AIM PROXIMITY LAUNCHES WORLD'S FIRST 3D TRAVEL WEBSITE FOR AIR NEW ZEALAND

New Zealand direct and interactive marketing agency AIM Proximity, has launched a unique 3-D integrated campaign for Air New Zealand that includes the world’s first 3-D travel website. The ground-breaking campaign that goes live today, in both New Zealand and Australia, is designed to attract more people to take advantage of Air New Zealand’s range of special offers.
“Ready to see the world in a new way?” - that’s the core message of the direct marketing campaign element. Over 300,000 people in New Zealand and Australia are being mailed 3-D glasses, enabling them to fully interact with the websites. Elements to the campaign include live 3-D chalk drawing demonstrations, in-flight giveaways and field marketing initiatives in a number of airports and city centres, including Auckland and Sydney. There will also be retail promotions and 3-D giveaways after screenings of ‘Superman Returns’ in Auckland’s IMAX cinema. A 3-Destination holiday competition is used to enhance the offering for both markets.
Mike Cunnington, Managing Director at AIM Proximity, says: “This is the world’s first 3-D travel site and the fully integrated campaign is all in 3-D, making it a truly interactive experience. The great thing about it is that we have utilised our full range of capabilities, from website development, leading-edge creative design and 3-D digital development work, to live marketing and promotions. It has been a real team effort and shows the breadth of capability across the agency.”
“This is one of our most inventive campaigns to date from a purely technical perspective. The 3-D website is fully interactive enabling users to navigate around the site at their leisure, visiting and really experiencing various holiday destinations. It’s fantastic that Air New Zealand has embraced such an original concept – we could not do such great work without great clients”, says Cunnington.
The campaign will run for three weeks, after which time winners for both the New Zealand and Australian campaign will be announced. The 3-Destinations you can explore on the New Zealand website and ultimately win as part of the holiday competition are Tahiti, Los Angeles and Fiji. The 3-Destinations for Australia are New Zealand, Rarotonga and Los Angeles.

www.specialoffersin3d.co.nz
www.specialoffersin3d.com.au

SAATCHI SYDNEY LEAD AGENCY PACK AT SHORTLIST STAGE OF THE KODAK GONGS

130 commercials have made the cut for the second annual Kodak Gongs, judged from 681 entries received throughout the Asia Pacific region.
CB Agency of the Year Saatchi & Saatchi Sydney secured the highest number of finalists (13), followed by George Patterson Y&R, Melbourne (9), Grey Worldwide, Melbourne (9) and Creative Juice /G1, Bangkok (7). The best of the Kiwis were CB Agency of the Year Saatchi & Saatchi NZ with four, followed by Colenso BBDO, Auckland and Clemenger BBDO, Wellington with two each, and one apiece for Auckland shops DDB and Publicis Mojo.
The Production Company with the highest finalists was Auckland based The Sweet Shop (13), closely followed by Sydney's Plaza Films (12), @radical.media (12), Filmgraphics (9) and Phenomena, Thailand (9).
The Kodak Gongs were judged in two rounds. The first round judging panel consisted of 72 industry leaders throughout Australia, NZ and Asia to confirm finalists, the second round to judge Gong and Best of Show winners comprised 27 international judges from outside of the region.
Given the number of finalists in 2006 (130, up from 88 in 2005), the consensus from both judging panels has been on how high the quality of work has been this year. This quality is spreading throughout the region with 14% of all finalists coming from outside of Australia and New Zealand.
The winners will be announced at the Awards Presentation and Industry Party to be held at the Capitol Theatre, Sydney on Friday 8th September 2006. The Presentation will reveal the 11 Best of the Best winners, culminating in the 2006 Best of Show. This sharp theatre-style presentation will be immediately followed by the “Party of the Year”, the Industry celebration for the craft and ideas of commercial moving images in the Asia Pacific Region.
Tickets cost $220+gst and are available by calling Two de Force on (02) 9281 8788 or by downloading a booking form at www.thegongs.org from Monday 31st July 2006.
All finalists will released online at the Gongs website from Monday 31st July.

The Kodak Gongs are supported by Principal Sponsors:
Kodak, AAV Regency, the LaB Sydney, FSM, Autodesk, Adstream,
Cutting Edge, Generator Interactive, Panavision, Song Zu and Vividas.

SAATCHI TEAM WINS GRANDE ORCA

The winners of this year’s Grande ORCA and a trip to New York are the Saatchi & Saatchi team Damon O’Leary, Basil Christensen and Mike O’Sullivan for their “Cheerleader” spot for DB Draught. The Radio Bureau announced the winners at a luncheon yesterday (Thursday 27 July) hosted by Kerre Woodham of Newstalk ZB and Simon Doull of The ROCK at Opium Restaurant in Auckland.
The judges commented that the whole campaign was a very well produced series but that Cheerleader won through as best. The team will have to sort out who will go to New York, courtesy of The Radio Bureau and DB Breweries will enjoy spending the $50,000 worth of radio schedule for the next award winning series of ads! The judges for the Grande ORCA were Ralph van Dijk of Eardrum in Sydney, Phil Yule (The Voice Box), Peter Vegas (Spawn) and David Bell of The Media Design School.
Agencies were invited to go online and vote for the The People’s Choice Award from all the finalist and merit winners from the year. For the second year running Ogilvy's Josh Lancaster and Jamie Hitchcock won with their ad for L&P. This year’s ad “The Beach” wins them another $1,000 cash.
Gill Stewart, General Manager of the Radio Bureau also announced that, in the endeavour to make the ORCA Awards relevant and challenging to the industry, the winner of the 2007 Grande ORCA will not only win a trip to Cannes, but will have their work critiqued and acknowledged on the international stage as part of the Cannes Radio Lions at the International Advertising Festival next June.
“That means the entry period for the Grande ORCA 2007 will be just an 8 month period, to fit in with the entry eligibility for the festival. The monthly winners and merit awards from July 06 to February 07 will be eligible,” says Stewart.
And to kick off the year, the first ORCA winner of the 2007 year was announced today. The team at Saatchi have ensured that they are in the running to go to Cannes next June – their new “Yeti” spot for DB Breweries won the favour of the judges again. The team of Damon O’Leary, Basil Christensen, Ben Pegler, JayNG, Helen Steemson and Matt Swinburne are the first finalist of 2007. Saatchi's David Mygind, Debra Gerrard, and Steve Back have been awarded a Merit for their TV One Fifa World Cup commercial and finalists for the 2007 Grande ORCA award.
"We encourage agencies to enter what will obviously be a hotly contested Grande ORCA and announced in early March 07,” says Stewart.
For more information and photos from the event, go to www.trb.co.nz or contact Gill Stewart, General Manager, The Radio Bureau on 09 302 1122

TUTSSEL TO JUDGE AWARD

Mark Tutssel, Worldwide Chief Creative Officer of Leo Burnett, will chair the TV and Cinema jury of AWARD this year, which will take place in Sydney in early October. AWARD will be confirming a second high profile international guest judge shortly.
“We have made concerted efforts to get the top talent from Australia, New Zealand and Asia and to spread them around the various juries”, says Chairman of Judges Paul Catmur, Executive Creative Director DDB New Zealand.
Of particular interest is the ‘None of the Above’ jury, which this year will also judge Mixed Media. None of the Above is defined as ‘Not a traditional media idea, not an innovative media idea, not a media idea at all. Just an idea.’
Says Catmur: “In this way we hope to circumvent the problems involving the Titanium juries in Cannes who have been responsible for some curious decisions since the concept was introduced. This jury will be heavily weighted with a number of CDs and will be the equal if not surpass the TV and Print juries in terms of experience and talent. In this way, AWARD wants to recognise the thinking that sets new benchmarks for the way we do our work as well as the beautifully crafted advertisements that are rarely seen outside AWARD books.”
Previously the print panel has judged None of the Above, whilst the television panel has judged Mixed Media.
AWARD Call for Entry is closing soon, with television submissions due by the end of the week and print due 4th August.
For Call for Entry information please visit www.awardonline-cfe.com or telephone AWARD on 02 8297 3877.

CATMUR TO HEAD CAXTONS JURY

Paul Catmur, executive CD of DDB NZ, will be chairman of the inaugural trans-Tasman Caxton Awards, which will held in Queenstown in September.
However, due to budget restraints, the jury, which will meet next week in Sydney, is an all-Sydney lineup:
Shaun Branagan (Netx)
June Laffey (Freelance)
Adam Hunt (BWM)
Dennis Koutoulogenis (BMF)
Christian Finucane (12:20)
Rob Martin-Murphy (The Furnace)

BIG BEN'S NOT A GAY COWBOY

M&C Saatchi has created a series of posters for Big Ben's that are sure to cause a stir around town.

CREDITS
Agency: M&C Saatchi, Auckland
Creative Team: Paul Spelman and Janelle Shearer
Typography: Hayden Doughty @ Cake
Retouching: Andy Salisbury @ Cake

END OF AN ERA AS HALLENSTEINS SWAP PUBLICIS MOJO FOR SAATCHI'S

After nearly a decade of successful and awarded work, Publicis Mojo has lost the Hallensteins business to Saatchi & Saatchi. During its time at Publicis Mojo, the share price more than doubled while awards flowed almost every year, proving that retail can be both creative and effective. It is believed Publicis Mojo, which retain Hallensteins' sister retailer Glassons, will continue to have a strategic involvement on the business. No doubt a key factor in the win would have been Saatchi ECD Mike O'Sullivan, who originally won the business while he was CD of Publicis Mojo in 1997. He left the following year for the CD post at Colenso BBDO.
The loss is balanced by Publicis Mojo's recent win of the entire Goodman Fielder business in a shootout against DDB and Y&R. In other account moves, NZCC hears DDB has just picked up Lion Nathan's Corona brand in a pitch against Publicis Mojo and Colenso BBDO.

MTV MILKS NEW ZEALAND

Lowe Hunt, Sydney this week unveils the long anticipated launch campaign for the MTV channel in New Zealand called “Pure NZ Goodness”. The campaign will roll out on July 19 with 3 x 45 TVC’s on both free to air and New Zealand’s Cable network, Sky TV. The rest of the campaign, including print, poster, and interactive targets the streets of New Zealand with outdoor placements including billboards, metrolites and magazines including Remix and Pulp.
The integrated campaign is centred around a fictitious dairy factory set amongst the lush green hills of New Zealand. Inside the factory the cows are milked by bikini clad girls and delivered all over New Zealand in MTV milk vans. The milk has strange side effects for those who drink it. In one of the ads a couple stab each other after drinking the milk, while in another, girls rub blood soaked steaks all over their bodies. Ironically, the campaign line is “Pure NZ Goodness”.
Lowe Hunt has applied its ‘Brand Explosion’ methodology to the campaign which in simple terms means that it is truly an integrated campaign running across multiple channels including TV, print, poster, ambient, web and events. The agency recently created the multi-award winning LYNXjet campaign using the same strategy.
Says Dejan Rasic, Creative Director at Lowe Hunt: “What we’ve done is create a true brand personality for MTV New Zealand that lives beyond just a few ads. It’s a property that MTV can own and becomes an entertainment platform for the launch”.
Says Vanessa Zuppicich, Creative Director of MTV Networks: “Our brief to the agency on the NZ launch was to create a campaign that pulls on kiwi culture and then turns it on its head in true MTV style. Our main objective is to make people laugh and then get them talking about MTV NZ”.


Lowe Hunt commissioned tvc director Michael Spiccia from Silverscreen productions in Auckland to bring the campaign to life. Spiccia is best known for his music videos and recently picked up an 2005 MTV award for one of his clips. The “Pure NZ Goodness” campagin was shot over three days in and around Auckland.
Lowe Hunt’s interactive department have extended the campaign into an innovative web site which brings to life the MTV dairy company.

Credits List:
Agency: Lowe Hunt, Sydney
Client: MTV Networks
Head of TV: Darren Bailey
Creative Team: Howard Collinge, Dejan Rasic and Simone Brandse
Interactive Team: Jonathan Mo and Mark Ashley-Wilson
Director: Michael Spiccia
Production Company: Silverscreen Auckland
Producers: Haydn Evans and Andy Mauger
Post & Effects: Oktober Auckland
Photographer: Stephen Stewart
Sound Studio: Sound Reservoir

BARCODES ARE KIDS' STUFF IN SCHOOL

A note from former Saatchi & Saatchi Auckland CD, Andrew Tinning, now ECD of Marketforce in Perth: "You might find this interesting given the controversy over the barcode work at Cannes - was going through my son's Year 8 art folio with him the other day and came across this project he did a couple of terms back - apparently a standard part of the curriculum."
Whoever wrote that brief to the kids as part of their "Problems: Solutions Series" (left), deserves the Titanium. It reads: "The UPC mark is one of the most widely used symbols in the world, appearing on packaged goods, magazines, paperback books and other mass-produced products. Yet this image seen so frequently is often not seen at all. With this in mind, redesign the UPC symbol, making it visible by interpreting it as a personal, political, or social statement. The areas indicated below are to be used for preliminary drawings. When all eight sketches are completed, choose one and execute it as accurately as possible in the larger area."

GREY GOES BELOW THE LINE, REBRANDED G2

From August 1, Grey Worldwide’s Auckland operation will be known as G2.
To be headed up by former Grey Senior Account Director Sarah Norrie, G2 Auckland will be part of a network of 86 offices in 42 countries. According to a PR blurb released today, the G2 network has developed a unique new offering called Activation Marketing, which provides clients with an integrated range of below the line communications services: branding and design, direct marketing, interactive, public relations, promotional marketing, shopper marketing and data analytics.
It is understood that as a result of the rebranding, recently appointed CD, Hywel James (above) will be leaving the agency.
“Activation Marketing is the thread that binds together all the disciplines that make up our new agency offering,” says Norrie. “It means everything we do is designed to create an action or interaction with customers, whether they be end-users or retailers.
“Traditional mass-market solutions just aren’t enough in today’s highly fragmented media environment. So agencies need to evolve or perish. We evolved, and have built an offering that can take us and our clients into an exciting future.”
Working in partnership with G2 in their new Cross Street, Newton, offices are medical and pharmaceutical agency Grey Healthcare and media planning/buying group MediaCom. Unusually for New Zealand, all three companies are headed by women, with Christine Coffey leading Grey Healthcare for New Zealand and Australia and Kim Leybourne heading up MediaCom.
“It is unusual for a major communications company to be led by a woman in New Zealand,” says Norrie. ‘To have three under one roof is even more remarkable. But when you consider 83% of all purchases are made by women, from baby food to cars, and 91% of women say ‘advertisers don’t understand us’, what’s really remarkable is there aren’t more of us working at the top level. We’ve got plenty of blokes on the team here, but Chris, Kim and I set the strategy, and our clients see the benefit in that.”
As part of a global network, G2 Auckland enjoys close links with other offices around the world, and Norrie has formed a close working relationship with her colleagues in G2 Sydney.
“The Auckland and Sydney offices are now working together on a daily basis” says Norrie. “We have people from Sydney working here in Auckland most weeks, and one of us will be over the Tasman every few days. The Sydney office offers a huge resource to us and our clients: they have a 40-strong interactive team, significant DM experience and award-winning retail marketing people. Many of our current and prospective clients are trans-Tasman, so it makes sense for G2 to be a trans-Tasman agency”.
On August 1, the old Grey brand will disappear, and the new G2 signage, stationery and business cards will be rolled out. It’s an end of an era, but for Norrie, it’s the start of something big.
“G2 is the sort of agency we’ve all wanted to work for, and the sort of agency our clients keep asking for” she says. “The whole team here are hugely excited about its potential, and the group has already picked up a major new client which we will be announcing later this month. Watch this space.”

HERMANS TO JOIN CLEMS WELLINGTON

DDB Auckland Senior Art Director Martin Hermans, is to join Clemenger BBDO Wellington. Hermans has been with DDB for the past 10 years and has produced awarded work for McDonalds, Sky TV, Freedom Air and Pink Batts during that time.
CEO/Executive Creative Director, Philip Andrew (Duster) said: "I am delighted that Martin is to join Clemenger. I have great respect for the work that DDB have produced over the years and to now have the opportunity to work with one of the creators of that work is very exciting."
Martin will work with Senior Copywriter Hugh Walsh, recently orphaned by the retirement of his long term partner, Chris Martin.
"This appointment brings our creative teams back to full strength and Im sure the Hermans and Walsh partnership will be a powerful one."

CAXTONS: ENTRIES CLOSING TOMORROW (FRIDAY, JULY 14)

Tomorrow is the deadline for Entries for the Caxton Awards, which honour and reward Australia and New Zealand’s best newspaper advertising over the last 12 months.
The Caxton Committee has announced that in 2006 there have been some changes:
1. Eligibility for the 2006 awards has been extended to include all advertisements in national, metropolitan, regional and community newspapers in both Australia and for the first time ever New Zealand. This includes both paid and free newspapers. There are 7 separate categories for entries appearing in magazines published within those newspapers i.e.: colour supplements and TV guides.
2. For the first time ever delegates will be rugging up and heading to the snowy town of Queenstown, New Zealand.
3. Entries can now be done completely on line, that’s right no more mounting, printing and sending away. Thanks to our wonderful sponsors at WebSEND all entries can now be uploaded on line – all you have to do is visit www.websend.com.au/caxton
The Call for Entry will also be available to download from June 15 at
www.twodeforce.com.au/caxtonawards/ The booklet will be mailed shortly to all agencies.
The Call for Entry will close July 14th 2006, strictly no extensions. To be eligible ads must have appeared between July 1st, 2005 and June 30th, 2006.
The Caxton Awards Weekend Seminar will be celebrating its 32nd Anniversary at the world-renowned Millbrook Resort, Queenstown, New Zealand from September 22 to 24, 2006. Weekend bookings open soon.
The format of the Caxton Awards Weekend Seminar is unique worldwide and has become Australasia’s premier creative advertising event for all who want to lift their creative game, be they writers, art directors, planners, account service or senior management.

LOWE LOBBED L'OREAL AS RESULT OF McCANN CLOSURE

L’Oréal New Zealand has announced that brands previously creatively handled by McCann-Erickson Worldgroup, which effectively closed shop at the end of lat year, will officially move to sister Interpublic shop Lowe, effective 1 October 2006. These are:

L’Oréal Paris
Maybelline
Lancôme
Giorgio Armani
Ralph Lauren
Cacharel
Viktor & Rolf
Guy Laroche
Paloma Piccaso
L’Oréal Professionnel
Kérastase
Redken
Matrix

Publicis Mojo will continue to handle all creative advertising on the Garnier brand.

NAME CHANGE FOR WHICH AGENCY?

NZCC hears there's a change of name on the cards for the financially challenged Auckland office of one prominent multi-national agency. The name change reflects the emphasis on handling more direct and below the line business in future. As a result it appears a (creative) head will roll in the coming months.

THE END OF THE ATV AWARDS?

Is the ATV Awards on this year? The normal entry deadline has well and truly gone (last year it was in mid March), and the big night is usually in mid August. And no CD contacted has heard from the ATV Awards organisers this year. Calls to the ATV Awards phone number listed on their website reveals that the number has been disconnected. The ATV Awards, which celebrated its 30th anniversary last year, were hit hard in 2005 by the introduction of the Kodak Gongs, which has the full support of the Australasian TVC production industry, previously the main source of sponsors of the ATV Awards in previous years. The Kodak Gongs will be held in Sydney in September, venue TBA.

LUBARS POOBAHS: BARCODES BLOODY EVERYWHERE

Here's other examples of Barcodes been well and truly done before in the early 90s, both from the UK and from the good ol' USA, Mr Lubars's home territory. They are from a great book called 'A Smile in the Mind' by Beryl McAlhone and David Stuart. It has a forward by Edward De Bono. It's by Phaidon. According to the copy next to them, they were all used as real barcodes. Jeez, all the Cannes Titanium jury had to do was Google 'Barcode designs' and they would have discovered the Japanese were more than a decade behind the UK, USA and Germany.

BALL AND UNDIES COME TOGETHER WITH RUBBISH AT CONTROVERSIAL AXIS AWARDS

It was a slightly controversial affair at the annual Axis Awards held on Friday night in Auckland, with some of the top gongs of the night going to work - Nokia via Y&R Generator and Mizuno via Publicis Mojo - that has proven to be done in Canada two years ago. However, the four Grande Axis awards were popular choices: Colenso BBDO’s ‘Undies’ spot for Tip Top took out the Grande Axis Electronic and TBWA\Whybin’s ‘Be the Ball’ promo for Adidas won Grande Axis Print. Saatchi’s ‘Rubbish Film Festival’ for Telecom NZ won the Grande Axis Interactive and DDB’s ‘Come Together’ work for Durex took out the Grande Axis Direct.
The Sky City ‘Let’s Play Poker’ mixed media campaign, via Colenso BBDO, won the Chairman’s Best in Show Award and was described by the Chairman of Judges, Justin Tindall of DDB London as simple and brilliant. He said it had no individual print or TV ad or website stunt. It was simply a great advertising thought which used media to amplify the idea, not to be the idea.
The judging panel also included Andrew Ostrom of Leo Burnett in Sydney and mostly comprised a panel of 40 creatives and production people from the NZ industry. The panel judged 1137 entries – up from 985 in 2005 and 868 in 2004.
Commenting on the awarding of Golds to Nokia and Silvers to Mizuno, one very pissed-off CD had this to say about Axis this year: "An insignificant provincial bun fight where un-original work gets Gold, where the presenters scream 'shut the fuck up' at the punters and the highlight is undoubtedly leaving early. What a show!"

AGENCY LEAGUE TABLE

Colenso BBDO
Best in Show (1),
Grande Axis (1),
Gold (2),
Silver (11),
Bronze (2)

Saatchi & Saatchi
Grande Axis (1),
People's Choice (1),
Silver (4),
Bronze (9)

Publicis Mojo
Gold (1),
Silver (6),
Bronze (3)

DDB
Grande Axis (1),
Gold (1),
Silver (2),
Bronze (5)

MTC
Gold (1)
Silver (2)
Bronze (2)

TBWA\Whybin
Grande Axis (1)
Gold (1)

Y&R Generator
Gold (2)

Clemenger BBDO
Silver (2)
Bronze (2)

WOW
Silver (1)

AIM Proximity
Bronze (2)

M&C Saatchi
Bronze (1)

Insight NZ
Bronze (1)

Does not include Craft awards, except those agency produced.


CHAIRMAN’S BEST IN SHOW

Colenso BBDO
Let's Play Poker
SKYCITY Casino Auckland
Mixed Media - Campaign
Chairman's Best in Show

THE GRANDE AXIS AWARDS

Colenso BBDO
Undies
Tip Top
Television - Consumer Products
Grande AXIS Electronic

Whybin/TBWA
Be the Ball
Adidas
Outdoor & Indoor - Guerilla Advertising
Grande AXIS Print

Saatchi & Saatchi NZ
Telecom Rubbish Film Festival
Telecom NZ
Interactive - Mobile
Grande AXIS "X Award" Interactive

DDB New Zealand
Come Together
Durex
Direct Marketing - Outdoor & Ambient
Grande AXIS Direct

SPECIAL AWARDS

Emerging Talent Award:
Mike Felix

Advertiser of the Year
Monaco Corporation

Production Company of the Year
The Sweet Shop

People's Choice Award:
Saatchi & Saatchi
"Bulls hit"
Toyota

Industry Excellence Award:
Chris Martin

Plaza Films
BIG AD
Fosters Australia
International - International Electronic
Gold

GOLD AWARDS

DDB New Zealand
Come Together
Durex
Direct Marketing - Outdoor and Ambient
Gold

Colenso BBDO
Let’s Play Poker
SKYCITY Casino Auckland
Mixed Media - Campaign
Gold

TBWA\WHYBIN, 180\TBWA
Be the Ball
Adidas
Outdoor & Indoor - Guerilla Advertising
Gold

Y&R/Generator
Nokia Video Calling
Nokia
Outdoor & Indoor - Outdoor Campaign
Gold

Y&R/Generator
Nokia Video Calling - office
Nokia
Outdoor & Indoor - Transit Advertising Single
Gold

Publicis Mojo
Ketchup
Campaign Against Landmines
Public Service & Charity: Print - Unpaid/Pro Bono
Gold

Colenso BBDO
Undies
Tip Top
Television - Consumer Products
Gold

MTC
'Beach'
Coca-Cola Amatil
Craft: Copywriting
Gold

The Sweet Shop
'Undies'
Tip Top
Craft: TV/Cinema - Direction
Gold


THE SILVER AWARDS

MTC
Friday Night'
Coca-Cola Amatil
Craft: Copywriting
Silver

Film Construction
RABBI
finda.co.nz
Craft: TV/Cinema - Direction
Silver

Plaza Films
Towies
Toyota Yaris "
Craft: TV/Cinema - Direction
Silver

Silverscreen Productions
High Rise
Land Transport New Zealand
Craft: TV/Cinema - Direction
Silver

The Sweet Shop
'Undies'
Tip Top
Craft: TV/Cinema - Special Effects
Silver

Oktobor
LTNZ 'High Rise'
Land Transport New Zealand
Direct Marketing: Direct - Not for Profit
Silver

Saatchi & Saatchi NZ
Piccinini Microsite and Podcast
Wellington City Gallery
Direct Marketing - Direct Campaign
Silver

Saatchi & Saatchi NZ
Telecom Rubbish Film Fest
Telecom NZ
Interactive - Mobile
Silver

WRC (WOW Rapp Collins)
Keep Your Lid
Sanford NZ Limited
Interactive - Online/Interactive Campaign
Silver

Colenso BBDO
Playboy: Better Being Hef
Monaco Corporation
Magazine - Campaign
Silver

Colenso BBDO
Playboy: Spa
Monaco Corporatio
Magazine - Leisure
Silver

Colenso BBDO
Playboy: Pool
Monaco Corporation
Magazine - Leisure
Silver

Saatchi & Saatchi NZ
Rubbish Film Festival
Telecom NZ
Mixed Media - Campaign
Silver

DDB New Zealand
The stunt that never was
nzgirl
None of the Above
Silver

Publicis Mojo
Xmas Bag
Hallensteins
None of the Above
Silver

Saatchi & Saatchi NZ
Legally Blonde
TV2
Outdoor & Indoor - Billboard Advertising Single
Silver

Colenso BBDO
Playboy: Pool
Monaco Corporation
Outdoor & Indoor - Indoor/Outdoor Posters
Silver

Colenso BBDO
Playboy: Spa
Monaco Corporation
Outdoor & Indoor - Indoor/Outdoor Posters
Silver

Publicis Mojo New Zealand
Mizuno
Outdoor & Indoor - Indoor/Outdoor Posters
Silver

Publicis Mojo
Japan
Mizuno
Outdoor & Indoor - Indoor/Outdoor Posters
Silver

Publicis Mojo
England
Mizuno
Outdoor & Indoor - Indoor/Outdoor Posters
Silver

Colenso BBDO
Playboy: Better Being Hef
Monaco Corporation
Outdoor & Indoor - Outdoor Campaign
Silver

Publicis Mojo
Mizuno
Mizuno
Outdoor & Indoor - Outdoor Campaign
Silver

Clemenger BBDO
High Rise
Land Transport New Zealand
Public Service & Charity: Electronic - Paid
Silver

Publicis Mojo
Storm In a Tea Cup
Water Safety
NZ & Royal NZ Coastguard
Public Service & Charity: Electronic - Unpaid/Pro Bono
Silver

Clemenger BBDO
Car Lift
Land Transport New Zealand
Public Service & Charity: Print - Paid
Silver

MTC
'Beach'
Coca-Cola Amatil
Radio - Single
Silver

Colenso BBDO
Playboy: Better Being Hef
Monaco Corporation
Television - Campaign
Silver

Colenso BBDO
Simplifying Summer
Tip Top
Television - Campaign
Silver

DDB New Zealand
SKY Movies
SKY Television
Television - Campaign
Silver

Colenso BBDO
Hair Whip
Tip Top
Television - Consumer Products
Silver

Colenso BBDO
Playboy: Pool
Monaco Corporation
Television - Leisure
Silver

Colenso BBDO
Playboy: Bathroom
Monaco Corporation
Television - Leisure
Silver


THE BRONZE AWARDS

MTC
'Friday Night'
Coca-Cola Amatil
Radio - Single
Bronze

Saatchi & Saatchi NZ
Crap Movies - Tension, Ballboy, Gangsta, Cups
Telecom NZ
Television - Campaign
Bronze

Colenso BBDO
Go in the Ocean
Tip Top
Television - Consumer Products
Bronze

DDB New Zealand
Darth Tater
Hasbro
Television - Leisure
Bronze

DDB New Zealand
Bridget Jones
SKY Television
Television - Leisure
Bronze

DDB New Zealand
The Terminal
SKY Television
Television - Leisure
Bronze

Saatchi & Saatchi NZ
Crap Movies - Tension
Telecom NZ
Television - Retail Promotional
Bronze

Colenso BBDO
Rabbi
finda.co.nz
Television - Consumer Services
Bronze

Publicis Mojo
Spinning Type
Remix Magazine
Craft: Art Direction & Typography
Bronze

Publicis Mojo
Ideal Milk
Nestle NZ
Craft: Art Direction & Typography
Bronze

The Sweet Shop
'Undies'
Tip Top
Craft: Copywriting
Bronze

Whybin\TBWA
Lion Tamers
Adidas
Craft: Image (Includes Photography/Illustration)
Bronze

human Worldwide
Sensations - Four Sensations
Bluebird Foods Ltd
Craft: Soundtrack
Bronze

curious film/Oktobor
journey
New Zealand Dairy
Craft: TV/Cinema - Animation
Bronze

Flux Animation Studio
Sheets
Hanover Finance
Craft: TV/Cinema - Animation
Bronze

curious film
glasson BCRT
Glassons
Craft: TV/Cinema - Cinematography
Bronze

Silverscreen Productions
High Rise
Land Transport New Zealand
Craft: TV/Cinema - Cinematography
Bronze

curious film
glassons BCRT
Glassons
Craft: TV/Cinema - Direction
Bronze

Flying Fish NZ Ltd
Speights 'Super 14' Sponsorship
Lion Breweries
Craft: TV/Cinema - Direction
Bronze

Film Construction
RABBI
finda.co.nz
Craft: TV/Cinema - Editing
Bronze

Silverscreen Productions
Rathouse
Vodafone
Craft: TV/Cinema - Special Effects
Bronze

Clemenger BBDO
Death
HarperCollins Publishers New Zealand
Craft: Art Direction & Typography
Bronze

DDB New Zealand
Be your own porn star
SKY Television
Direct Marketing - Outdoor and Ambient
Bronze

AIM Proximity Limited
MINI Movies
MINI
Direct Marketing: Direct - Campaign
Bronze

AIM Proximity Limited
Perspex Cheque
Bank of New Zealan
Direct Marketing: Flat Direct Mail
Bronze

Saatchi & Saatchi NZ
Primo Mobile
Primo
Interactive - Mobile

Bronze
Saatchi & Saatchi NZ
Telecom Rubbish Film Fest
Telecom NZ
Interactive - Online/Interactive Campaign
Bronze

Saatchi & Saatchi NZ
Army Banner 2006
NZ Army
Interactive - Rich Media Ads
Bronze

Saatchi & Saatchi NZ
Merry Messages
Telecom NZ
Interactive - Viral
Bronze

Saatchi & Saatchi NZ
Primo Mobile
Primo
Interactive - Viral - Interactive
Bronze

Saatchi & Saatchi NZ
No Regrets
DB Breweries
Interactive - Viral (MPEG/Digital Video)
Bronze

Insight NZ
The League of Thinning Men - Website
Merck Sharpe & Dohme
Interactive - Website Design and Art Direction
Bronze

curious film
oh hello
Jockey
International - International Electronic
Bronze

Plaza Films
Launch
Unilever
International - International Electronic
Bronze

DDB New Zealand
SKY Movies
SKY Television
Magazine - Campaign
Bronze

Saatchi & Saatchi NZ
Telecom British Lions Tour
Telecom NZ
Mixed Media - Campaign
Bronze

M&C Saatchi Ltd
Dishes
DB Breweries
Newspaper - Liquor
Bronze

M&C Saatchi Ltd
Have You Done The Groundwork?
DB Breweries
Outdoor & Indoor - Outdoor Campaign
Bronze

MTC
'Than Shwe/Mugabe/Gyanendra'
Amnesty International
Public Service & Charity: Campaign - Unpaid/Pro Bono
Bronze

Clemenger BBDO
Numbers
Land Transport New Zealand
Public Service & Charity: Electronic - Paid
Bronze

Publicis Mojo
Pavement
Auckland City Mission
Public Service & Charity: Electronic - Unpaid/Pro Bono
Bronze

TITANIUM PANDEMONIUM: JAPANESE BARCODE ALREADY CRACKED... BY THE GERMANS!

Mmmm... That Japanese Cannes Titanium winning barcode idea (top) has already been done by the Germans (below):

http://www.pfadfinderei.com/site/print/print12.html

Apparently pfadfinderei in berlin have been doing that barcode stuff for several years. Which ponders the questions: Will Cannes disqualify the Japanese entrant and give Adidas 'Be The Ball' a Titanium?