HURMAN PROMOTED AT COLENSO

James Hurman has been elevated to Planning Director at Colenso BBDO.
This is a first for Colenso, an agency that has always had very senior planners but never a planning leader. Hurman will lead Colenso’s strategic product and four-strong Planning Department.
Hurman joined Colenso BBDO in August 2007 from Lowe, where he had worked closely with Vodafone before the account moved to Colenso BBDO in June last year. He has also been a planner with DDB and Mojo, where he was involved in work for Goodman Fielder, Mercury Energy, Volkswagen and Durex.
Says Brent Smart, Managing Director Colenso BBDO: “James is a top planner and a top bloke. He’s a huge talent and incredibly passionate about the work, which is what we’re all about at Colenso. When we hired James, we always had a view that he would rise to Planning Director after 12 months, but he has stepped in and shown leadership from day one, so why wait?”
Says Richard Maddocks, ex Creative Director Colenso BBDO, now at Clems in Sydney: “James has the ability to do what many attempt but few achieve; he makes the creative bit easier. That's the type of person you want heading the planning department.”
Says Hurman: “I’m stoked, but given that nine out of ten consumers say that quotes in press releases sound disingenuous, I’ll leave it there.”