A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, March 20, 2008


ihaveanidea, Advertising’s Intellectual Archive, has announced that DDB Worldwide will continue as Global Agency Partner of Portfolio Night 6 on May 8th 2008.
ihaveanidea’s Portfolio Night is the largest simultaneous advertising portfolio review ever held in the world, featuring a uniquely designed portfolio review process in a 'speed-dating' setting. The event helps students and aspiring young creatives around the world break into the ad industry and involves the top creative directors in each participating city.
Says Ignacio Oreamuno, president, ihaveanidea: "On May 8, with the help and dedication of incredible Global Partners, like DDB Worldwide, who has been supporting the Portfolio Night initiative for the past three years, we will attempt to change advertising from the ground up once again. The ad industry has greatly evolved since Portfolio Night’s small yet audacious beginnings in 2003, and it is our responsibility to help our industry adjust to the future. This year we will invite not just traditional copywriter and art directors, but interactive art directors and designers as well. It will also be the first time that aspiring creatives will have the option of showing their work in the traditional format of print portfolios, or laptops."
The participating DDB offices hosting a Portfolio Night event are Auckland, Sydney, Melbourne, Singapore, Hong Kong, Sao Paulo, Miami, New York, Toronto and Chicago. Additionally, creative directors from DDB’s other operations (not hosting events) will be taking part in Portfolio Night events held in their respective cities. ihaveanidea will be releasing a list of cities hosting Portfolio Night events shortly detailing all DDB sponsored events, as well as those to be hosted by other ad agencies.
“By championing Portfolio Night, DDB is able to assist young people and the industry, while at the same time finding and recruiting the best new creative talent," says Bob Scarpelli, chairman and chief creative officer of DDB Worldwide. “DDB’s extensive involvement with Portfolio Night again this year reflects our belief that creativity is the most powerful force in business. The advertising community needs to foster the next generation of creative talent, and DDB is helping lead the way by taking events like Portfolio Night around the world."
Other global partners of Portfolio Night 6 include Corbis, BLACK BAG & VCU Brandcenter.
Students enrolled in advertising programs, recent graduates, and up-and-coming creatives will have the opportunity to spend valuable face-to-face time with their city’s most prestigious creative directors. Young creatives are encouraged to attend this event in one of the participating cities and have the opportunity to speak with three or more world-class creative directors.
Cost to participate is $35 in North America and is priced locally in other participating cities around the world. All aspiring creatives or juniors with an advertising portfolio must register online at ihaveanidea’s website: www.portfolionight.com


Anonymous Anonymous said...

No one fromm DDB NZ clipping the PR ticket? Highly unusual. Must've been out for lunch when this one went to the blog.

9:45 PM NZDT

Anonymous Anonymous said...

give it a rest.

10:42 AM NZDT

Anonymous Anonymous said...

Free in Auckland, Sydney and Melbourne? Can't complain about that!

5:16 PM NZDT

Anonymous Anonymous said...

Give it time 9:45 they can't help themselves.

11:24 AM NZDT


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