NEW CAMPAIGN URGES PEOPLE TO SEE THE BIG POTENTIAL OF LITTLE ACTIONS

Y&R Wellington and Prodigy have collaborated to create and launch a 45 sec TV

commercial

for non-profit We Are What We Do (WAWWD) movement within New Zealand to promote its global bestseller book Change The World For Fifteen Bucks.
Directed by Prodigy’s Dael Oates, the spot aims to encapsulate the essence of the book – small actions + lots of people = BIG CHANGE and inspire worldwide viewers to take simple everyday actions that can improve our environment, health and communities.
With a naturalistic tone, the piece features a series of sharp, succinct imagery of easy everyday actions described within the book, Change The World.
From turning off the tap between brushing and rinsing to turning the light off when you leave a room, each scene is communicated simply and in only enough time for the activity to register with the viewer, creating a rhythm of realistic actions that everyone can relate to and respond.

Managing Director/Creative Director: Chrissie Lahood
Creative Director: Anton Hart
Production Company: Prodigy
Director: Dael Oates
DOP: Peter Eastgate
Sound: Nylon
Post Production: Animal Logic
Music: Xavier Rudd
Editor: Adam Wills