A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, April 17, 2008

AXIS FINALISTS: DDB BLITZES AGENCY PACK


The
  • 2008 AXIS FINALISTS
  • are now on the CAANZ site, with CB Agency of the Year DDB leading the agency pack, with a staggering 61 finalists (not including Craft), over three times that of second placed Saatchi & Saatchi NZ with 19, Publicis Mojo with 18, with fourth spot shared by Colenso BBDO and Draft FCB with 17 finalists each.
    Further down the chart, Ogilvy has 12 finalists followed by Clemenger BBDO Wellington with 8, TBWA\Whybin with 5, Republik with 4, AIM Proximity with 3, with Special, Rivet and JWT on 2 apiece. One finalist each to M&C Saatchi, Insight, Blackwood Communications, Y&R Wellington, Y&R Auckland and Big Communications.

    26 Comments:

    Anonymous Anonymous said...

    Strange. Where's the CEO?

    10:29 PM NZST

     
    Anonymous Anonymous said...

    hes at the back...

    9:15 AM NZST

     
    Anonymous Anonymous said...

    No surprise there surely? Everyone in the industry knows that the agency whose CD does the AXIS Convenor of Judges gig is the agency that ALWAYS does best. The current Convenor has complained more about that particular AXIS phenomenon than anyone else.

    9:47 AM NZST

     
    Anonymous Anonymous said...

    Yeah, he was the Convenor of One Show and Spikes too. Cock.

    9:58 AM NZST

     
    Anonymous Anonymous said...

    Well done Toby. A mighty effort indeed.

    10:40 AM NZST

     
    Anonymous Anonymous said...

    Throw enough cash at it....

    12:04 PM NZST

     
    Anonymous Anonymous said...

    9:47's observations are the sad frigging truth. What a shame because if any of the ads up for awards were really deserving of merit, they have been stained by this mysterious 'Convenor of Judges' phenomenon. Surely that's the only reason this phenomenon's most vocal critic is now right in the thick of it. Yep, if you can't beat em...

    12:30 PM NZST

     
    Anonymous Anonymous said...

    I'd be fuming a bit if I was Clems. They're a great agency doing honest and great work and they end up with 8 finalists. What a slap in the face. How many other agencies in NZ have a Titanium lion in their cabinet..? hmmm. None.
    Stay out of Axis again next year Clems until Caanz can iron out all the nuances..

    1:42 PM NZST

     
    Anonymous Anonymous said...

    World Press Photos which won Titanium at Cannes for Clems was eligible for last year's Axis, not this year's. Last year was a bad time to pull out of Axis for Clems.

    1:45 PM NZST

     
    Anonymous Anonymous said...

    For the first time Axis has an overseas jury so no one can influence the outcome.

    1:48 PM NZST

     
    Anonymous Anonymous said...

    So what are you saying 1:48? That every other convenor influeced the outcome? Wonder how they're gonna feel about that? Hope you're not the current Convenor making that particular comment.

    BTW, there's always been an overseas Head of Judges, so how the hell does does this year stack up to be any different to the last?

    7:35 PM NZST

     
    Anonymous Anonymous said...

    Looks like someone knows who the AXIS winners are...photo call everyone...at finalist stage???!!!

    8:35 PM NZST

     
    Anonymous Anonymous said...

    8.35 - nob - that photo was taken about 3 months ago and used for amongst other things the Campaign Brief Agency of the Year Article.

    10:04 PM NZST

     
    Anonymous Anonymous said...

    bit of a fail in the 'tough' look.

    10:13 PM NZST

     
    Anonymous Anonymous said...

    That's the point 10:04. You're inadvertently announcing yourself the winner before we're meant to know you've won. Makes you look like a bunch of small shiny nobs, nob.

    6:08 PM NZST

     
    Anonymous Anonymous said...

    Things must be improving at DDB , in my day the door to the roof was always locked to stop the creatives throwing suits into Myers Park....

    1:29 PM NZST

     
    Anonymous Anonymous said...

    ha ha ha too funny 1:29 yeah I worked there for a while and never discovered this roof spot. I used to like watching strangers make out or go at it in the park though... the building almost tipped with everyone rushing to the park side for a nosy.
    hhhmmmmmmm there's an idea in that....
    The awards aren't rigged if you've ever been to a judging session you would see it is pretty legit. Stop ya moaning.

    12:43 PM NZST

     
    Anonymous Anonymous said...

    It was not just in the park - the publishing rights to the night cleaners log book must be wort a fortune. Rumour has it a junior suit that got the 'DCM' (dont come monday , to you wankers who have been in a time capsule) ripped out some very damaging pages & still has them. Maybe thats why there are so many greying males there......

    3:50 PM NZST

     
    Anonymous Anonymous said...

    Heard the Wellington guy who runs their DM sweat shop is outta' there already. Bet the greying males have gone totally grey with that bit of news.

    5:35 PM NZST

     
    Anonymous Anonymous said...

    Last year Colenso's CD was the convenor of judges, but they didn't end up with the most finalists.

    8:08 PM NZST

     
    Anonymous Anonymous said...

    That is correct, but it was the first time in years that it happened. Probably more indicative of Colenso having a very, very thin year.

    But check out other years 8.08. Or ask the current Convenor...if you can't beat them...

    9:11 AM NZST

     
    Anonymous Anonymous said...

    Hi 5.35pm, I'm the guy leaving Rapp in Wellington, but I didn't run it, I was a writer. And it was pretty rare for any of us to break a sweat, the place is tight, so I dunno where you got your sweatshop shit from. Maybe someone who didn't get the job they wanted?

    They're a top crew, maybe one day you'll get to work in one and understand, till then, hey, just keep on posting shit on here, I'm sure it's doing wonders for your career.

    MR

    10:14 PM NZST

     
    Anonymous Anonymous said...

    What's that about? Who are you 10.14? Is someone else leaving that place too?

    1:41 PM NZST

     
    Anonymous Anonymous said...

    You can only last so long in that building before you wake up and smell the cheese. Yeah that cheese stinks.

    10:38 AM NZST

     
    Anonymous Anonymous said...

    Starting with the big cheese himself.

    8:10 PM NZST

     
    Anonymous Anonymous said...

    That photo wasn't taken on the roof.

    7:22 PM NZST

     

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