A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, April 22, 2008


Colenso BBDO, Auckland has won the 2008 OMA Out of Home Awards for their Deadline Express Couriers 'Exploding Billboard'. Apart from $50,000 worth of free media to the agency, the creative team, Jamie Hitchcock & Josh Lancaster, win a trip to Cannes this year.


Anonymous Anonymous said...


4:03 pm NZST

Anonymous Anonymous said...

Can anyone tell me please why this ad is cool and seems to be doing so well?

Am I missing something with this Mission Impossible sh*t?

6:39 pm NZST

Anonymous Anonymous said...

Yes 6:39, you are missing something, a chromosome. I think it's brilliant. Geez, some people are such dickheads.

Congrats guys. See you in the gutter bar with your lion.

6:54 pm NZST

Anonymous Anonymous said...

Please back yourself up and get your face out of their bums for a min you bottom licker.

I asked why is it so cool?

Deadline, billboard blows up at the 'deadline'......pun anyone?

What the fark is the idea someone who isn't blinded by all the pretty fireworks!!

9:30 pm NZST

Anonymous Anonymous said...

for fuck's sake, it's a nice simple idea you idiot.

not everything has to be so freakin' clever that most people won't get it.

get your head out of your arse.

8:22 am NZST

Anonymous Anonymous said...

Well done boys. Perhaps you can book the Penthouse at the Ligure this time.

10:12 am NZST

Anonymous Anonymous said...

Ridiculous since ages ago.

12:40 pm NZST

Anonymous Anonymous said...

It's good, and could even go Grand Prix at Cannes.

3:58 pm NZST

Anonymous Anonymous said...

If the idea is sooooo simple, then can you please explain it to me quickly then?

All i'm seeing is a pretty pun?

5:01 pm NZST

Anonymous Anonymous said...

The idea is they blew up a billboard.
Nobody has blown up a billboard and called it an ad before.
That's why I reckon it's good.
Let's turn it around on you for a bit;
Are you saying you wouldn't have approved it if you were CD? (I'm guessing here that you're not CD)

8:10 pm NZST

Anonymous Anonymous said...


head out of arse please.

go away.

8:32 pm NZST

Anonymous Anonymous said...

Never assume anything Mr/Mrs 8:10pm...

Your also still missing my point.


Couriers don't blow up.
What is the relevance to the company 'Deadline' and the billboard blowing up?

8:32 am NZST

Anonymous Anonymous said...

It was done for awards.

Will it stop clients taking their budgets overseas? No.

Will it make clients shift business? No.

Move on and acknowledge it for what it is, an awards only ad.

8:43 am NZST

Anonymous Anonymous said...

The idea is that Deadline Couriers mean what they say.

When they say they'll deliver a courier in 1 hour, it'll be delivered in 1 hour.

When they say they'll bolow up a billboard in 24 hours, they blow up a billboard in 24 hours.

Simple. Much like you, 8.32.

12:48 pm NZST

Anonymous Anonymous said...

Correct me please if I get this wrong:

Here's the relevance. When we give you a time we mean it. That's what the billboard said... I'd say doing this was a pretty good way of demonstrating that; telling people you are going to do something at a particular time, then actually doing it. I was there (the cunt in me was hoping it would croak) and surprisingly a lot of other peeps turned up to see it too. Enough to warrant closing the road if i remember.

If you watched the news more, you might not be so confused. (And fuck isn't that the goal 8:32, to get on the news?)

2:38 pm NZST

Anonymous Anonymous said...

I doubt Deadline will be taking their business overseas. They are an Auckland based company based in the CBD.

6:08 pm NZST

Anonymous Anonymous said...

If all you can see in this ad is a pretty pun, you shouldn't be working in this industry and 5.01 I'm guessing you don't.
This is a serious contender for outdoor grand prix.

6:15 pm NZST

Anonymous Anonymous said...

Good on ya guys.

If you've got any explosives left I suggest we blow up the little tosser who keeps slaging off your billboard.

Have a great trip.


8:43 am NZST

Anonymous Anonymous said...

Never slagged it.

Just called it a pun.
If the truth is slagging then so be it Pegs and you can't blow me up, that's called murder.
Don't be so childish.

Thank you 12:48, the answer I was looking for.

Some of you bitters should add some lemon and lime.


4:22 pm NZST

Anonymous Anonymous said...

Not really wanting to get in on the action, I like the idea, but the devil in my head keeps saying 'how much work does Colenso do for deadline couriers?'

11:21 am NZST

Anonymous Anonymous said...

Dear little one,

If you can't understand it then you shouldn't be working in this business.

My guess is that you're probably not.

Head out of arse and move onto your next small space ad in the TV guide.

1:53 pm NZST

Anonymous Anonymous said...

Your button is fun to push.

Waaaaaay better fireworks from you then this ad!!!!

Keep guessing you limp Roman Candle.

3:01 pm NZST


Post a Comment

<< Home