Anyone heard anything from AWARD? Sounds like Big Ad cleaned up.
A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: email@example.com
In today's NBR a lot of creative directors talk about how they are judged on
ad effectiveness not originality or execution. Toby says NZ creatives have
been too conservative for the past 5 years and we underestimate Australians.
Plimmer is feeling encroached by international blandness. Maddocks
believes nothing is impossible. Duster says too much work given awards is
aimed at the judge not the public. And Jeneal says NZ art direction isn't up
Have Lynchy and Beamo had some Biffo? Campaign Brief has departed the Best
Ads On TV site for its own blog, and Beamo is looking for new contributors
from all over the world, If you live somewhere in the world and you're
interested in being one, email him.
Has your agency offered you a course of Tamiflu injections in the event of a
Bird Flu epidemic? Or are their very limited stocks just being kept for the
use of management.
This also from our friends at campaignbrief.blogspot.com:
This is courtesy of campaignbrief.blogspot.com
You have an awesome blog. Would you be interested in a brief 250,000,000
word article on what me and my students have done every day this year? How
much I drank, when I woke up, , what I had for lunch, who I know, etc. ? If
you can take photos I could upload some of my 3 terrabytes of digital
pics... (abridged, Ed.)
Yes, I seem to recall doing something like that (with a few Dutch girls - or were thaey boys? - in the Martinez Pool actually) in 1994 when Kadu "Shark" won the Print Grand Prix.
Lynchy has vowed to run naked through la Croissette if Big Ad doesn't win best of show at Cannes next year.
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Will there even be one ad agency left in Wellie by 2010?
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Me and the other 400 or 500 Kiwis here make our own alcohol, drink plenty of
it, have lots of pool parties and generally have a good time as highly paid
( tax free) slaves.
Do you think I'll be allowed back into New Zealand ?
Riyadh Saudi Arabia
Mobile 966 55 1370517
Lucky Fastline. Don't you wish Stewart did some writing for this blog? Is
it something they put in the scotch over there?
This just in from Japan...
It's a boy!
Noah Yoshimura Grasse
4,094 grams (weight)
56.5 cm (height)
Labor 6 hours.... still in power.
Mom is great.... Made a big noise, now nursing happily.
Kid Sweet! Powerful voice. Definitely a mountain mover.
Watch out world. Here we come!-
Stacey from Soundtrax is looking for expressions of interest from
advertising professionals for a pair of vanity plates bought at the
charity art auction. ADWNKR is currently listed on Trade-Me but our
sources say the plates could be yours for $400.
Anyone remember this Panadol ad from not so long ago?
Apparently V stimulates the body and mind but does Sweet FA for your short
PS This ain't Leighton speaking.
In the past 8 days ( since Google auditing has been available ) the NZ
Creative Circle has had more than 1000 visitors. So there's clearly a place
for this forum, even though there's been a fair bit of slagging to date. If
you've got something to share with the group, don't be shy.
When did this scam start? Some would say at Mojo in Wellington in the 90's
when Sean Cummins came over from Melbourne and paid people $50 a week for
the privilege of working under him. Of course since then it has been adopted
and refined by others.
"To celebrate 10 amazing years, one last party for everyone who has ever
worked at Generator. The drinks are on us until the money runs out. Thursday
22nd Sept, Ink Bar, 268 Krd, 7pm. Your name will be on the door"
Well you know, you could always be a junior creative getting an "opportunity" to work 70 hours a week under extraordinarily well paid, shareholding Creative Directors for $100 a week. It's disgusting
It's funny how there's a bit of Aussie creative-bashing in some of the
earlier comments, yet we seem to be hiring rather a lot of them at the
mo. Hasn't Saatchis hired a few recently?
More interestingly, is the "NZ creative pisses all over Australia"
strictly true anymore? There seem to be real ads for substantial
clients coming out of Oz (Canon Rodeo, Carlton Big Ad etc), but where
are the NZ ones that are going to trouble the judges at Cannes/D&AD
According to Connan's arse cam, the scar tissue is in the shape of a
small finger protruding out the anus. According to the surgeon, this is
Protruding out? Makes a change.
Speaking of dangerous things, I heard of a Finance type in an agency pulling
out a copy of the salary guide recently published in AdMedia to figure out a
creative's worth. That's a bunch of arse, isn't it? .
There is actually something good in Ad Media today. Article by "George" on
the perils of favours and freebies and devaluing your thinking. Clients are
laughing all the way to the bank. Used to be done every now and then to get
a pearler through but seems to be the rule rather than the exception - how
many ads have you seen lately which star creatives or other agency staff
roped in because there's no money? And there's no money because they did the
last one for fuck all as well and set a precedent.
The publishers of this blog are delighted to report that since joining Google's Adsense programme, we have so far earned 15 US cents. Thanks for your support, without which this wouldn't have been possible. Our aim, by the end of our financial year, is to have earned enough from advertising support to buy everyone a beer. (Just the one, probably.)
You must be getting pretty long in the tooth to remember those ads old
timer, maybe it's time to swap the trainers for comfy slippers and start
looking round for a green acres franchise.
The point is, big ad works because it parodies something 15 years old, but
every punter immediately knows what it's referencing. Don't think the same
applies to Brucie or pasta whatever.
"Can everyone stop whining and back biting about the Big ad. It is a
great ad and whether or not in should have run 10 years ago is totally
You are so totally right! I'm going to do up an ad lampooning "Make Pasta
Fasta" or "Eh Eh Brucie" tomorrow and it had better win a bloody shed-load
Back biters, the lot of you.
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Can everyone stop whining and back biting about the Big ad. It is a
great ad and whether or not in should have run 10 years ago is totally
It's going to win a lot of metal and it's also going to sell a lot of
piss. Which is good for all our collective hides as it will show
majority of timid, scared to do anything different marketing managers
that good ads (esp TV ads not fridge magnets, shit that folds and
wobblers) sell stuff.
To paraphrase an old Parker pen ad, which paraphrased a quote by some poncy twat.
As the anonymous author of "A Beer Poem", I am stunned by the overly defensive over-reaction of the Lynch-mob of Australasian CDs. I didn't say it was a bad ad - just inferred it might have been a bit bigger if it had come out when Hugh Hudson's 1990ish BA Face ad was still on TV. By the mass freak-out, it seems you fellows can't handle a bit of independent thought. I hope it lives up to your hype and single-handedly saves Australia's creative reputation.
------ End of Forwarded Message
Interested to read your comments about Big Ad, Todd. Not being in the advertising industry myself, I'm not sure I could have such a strong opinion. But I am glad that the ad causing a controversy isn't one of my ideas this time.
I've just read the remarks made by quite a few CDs
regarding the big ad, ad. It looks like it's gonna
clean up. Personally I think it's pants and shows just
what a state beer advertising has reached down your
way. I agree too that it's 10 years too late. I can
see why the public likes it but creatives should know
better. I remember and ad for a washing machine that
was a far better parody of 'face'.
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Mr Smith has had a billboard for Autotrader taken down after a complaint - and presumably just one complaint - to the standards people. "Bugger", they would have thought as their billboard with the headline " We've got rides for dirty bitches" was dismantled.
In this morning's NBR AdHoc column there's a story about Y&R's takeover of Generator. It says Y&R boss Ross Goldsack is moving into Generator's offices at the Viaduct. Let's hope he doesn't get too lonely. Generator moved out of there about a year ago.
Point I was trying to make is that having talked to a few beer clients over the past couple of months, Warren’s lot set the bench mark with Tongue, which seemed to spark off a great ad from Danny’s lads at Clems, (Hahn) which then made VB get its act together and out of the blue comes Big Ad. Excellent. Tooheys client is reputed to be over the work it’s had from Nobby’s boys, so suddenly BMF have got a crack at the brief, (back to Tongue again and the follow up, Washing Machine) because guess what, Carlton Draught is killing Tooheys New in sales. It’s got to be easier to sell great work, when the competition’s only differentiating advantage over the brand you’re advertising is....great work.
We like things big too. Check out www.bigtitsfans.com
see you soon
We've heard it's a shoe in for the inaugural Nobel Prize for Advertising.
Correct answer guys, you'll all be invited to future
Award juries except Paul Catmur.
Send instant messages to your online friends http://au.messenger.yahoo.com
Who is winning the 2005 election advertising campaign? Or is it more appropriate to ask who is losing it? This is the first election for almost as long as I can remember when there have been any ads at all that were a. any good or b. memorable.
> On 7/9/05 2:14 PM, "Michael Lynch" <firstname.lastname@example.org> wrote:
I suspect it will win Gold or Silver
>> at AWARD, Clio, The One Show and Cannes (perhaps even Grand Prix or Best of
>> Show at one of those), and Silver (or Silver Nomination) at D&AD.
>> I half agree that it would have been even better ten (or twenty years) ago,
>> but the fact is, no one has done anything like it, so it's still fresh.
>> Let's compare notes in June next year.
Current report: apparently the surgeon is delighted that the incision
and subsequent stitches are "in the shape of the Mercedes star".
Nice work, doctor.
Welcome to the NZ Creative Circle - a blog where you can say whatever you want without fear of betrayal, retribution, or involuntary redundancy. We thought it was about time there was an anonymous channel for opinions and chat outside the usual published forums.
It wasn't just Grey's Ave that got hit last week. Apparently another Colenso cell disguised as a piece of new business managed to blag their way into Saatchis and stole a precious Axis award. They didn't notice.
Generator sold...when was it....Friday? CEO Richard Thomas had a baby on
Connan James* is in presently in hobspital having a delicate
procedure performed on his arse. We wish it a speedy recovery.
* not his real name
It's a big ad
and nicely shot
With very many
It's a big ad
but hang about
isn't it just
10 ye-ea-ear-eee-ear-ears too late.
It's business as usual at DDB after a sneak attack by fanatical Colenso BBDO elements on Thursday. Under cover of broad daylight, using an improvised humour device, the naughty Colensoites covered up the DDB sign on the building's front entrance with another which said the agency had moved to College Hill. Confused couriers and more than a couple of DDB
Okay, she's good to go.