A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, April 16, 2008


Don’t listen to the inane ramblings of the sad and bitter cowards; that snipe and jab at the successful from the safety of their anonymity. Instead, come and hear from the truly gifted. The guys that spend their lives creating great ads and celebrating great creative. The guys that are judging your work at this year’s Axis. These guys have opinions worth hearing. Their opinions count. More so than those that constantly remain nameless, and will most likely remain nameless forever.
Chuck McBride of Cutwater, San Francisco, Seb Royce from glue London, Richard Ulfvengren and Pontus Lowenhielm from Traktor are all in town. They’re more than qualified to be judges. Between them they’ve been responsible for reinventing brands like Adidas and have won every major industry award, MTV awards, and even a Grammy nomination.
Each will show their favourite ads, talk a little about their chosen subject, and stick around for a beer and questions.
If you’re more interested in making a name for yourself, than name calling, you should come along.
The Event’s on Thursday 1st May 2008 from 2.45pm – 6pm at The Maritime Room, National Maritime Museum, Hobson Wharf, Viaduct Harbour.
Tickets $99 + GST (Get the company to pay).
To purchase tickets contact Amanda Watts on 09 303 0435 or email amanda@caanz.co.nz

Agency: Colenso BBDO
ECD: Nick Worthington
Creatives: Mick Stalker and Sarah Longworth


Anonymous Anonymous said...

That whole invitation has a rather bitter and unappealing tone of voice.

3:14 PM NZST

Anonymous Anonymous said...

Why is the invitation so depressing and angry? Shouldn't this be a positive and inspiring event?

3:49 PM NZST

Anonymous Anonymous said...

To whoever wrote this: can't you produce clever or smart creative instead of the snide piece of shit shown on this posting.

The only head that's up an arse is yours.

3:51 PM NZST

Anonymous Anonymous said...

It's hard to comment on this because, being 'anonymous' the ads pre-empts anything that anyone says on this thread under the veil of anonymity. Whether or not, it's a good or bad ad, it's great that it can surpass any of what's said here.

4:17 PM NZST

Anonymous Anonymous said...

I think the invitations just using a bit of irony and they're having a laugh about the general bitter back-biting that goes on thanks to the farkin blog. These guys will be worth hearing so I'll pull my head out my arse and see you there. and no I don't work for Colenso.

6:23 PM NZST

Anonymous Anonymous said...

Dear Mick and Sarah.
Nice ad. Good to see you guys getting some strong work through and making a name for yourselves too. If some bitter old hacks from you know where want to have a go, then let them.
P.S. Hope you don't mind my name, but sometimes in this industry, anonymity is necessary.

8:07 PM NZST

Anonymous Anonymous said...

I'm with the first two posters. The tone is bullying, arrogant and angry. It's like something I'd write to my whore ex-wife, not something I'd consider a relevant invite to what should be an enlightening event.

It's a sad and shameful state of affairs that CAANZ let people use the promotion of their event to further the inter-agency feuds developing between a couple of shops. People you'd expect to be a bit more righteous.

Maybe CAANZ, next time get people without axes to grind to do your work, rather than letting your events be used for petty squabbling.

10:03 PM NZST

Anonymous Anonymous said...

Oh, the irony.

10:45 PM NZST

Anonymous Anonymous said...

I wonder how many comments it'll take to get these guys an effie?

Come Anonymous' let's keep posting.


8:20 AM NZST

Anonymous Anonymous said...

What's the ad going to mean for everyone who doesn't read / comment on this 'blog' site?

Agreed - out take is pretty negative and it's turned me off from going.


8:59 AM NZST

Anonymous Anonymous said...

I got sent this lovely positive invite.

Since CAANZ are targeting the fuck knuckle drop outs of the industry to come along i thought i might pass.

Would have been nice all the same to listen to these great figures and acknowledge their skills and great work for an industry.

What CAANZ are you doing? Take the high ground guys and support something postive in a postive way.


9:22 AM NZST

Anonymous Anonymous said...

I agree with 4:17pm.
Furthermore I think its an engaging piece of work. It uses the advertising community vernacular (blog) to great effect and doesn't mince words.
Sure it isn't politically correct but thats the whole point!
Tone and manner seems entirely appropriate given the medium it is parodying. If anyone is taking such offense to the invite perhaps it's cutting a little close to the bone?!
Well done to whoever created it.

9:43 AM NZST

Anonymous Anonymous said...

Oh the irony indeed.

A rather sick false proclamation of innocence don't you think?. That's what you really mean isn't it 10.45?

10:08 AM NZST

Anonymous Anonymous said...

8:59 You're not going cos you didn't like the invite? Don't be a martyr it'll be a choice night. Nice one M&S I thought it was cool little idea.

11:10 AM NZST

Anonymous Anonymous said...

Hard to believe Colenso has gone so low with this rag-bag piece of venomous and vile rubbish,if some of you out there think it's clever it is not it shows only what desperate depths Colenso has lowered itself to in an effort to have a dig at the blog...shame on you all at Colenso,particularly
you so called creatives.

11:12 AM NZST

Anonymous Anonymous said...

it's a bloody invite to an event. a good one on top of that. take it or leave it and shut the f*** up everybody - this is pathetic.

11:59 AM NZST

Anonymous Anonymous said...

Krikky 11:59 was it your girlfriend who did the creative or something,talk about a raw nerve.

And besides that it's bad form to praise your
own work even if it is tripe.

12:10 PM NZST

Anonymous Anonymous said...

Krikky??? 12:10, before you reply to my post get your spelling right.
Besides that, i neither shag anyone at colenso, nor do i have raw nerves. all my comment was pointing out is that the entire nz ad industry seems to be full of sour little wankers that get one off on bullying the crap out of every piece of work that appears on this blog.
And funny enough, this one didn't even get posted as 'a new piece of work', but as an invite to the the probably most exciting event CAANZ has hosted in the last decade. So all I'm saying is that sad sacks like you should be happy to get the opportunity to see those guys speak and just shut the f*** up and be thankful. Peace out.

2:08 PM NZST

Anonymous Anonymous said...

This takes the cake. Comments commenting on a posting that references the comments section in a blog that exists to provide a commentary forum for the ad community.

I guess we just love talking to ourselves.

3:06 PM NZST

Anonymous Anonymous said...

Really 2:08 is there any need for language,you are obviously a wordsmith in your chosen profession.

The invite is a piece of shit as you probably are.

3:25 PM NZST

Anonymous Anonymous said...

Hey, 4:17pm here. I thought about this the other day, and if I was Lynchy I'd make this blog a message bulletin only, and remove the comments section of it. Not only does the constant screening and debating of what's slanderous and mindlessly offensive get tiring it also takes time which equals money. If I ruled the world, I'd take away the blogging portion of the site. I know 95% of the reason why I log online is to read the news updates of the industry, rather than what some intern from Axis last year is writing. I know this is a bitchy industry that we're in, but sometimes the fun of it is in hearing gossip in Ponsonby in a dimly lit bar rather than written on my computer screen in Arial Narrow (size 9.5). Just a thought (right or wrong).

4:10 PM NZST

Anonymous Anonymous said...

The oxygen-thieving losers that whine, moan and slander on this blog are anonymous in the real world, so they're anonymous here.

At least they're consistent.

4:38 PM NZST

Anonymous The Hate Machine said...

Dear 4.38pm, I'm terribly sorry but your comment slamming anonymous posters is rendered null & void by the fact you didn't actually identify yourself, therefore; I know you are, you said you are, but what, dear friend, am I? (pwned!)

6:09 PM NZST

Anonymous Anonymous said...


9:52 PM NZST


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