A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, April 11, 2008


JWT New Zealand has poached DDB Sydney senior writer Peter Ogden as Deputy Creative Director.
Says JWT Creative Director Angus Hennah: “It’s great to have someone of Pete’s calibre join our team. His experience on the Volkswagen account in Sydney will no doubt be of huge benefit to the Ford team.”
Says Ogden: “The move to JWT NZ gives me the chance to put my experience at play in a more senior role and contribute to the bright future that JWT is already heading towards.
“My impression of New Zealanders is that they don’t take themselves too seriously. I think this is what allows the advertising there to take a few more risks and I want to be a part of it. The move into the red zone on the CB Hot or Cold chart and the recent One Show and One Show Interactive finalists are evidence that Angus is steering the agency in the right direction.”
After a brief stint at Clemenger BBDO Sydney he made DDB Sydney home for over ten years. Whilst at DDB, he contributed highly effective and award winning campaigns for the EPA (Environmental Protection Authority), News Ltd, Telstra, McDonald's, Arnotts, Gatorade, NAPCAN (National Association for the Protection of Children from Abuse and Neglect), Audi, Wrigley's, and Volkswagen. DDB Sydney is the current CB Agency of the Year.
Prior to his time in Sydney, Ogden spent ten years in London working at Bates and BBDO.
His work has been recognized at D&AD, One Show, Clio and AWARD.


Anonymous Anonymous said...

oggy - you are a star. no scam ads here mate, you are just pure gold in everything that you do. well done on sticking out 10 years at ddb - great agency - but you are now going to shine. well done. bugger the muppets.

10:30 PM NZST

Anonymous Anonymous said...

If this guy does real work for real clients I'm not so sure he'll thrive in the NZ adscene.

8:38 AM NZST


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