SAATCHI'S LANDS SANYO BRAND WORK

Saatchi & Saatchi Auckland has picked up the coveted task of handling the Sanyo brand in the New Zealand market.
Saatchi & Saatchi, through its association with Telecom New Zealand, has been working with Sanyo mobile products for the last two years and has now been assigned the whole Sanyo portfolio.
Dean Taylor, Managing Director of the Saatchi & Saatchi Auckland office, says consumer electronics is an incredibly exciting business and a huge strategic challenge: ”The next five years will see a battle between retailers and brands for the high volumes whilst maintaining the premium nature of the product. Our opportunity is to work with the CEO Bill Crichton and his team to optimise Sanyo's brand position to ensure it takes full advantage of these changes."
Saatchi & Saatchi will work across a full range of Sanyo products including all white goods, audio and visual equipment.
"Bill is a fantastic client and really understands the need to make news with creativity. His product roll-out over the next year has got the creative department massively excited,” Taylor says.