A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, April 25, 2008

19 NZ ENTRIES SHORTLISTED AT CLIOS


New Zealand has 19 entries through to the shortlist stage of the Clio Awards, which will be held in Miami next month: DDB with 5, Colenso BBDO with 4, Saatchi & Saatchi with 3 and 2 apiece to Clemenger BBDO, Wellington and Publicis Mojo.
In contrast, Australia has scored a record 44 on the shortlist. Leo Burnett, Sydney lead the Australian agency pack with 7 shortlisted, followed by DDB Sydney with 6, Saatchi & Saatchi Sydney with 4, JWT Sydney and Lowe + Rivet Sydney with 3 apeice and Clemenger BBDO Melbourne with 2.


INNOVATIVE

Business Equipment/Services
Deadlina Couriers ‘Self Destruct’
Colenso BBDO, Auckland

Corporate/Institutional
NZ Army ‘Bluetooth - Forest, Snow, Jungle’
Saatchi & Saatchi New Zealand, Auckland

Direct Marketing
Air New Zealand Fashion Week ‘30,000 Feet’
Colenso BBDO, Auckland

Direct Marketing
Durex Performa Condoms ‘Last Longer – Redhead’
DDB New Zealand, Auckland

Direct Marketing
Volkswagen Service ‘Tiny Technician’
DDB New Zealand, Auckland

Entertainment
Omaka Aviation Heritage Centre ‘Omaka’
Clemenger BBDO, Wellington


INTEGRATED

Campaign
adidas All Blacks Apparel ‘Of This Earth’
TBWA\Whybin, Auckland

Integrated Campaign
Schweppes ‘Schweppes Short Film Festival’
Publicis Mojo, Auckland

Integrated Campaign
Speight's ‘Speight Great Beer Delivery’
Publicis Mojo, Auckland


INTERACTIVE

Brand Building
Deadline Couriers ‘Self Destruct’
Colenso BBDO Auckland

Viral
Ford Mondeo ‘Mondeo Balloons’
JWT New Zealand, Auckland


BILLBOARD

Business Equipment/Services
Deadline Couriers ‘Self Destruct’
Colenso BBDO, Auckland

Product/Service
SKY Television - Discovery Channel ‘Solar’
DDB New Zealand, Auckland

Public Service
Rodney District Council ‘Flash Before Your Eyes’
Saatchi & Saatchi New Zealand, Auckland


POSTER

Leisure
Wellington Zoo ‘Donkey’
Saatchi & Saatchi New Zealand, Auckland

Public Service
Accident Compensation Corporation ‘Bikes Just Appear’
Clemenger BBDO, Wellington


PRINT

Media
SKY Television ‘Paris on Prison’
DDB New Zealand, Auckland


DIRECT MAIL

Collateral
Durex Performa Condoms ‘Last Longer – Brunette’
DDB New Zealand, Auckland


TELEVISION, CINEMA, DIGITAL - CRAFT

Sound Design
Coastguard
Liquidstudios NZ, Auckland

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