A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, April 07, 2008

DDB AUCKLAND LEADS NZ AGENCY PACK AT SHORTLIST STAGE OF THE ONE SHOW


UPDATED TO INCLUDE DESIGN FINALISTS - CB Agency of the Year DDB New Zealand leads the agency pack at the shortlist stage of The One Show with an impressive 12 finalists, followed by Colenso BBDO with 7, Publicis Mojo with 5, Clemenger BBDO Wellington with 3 and Saatchi & Saatchi NZ with 2. One finalist apiece for DraftFCB, Y&R, JWT and WRC.
Over in Australia, CB Agency of the Year DDB Sydney leads the Australian tally with 13 finalists, followed by JWT Sydney and M&C Saatchi Sydney with 5 finalists apiece, Leo Burnett Sydney with 4 and Clemenger BBDO, Melbourne and CumminsNitro, Melbourne with 3.
NOTE: The One Show list is only a semi-finalist list and does not guarantee a Pencil or Merit award or inclusion in the One Show Annual. The One Show winners will be announced at the awards presentation in New York next month.


CONSUMER MAGAZINE: FULL PAGE OR SPREAD - CAMPAIGN

Swanndri ‘Swanndri’
Publicis Mojo, Auckland

OUTDOOR - SINGLE

TV3 ‘Small Skin’
Colenso BBDO, Auckland

TV3 ‘Sensor Light’
Colenso BBDO, Auckland

Sky Television ‘Superman Britomart’
DDB Auckland

Sky Television ‘Serial Killers’
DDB Auckland

Sanyo ‘Tide’
Saatchi & Saatchi NZ , Auckland

OUTDOOR CAMPAIGN

Sky Television ‘Variety’
DDB Auckland


COLLATERAL DESIGN/POSTERS - CAMPAIGN

The National Foundation for the Deaf 'Listen to the Deaf'
DDB Auckland

ENVIRONMENTAL DESIGN - SINGLE

TV3 'Sensor Light'
Colenso BBDO, Auckland


COLLATERAL: POP AND IN-STORE - SINGLE

SSL - Durex ‘Brunette’
DDB Auckland


COLLATERAL PROMOTION (AGENCIES CREATING WORK FOR INDIV.)

The National Bank of New Zealand ‘Radio Pillow’
Clemenger BBDO, Wellington


TELEVISION: OVER 30# - SINGLE

New Zealand Lotteries ‘Old Flame’
DDB Auckland


TELEVISION: 30/:25 - SINGLE

Volkswagen ‘Finance Director’
DDB Auckland


TELEVISION: 30/:25 - CAMPAIGN

Prime ‘The L Word’
DraftFCB New Zealand, Auckland


COMMERCIALS OF VARIOUS LENGTH - CAMPAIGN

Monaco ‘Instant Rockstar - Photographer’
Colenso BBDO, Auckland


INNOVATIVE USE OF ADVERTISING - SINGLE

Omaka Aviation Heritage Centre ‘Omaka’
Clemenger BBDO, Wellington

The National Bank of New Zealand ‘Radio Pillow’
Clemenger BBDO, Wellington

TV3 ‘Soap’
Colenso BBDO, Auckland

SKY Television ‘The Breakup’
DDB Auckland

Amnesty International ‘Freedom Pen’
Publicis Mojo, Auckland

NZ Red Cross ‘The TV Ad that Phoned You’
Y&R Auckland


INNOVATIVE USE OF ADVERTISING - CAMPAIGN

NZ Army ‘Bluetooth’
Saatchi & Saatchi NZ, Auckland


INNOVATIVE MARKETING - SINGLE

Deadline Express Couriers ‘Self Destruct’
Colenso BBDO, Auckland

Air New Zealand ‘30,000 Ft. Catwalk’
Colenso BBDO, Auckland

New Zealand Lotteries ‘Money Bags’
DDB Auckland

Volkswagen ‘Tiny Technician’
DDB Auckland

SSL - Durex ‘Redhead’
DDB Auckland

Tourism New Zealand ‘Giant Rugby Ball’
JWT New Zealand


INNOVATIVE MARKETING - CAMPAIGN

Schweppes Short Film Festival
Publicis Mojo, Auckland

Speight’s Great Beer Delivery
Publicis Mojo, Auckland

Smirnoff ‘Nikolai’
WRC New Zealand


INTEGRATED BRANDING - CAMPAIGN

SKY Television ‘Fresh - Metaphors’
DDB Auckland

Speight’s Great Beer Delivery
Publicis Mojo, Auckland

30 Comments:

Anonymous Anonymous said...

Only 2 Mike? Only 2?

9:28 AM NZST

 
Anonymous Anonymous said...

I'd just like to say to all the DDB haters out there, yah-boo-sucks-to -you

12:43 PM NZST

 
Anonymous Anonymous said...

Eat that Saatchi! GO DDB!

2:57 PM NZST

 
Anonymous Anonymous said...

DDB has 12 finalists. One cheeky finalist in One Show Design too.

4:25 PM NZST

 
Anonymous Anonymous said...

Look, it's everyone at DDB. Your comments just prove it then, no one needs to make you look like jerks. You do that perfectly well on all your own. Fuckin' sad.

8:53 AM NZST

 
Anonymous Anonymous said...

12 finalists! Wow.. oh my god... shit that's awesome... you guys are sooo sooo cool... man even Fleetos must be wondering if he made the right decision...

Fuck you guys are so lame.

Oh man. I can't wait for all the other short lists to be announced... will you guys have anything left to beat out?

9:05 AM NZST

 
Anonymous Anonymous said...

Tall poppy syndrome. Stand up proud DDB.
Great effort.

11:49 AM NZST

 
Anonymous Anonymous said...

8:53. Sorry about that. Please forgive us for being proud of getting a shit load of finalists at one of the toughest award shows in the world. And please also forgive us for sticking our fingers up to the sad, sad people like you who have slagged us off all year.

12:37 PM NZST

 
Anonymous Anonymous said...

DDB : 1
Wannabes: 0

2:04 PM NZST

 
Anonymous Anonymous said...

To whoever it is at DDB: Why not ring Mike directly rather than gloat on the blog?

2:05 PM NZST

 
Anonymous Anonymous said...

Who said I was from DDB.
From the tone of your blog you must be from Saatchi Auckland.

2:22 PM NZST

 
Anonymous Anonymous said...

Children. Do your parents know you are up late and playing on the internet?

2:45 PM NZST

 
Anonymous Anonymous said...

grow the fuck up, all of you.

4:52 PM NZST

 
Anonymous Anonymous said...

Grow the fuck up ALL of you?

Being a statistician, I should point out that 9 out of the 13 comments, which is 70% of the comments, are from DDB. And arguably, they are also the most childish. So when you say 'grow up all of you' 4.52, I assume you are talking to DDB. Couldn't agree more then.

5:18 PM NZST

 
Anonymous Anonymous said...

DDB>SAATCHI=HAHAHA!

5:56 PM NZST

 
Anonymous Anonymous said...

So Mojo is going to win some stuff with the pen idea?

Sorry, I mean with someone else's idea?

I wonder if it will appear in any other award shows when they now clearly know it has been done before!?


Place your bets, place your bets!

7:18 PM NZST

 
Anonymous Anonymous said...

Dad's Dork Brigade blowing their bugles again.

8:20 PM NZST

 
Anonymous Anonymous said...

I was in the DDB building the other day and couldn't help noticing that they've actually printed out the creative rankings chart from CB, enlarged their corner of it, and pointed out that they're a millimetre further right than Saatchi.

If I were you, Saatchis, I'd take this as the ultimate compliment: you've become the standard by which other NZ shops now judge their own creativity!

If I were you, DDB, I'd take the poster down. It, along with your blog vitriol, reveals a deep-seated inferiority complex and a rather large chip on your shoulder. (Or at least ONE of your shoulders, eh?)

8:55 AM NZST

 
Anonymous Anonymous said...

DDB is an Empire, that's why they crank out so much good work. As long as they don't go round bombing the smaller agencies then it's fine by me.

1:10 PM NZST

 
Anonymous Anonymous said...

8:55. So you didn't get the job then?

2:08 PM NZST

 
Anonymous Anonymous said...

More like 8.55 TURNED DOWN the job 2.08. Most of us don't like having to kiss a bunch of fat asses for our day job. Lot of brown noses at DDB.

3:36 PM NZST

 
Anonymous Anonymous said...

please, please, please, whoever runs this site, make it so you can't post anonymously. This is truly pathetic

None of this nonsense would happen if people had to put their names to their slander.

Kind regards, Tatsie.

6:25 PM NZST

 
Anonymous Anonymous said...

Which bit is slander? All looks pretty accurate to me.

8:47 PM NZST

 
Anonymous Anonymous said...

From an adgeek: Please note that the list is not even a finalist list but a semi-finalist list. This isn't the amount of guaranteed merits an agency will get, and these lists tend to have anomalies in them anyway. I don't think the 'rahhrahh DDB posters' should be getting too excited at this stage because the agency could potentially end up with one merit or no merits at the end of the day.

9:27 AM NZST

 
Anonymous Anonymous said...

I see WRC got a finalist too. Well done WRCers. Hello? Hello? Anyone there at WRC? Oh yeah, that's right. They closed it down.

4:41 PM NZST

 
Anonymous Anonymous said...

Wow, you stand to get a piece of metal that in 12 months will be getting dusty on some shelf holding up award books with other peoples work in. I bet you must be proud every morning when you wake up and so must your parents too. DDB if that makes you feel better well good on you, because you are only spanking your own monkey.

10:16 AM NZST

 
Anonymous Anonymous said...

Reading through the comments on this blog,
the one and only conclusion one can make is that
the advertising community is very,very,imature
god you all should grow up and get out of
your nappies and do something worthwhile with your sad lives.

10:52 AM NZST

 
Anonymous Anonymous said...

yeah. thanks adschool. the kids are great.

12:37 PM NZST

 
Anonymous Anonymous said...

they are not the finalists. it is the 'long list' or semi finalists if you like. so, hold fire on the big ups kids.

4:22 PM NZST

 
Anonymous Anonymous said...

10.52, most people here are just taking the piss out of the arrogance and immaturity displayed earlier in this thread by a bunch of small nobs at DDB. Or are you an embarassed DDB client trying not to be embarassed about your agency's sad boasting over some semi-finalists annoucements?

7:06 PM NZST

 

Post a Comment

Links to this post:

Create a Link

<< Home