PUBLICIS MOJO AUCKLAND WINS BRONZE FOR GREENPEACE 'BREATHE' SPOT AT INAUGURAL IAA RESPONSIBILITY AWARDS

Publicis Mojo Auckland's

BREATHE

spot for Greenpeace has won Bronze at the 1st International Advertising Association Responsibility Awards in Washington, which honor the best social & environmental ads worldwide.
There were only 25 awards handed out and only one for the Asia Pacific region, by a jury chaired by Bob Scarpelli, Chairman and Worldwide Chief Creative Officer of DDB Worldwide.

Grand Prix : Signatures for Amnesty International by TBWA\Paris (France)
Platinium Film : Bullet for Amnesty International by TBWA\Paris (France)
Platinium Digital : Rub it for Asociación de Mujeres Anti Mutilación (AMAM Espana) by Contrapunto Barcelona (Spain)

Film Environment :
Gold : The Glove for Surfrider Foundation by Young & Rubicam Paris (France)
Silver : Money for WWF by DM9 DDB (Brazil)
Bronze : Breathe for Greenpeace by Publicis Mojo Auckland (New Zealand)

Film Social :
Gold : Everyone knows for AdCouncil and National Center for Missing & Exploited Children by Merkley + Partners (USA)
Silver : Scary Tale for National Center for Eating Disorders by Abbott Mead Vickers BBDO (UK)
Silver : Kill the Gun for Choice FM by Abbott Mead Vickers BBDO (UK)

Film Corporate Social Responsibility :
Gold : Jar for General Electric by BBDO New York (USA)
Silver : Andrei for Petrom by Ogilvy & Mather Bucharest (Romania)
Bronze : Heating for Vattenfall by Lowe Brindfors (Sweden)

Print Social :
Gold : Campaign Montana Meth Project : Lipstick & Hook for Montana Meth Project by Venables, Bells and Partners (USA)
Silver : Campaign Children Soldiers : Soccer & Hanging Kids for Amnesty International by TBWA\Paris (France)
Bronze : Panda for Nobody’s Children Foundation by DDB Warsaw (Poland)

Print Environment:
Gold : Radial Turtle for California Coastal Commission by Goodby, Silverstein and Partners (USA)
Silver : Campaign Alligator / Turtle / Tree for Fundacao O Boticario by Almap BBDO (Brazil)
Silver : Campaign Climate Change for Greenpeace by Almap BBDO (Brazil)

Print Corporate Social Responsibility :
Gold : Campaign Children/ Truck / Worker for Saab by Leagas Delaney (Italy)
Silver : Campaign Palm Trees / Sun Lamp for General Electric by BBDO New York (USA)
Bronze : Reindeer for BC Hydro by DDB Canada

Digital :
Gold : WheelChair for AACD by McCann Erickson Brazil
Silver : Campaign Boy and Girl for Fundacion Ilusiones by Contrapunto Barcelona (Spain)
Silver : Screensaver for Greenpeace by Demner, Merlicek & Bergmann (Austria)

Notes :
The global jury was chaired by Bob Scarpelli, Chairman and Worldwide Chief Creative Officer of DDB Worldwide.
The other members are :
-Marcio M. Moreira, Vice Chairman, Global Professional Management, McCann Worldgroup.
-Piyush Panday, Executive Chairman and National Creative Director, Ogilvy India & South East Asia,
-Edgar Gianesi, Creative Director, Lowe Brazil,
and personalities with a specific expertise in social communications : Peggy Conlon, President, The AdCouncil (USA), Pierre Siquier, in charge of Sustainable Development at the French Association of Communications Agencies and President of Fondation Nicolas Hulot, a French NGO, Anthony Kleanthous, Global Policy Advisor, WWF (UK), Solange Montillaud-Joyel, Associate Program Officer, in charge of communications, United Nations Environment Programme, Dan Bross, Senior Director for Corporate Citizenship, Microsoft, Olivier de Montchenu, Director, Euronews and Hervé de Clerck, Founder & Dream leader, AdForum, Initiator of ACT Responsible.