KIWIS SEND RECORD 418 ENTRIES TO CANNES, BUT WILL THERE BE A PRIDE OF LIONS?

Punching well above its weight, New Zealand has sent in a record 418 entries to the Cannes International Advertising Festival, placing it in the Top 20 countries in the world, proving no price is too high to win a coveted Lion.
There are 51 Film entries, 115 in Press, 132 in Outdoor, 26 in Cyber, 40 in Direct, 11 in Radio, 26 in Media and last but not least, 8 in Titanium. New Zealand has a few good chances at Cannes this year, with a couple of Titanium hopefuls (Adidas 'Be the Ball' and perhaps NZ Girl 'Hoax'), and hopefully a Gold Lion or two in other categories.

TOP 20 COUNTRIES:
1. USA............. 3384
2. BRAZIL ......... 2537
3. UK ............. 1959
4. GERMANY ........ 1916
5. SPAIN .......... 1410
6. FRANCE .......... 767
7. INDIA ........... 738
8. SOUTH AFRICA..... 726
9. AUSTRALIA ....... 707
10. CANADA ...........669
11. ARGENTINA ....... 650
12. BELGIUM ......... 575
13. SINGAPORE ....... 574
14. SWEDEN .......... 551
15. JAPAN ........... 507
16. ITALY ........... 497
17. SWITZERLAND ..... 454
18. MEXICO .......... 441
19. THE NETHERLANDS . 436
20. NEW ZEALAND ..... 418

RECESSION? WHAT RECESSION: CANNES ENTRIES HIT RECORD 25,000 (OR NZ$20m)

The organisers of the Cannes Lions 53rd International Advertising Festival today announced a total of 24862 entries from 81 countries will be competing for the much sought-after Lions at this year’s event, an overall increase of 12.5% versus last year. Without taking into account the new Promo Lions category, the increase is 9.67%. That's nearly NZ$20m coming in the EMAP coffers in London, with probably another NZ$20m on delegate fees, exhibition fees and hotel commissions.
Despite all the hype about Cyber taking over the world, the big money is still spent on Press, Poster and Film. Although it's catching up fast (up nearly 32%) to be around half of the Film entries.


Promo Lions n/a in 05, 622 in 06 (New Category)
Lions Direct 1614 in 05, 1509 in 06 (- 6.51%)
Media Lions 1076 in 05, 1466 in 06 (+36.25)
Outdoor 4667 in 05, 5282 in 06 (+13.18%)
Radio Lions 1020 in 05, 1032 in 06 (+1.18%)
Cyber Lions 1897 in 05, 2502 in 06 (+31.89%)
Press 6699 in 05, 7387 in 06 (+10.27%)
Film 4996 in 05, 4860 in 06 (-2.72%)
Titanium 133 in 05, 202 in 06 (+51.88%)

TOTAL 22102 in 05, 24862 in 06 (+12.49%)

“This is another record breaking year for entries with strong growth in Media Lions, Cyber Lions and Titanium categories, as well as a healthy launch for the new Promo Lions competition. Although the Festival is a reflection of what is happening in the industry, this level of growth is also an indication of the importance of competing in Cannes,” commented Australia's Terry Savage, Executive Chairman of the Festival.

IF IT'S BEEN DONE BEFORE, SHOULD THE AXIS AWARDS REJECT MIZUNO AND NOKIA?

With howls of protest by rival shops that the idea for both the Axis shortlisted Mizuno 'Golf Courses' print campaign via Publicis Mojo and the Nokia 'Background' campaign via Y&R/Generator have been done two years ago in Canada, should the Axis Awards' organisers, now it has been pointed out, throw them both out to retain credibility? Or is the judges' decision final, and it's all too late? (Or too embarrassing?).
Both Canadian campaigns were entered at Cannes in 2004 (neither campaign was shortlisted): The Dunlop Loco work is via Downtown Partners DDB and the Nokia Mobile Phones work is out of TBWA\Toronto.

COUNTDOWN TO CANNES: APART FROM 'BE THE BALL', WHAT ARE NZ'S BEST HOPES FOR LIONS?

Right, your new Blog Meister here, trying to sort this mess out. While I tidy up, hopefully this topic will keep you entertained for the next few hours...
Saatchi's has WWF 'Leaves', RAV 4, Bose, Sol, Telecom NZ, Reef, NZ Foundation for the Blind, Wellington Zoo, Amstel, TV2 'Legally Blonde 2'.
Clems Wellington has Land Transport 'High Rise'
Colenso has Trumpet, Monaco 'Zombie', NZ Book Council and Mini 'Manholes'.
DDB has NZ Girl 'Hoax' and Pineapple Lumps.
Y&R Generator has Nokia 'Video Call Backgrounds'.
Publicis Mojo has NZ Blood Service 'Sachet'and Mizuno 'Golf Courses'.
Ogilvy (inc MTC) has...
FCB has...
M&C Saatchi has...
Lowe has...
Grey has....
Suggestions wanted to add (or substract) contenders for each agency...

NO CHANCE WINNING A LION? THANK CRIPES FOR THE LONDON INTERNATIONALS (THE CLIENT WON'T KNOW THE DIFFERENCE)

The 2006 LIAA Entry Deadline is quickly approaching, and it's probably 100 times easier to win than a Cannes Lion, so all agencies in CB's Blue Zone, you should have no trouble getting the funds cleared by the agency CFO.
To access the entry kit, please visit: www.liaawards.com

LIAA honours the following media:
DESIGN
INTEGRATED MEDIA
INTERACTIVE MEDIA
POSTER
OUTDOOR
PRINT
RADIO
TELEVISION/CINEMA

DEADLINE for ENTRIES: Friday, 9th June 2006
For more information email: info@liaawards.com
ADVERTISING and DESIGN JURY PRESIDENT:
Graham Warsop, The Jupiter Drawing Room, South Africa
INTERACTIVE JURY PRESIDENT:
Daniel Bonner, AKQA London

Camel-toe your way to Cannes

Just looking at one execution of that CAANZ 'Title' campaign - or
rather, not quite looking, because when you blur your eyes on the
stripper you can see a great big fuck-off camel toe.
This is v. uncharacteristic for Getty, and Getty it is because who
else would have a stock-footage male slut with 'zany' green hair in
the background stroking their chin?
Can you see the camel toe? Nominate the stripper I say.

Don't you love it when great minds think alike?

Just having a quick flick through Blood magazine and noticed an ad for Mizuno Golf equipment. Looks very similar to this campaign from Downtown Partners in Canada.

[img]http://4dimensions.org/CL2004-6_0006570.jpg[/img]

I also found this, which reminds me of the Nokia stuff done by Generator.

[img]http://4dimensions.org/00889.jpg[/img]

Shoe-ins for gold at Axis?

CD For Sale on TradeMe

With the advertising community at large so often accused of being "out of touch" or "elitist" the team at Sugar (one of NZ's independent advertising agencies) has decided to attempt to a social experiement of unusual daring:

In his absence (annual leave, Fiji) we have decided to send our esteemed Creative Director out into the community to connect with the real people.

Your opportunity? Become a "CD for a day" in the wild and crazy world of advertising!

The pay-off? We send our guy over to cover for you too (or try to provide a suitable replacement if your job is simply beyond his capabilities).

No reserve.
No experience required.

Happy trading!

Go to http://www.trademe.co.nz/Browse/Listing.aspx?id=56545291 for more info

Unbelievable

Toyota loses TV 'battle of the sexes' campaign

12.05.06

Complaints against Toyota's "battle of the sexes" television advertising
campaign for its new Rav 4 have been upheld by the Advertising Standards
Complaints Board.

The Saatchi & Saatchi advertisement shows a couple booby-trapping each
other's early morning preparations as they try to be the first to reach
their Rav 4 and drive it to work.

In a finding released yesterday, the board found the advertisement breached
three principles in its code of ethics: that advertisements should be
prepared with a due sense of social responsibility, should not contain
anything likely to cause serious or widespread offence, and should not
contain dangerous practices which encourage a disregard for safety.

The board said the 17 complaints received indicated widespread concern.

Complainants said the advertisement sent an inappropriate message to
children about unsafe behavioural practices, that it would be disturbing to
some children to see a "mother" and "father" trying to hurt each other, that
it would be likely to encourage emulation by some people, and that it was
not socially responsible to show domestic violence as a means to winning use
of an inanimate object.

The board said the advertisement's "obvious hyperbole and humour" did not
prevent it from effecting a breach of the code of ethics rule regarding
safety.

National's spokesman for political correctness eradication, Wayne Mapp, said
the decision pandered to the "discontented killjoy minority" who could not
distinguish between reality and a fictional world.

"It's a killjoy attitude that's so typical of the politically correct. Don't
they realise it's a spoof?"

BIG AD WINS GOLD AT THE ONE SHOW

Continuing its winning way around the world, George Patterson Y&R Melbourne
scored a coveted Gold Pencil for their Carlton Draught 'Big Ad' at The One
Show in New York. Grey Worldwide, Melbourne also scored a Gold Pencil for
their Open Family 'Longest Night Appeal' radio spot. Bronze Pencils went to
Lowe Hunt, Sydney for their Lynxjet campaign, Publicis Mojo, Melbourne for
their Nike 'Reincarnate' commercial and Whybin TBWA, Auckland for their
Adidas 'Be the Ball' promotion.

curiousspot

Besides monkeys & stiffys, curiousspot now has the latest work from Curious
director Spencer Susser for Leo Burnett Chicago. The spot was produced in
and around Auckland w/ Curious Film & Bob Industries. Have a wee look at :
http://www.curiousspot.com

Ginga copywriters

How many in your agency? We have 4 - can you beat that?

OK, today's challenge is...count the number of ginga copywriters in your agency

What makes a good writer?

I'd really like some intelligent answers on this one... what makes a good writer? Is it life experience? Good spelling & grammar? Thinking laterally? Taking the copy changes bravely? Sheer discipline? I'd love to hear it from writer CD's or any senior writers on what they look for when sizing up people for this job.

 

 

Mini street posters

These are pretty cool, if it hasn't been done b4.
I'm talking about the block of blurry ones,
then the one saying test drive a mini.
Clever.

A Decent Art Director Role (Revised)

 

Hello All

 

Just in today - a brilliant intermediate art director role at a very creatively-focused agency. You need to have a book full of good ideas and the ability to generate plenty more where they came from, just so long as it's not Awards annuals. The agency has a great client list and it's definitely not a sweat shop - it's a smaller sized agency, with a creative dept of six people so you'll have some room to stand out. If you're a DM or retail art director wanting to diversify, this role would be a good one to do just that.

You can call me or Andy Sive on 09 966-1850, or you can find out more on our website - www.3rdeye.co.nz. And unless you're all deliriously happy where you are, we're looking forward to a good response.

 

PS: I don't mean to make fun of the unfortunate - but isn't it ironic that the chain of Boost juice bars has just been... liquidated?

 

Natalie MacGregor

3rdeye

Level 2, 6 Kingdon Street, Newmarket.

 

Tel +64-9-966 1854, Mob +64-21-439 639

e-mail: natalie@3rdeye.co.nz

 

www.3rdeye.co.nz

 

 

Help me hombre.

Hello, my name is Jose Fernandez Montegez. I would very much like to work in
advertising. Currently I work in McDonalds in Mexico city. Sometimes people
ask me for a Juanita and I say, "Sorry. This is McDonalds. Taco Bell is down
the road." I like to draw. I draw stick figures on napkins with chilli sauce
packets. Last night I dipped a soda drink cup into the fat fryer. Very
artistic. If you can help me, please write to me. 34 Esperanto Road.
Marintique. M. City. Thanks.

_________________________________________________________________
Check out the latest video @ http://xtra.co.nz/streaming

New vodafone ad

-  Nothing to do with product.
-  Everything to do with the product.

Now talk.

I like it. Anyone got a link please?

Nicely Executed

http://www.bannerblog.com.au/2006/05/tok_stok_kama_sutra.php

 

Sticking to their knitting

New from Saatchis with animation by Kaleidoscope. Can't say we've heard of the client before, but very nicely done.

http://www.bestadsontv.com/ad_details.php?id=2401

Breaking news!

Duncan Bannatyne finally invests!!

It was a historic episode of 'Dragons' den' last night when the unusually
tight Scotsman finally dug into his piles of dosh and gave some to a budding
entrepeneur. For once we didn't hear him say 'I'm ouuut!' or 'I have no
interrrrrest what-so-everrr.' Peter Jones, a fellow Dragon, was rumoured to
have muttered 'well fuck me sideways' and 'c*ntsticks' under his breath when
it happened. Menawhile, Theo Paphitis, an immigrant, looked perplexed.
<REUTERS>..

_________________________________________________________________
Looking for love? Check out XtraMSN Personals
http://xtramsn.match.com/match/mt.cfm?pg=channel&tcid=200731

New from... someone

Josh Lancaster said he couldn't believe this and neither can we.

http://www.firstscene.co.nz/viral4/

http://www.firstscene.co.nz/viral1/


H

Australia 7, NZ 1

As Lynchy predicted/leaked, TBWA\Whybin gets a Silver nomination for Adidas Be The Ball.

Australia meanwhile managed 7 nominations in all.


DDB Auckland:
In Book for VW 'Snowflake' (Design).

Saatchi & Saatchi NZ:
In Book for TV1 "Antz" (Ambient)

Colenso BBDO Auckland:
In Book for Sky City "Poker" (Integrated Advertising)

Publicis Mojo Auckland:
In Book for "Grape" (Typography/Poster Advertising)


A disappointing show? Any opinions on the work that made the book?
Comments please.

Blood Magazine

Genuine reader's enquiry:

H

What's the story with all the ads in it - can they be entered in awards?

check out these ads. Go back and they change. Very good, very simple.

http://www.apple.com/

A Very Special Thursday

Did you know bloggers, that 2 mins and 3 seconds after 1am this Thursday, the time will read as follows:01:02:03:04:05:06

This is a once-in-a-lifetime occurrence, so I want you all to set your alarms and when you wake up, say something profane - er, profound. Anyone else have utter trivia like this?

Hello, I am currently seeking employment...

CIRRICULUM VITAE

BIRTHPLACE: GREAT WAPPING BEHIND CANT, BIRKSHIRE, ENGLAND.

AGE: 32

HOBBIES: MY RACING DOG STUMPY. VICTORIAN TOWELS. ROYAL FAMILY
MEMORABILLIA. COMMEMORATIVE ROYAL WEDDING SPOONS. BEARDS OF THE EAST.
THE BEATLES. HIP HOP DANCING/PILATES FOR GUYS.

PREVIOUS EXPERIENCE:

1987 – 1989

CLIENT DOGSBODY - RUMMYCUP AND PUDDLESWORTH INSURANCE

1990 – 1992

RUNNER/VAN DRIVER - LOLLYWADS HOISERY, WEST LONDON

1992 – 1995

RUNNER/VAN DRIVER– PRICE, LOGO, STARBURST AND FINKLESTEIN ADVERTISING
SOLUTIONS, LONDON. WORKING ON SCROGGIN AND FOOTROT PET FOOD ACCOUNT.

1995 – 2000

DISAGREEMENT WITH INDIAN BOSS. TRANSERRED TO VLADIVOSTOK OFFICE FOR
LENIN, MARX, STALIN/TBWA(CURRENTLY TBWA/LENIN MARX STALIN) AROUND
ABOUT THE TIME OF THE MUTINY FROM BRANCH-OUT AGENCY DANCERY TBWA. THE
GROUP RESPONSIBLE FOR LOSING THE CHERNOBYL ACCOUNT IN ’86.

2000 – 2002

TRANSFEERD TO BBDO. LOST JOB AFTER AGENCY CLOSURE DUE TO THE
UNSUCCESSFUL ‘SUITS DO THE CREATIVE’ POLICY.

2002

TRAVELLED TO NZ AND WENT FROM VAN DRIVER TO SENIOR PLANNER AT DDB JUST
ON THE STRENTH OF MY ACCENT AND A D&AD I TELL PEOPLE I WAS IN THE
ROOM AT THE TIME IT WAS THOUGHT UP.

I AM CURRENTLY SEEKING WORK ANYWHERE IN THE POSITION OF ACCOUNT
SUPERVISING MANAGER OPERATIONS SENIOR INNIT MATE UP THE APPLES AND
PEARS GUVNA WAHEEEEY

</fontfamily>

Lastname that's a first name

Creatives who have last names that are first names are usually either super cocks or super nice. (There's no in between 'ok' state with lastname first namers). For instance, Jason Ross. Who else is there?


===============================================
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confidential information.  If you are not the
intended recipient, you should not copy,
distribute or take any action in reliance on it.

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please notify the sender at the e-mail address above.
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To see ourselves as others see us

Saatchis' turnaround set in Stone

NZ Hearld 15. 04 .06
By Simon Hendery

"We make a lot of calls quickly," Stone says of the
pair's working partnership.

"One of the dangers in any business is that ideas get
bogged down in a huge bureaucratic process. Our view
is that we should be free to get on and make calls.
Equally we should devolve as much responsibility as
possible."

____________________________________________________
On Yahoo!7
Answers: Real people ask and answer questions on any topic.
http://www.yahoo7.com.au/answers