WE HAVE MOVED: THE BLOG NOW AT www.campaignbrief.com/nz

The new look Campaign Brief NZ Blog is now located at

www.campaignbrief.com/nz

The site has been created by the team at Rivet, Sydney. Says Head of Interactive at Rivet, Mark Ashley-Wilson (second from right): "We redesigned the blog so it is completely inline with the sister sites campaignbrief.com and campaignbrief.com/WA. Now it's over to the visitors to post how they really feel - watch-out!"

The team who made it all happen are:
Mark Ashley-Wilson - Head of Interactive
Richard de Nys - Executive Producer
Masami Iida - Programmer
Han Lee - Designer

DDB GETS BRONZE AT ANDY'S

The 2008 International ANDY Awards, announced this evening in New York, awarded a total of 101 Gold, Silver and Bronze ANDYs in addition to the GRANDY Best In Show Award, which went to McCann Worldgroup in San Francisco and T.A.G., for its Microsoft XBOX Halo 3 campaign “Believe.”
DDB New Zealand won a Bronze ANDY for its out-of-home advertising in the media category for client Sky Television. Australia faired a bit better: Leo Burnett Sydney took home a Gold in the public service/non-profit category for WWF 'Earth Hour' while JWT Sydney was honored with a Silver ANDY for TV for Thrifty 'Birthday Girl'.
According to Mark Waites (pictured by CB in Sydney), Honorary Chairman of the International ANDY Awards and Creative Director and Founding Partner, Mother London, “We’re seeing an intensifying global influence in the ANDYs this year with a strong showing of winners throughout international agency networks. In addition, conducting final judging in Sydney created a terrific bond for those of us in U.S. and U.K. agency worlds, underscoring the enormous talent and resources available to everyone in the global creative community.”
He goes on to say that the work continues to reflect a departure from traditional approaches and mediums, showing greater emphasis on integrated programs with a very prominent digital component. “It’s getting increasingly difficult to believe that a stand alone TV spot is going to have any real impact these days. There has to be other elements to a successful campaign. The 2008 GRANDY, the Best in Show, was won by an incredible integrated campaign that engaged on many levels across manymediums. Without a doubt we will see this level of integration being an area for much innovation.”
The Awards Show and Party took place at Skylight Studios in New York City and was sponsored by Yahoo!, with additional support from Time Warner Global Media Group, EYE, Media Temple, Veer and Saaga 1763 Vodka.
The International ANDY Awards, now in its 44th year, is one of the world’s preeminent advertising industry award shows. Famous for its outstanding, senior caliber jury, the ANDYs celebrate creative excellence in broadcast, print, interactive, outdoor and integrated advertising.

CAMPAIGN BRIEF/BESTADS LEGENDARY DINNER

The Campaign Brief/Bestads Legendary Dinner was held last night in Auckland, ahead of the AXIS Awards on Friday Night. The dinner was attended by the who's who of NZ creatives as well as international legendary guests Seb Royce, Creative Director, Glue London, Richard Ulfvengren, Executive Producer, Traktor and Pontus Lowenhielm, Director, Traktor, thanks to CAANZ.
The dinner was generously sponsored by our good friends Matt Noonan and Peter Grasse at
CURIOUS; Patrick McAteer at OKTOBOR; and Jim Hall and Stacey Wah at SOUNDTRAX.

CHETCUTI TAKES SUGAR

“Small, but perfectly formed.” is how Sugar Advertising executve CD Nigel Corbett has described his new senior art director Partner, Marc Chetcuti. “He’s also part Welsh and part Italian” giving yet more evidence of his integrated background.
"Highly awarded, some of it for advertising, he helped take Clemenger BBDO in Wellington to a top five ranking in the world for integrated communications. He joins from M&C Saatchi, Melbourne and has a wealth of experience across a broad range of categories. He even did a stint producing supplements for Australian Vogue. Even more importantly, he’s got loads of energy, he’s a nice guy, and he used to have an MG."

NAGY TO CD OF CLEMENGER WELLINGTON

Clemenger BBDO Wellington has appointed Paul Nagy creative director, to replace outgoing CD Mark Harricks - who's heading to the CD gig at DB Sydney.
Nagy told NZCC: "I can’t tell you how honoured and proud I am about having this gig – particularly considering I have to fill the considerable hole left by Mark Harricks, my partner since I arrived here in Wellington.
"I love this city, I love the agency and I’m lucky to be surrounded by such a talented bunch of people. We won all those Lions last year, so certainly I’ve got it all to prove."

CREATIVE RANKINGS OUT SOON

The annual Campaign Brief Creative Rankings are nearly at the printer and about to be published. This year, over 500 creative make the cut, based on success at D&AD, The One Show, Cannes, Clio, AWARD, The Work and the Caxtons over the last two years. As there are so many names, there are bound to be a few who have moved on to other agencies, so please go to the

CB Blog

and download the PDF. If you notice anything wrong (about your entry or someone else's entry), please email michael@campaignbrief.com ASAP, before this Wednesday PM.

19 NZ ENTRIES SHORTLISTED AT CLIOS

New Zealand has 19 entries through to the shortlist stage of the Clio Awards, which will be held in Miami next month: DDB with 5, Colenso BBDO with 4, Saatchi & Saatchi with 3 and 2 apiece to Clemenger BBDO, Wellington and Publicis Mojo.
In contrast, Australia has scored a record 44 on the shortlist. Leo Burnett, Sydney lead the Australian agency pack with 7 shortlisted, followed by DDB Sydney with 6, Saatchi & Saatchi Sydney with 4, JWT Sydney and Lowe + Rivet Sydney with 3 apeice and Clemenger BBDO Melbourne with 2.


INNOVATIVE

Business Equipment/Services
Deadlina Couriers ‘Self Destruct’
Colenso BBDO, Auckland

Corporate/Institutional
NZ Army ‘Bluetooth - Forest, Snow, Jungle’
Saatchi & Saatchi New Zealand, Auckland

Direct Marketing
Air New Zealand Fashion Week ‘30,000 Feet’
Colenso BBDO, Auckland

Direct Marketing
Durex Performa Condoms ‘Last Longer – Redhead’
DDB New Zealand, Auckland

Direct Marketing
Volkswagen Service ‘Tiny Technician’
DDB New Zealand, Auckland

Entertainment
Omaka Aviation Heritage Centre ‘Omaka’
Clemenger BBDO, Wellington


INTEGRATED

Campaign
adidas All Blacks Apparel ‘Of This Earth’
TBWA\Whybin, Auckland

Integrated Campaign
Schweppes ‘Schweppes Short Film Festival’
Publicis Mojo, Auckland

Integrated Campaign
Speight's ‘Speight Great Beer Delivery’
Publicis Mojo, Auckland


INTERACTIVE

Brand Building
Deadline Couriers ‘Self Destruct’
Colenso BBDO Auckland

Viral
Ford Mondeo ‘Mondeo Balloons’
JWT New Zealand, Auckland


BILLBOARD

Business Equipment/Services
Deadline Couriers ‘Self Destruct’
Colenso BBDO, Auckland

Product/Service
SKY Television - Discovery Channel ‘Solar’
DDB New Zealand, Auckland

Public Service
Rodney District Council ‘Flash Before Your Eyes’
Saatchi & Saatchi New Zealand, Auckland


POSTER

Leisure
Wellington Zoo ‘Donkey’
Saatchi & Saatchi New Zealand, Auckland

Public Service
Accident Compensation Corporation ‘Bikes Just Appear’
Clemenger BBDO, Wellington


PRINT

Media
SKY Television ‘Paris on Prison’
DDB New Zealand, Auckland


DIRECT MAIL

Collateral
Durex Performa Condoms ‘Last Longer – Brunette’
DDB New Zealand, Auckland


TELEVISION, CINEMA, DIGITAL - CRAFT

Sound Design
Coastguard
Liquidstudios NZ, Auckland

MARK HARRICKS TO DDB SYDNEY CD

NZCC hears Aussie expat Mark Harricks, the multi awarded Clemenger BBDO, Wellington creative director, has been appointed creative director of DDB Sydney, filling the void left after the departure of Steve Back (to ECD of Saatchi Sydney). Harricks, who will report to national ECD and deputy chairman, Matt Eastwood, won an Integrated Lion and several Silver Lions at Cannes last year.

HARRIS APPOINTED TO SAATCHI'S PLANNING TEAM

Saatchi & Saatchi has appointed Teresa Harris to the role of senior strategist, completing its new planning line up.
Harris joins from Proximity London where she spent two years as Planning Director.
Murray Streets, Saatchi & Saatchi Director of Strategy, says the move finalises the agency’s new line-up of strategists and follows the appointment of consumer specialist Debby Giness in December last year. Giness’s background includes more than five years experience as a consumer researcher at Ideaction and Colmar Brunton.
“Teresa’s appointment is another fantastic boost for the new planning team. We now have five strategists who are dedicated to seeing the world through the eyes of New Zealanders at a time when rapidly changing technologies offer fresh opportunities for people to connect with each other and share their stories,” Streets says.
A Kiwi, Teresa has spent the last eight years in the United Kingdom working across a number of service brands such as InterContinental Group hotels and Royal Mail developing through the line communication strategies and digital communications.
“She decided to return to New Zealand late last year and we've been lucky enough to now persuade her to join the Telecom team. She confesses to having an obsession with SMEs and digital communications, both of which make her exceptionally well placed to work in the telecommunications space,” Streets says.

HITCHCOCK & LANCASTER WIN CANNES TRIP

Colenso BBDO, Auckland has won the 2008 OMA Out of Home Awards for their Deadline Express Couriers 'Exploding Billboard'. Apart from $50,000 worth of free media to the agency, the creative team, Jamie Hitchcock & Josh Lancaster, win a trip to Cannes this year.

CURIOUS FILM WINS SIR JULIUS VOGEL AWARD

Curious Film is the only Australasian production house to be recognised at this year’s Sir Julius Vogel Awards for science fiction, fantasy and horror.
Voted by the general public, the distinguished Sir Julius Vogel Awards run annually as part of the New Zealand National Science Fiction Convention in Wellington.
"We were so surprised to win this year's Sir Julius Vogel Award," says Pete Grasse, General Manager at Curious Film, "But the award represents everything we are passionate about in advertising – communication, storytelling, effectiveness, robots, quality production standards, and sci-fi and fantasy fandom."
Curious Film was nominated for its

We've got it made

spot, directed by Josh Frizzell, the spot shows popular Kiwi actor Oliver Driver being assembled on a robotic factory floor out of shiny white plastic, over which a soft human exterior is added. The human robot is packed into a tiny cardboard box with a label that reads, 'Buy Kiwi Made', a concept developed by Oliver Maisey and Paul Taylor at M&C Saatchi Auckland for the New Zealand Ministry of Economic Development.
The Sir Julius Vogel Awards are administered by the Science Fiction & Fantasy Association of New Zealand, which aims to foster links between fan groups and increase public awareness of the sci-fi genre, with memberships available for NZ$10 (www.SFFANZ. org.nz).

THREE NOMINATIONS FOR NZ AT D&AD

D&AD announced the interim results of Awards 2008 judging today, with New Zealand scoring three Nominations and 17 In Book, placing us equal 8th in the world. Saatchi & Saatchi Auskland has two Nominations - for NZ Army 'Bluetooth' and Wellington Zoo 'Close Encounters' plus three In Book, while Publicis Mojo Auckland has a Nomination for their Speights 'Great Beer Delivery' plus two In Book.
Other NZ shops to get In Book includes DDB Auckland with five and Colenso BBDO with two.
This year, 691 entries from 35 countries have been recognised from the 25,000+ entries received. Of those, 143 have been nominated for a Yellow Pencil, which is awarded to work that sets new benchmarks in creative excellence. Winners will be announced at the D&D Awards Ceremony in London on 15 May.
As is always expected at D&AD, UK ad agencies lead the way with a total of 295 entries In-Book, more than all other countries combined!
Black Pencil Judging will take place on 12 May in London. The jury will consist of the Foremen and one judge from each original Jury. This group will decide if any work is truly groundbreaking. Previous winners include Nikeplus.com by R/GA and The Guardian newspaper redesign.
Nominated work can be viewed online from 6 May at www.dandad.org/awards08.

TOP 10 COUNTRIES AT D&AD
UK (58 Nominations, 295 In Book)
USA (32 Nominations, 63 In Book)
Germany (8 Nominations, 33 In Book)
Japan (6 Nominations, 10 In Book)
Netherlands (6 Nominations, 5 In Book)
Spain (5 Nominations, 9 In Book)
Singapore (3 Nominations, 23 In Book)
Australia (3 Nominations, 17 In Book)
New Zealand (3 Nominations, 17 In Book)
Sweden (3 Nominations, 17 In Book)

GOLD TO COLENSO BBDO AT SPIKES

Colenso BBDO, Auckland won the only Gold awarded at the Outdoor Spikes presented last night in Bali, for their Deadline Express Couriers 'Exploding Billboard'. The same work also won a Silver.
DDB Auckland won one Silver and five Bronze Awards in Outdoor. The Silver for Sky Television 'Clock', 'Solar', 'Neon'; Bronze for Sky Television 'Solar' and 'Neon', Sky Television 'The Wrong Man', Sky Television 'Superman Britomart' and NZ Lotteries 'Money Bags'.
In the Radio Spikes, DDB Auckland won Bronze for Sky Television 'Wrong Number'.
Leo Burnett Sydney won the Platinum Grand Prix in Integrated. The campaign totally dominated the category, also taking out the Green Award, a Gold and a Silver.
Apart from that, only two Bronze awards were presented, one going to TBWA\Whybin, Auckland for their adidasNZRU 'Of this Earth' campaign.

SAATCHI'S GETS TWO NOMINATIONS AT D&AD

The full list from D&AD is not out yet (hopefully tonight) but already it appears from attached screen grab that Saatchi & Saatchi NZ has an impressive two Nominations - for NZ Army 'Bluetooth' and Wellington Zoo 'Close Encounters' plus three In Book.

DRAFT FCB NAMED FAIRFAX ADMEDIA AGENCY OF THE YEAR, SUGAR GETS INDIE TITLE

The 2008 FairFax AdMedia agency of the year winners were unveiled at a function in Auckland last night.

AGENCY OF THE YEAR
DraftFCB
Finalists: Colenso BBDO, DDB, Saatchi & Saatchi, TBWA\Whybin.

INDIE AGENCY OF THE YEAR
Sugar
Finalists: Barnes (now Catmur Barnes), JustOne, Mr Smith, Lassoo Media.

MEDIA AGENCY OF THE YEAR
OMD
Finalists: DraftFCB Media, Mediaedge:cia, Starcom.

DIRECT MARKETING AGENCY OF THE YEAR
AIM Proximity
Finalists: JustOne, Rapp Collins Limb Walker, Saatchi & Saatchi.

CEO OF THE YEAR
Neil Livingston (Colenso.99)
Finalists: Bryan Crawford (DraftFCB), Sarah Norrie (G2), Sandy Moore (DDB).

ROOKIE SUIT
Rachael McKenzie (Saatchi & Saatchi)
Finalists: Laura Bathurst (Colenso.99), Daniel Phillips (Saatchi & Saatchi).

WILDCARD
The Hyperfactory.

Also announced were the three 2008 inductees into the Mail Marketing Service AdMedia advertising hall of Fame: Terry King, Len du Chateau, and Terry Christie.
All the details, including photos and judges’ comments, are in AdMedia April, out today.

MORE NZ FINALISTS AT SPIKES

More New Zealand entries have been shortlisted at the Spikes, the Asian advertising award show currently being judged in Bali. Winners will be announced Friday night.

INTEGRATED FINALISTS

Mars 'Lingerie 4 Men'
Colenso BBDO, New Zealand

Sky Television 'Fresh - Metaphors'
DDB Auckland

adidasNZRU 'Of this Earth'
TBWA\Whybin, Auckland


OUTDOOR FINALISTS

Business Products/Services
Deadline Express Couriers 'Self Destruct'
Colenso BBDO, Auckland

Business Products/Services
Deadline Express Couriers 'Self Destruct'
Colenso BBDO, Auckland

Best use of Ambient Advertising: special build
Sky Television 'Neon'
DDB Auckland

Best use of Ambient Advertising: special build
Sky Television 'Solar'
DDB Auckland

Best use of Ambient Advertising: special build
Sky Television
DDB Auckland

Best use of Ambient Advertising: stunts & live advertising
NZ Lotteries 'Money Bags'
DDB Auckland

Media
Sky Television 'The Wrong Man'
DDB Auckland

Media
Sky Television 'Superman Britomart'
DDB Auckland

RADIO FINALISTS

Sky Television '17 Weeks'
DDB Auckland

Sky Television 'Wrong Number'
DDB Auckland

AXIS FINALISTS: DDB BLITZES AGENCY PACK

The

2008 AXIS FINALISTS

are now on the CAANZ site, with CB Agency of the Year DDB leading the agency pack, with a staggering 61 finalists (not including Craft), over three times that of second placed Saatchi & Saatchi NZ with 19, Publicis Mojo with 18, with fourth spot shared by Colenso BBDO and Draft FCB with 17 finalists each.
Further down the chart, Ogilvy has 12 finalists followed by Clemenger BBDO Wellington with 8, TBWA\Whybin with 5, Republik with 4, AIM Proximity with 3, with Special, Rivet and JWT on 2 apiece. One finalist each to M&C Saatchi, Insight, Blackwood Communications, Y&R Wellington, Y&R Auckland and Big Communications.

KIWIS WIN AT SPIKES

Several New Zealand entries have won metal at the Spikes, the Asian advertising award show currently being judged in Bali. More category winners will be announced today and tomorrow.

TV CRAFT WINNERS: BRONZE

Best use of animation/computer graphics/special effects
Fly Buys New Zealand
Clemenger BBDO, Wellington

Best use of film direction - including editing, sound and music
Toyota 'Lost Keys'
Saatchi & Saatchi NZ, Auckland

Best use of film direction - including editing, sound and music
Toyota 'Lost Keys'
Saatchi & Saatchi NZ, Auckland

TV CRAFT WINNERS: FINALISTS

Best use of film direction - including editing, sound and music
Toyota 'Lost Keys'
Saatchi & Saatchi NZ, Auckland

Best use of film direction - including editing, sound and music
Mitsubishi 'Fact of life'
Clemenger BBDO, Wellington

MEDIA WINNERS: BRONZE

Sports/entertainment/travel and leisure
Air New Zealand 'Grabaseat - dart around NZ'
OMD New Zealand

MEDIA FINALISTS

Best use of television
Air New Zealand 'Grabaseat - dart around NZ'
OMD New Zealand

SIMS TO CD OF REPUBLIK

Andrew Sims, former CD of Sugar, has been appointed creative director at Republik.
Says Republik’s Paul McNamara: “Finding somebody with the right blend of enthusiasm, talent and experience was the key. We have some very exciting opportunities ahead of us over the next 12 to 18 months and we believe Andrew’s experience will put us in a fantastic position to capitalize on those opportunities.”
Says Sims: “I’ve joined the agency at an incredibly exciting time. They’ve got a great culture, a lot of really talented people and a brilliant mix of clients, what more could you want?”

CHUCK McBRIDE, SEB ROYCE, TRAKTOR: HEAR WHAT THE REAL NAMES IN INTERNATIONAL ADVERTISING HAVE TO SAY ON MAY 1

Don’t listen to the inane ramblings of the sad and bitter cowards; that snipe and jab at the successful from the safety of their anonymity. Instead, come and hear from the truly gifted. The guys that spend their lives creating great ads and celebrating great creative. The guys that are judging your work at this year’s Axis. These guys have opinions worth hearing. Their opinions count. More so than those that constantly remain nameless, and will most likely remain nameless forever.
Chuck McBride of Cutwater, San Francisco, Seb Royce from glue London, Richard Ulfvengren and Pontus Lowenhielm from Traktor are all in town. They’re more than qualified to be judges. Between them they’ve been responsible for reinventing brands like Adidas and have won every major industry award, MTV awards, and even a Grammy nomination.
Each will show their favourite ads, talk a little about their chosen subject, and stick around for a beer and questions.
If you’re more interested in making a name for yourself, than name calling, you should come along.
The Event’s on Thursday 1st May 2008 from 2.45pm – 6pm at The Maritime Room, National Maritime Museum, Hobson Wharf, Viaduct Harbour.
Tickets $99 + GST (Get the company to pay).
To purchase tickets contact Amanda Watts on 09 303 0435 or email amanda@caanz.co.nz

INVITE CREDITS:
Agency: Colenso BBDO
ECD: Nick Worthington
Creatives: Mick Stalker and Sarah Longworth

COLENSO GETS HELL

After an extensive pitch process, HELL Pizza today announced Colenso BBDO as its new advertising agency partner.
Colenso BBDO won out over the other final shortlisted agency Sugar/Touchcast Next, with the initial pitch list including Draft FCB (Mint), JWT and Mr Smith.
Says Brent Smart, managing director of Colenso BBDO: “We’re stoked to win HELL. It’s a great brand with amazing potential, from both a creative and business growth perspective."
For Colenso BBDO, the win caps off a successful 12 months of new business growth that has seen major brands like Vodafone, Yellow Pages and GlobalPlus appoint the agency.
“Nick Worthington (new Executive Creative Director) has made such a great start with us and it’s fitting that we won the first pitch he’s worked on,” added Smart.

OKTOBOR SET FOR MORE CREATIVE EXPANSIONS

Pre-eminent digital effects company Oktobor continues to go from strength to strength on the back of last year’s successful re-entry into the New Zealand market, with additional awards up its sleeve and a world-class digital media expert joining the team.
Sean Dekkers recently took fourth place at the Annual Boards Awards in the Motion Graphics category. These awards identify the hottest new motion and graphics talent on the planet. For Sean, this comes off the back of taking out the Compositing section at the Adobe Awards earlier this year.
Oktobor has also been successful in securing the 2008 Sir Julius Vogel Award in the Best Dramatic Presentation – Short Form category for the Buy Kiwi Made campaign.
Senior Oktobor artist Jonny Kofoed will form part of the international judging panel at the 49th annual Clio Awards in the Technique category. The awards will be announced in May in South Beach, Florida.
In addition, more fresh talent is set to join the Oktobor team this year with Mark Zeman coming on board shortly as Technical Director, further strengthening Oktobor’s digital offer.
Zemen brings with him a wealth of both academic and commercial expertise having spent the past four years lecturing at Massey University across the digital media area. Prior to this, Mark spent five years as director and lead developer at Morse Media, a leading media design studio he founded.
Zemen says the decision to join Oktobor was an easy one. “I admire their creative output which stems from having a fantastic team of creative and technically talented people. I can’t wait to start.”
Oktobor General Manager Patrick McAteer (pictured) says Zemen adds an exciting new dimension to its existing array of world-class talent: “We are now at the top of our game and will continue to generate more success, not only for ourselves, but for existing and potential clients alike.”

RESN'S MINUIT WEBSITE HONORED AT WEBBY’S AND TAKES OUT SXSW AWARD

The 12th Annual International Webby Awards have recognized Wellington based interactive company Resn for their website Minuit.co.nz as an Official Honoree in the music websites category. Minuit was named along side of ten other websites developed by multinational companies such as MTV Networks, British Telecom & Microsoft MSN.
The Webby Awards received a record number of entries with more than 10,000 submissions. The judging panel included celebrities such as David Bowie, Richard Branson, Beck, Harvey Weinstein, Matt Groening, Jamie Oliver and internet co-inventor Vint Cerf.
Resn also took home the SXSW Web Award in the Best Music Website category at the 11th annual South by Southwest (SXSW) Interactive Web Awards for their work on www.minuit.co.nz. Minuit (min-wee), the Kiwi band with the French name is a high energy, enigmatic recent arrival on the international music scene. The SXSW Web Awards honors top web developers and designers chosen from entries submitted across the world.
“It is extremely exciting to see Minuit’s website continue to gain accolades from around the world. We have won three industry-defining awards, a Webby Honoree, The FWA award and SXSW! This really shows what a world-class talented bunch of creative people we have working for us here at Resn,” says Rikki Campbell the Creative Director of Resn.
Says Minuit’s Manager, Paul Dodge: “The success of our website is really helping Minuit introduce new audiences to our music in some far off places. We’re very proud that it continues to thrill the world’s web community.”
Resn Creative were the first New Zealand based company to win an FWA Site of the Day award, the first New Zealand company to win at SXSW and also first to be honored in the music category at the Webby’s. Past winners of the FWA have been some of the most influential web development firms and advertising agencies in the World including Big Spaceship, Group 94 and North Kingdom. Minuit’s website has already won the 2007 Pixel Awards - Music category and was also awarded Runner Up for Pixels Awards Best in Show. The website won bronze at the Designers Institute of New Zealand 2007 Best Awards Interactive Category.
Apart from their traditional big brand clients, Resn Creative has created websites for some of New Zealand’s top music acts including The Black Seeds, Liam Finn and Luke Buda. These sites have been hugely successful with The Black Seeds (www.theblackseeds.com) website being nominated for the coveted SXSW Web Awards 2007 Music Category and Liam Finn (www.liamfinn.co.nz) receiving over 750 000 visitors to his viral music game.

Webby Awards
http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=44&season=12

For a complete list of Web Awards winner, visit the following site: http://2008.sxsw.com/interactive/web_awards/winners/.

OGDEN TO DEPUTY CD AT JWT

JWT New Zealand has poached DDB Sydney senior writer Peter Ogden as Deputy Creative Director.
Says JWT Creative Director Angus Hennah: “It’s great to have someone of Pete’s calibre join our team. His experience on the Volkswagen account in Sydney will no doubt be of huge benefit to the Ford team.”
Says Ogden: “The move to JWT NZ gives me the chance to put my experience at play in a more senior role and contribute to the bright future that JWT is already heading towards.
“My impression of New Zealanders is that they don’t take themselves too seriously. I think this is what allows the advertising there to take a few more risks and I want to be a part of it. The move into the red zone on the CB Hot or Cold chart and the recent One Show and One Show Interactive finalists are evidence that Angus is steering the agency in the right direction.”
After a brief stint at Clemenger BBDO Sydney he made DDB Sydney home for over ten years. Whilst at DDB, he contributed highly effective and award winning campaigns for the EPA (Environmental Protection Authority), News Ltd, Telstra, McDonald's, Arnotts, Gatorade, NAPCAN (National Association for the Protection of Children from Abuse and Neglect), Audi, Wrigley's, and Volkswagen. DDB Sydney is the current CB Agency of the Year.
Prior to his time in Sydney, Ogden spent ten years in London working at Bates and BBDO.
His work has been recognized at D&AD, One Show, Clio and AWARD.

SEVEN NEW ZEALAND ENTRIES MAKE THE ONE SHOW INTERACTIVE SHORTLIST

New Zealand has seven entries accepted into The One Show Interactive Annual, with the chance to go on to win metal at the awards to be held in New York in early May.

WEBSITES: CORPORATE IMAGE
Minuit ‘The World Of Minuit’
Resn, Wellington

ONLINE BRANDED CONTENT – SINGLE
Schweppes ‘Consequences’
Publicis Mojo, Auckland

ONLINE BRANDED CONTENT – SINGLE
Ford Motor Company New Zealand ‘Balloons’
JWT, Auckland

NEW MEDIA INNOVATION AND DEVELOPMENT
Casio ‘Exilim’
Colenso BBDO, Auckland

NEW MEDIA INNOVATION AND DEVELOPMENT
Wellington City Zoo ‘Close Encounters - Augmented Reality’
Saatchi & Saatchi, Auckland

OTHER INTERACTIVE DIGITAL MEDIA
Deadline Express Couriers ‘Self Destruct’
Colenso BBDO, Auckland

PUBLIC SERVICE/CULTURAL/EDUCATIONAL: MICROSITES
Asthma & Respiratory Foundation ‘Balloon Lungs’
Ogilvy, Auckland

PUBLICIS MOJO AUCKLAND WINS BRONZE FOR GREENPEACE 'BREATHE' SPOT AT INAUGURAL IAA RESPONSIBILITY AWARDS

Publicis Mojo Auckland's

BREATHE

spot for Greenpeace has won Bronze at the 1st International Advertising Association Responsibility Awards in Washington, which honor the best social & environmental ads worldwide.
There were only 25 awards handed out and only one for the Asia Pacific region, by a jury chaired by Bob Scarpelli, Chairman and Worldwide Chief Creative Officer of DDB Worldwide.

Grand Prix : Signatures for Amnesty International by TBWA\Paris (France)
Platinium Film : Bullet for Amnesty International by TBWA\Paris (France)
Platinium Digital : Rub it for Asociación de Mujeres Anti Mutilación (AMAM Espana) by Contrapunto Barcelona (Spain)

Film Environment :
Gold : The Glove for Surfrider Foundation by Young & Rubicam Paris (France)
Silver : Money for WWF by DM9 DDB (Brazil)
Bronze : Breathe for Greenpeace by Publicis Mojo Auckland (New Zealand)

Film Social :
Gold : Everyone knows for AdCouncil and National Center for Missing & Exploited Children by Merkley + Partners (USA)
Silver : Scary Tale for National Center for Eating Disorders by Abbott Mead Vickers BBDO (UK)
Silver : Kill the Gun for Choice FM by Abbott Mead Vickers BBDO (UK)

Film Corporate Social Responsibility :
Gold : Jar for General Electric by BBDO New York (USA)
Silver : Andrei for Petrom by Ogilvy & Mather Bucharest (Romania)
Bronze : Heating for Vattenfall by Lowe Brindfors (Sweden)

Print Social :
Gold : Campaign Montana Meth Project : Lipstick & Hook for Montana Meth Project by Venables, Bells and Partners (USA)
Silver : Campaign Children Soldiers : Soccer & Hanging Kids for Amnesty International by TBWA\Paris (France)
Bronze : Panda for Nobody’s Children Foundation by DDB Warsaw (Poland)

Print Environment:
Gold : Radial Turtle for California Coastal Commission by Goodby, Silverstein and Partners (USA)
Silver : Campaign Alligator / Turtle / Tree for Fundacao O Boticario by Almap BBDO (Brazil)
Silver : Campaign Climate Change for Greenpeace by Almap BBDO (Brazil)

Print Corporate Social Responsibility :
Gold : Campaign Children/ Truck / Worker for Saab by Leagas Delaney (Italy)
Silver : Campaign Palm Trees / Sun Lamp for General Electric by BBDO New York (USA)
Bronze : Reindeer for BC Hydro by DDB Canada

Digital :
Gold : WheelChair for AACD by McCann Erickson Brazil
Silver : Campaign Boy and Girl for Fundacion Ilusiones by Contrapunto Barcelona (Spain)
Silver : Screensaver for Greenpeace by Demner, Merlicek & Bergmann (Austria)

Notes :
The global jury was chaired by Bob Scarpelli, Chairman and Worldwide Chief Creative Officer of DDB Worldwide.
The other members are :
-Marcio M. Moreira, Vice Chairman, Global Professional Management, McCann Worldgroup.
-Piyush Panday, Executive Chairman and National Creative Director, Ogilvy India & South East Asia,
-Edgar Gianesi, Creative Director, Lowe Brazil,
and personalities with a specific expertise in social communications : Peggy Conlon, President, The AdCouncil (USA), Pierre Siquier, in charge of Sustainable Development at the French Association of Communications Agencies and President of Fondation Nicolas Hulot, a French NGO, Anthony Kleanthous, Global Policy Advisor, WWF (UK), Solange Montillaud-Joyel, Associate Program Officer, in charge of communications, United Nations Environment Programme, Dan Bross, Senior Director for Corporate Citizenship, Microsoft, Olivier de Montchenu, Director, Euronews and Hervé de Clerck, Founder & Dream leader, AdForum, Initiator of ACT Responsible.