Head of Digital Creative. Prior to this appointment he was the Creative Director and Managing Partner of Tribal DDB Australia.
Says Turk: "I thoroughly enjoyed my eight years at Tribal DDB but I found towards the end of last year that I needed to leave the agency and take some time out. I spent this time back in NZ fishing and with family but also found myself evaluating the advertising industry and deciding on my next challenge. I wanted to find a collaborative agency culture with world class people that talked less about digital models and integration and focused more on just doing great consumer connecting work for clients. I have found these important ingredients to be at Colenso BBDO."
Turk, a New Zealander, is one of Australasia’s most respected and awarded digital creatives. He has won his fair share of creative and effectiveness awards over the years including New York Festival, One Show, ADMA and ‘Best of Show’ titles back to back at the Montreux Festival in 2005/06. In 2007 he was selected on the Cannes Cyber Lion jury, was Digital Chairman for the ADMA Awards and this year he is judging New York Festivals.
Says Adam Good, Executive Director of Digital Innovation at Clemenger Group New Zealand: "I’m delighted Aaron has stopped fishing in the Coromandel to join us at Colenso. Aaron has those rare skills of being a digital expert, creative leader and consumer focused creator of brand experience programs. Having worked with Aaron at both Tribal and Newscorp we have a good working partnership that has delivered some innovative solutions for brands in the past. To deliver engagement ideas you need to be able to produce compelling content and deliver it when a consumer wants it and across multiple digital devices and platforms. Aaron is the best in the business at creating such solutions and he will lead our expanding digital creative team that has a focus to deliver consumer centric participatory ideas and programs."
Says Brent Smart, Managing Director of Colenso BBDO: “We are very lucky to get a guy of Aaron’s quality. With Aaron teaming up with Adam Good, I think we have the best digital partnership in this part of the world and I know we will do some great work in this space.”