A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, August 31, 2007


The total number of ads and campaigns accepted into The Work 07 annual was 395, down on last year’s record number of entries of 413. Well over 4000 entries were received from 253 of the best agencies and production companies throughout Asia, Australia and New Zealand. A high quality 400 page hardback publication, including two DVDs of TV and integrated, will be published in November.
Saatchi & Saatchi Auckland is the "Agency of The Work 07", scoring the most number of entries from an individual office with 15 making it into the annual. JWT Singapore and DDB Auckland share second place this year with 12 entries each, while fourth place was a real battleground and saw five agencies finish with 10 apiece: Colenso BBDO Auckland, DDB Sydney, Ogilvy & Mather Mumbai, Saatchi & Saatchi Kuala Lumpur and Saatchi & Saatchi Sydney.
BBDO Guerrero/Ortega and Ogilvy & Mather Bangkok share ninth place with nine points each completing The Work 07 Top Ten.
Last year Saatchi & Saatchi offices finished first, second and third and though they have not managed this dominance again, they do still have three agencies in the Top Ten. DDB have made a good improvement on this table in 07 with the Sydney and Auckland offices increasing their acceptance totals by seven and five respectively. Saatchi & Saatchi Kuala Lumpur came from nowhere last year with ten more entries in the book this time around. Ogilvy and Mather Bangkok were up five with their nine entries and BBDO Guerrero/Ortega had four more entries in this year’s book than last year.

The Work’s Top Three Networks are unchanged from 2006: Ogilvy & Mather is number one again, taking the "Network of The Work 07" title. BBDO was again second and Saatchi & Saatchi third. O&M had 15 individual offices contribute to its winning number of entries of 58. Their top performers were Mumbai (10), Bangkok (9) and Beijing (7). This year's total is the same total as last year in The Work 06.
BBDO were a more distant second this year with 52 entries compared to last year’s 56 and Saatchi & Saatchi’s 48 entries was one down on last year’s 49.
BBDO's top performers were Colenso BBDO Auckland (10), BBDO Guerrero Ortega Manila (9), and BBDO Bangkok and Clemenger BBDO Wellington (6 each). The Saatchi & Saatchi network was headed by the "Agency of The Work 07" - Saatchi Auckland with 15 acceptances. Saatchi Sydney and Saatchi Kuala Lumpur also had a large haul (10 each) as did Saatchi Singapore (7).
The fourth placed network was the fast improving JWT. Their total of 44 acceptances was headed by JWT Singapore (12), JWT Bangkok (8) and JWT Mumbai (7). Next best networks were DDB with 30 acceptances (DDB Auckland 12, DDB Sydney 10) and Leo Burnett with 28 (Burnetts Mumbai and Sydney 7 each).

AUSTRALIA: DDB Sydney (10), Saatchi & Saatchi Sydney (10), Leo Burnett Sydney (7)
CHINA: O&M Beijing (7), O&M Shanghai (5), JWT Shanghai (3)
HONG KONG: Grey HK (3)
INDIA: O&M Mumbai (10), JWT Mumbai (7), Leo Burnett Mumbai (7)
INDONESIA: O&M Jakarta (4)
JAPAN: Dentsu (4), O&M (2)
MALAYSIA: Saatchi & Saatchi Kuala Lumpur (10), O&M Kuala Lumpur (6), Y&R Kuala Lumpur (5)
NEW ZEALAND: Saatchi & Saatchi Auckland (15), DDB Auckland (12), Colenso BBDO Auckland (10)
PHILIPPINES: BBDO Guerrero/Ortega (9), O&M (3), Y&R (3)
SINGAPORE: JWT (12), Saatchi & Saatchi (7), McCann Erickson (5)
THAILAND: O&M Bangkok (9), JWT Bangkok (8), BBDO Bangkok (6)

Wednesday, August 29, 2007


Producer Sarah Cook has joined Thick As Thieves, where she has teamed up with director David Rittey. After two years with The Sweet Shop, Sarah brings her great depth of experience and talent to the thieves. Watch out for David Rittey's new spot for Domestic Violence for DraftFCB, which goes to air shortly. For more on David go to www.thickasthieves.com or contact sarah@thickasthieves.com or nik@thickasthieves.com


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    Tuesday, August 28, 2007


    Getty Images has announced the launch of the new gettyimages.com featuring a unique brainstorming tool for editorial and creative professionals called Catalyst. Fully redesigned and re-engineered, the site serves as a powerful source of inspiration while delivering a more efficient search experience. Numerous enhancements make it easier than ever to find a specific image, or discover an expanded selection of relevant visuals, with a flexible user interface that complements a broad range of work styles.
    Extensive customer input informed the development of Getty Images’ new site features, including Catalyst - a first-of-its-kind search tool that uses interactive tag clouds to suggest different words to express an idea. The tool exposes the user to unexpected keywords, concepts and images, making it an especially helpful resource in the early stages of creative brainstorming.
    “We owe our customers a great deal of credit for this innovative rebuild,” said Jonathan Klein, co-founder and CEO of Getty Images. “Their input and expertise has allowed us to preserve the strengths of the old site and introduce a host of new features, resulting in a more agile and interactive gettyimages.com that is uniquely equipped to enrich the current and future communications landscape.”
    For the first time, customers can access Creative, Editorial and Footage content through a single site. Other new and improved features enable customers to:
    • Refine search by narrowing results with a wealth of associated data including event, location, style or other criteria;
    • Find similar images using associated keywords or an existing image as a frame of reference;
    • Move from one detail page to the next and simultaneously view multiple detail pages;
    • Perform separate or combined searches for Creative and Editorial imagery;
    • Backtrack to previous results pages using the search path; and
    • Avoid search dead ends by using spelling suggestions and expansion tips.
    Offering real-time inspiration to customers looking for timely visual content, the company has recently added creative imagery to its selection of news, sport and entertainment imagery delivered through Getty Images Live. Available at gettyimages.com/live, this robust tool streams a customisable selection of freshly captured images directly to customers’ desktops.
    The new gettyimages.com is available in nine languages. Catalyst is currently available exclusively in English, and will be adapted for other languages in the coming months.


    Digipost, one of New Zealand’s most experienced post production and visual effects companies, has purchased a Grass Valley™ Spirit 2K DataCine® system from Thomson for its new post production facility in Auckland.
    The new system, which will work in tandem with the classic Spirit system already in use, will enable the company to offer clients more access to the highest quality film transfer services, and complete projects faster than it ever could before.
    The company, which has been in operation for 17 years, has a growing client list that includes all of the major television production companies, advertising agencies and feature film producers working in the region.
    “We have used a Spirit DataCine in our current facility for the past three and a half years and are pleased with its performance and reliability,” said Garry Little, Managing Director of Digipost. “The introduction of the Spirit 2K raises the standard further.”
    The new Spirit 2K will provide the highest quality real time transfer of 35mm film for commercials and motion picture projects, and it will also perform 2K scanning for feature film work at 24 fps.
    The Spirit 2K will provide a fast and cost effective path for film makers to scan and then grade in the non-linear environment of Digipost’s new Baselight Four system and digital intermediate grading theatre.
    “It’s clear to us that from our past three years of experience that the Spirit is the number one choice of all local production companies” says Little, “The introduction of the Spirit 2K coupled with the talent we have on board will be an exciting combination. We’re expecting to be even busier.”


    A press ad for Sky Television promoting CNN’s 'Paris on Prison' interview with Paris Hilton has been chosen as the June/July winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a more regular basis.


    Mike O’Sullivan, Executive Creative Director of Saatchi & Saatchi, and the judge of the June/July competition, said: “Ads are funny. The moment you think you’ve worked out how to do them, you start to think there is a better way. A couple of years ago I was really fussy about what made a great idea. Was it original? Was it well crafted? Then one day I worked it out. A great idea is one that makes you laugh. And that’s what the Paris Hilton ad did. It made me laugh. A great achievement in the newspaper category where there’s a lot not to laugh at. Good onya DDB.”
    The creative team wins an all expenses-paid trip to the Caxton Weekend, 26-28 October at The Byron at Byron Resort in Byron Bay.
    A Highly Commended was also awarded by Mike O’Sullivan to Special, New Zealand for their nzski.com press ad.


    The August/ September competition, to be judged by Dejan Rasic of Colman Rasic Carrasco, Sydney is now open for entries. It’s free to enter and anyone can submit nominations. For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au.
    Please contact Lucia Elliott at The Newspaper Works on +61 2 9696 6300 or email luciaelliott@thenewspaperworks.com.au for further information.

    Thursday, August 23, 2007


    Auto parts retailer Repco has appointed M&C Saatchi as its new advertising agency in New Zealand and Australia.
    Says M&C Saatchi NZ CEO Nick Baylis (left): “It was a great combined effort between our Auckland and our Melbourne office which helped secure the account in what was a highly competitive pitch. We were able to demonstrate a depth of retail capability here and in Australia which convinced Repco we were the right agency for them. We’re can’t wait to start working with Repco; New Zealanders are very passionate about their cars and Repco as a brand really embodies that passion.”
    Says Repco Executive General Manager, Australia and New Zealand, Colin Daly: “We are looking forward to working with M&C Saatchi. We thank Clemenger Melbourne and BTB for the work they have each done over the last five years.”
    The win is the second retail account M&C Saatchi NZ has picked up recently, following the agency’s appointment by Guthrie Bowron in June.


    After four years at DDB London, art director Gavin Saikimotu is heading home to the agency where it all started for him, DDB New Zealand, and will be partnering Mike Felix, one of DDB’s talented young writers.
    “I have kept a eye on Gavin over the years,” says ECD Toby Talbot. “When I was at Colenso I tried to get him. I tried again at Saatchi’s. But what Gavin wanted to do was to stay within the DDB network. We’re thrilled to get him. He’s done really well in our London office, especially on the VW business. I know that (London ECD) Jeremy Craigen was sad to lose him. Gavin hasn’t changed a bit. Apart from the fact he now has a 13-month-old baby and he looks like a Mexican.”
    Saikimotu was behind one of DDB New Zealand’s most successful ever print ads, ‘Superman’, for client VW. It won a D&AD Silver and a Silver Nomination in 2002. He’s picked up metal at all the major shows, Clio, Cannes, One Show, Young Guns. He picked up another D&AD Silver Nomination in 2004 for VW while at DDB London. Locally, he’s won two Grande Axis and the Axis Emerging Talent Award.
    “Naturally, our CFO, thinks he’ll still be on placement” adds Talbot. “But you get that from him.”

    Wednesday, August 22, 2007


    Mayoral Candidate and Porn King Steve Crow, manages to publicise both his erotica sexpo and his election campaign with another Boobs on Bikes Parade through central Auckland today. This year it was made legal and was operated under the watchful eye of the Police.
    Thousands turned out again, to get a glimpse of international porn starlets such as Nina Mercedes (Steve Crowe is sitting in the front seat flanked by three of his starlets.) Photos courtesy of Andy Blood, ECD of TBWA\Whybin.


    Saatchi & Saatchi Wellington has been awarded Contact Energy’s direct, digital, brand and retail advertising business after a three way creative and credential shoot out.
    Says Pattrick Smellie, Contact Energy Manager, Brand Strategy: “Saatchi impressed us with the scale of their thinking, their creative firepower and their passion for our business.”
    Says new Saatchi & Saatchi Wellington Creative Director, Tim Hall (pictured): "this is a fantastic start for Cameron and me. I’m particularly pleased for the Saatchis Wellington staff. They are all passionate Saatchis people. This came through in the pitch and I know I speak for all of them when I say we can’t wait to get stuck into Contact and the challenges ahead.”
    Cameron Harland, General Manager of Saatchi & Saatchi Wellington says the agency is excited to be chosen to help Contact deliver its brand and retail strategies: “It is big news for the Wellington agency. Tim and I are clear about what we want to achieve in Wellington and it’s very much about delivering brilliant thinking and creative to our current clients and growing the agency through wins just like this."


    Saatchi NZ creative team Dave Govier and Levi Slavin (left), originally from Marketforce Perth, are transferring to the London office of Saatchi & Saatchi. Says Executive Creative Director Mike O'Sullivan: "The boys have earned their stripes and are heading to the big smoke. To date Levi and Dave have done great work on Sol, NZ Army, Corolla and TV ONE Brand to name but a few.
    "Their passion for mobile and interactive have seen them move from a traditional team to all round hybrid creatives. Kate Stanners (ECD London) jumped at the chance to take on people at their level. They start at Saatchi & Saatchi London on 1 October."
    Creative team Paul Coghlan (middle left) and Stephen de Wolf (below left)have been promoted to senior creatives. They've worked closely with Govier and Slavin since joining in February. Says O'Sullivan: "They have been the understudies for Dave and Levi and they are ready to take the next step in their careers. They've been a real find for us and I'm confident they will continue to excel in their new roles."
    O'Sullivan says he expects to announce an additional team in the coming weeks.
    Additionally, Helen Steemson and Matt Swinburne will be 'switching' to the New York office in mid September. SWITCH is a program that Saatchi & Saatchi runs worldwide, enabling high performing staff the opportunity to work in other Saatchi offices around the world. Mitchell Gage and Natalie Fevig will be joining the New Zealand office from Saatchi New York for the SWITCH period. The team have recently contributed to the NYC office being named Cannes and Clio Agency of the Year for 2007.

    Tuesday, August 21, 2007


    Judging of the 2007 Caxton Awards has been completed resulting in 51 finalists across 19 categories. At the top of the finalist scoreboard is Host Sydney with 7 finalists (6 with creative by Happy Soldiers, one with The Glue Society), followed by DDB Sydney, Publicis Mojo Sydney and Saatchi & Saatchi New Zealand each with 5 finalists and Clemenger BBDO Sydney with 4.

    The judging panel:
    Ben Welsh, M&C Saatchi Sydney – Chairman of Judges
    Ron Mather, The Cavalry Melbourne
    Andy Mckeon, JWT Sydney (now at Bulldozer)
    Richard Maddocks, Colenso BBDO New Zealand
    Michael Stanford, George Patterson Y&R Sydney
    Steve Back, DDB Sydney
    Rebecca Carrasco, CRC Sydney
    Chris Round, Leo Burnett Sydney

    Winners will be announced at the 2007 Caxton Seminar Weekend to be held at The Byron at Byron Resort, Byron Bay NSW from the 26th to 28th of October. Places are filling fast so be sure to guarantee your place at Caxton 2007 by downloading a delegate form from the Caxton website: www.thecaxtonawards.com.au.

    Lexus Dirt via Saatchi & Saatchi Sydney
    Audi Golds via M&C Saatchi Sydney

    Animals Australia Traumatised pork chop via LOUD, Sydney
    Animals Australia Emotionally stressed sausage via LOUD Sydney
    SAFE Alligator via Lowe New Zealand
    Eternal Flame Foundation Poppy Appeal 'Ted' via Clemenger BBDO Sydney

    Midalia Steel Fence 'em in via Ad Impact Advertising Perth
    Hasbro Open Cut Sandpit via DDB Sydney
    Hasbro Construction Sandpit via DDB Sydney
    Hasbro Building Sandpit via DDB Sydney

    Adelaide City Council Carparks via KWP! Advertising, Adelaide
    The Office of Road Safety 40x Rural Tree via Marketforce Perth
    NZ Army Psych Recruitment via Saatchi & Saatchi New Zealand

    Frucor V 'XMAS' via Clemenger BBDO Sydney

    Douglas Pharmaceuticals / NAB Ageing via Special

    Pedigree Sausage Dog via Whybin TBWA Sydney

    Clemenger Blue Powergenitalia via Clemenger BBDO Adelaide
    Clemenger Blue Expertsexchange via Clemenger BBDO Adelaide
    Clemenger Blue Penisland via Clemenger BBDO Adelaide
    Sky Television Paris on Prison via DDB New Zealand
    Sky Television - Rialto Channel Vera Drake via DDB New Zealand
    Sky Television - Rialto Channel Open Water via DDB New Zealand
    Australia Post Letter Hug via M&C Saatchi Melbourne
    Fairfax Media Dog via HOST / Happy Soldiers Sydney
    Fairfax Media Surf via HOST / Happy Soldiers Sydney
    Fairfax Media Kid via HOST / Happy Soldiers Sydney
    Fairfax Media Jump via HOST / Happy Soldiers Sydney

    McDonald's Australia Bus via DDB Sydney
    Wellington Zoo Giraffe via Saatchi & Saatchi New Zealand
    Tourism WA surfing wave via Marketforce Perth
    Tourism Victoria Maze via Publicis Mojo Australia
    Tourism Victoria Curtin House via Publicis Mojo Australia
    Red Rooster Real Fish & Chips via 303 Advertising Perth

    Tourism Victoria Maze, Curtin House & Walking Tours via Publicis Mojo Australia
    Hasbro Building Sandpit via DDB Sydney

    OPSM WaterFront Property via BMF Sydney

    Fairfax Media Screen Savers via HOST / Happy Soldiers, Sydney

    Nando's Safety Card via CHE, Melbourne
    Frucor V XMAS via Clemenger BBDO Sydney
    Ikea John Howard via HOST / The Glue Society Sydney

    Wellington Zoo Cheetah, Giraffe & Bear via Saatchi & Saatchi New Zealand

    NZ Army Psych Recruitment via Saatchi & Saatchi New Zealand
    Fairfax Low Energy via M&C Saatchi Sydney

    Lexus Dirt, Grass & Rock via Saatchi & Saatchi Sydney
    NZ Army Psych Recruitment via Saatchi & Saatchi New Zealand
    The Sun Herald: Screen Savers via HOST / Happy Soldiers Sydney

    McDonald's Australia Bus -- Mat Baker Photographer
    Eternal Flame Foundation Bill, Ted & George via Clemenger BBDO Sydney

    Tourism Victoria Maze via Publicis Mojo Australia

    Tourism Victoria Walking Tours via Publicis Mojo Australia

    Fairfax Low Energy via M&C Saatchi Sydney

    Monday, August 20, 2007


    AWARD are pleased to announce the salubrious panel of judges and the best Call for Entry result in seven years.
    Joining the auspicious line-up of judges from Asia, New Zealand and Australia AWARD welcomes Chris Garbutt, TBWA\Paris and Leo Premutico, Saatchi & Saatchi New York.
    Representation from Asia is at an all time high, including Prangthip Pradipong, Creative Juice\G1 Bangkok, Sheung Yan Lo, JWT Shanghai,
    Weerachon Weeraworawit, BBDO Bangkok, Eugene Cheong, Ogilvy & Mather Singapore, David Guerrero, BBDO Guerrero Oretga, Manila and Tay Guan Hin, JWT South East Asia.
    Says Toby Talbot (pictured), ECD DDB New Zealand and Chairman of Judges: “Once more, the finest minds in our business will descend on Sydney like a plague of erudite locusts for two weeks of intense judging. It will be fun. It always is. But this year promises to be really tough too. AWARD is now big enough to showcase some of the very best work in the world. It’s not a small, parochial show. It is, after all, the only show that truly represents Australia, New Zealand and Asia. To get in the book should be an honour. To win metal, you will have had to have done something world class. Last year was a record year for Australia at Cannes. This year, the Kiwis shone. Asia had another strong year. We must be doing something right. Let’s hope this year’s AWARD reflects this very positive trend “.
    AWARD Judging will be held in Sydney, September 24th until October 5th ; 59 Judges will fly in from interstate and overseas, making a total of 95 who will decide the finalists and winners, the latter heralded at the AWARD Presentation Evening November 30th at CarriageWorks, Eveliegh Railyards Sydney.
    AWARD Entry numbers are at a seven year high, with a surge in interactive and TV Craft entries, the latter a positive reflection in the wake of the important merger of the KODAK Gongs and AWARD earlier this year.
    Says Co-Chairmen of AWARD Philip Putnam and Paul Prince: “The 2007 AWARD
    Membership, The Committee, Chairman of Judges Toby Talbot and AWARD Management have assembled a truly great line up of Judges for AWARD 2007, one that truly represents the best of our peers, and one that pays homage to the near 30-year Legacy of AWARD."

    Print Craft - Chairman: Richard Muntz, JWT Melbourne
    Andreas Smetana, Andreas Smetana Photography, Sydney
    Andrew Tinning, Marketforce, Perth
    Ben Lockwood, The Craft Shop, New Zealand
    Christian Finucane, 12:20, Sydney
    Graham Johnson, M&C Saatchi, Sydney
    Grant Rutherford, Clemenger BBDO, Melbourne
    Guan Hin Tay, JWT Singapore, Asia
    Lorenz Perry, Publicis Mojo Auckland, New Zealand
    Mick Hunter, Brain Surgery, Sydney
    Paul Hankinson, DDB, New Zealand

    Print, Posters & Outdoor - Chairman: Simon Langley, BMF Sydney
    Emmanuel Bougneres, DDB, New Zealand
    Eugene Cheong, Ogilvy & Mather Singapore, Asia
    Jason Williams, Leo Burnett, Melbourne
    Leo Premutico, Saatchi & Saatchi New York, USA
    Leon Wilson, Publicis Mojo, Melbourne
    Luke Crethar, The Glue Society, Sydney
    Mark Harricks, Clemenger BBDO Wellington, New Zealand
    Mike O'Sullivan, Saatchi & Saatchi Auckland, New Zealand
    Sheung Yan Lo, JWT Shanghai, China
    Weerachon Weeraworawit, BBDO Bangkok, Thailand

    None of The Above, Integrated, Ambient - Chairman: Paul Catmur, George Patterson Y&R, Melbourne
    Andy Blood, TBWA\Whybin Auckland, New Zealand
    Andy Greenaway, Saatchi & Saatchi Bangkok, Asia
    Birger Linke, JWT Vietnam, Asia
    Bridget Short, DDB, New Zealand
    Chris Garbutt, TBWA\Paris, France
    Jonathan Kneebone, The Glue Society, Sydney
    Joshua Stephens, AJF Partnership, Melbourne
    Rebecca Carrasco, Colman Rasic Carrasco (CRC), Sydney
    Richard Morgan, BMF, Sydney

    Design - Chairman: Mark Stott, Common, Sydney
    Ash Bolland, Umeric, Sydney
    Fabio Ongarato, Fabio Ongarato Design, Melbourne
    Jacko van Deventer, The Craft Shop, New Zealand
    Justus von Engelhardt, BMF, Sydney
    Lachlan Summer, 3 Deep Design, Melbourne
    Simon Pemberton, KvB Institute of Technology, Sydney
    Zoe Eggleston, RBD, Melbourne

    TV & Cinema - Chairman: Toby Talbot, DDB New Zealand
    Ant Keogh, Clemenger BBDO, Melbourne
    David Guerrero, BBDO Guerrero Oretga, Asia
    David Nobay, Saatchi & Saatchi, Sydney
    Jamie Hitchcock, Colenso BBDO, New Zealand
    Nick Worthington, Publicis Mojo Auckland, New Zealand
    Prangthip Pradipong, Creative Juice\G1 Bangkok, Asia
    Rob Jack, Huxley Auckland, New Zealand
    Takuya Matsuo, Ogilvy & Mather Japan K.K., Tokyo, Asia
    Warren Brown, BMF Sydney

    Interactive - Chairman: Shaun Branagan, NetX, Sydney
    Bob Mackintosh, HOST, Sydney
    Chris Jones, Tribal DDB, New Zealand
    Damian Royce, Clemenger Blue Digital, Melbourne
    Erik Hay, Publicis Mojo, Sydney
    Graham Kelly, TBWA/Tequila Singapore, Asia
    Kieran Ots, Leo Burnett, Sydney
    Matt Sarah, Sensis, Melbourne
    Mike Zeederberg, Profero, Sydney
    Rob Lawn, Tundra, Melbourne
    Sam Smith, Yahoo! 7, Sydney
    Thierry Halbroth, McCann Erickson Hong Kong, Asia
    Tim Buesing, NetX, Sydney

    Craft in TV - Chairman: Richard White-Smith, Euro RSCG Sydney
    Barry Stewart, Sound Reservoir, Sydney
    Bruce Hunt, @radical.media, Sydney
    Corey Esse, Publicis Mojo, Melbourne
    Darryl Ward, Curious Film, New Zealand
    Denis Mamo, Ursa, Sydney
    Emma Hill, Clemenger BBDO, Melbourne
    Georgia Arnott, The Campaign Palace / Red Cell, Sydney
    Jon Baxter, Perceptual Engineering Auckland, New Zealand
    Karl Richter, Level Two Music, Melbourne
    Linds Redding, The Department of Motion Graphics (DMG), New Zealand
    Paul Middleditch, Plaza Films, Sydney
    Steve Cochran, Colenso BBDO Auckland, New Zealand
    Steve Ayson, The Sweet Shop, New Zealand

    Direct Marketing - Chairman: Gavin McLeod, M&C Saatchi Sydney
    Bob Miller, Sydney
    Dave King, Aim Proximity, New Zealand
    Dustin Lane, BMF Sydney
    Fiona Davison, Rapp Collins, Melbourne
    Liz Fulcher, Proximity, Melbourne
    Sandy Rudd, Leo Burnett, Sydney
    Tan Kien Eng, Leo Burnett / Arc, Malaysia
    Wayne Pick, Tequila, New Zealand
    Wellison D'Assuncao, Mercer Bell, Sydney

    Radio - Chairman: Ben O'Brien, DDB Sydney
    Chris Schofiled, FCB Auckland, New Zealand
    Dennis Koutoulogenis, BMF, Sydney
    John Mescall, Smart, Melbourne
    Johnny Velis, Clemenger BBDO, Adelaide
    Justine Armour, Saatchi & Saatchi, Sydney
    Mike Edmonds, Meerkats, Perth
    Philip Webster, Risk Sound, Melbourne
    Rem Bruijn, Make, Brisbane
    Sean Larkin, Publicis Mojo, Sydney
    Tony Greenwood, The Cavalry, Melbourne

    Friday, August 17, 2007


    A NZCC blogger points out the similarity between the recent AWARD School Melbourne posters created by George Patterson Y&R Melbourne (below), with last year's NZ Herald campaign (left) created by M&C Saatchi, Auckland that got metal at Axis and was shortlisted at Cannes.


    JWT has made sweeping changes to its management and creative lineup in Australasia, affecting Auckland, Sydney and Melbourne.
    Current Sydney managing director Simon Fitch will now oversee New Zealand, replacing John Gutteridge, who will come across to take up the new role of Managing Director of JWT Melbourne, while Richard Muntz departs George Patterson Y&R, Melbourne to take the executive creative director gig of JWT Melbourne.
    In Sydney, Noel Magnus, who has just left the MD post at Draft FCB Sydney, has been appointed Sydney CEO, while current deputy CDs Andy DiLallo and Jay Benjamin (pictured above at Soul, Auckland at the CB Legendary Lunch), who were lured from Saatchi's Auckland late last year, have been appointed as joint executive creative directors, partly replacing national ECD Andy McKeon, who is leaving to form his own shop, Bulldozer.
    Says Australia and New Zealand regional CEO Amy Smith: “Over the last 15 months we have put the building blocks in place we need to engineer the next generation agency model. We have overhauled our creative and strategic product, attracted some great talent, invested in digital, brand experience specialists and design, and are inviting the best young talent from both here and overseas to join a newly invigorated JWT.
    “The work has improved dramatically and we have won both local and international business, including Sheridan, Thrifty, Olympus, Band-Aid, Reach and more recently, Nokia. And now I am shifting the agency up to the next level. The key is to integrate the diverse capabilities we have created into the new generation agency that will deliver Magic for our clients. To this end, I have assembled my dream team."
    Says DiLallo and Benjamin: "Chances like this are few and far between. We feel that our entire careers have been spent in preparation for this next challenge. We are excited by the chance to apply the knowledge we have gained.”
    Says Gutteridge: “I want this to be a watershed moment for JWT Melbourne, this is about creating an environment that wholeheartedly embraces creativity and smart thinking from every facet of the business. Ultimately I expect our clients to rely on us not as an advertising agency, but as a genuine business partner, who demonstrates the same passion and aspiration as they do for their business and their brands.”
    “John was instrumental in creating a fully integrated creative agency in New Zealand and his experience and talent will be invaluable to me in Melbourne”, said Smith.
    Adds Muntz: "“With an impressive list of icon brands, new heads of business in all markets and a worldwide creative mandate from Craig Davis, this was an agency I just had to be a part of.”

    Tuesday, August 14, 2007


    The new Elle Macpherson Intimates campaign for Bendon NZ has just broken online, created by The Glue Society for The Names Agency, Sydney. All of the seven films (this one is called intimatebubblegirl) are viewable by clicking through on the YouTube video.

    Client: Bendon, New Zealand
    Brand: Elle Macpherson Intimates
    Agency: The Names Agency, Sydney
    Creative Director: The Glue Society
    Director: The Glue Society
    Executive Producer: Maya Brewster, Gregg Carlesimo
    Production Company: @radical.media, New York
    DoP: Anthony Wolberg
    Editorial/Post: Outpost Digital
    Editor: Ron Patane


    The Sweet Shop has appointed Storr Redman as Executive Producer of its London office and promoted Pippa Bhatt to UK Managing Director.
    The combination of both roles cements The Sweet Shop London as a fully formed, UK based production company. The company sets in motion the next stage of progress with a planned growth of its roster to include UK based directors.
    Redman, who joined the company just three months ago, has already had a significant impact, having worked with the company’s New York based director Julian Pugsley and New Zealand director Kezia Barnett. He is now working on a worldwide alcohol campaign with The Sweet Shop’s European based director Michael Wong.
    During his career Redman has produced for leading companies including Limelight, Eclipse, Stink, Exposure, RSA, Pagan and Wanted Films.
    The Sweet Shop's Managing Director and founder Paul Prince comments: "Storr brings with him a wealth of knowledge and credibility. With continual European shoots and many of our directors now based in the northern hemisphere it’s only right that we have an experienced production head in London. He is very highly regarded."
    Pippa Bhatt joined The Sweet Shop to open the London office, to service the UK and Europe market. She has successfully established The Sweet Shop London with recent work for leading agencies TBWA, Kesselskramer, Ogilvy and DDB to name a few.

    Friday, August 10, 2007


    The Young Guns International Awards have launched its 2007 Call For Entry campaign by reminding us all what it was like to be young and inexperienced award show virgins, through the

  • Here is told the story of three young creatives looking to enter their first award show, but just not managing to get a break due to bad briefs, inexperience and uncertainty; highlighting some of the problems that all young creatives face.
    In their darkest hour of despair, "The Wise Bogusky”, "The Baby Droga” or "The Holy Clow" magically appear providing what can only be described as acerbic advice and then disappear again.
    This whole hilarious interactive escapade is set on stage and themed as a bad musical, narrated by a fat cherub in a nappy, with the 3 young creatives frequently breaking into song about the issues they face.
    Created by Taxi Canada Inc, the three act musical will have a new act at regular intervals featuring Alex Bogusky, David Droga and Lee Clow. The site has a number of interactive layers, including a music video which will be released later. The campaign itself is multifaceted with online, DR Posters and magazine ads.
    Says Kristian Barnes, YoungGuns co-founder: "Even Alex [Bogusky], David [Droga] and Lee [Clow] were once virgins at the beginning of their careers looking to get ahead. The campaign developed by Taxi Canada is an incredibly funny exploration of award show virginity. If you are not a virgin anymore you will be reminded of that first time and the importance that it held for you personally. Being awarded means being recognized by your peers, but that doesn’t change no matter how many awards you win.”
    Adds Zak Mroueh, VP CCO Taxi Canada Inc: "Everyone starts out as a virgin in this business. We took that notion and turned it into a campaign that was relevant to YoungGuns. Even non-awards show virgins should get a chuckle.”
    True Virgin or repeat offender, go to www.letusbeyourfirst.com and listen to the heartfelt and haunting warbling of three young virgins desperate to, as one of them sings "get their piece in”.
    Act 1 with Alex Bogusky opens now.

    YoungGuns 2007 entry deadline is October 12, 2007.

    Contact Livia at livia@ygaward.com for more details or go to www.ygaward.com

    YGAward is dedicated to supporting emerging and young creative talent. The entrants of YoungGuns today are the creative directors of tomorrow. So be nice to them.

    Thursday, August 09, 2007


    On the back of the 'Gingerbread Haka' success, Blackwood Communications Group, Auckland and Kangoo Animation have started a charity auction on TradeMe to raise money for the Starship Children's Hospital.

    GO TO:

    A HK based NZCC Blogger writes:

    I spotted this spot created by Ogilvy Hong Kong on youtube:

    Now compare it to this classic:

    All a bit too similar don't you think?

    Over to you and your viewers to judge.

    Tuesday, August 07, 2007


    AIM Proximity has won the digital marketing contract for The Warehouse.
    AIM Proximity has worked with The Warehouse since 2006, designing and developing the successful www.fashionlook.co.nz microsite. This newly awarded contract now encompasses all e-marketing and website development for the leading retailer.
    Stu Yorston, General Manager, Marketing, The Warehouse says, “Ramping up our online presence is a natural step for us to ensure we can better meet our customers’ needs. With its strategic and online capabilities, coupled with fantastic creative, AIM Proximity was the stand out choice as our digital marketing partner.”
    “The agency defined a long-term, phased strategy encompassing all elements of digital marketing. Just as importantly, they are a great team to work with and clearly demonstrate an understanding of our brand.”
    Darryn Melrose, CEO, AIM Proximity adds, “The past 12 months has been a transitional and dynamic year for AIM Proximity as we focus our work and expertise more and more in the digital space. Winning the coveted Warehouse digital account reflects our leading capabilities in this field.”
    “With the realisation that websites are a powerful tool to engage the customer in a way that can improve business results, companies are moving away from the pure design focus which has dominated corporate web strategies up until now. We’re proud to be at the forefront of this transition and we look forward to delivering the best possible digital experience to The Warehouse customers.”

    Friday, August 03, 2007


    Caxton has had an overwhelming response to the 2007 Awards, with entries open to agencies from both sides of the Tasman for the second year. The list of this year's judges has just been released, including Richard Maddocks, ECD of Colenso BBDO, Auckland, which will be chaired by Ben Welsh, ECD of M&C Saatchi, Sydney.

    The judges are:
    Richard Maddocks, Colenso BBDO, Auckland
    Steve Back, DDB Sydney
    Ron Mather, The Cavalry, Melbourne
    Rebecca Carrasco, CRC Sydney
    Andy McKeon, JWT Sydney
    Chris Round, Leo Burnett, Sydney
    Michael Stanford, George Patterson Y&R, Sydney

    Entries into the Caxton Awards will be judged in mid-August with winners presented at the Caxton Awards Weekend Seminar at The Byron at Byron Resort, Byron Bay, from October 26th to 28th, 2007. Bookings for the weekend are now open. Numbers are strictly limited so be sure to guarantee your place soon.
    To download a delegate booking form go to: www.thecaxtonawards.com.au

    Thursday, August 02, 2007


    Auckland Post Production and Design House Toybox is now offering a complete DI colour grading solution to production companies and advertising agencies using the Quantel Eq and Q Colour System in conjunction with the ArriScan Film Scanner. Toybox believe the future for film in TV commercials lies in scanned images.
    “After research on a variety of systems we believe a combination of 2k film scanned images combined with the flexibility of the Quantel system is the most creative and cost effective colour grading system available to Directors,” says Toybox rroducer James Hudson. “Even the 16mm scanned images looked so sharp and clean compared to normal telecine images, its fantastic.”
    In addition to Toybox’s in house graders, experienced Colourists Clare Burlinson and Iain McKenzie (Videolab Johannesburg) will be available on a project basis.