NZ Creative Circle Blog - now at www.campaignbrief.com/nz
A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com
Thursday, September 28, 2006
SUNDAY STAR TIMES ANIMATED SPOT
WRC has created an animated spot for the Sunday Star Times...
Creative Director: Nigel Corbett Writer: Phil Parsonage Art Director: Badger Director: Linds Redding Producer: Kiri Hay Production Company: The Department Of Motion Graphics
HEALTHY TRANS TASMAN RIVALRY AT CAXTON AWARDS IN QUEENSTOWN
Four agencies headed an exclusive clutch of just 10 shops on both sides of the Tasman to score gongs at the 32nd Annual Caxton Awards and Seminar, the first time the awards were open to agencies from New Zealand - and the first time it was held there. The event was staged at the magnificent Millbrook Resort, Queenstown over the weekend. Four agencies won four Caxtons apiece - DDB Auckland, Saatchi & Saatchi Sydney, Saatchi & Saatchi Auckland and Leo Burnett Melbourne. However, the Quinlivan Black Chairman’s Award eluded them all, instead going to George Patterson Y&R, Melbourne’s ‘Nativity Scene’ ad for the Melbourne Cricket Club. Five others won Caxtons: Perth shops Marketforce and The Brand Agency won two each, while one Caxton apiece went to another Perth shop, 303, CHE Melbourne and McCann-Erickson, Brisbane. Says Chairman of Judges, Paul Catmur, ECD of DDB Auckland: "Out of all the Caxton winners the Boxing Day ad was much appreciated by the jury and also the one that I personally felt was the best, true ‘newspaper ad’. It therefore wins the Quinlivan Black Award. "It’s impactful, topical, humorous and clearly understanding of the target market. It was the ad that members of the jury felt most like showing to other members of the jury and I suspect it would be the same for consumers. "The WA water shortage ad showed great understanding of the attributes of newsprint, though curiously its strength let it down. The jury was so impressed by the thought of a printing technique that only revealed itself when wet, we were disappointed to learn it was only the colour from the reverse side showing through. Bloody juries, eh… "Whilst there were some good ads I think the standard of newspaper ads is being held back by agencies not producing newspaper ads that were designed for newspapers. Too many are magazine ads stuck into a newspaper because that’s what the media schedule says. Juniors coming through seem unaware of the printing vagaries of newsprint and also the way that people interact with the medium. "Intricate art direction dies a death when passed through the newsprint rollers, so work to the medium’s strengths of intimacy, immediacy and impact. (Coincidental alliteration but it works for me.) "I also suspect that the criteria that juries lay down for handing out awards often do not take into account the particular nature of newspaper advertising. Judging newspaper and magazine ads on the same criteria is akin to judging radio against TV. I would like to thank the organisers of the Caxton’s for letting us Kiwis play with their ball and I hope by the time you read this we will all have had a jolly time in Queenstown. It’s a great setting for a great tradition, I only hope my liver is up to the challenge."
BACK TO DEPART SAATCHI AUCKLAND FOR DEPUTY CD POST AT DDB SYDNEY
NZCC hears highly awarded Saatchi & Saatchi Auckland head of art, Steve Back, is heading back to Australia to join DDB Sydney as deputy CD and head of art. The move will bring Back full circle, once again reporting to his former Perth AWARD School mentor, Matt Eastwood (himself a former Perth AWARD School graduate), now ECD and deputy chairman of DDB Australia. As a result of Back's appointment, NZCC hears former DDB Sydney head of art Murray Bransgrove will be leaving the agency and current deputy CD, Richard Sellbourne is taken a senior writer title. Back was originally lured to NZ from London by Mike O'Sullivan, then ECD at Colenso BBDO Auckland, and followed him when he took up the ECD gig at Saatchi NZ. In London, Back had several high profile senior gigs including deputy CD of Grey, head of art and CD of Walsh Trott Chick Smith and group CD at Partners BDDH. Before London, he was head of art at Leo Burnett Sydney (part of the 2000 CB Agency of the Year team, teamed with Mark Collis, now national ECD of Burnetts). Back started his career in 1991 in Perth, first at Mojo, followed by three years at Marketforce. In 1996 he headed east, securing a senior art director gig at George Patterson Bates in Sydney, where he first teamed up with Collis. Awards include a Silver and Bronze Lion at Cannes; one Silver and two Bronze Pencils at The One Show; five Acceptances at D&AD; four Bronze at Clio; one Silver and 17 Bronze Pencils at AWARD; two ADMA Gold; plus one Silver and three Bronze Bullets at Young Guns. An announcement from DDB of Back's appointment is expected soon, while Saatchi NZ are expected to announce a whole raft of changes within the agency early next week.
PREMUTICO USES KIWI DIRECTOR STEVE AYSON FOR U.S. FOLGERS COFFEE 'TOLERATE MORNINGS' SHOOT
Saatchi & Saatchi New York recently put to air a new spot for Folgers, the largest coffee brand in the US, which was created by Aussie expat Leo Premutico and his South African born creative partner Jan Jacobs and directed by New Zealand's Steve Ayson from The Sweet Shop). The spot, with post also done in New Zealand, has become the buzz at P&G headquarters. This unchartered territory for the Cincinnati client is bound for awards glory and has been featured on CNN, CNBC, FOX news and VH1, whilst also generating hundreds of thousands of downloads online.
Executive Creative Director: Tony Granger Creative Directors: Jan Jacobs/Leo Premutico Copywriter: Jan Jacobs Art Director: Leo Premutico Executive Producer: Sheldon J. Levy Production Company: The Sweet Shop Director: Steve Ayson Producer: Cindy Kavanagh DOP: Jac Fitzgerald Editor: Jack Hutchings @ TVNZ, Auckland Colourist: Dave Gibson @ Digital Post, Auckland Post Production/Visual Effects: Puck Murphy @ Perceptual Engineering, Auckland Music and Music Publisher (Composer or Original soundtrack): Michael Weiner and Allan Zachary based ex Los Angeles Audio Post Company: Sound Lounge: New York, NY Mix engineer: Phillip Loeb
DDB SYDNEY LAUNCHPAD PROGRAMME FOR YOUNG CREATIVES EXTENDED TO MELBOURNE AND AUCKLAND
The unique internship program operated by DDB Sydney and FBI Recruitment for students and young creatives is set to be expanded to DDB’s offices in both Melbourne and Auckland with a series of recruitment evenings scheduled to take place in the coming month. The expansion will see DDB Auckland and DDB Melbourne now also offering three-month placements to promising creative talent for the first time in the scheme’s five year history. In addition the search for Australia and New Zealand’s brightest talent will now be expanded beyond the traditional pool of AWARD School graduates to actively welcome promising applicants from advertising, design, creative and other relevant courses run by colleges and universities. The LaunchPad program, which is operated in conjunction with FBI Recruitment, offers those selected the chance to work for one of the top creative agencies in Australia and New Zealand. The lucky candidates will be tackling live client briefs over the 12 week period with a real opportunity to stock their portfolios with a broad range of real work. This may mean they find themselves working on a wide mix of internationally-recognised clients ranging from McDonalds to Volkswagen to Cadbury to Durex. As recently as August this year, DDB Sydney offered two full time positions to new creatives, Alexander Stainton and Iggy Rodriguez, who had both recently completed LaunchPad internships. Matt Eastwood, national creative director of DDB Australia is driving the expansion: “Around ninety per cent of the creatives who complete our LaunchPad program find full-time employment at an agency within weeks of graduating. Many of them have gone on to make real names for themselves both here and overseas. The huge advantage is that if you’ve got talent and you’re prepared to put the work in, you’ll end up with a really strong portfolio and some real agency experience.” Interested candidates are invited to attend a series of introductory briefing evenings at DDB Sydney, DDB Melbourne and DDB New Zealand, hosted by Matt Eastwood in Australia (below pic) and DDB executive creative director Paul Catmur (top pic) in New Zealand. The evenings will give hopeful LaunchPad interns the chance to drop-off their portfolios, meet some of the current DDB creatives and receive a live brief to be taken away for consideration. Decisions will then be made based on the strength of the original portfolio and the response to the brief. Recruitment evenings take place in Sydney on Friday, September 29th, Melbourne on Wednesday, October 4th and Auckland on Friday, October 6th.
Interested candidates should register with FBI Recruitment on-line at www.fbirecruitment.com or contact Virginia Adler – FBI candidate manager on: +61 (0)2 9247 4755, email virginia@fbirecruitment.com
Testimonials from former LaunchPad creatives now working in both Australia and New Zealand are available on request.
La Luna, the new 3D Animation studio at Kelly Park Film Village in Silverdale, Auckland has lured Jeneal Rohrback, former creative director of Y&R, to act as their consultant and creative representative. One of the many projects and productions Rohrback will be involved in is the ‘The Magic Shoes,’ which has attracted Academy Award winner Robert Duvall, best known for his roles in The Godfather, Apocalypse Now and the Untouchables. Rohrback says, “This is a fantastic and hugely exciting opportunity for me. It not only gives me a chance to use my skills in different ways and travel extensively, but learn new things as well. It gives me freedom to expand on the other ventures I’m planning and keep a finger in the ad world too. It’s a dream job that will only get bigger”. Cris Casares is the director of La Luna and the brains behind The Magic Shoes, a comedy and adventure set in Buenos Aires in the colourful Latin district of La Boca. The story revolves around the hardships of the Toscanelli family and Carlitos, the son, who is inspired by the Tango and Elena, his wealthy and beautiful dance partner. Duvall will be executive producer advisor on the film as well as the voice for the main character Troesma. “It’s a huge honour to have Duvall involved. Not only did he love the story, but he’s an avid Tango dancer as well. It’s a perfect fit”, says Casares. “Jeneal is also a perfect fit for this project, and the whole business. She’s a people person with great management and creative skills and she knows the film production and advertising industry really well. That’s key to our success. She’s going to have a very busy time with us. ” The Magic Shoes will be the first major theatrical 3D feature film done in New Zealand and will premiere in New Zealand and worldwide cinemas in 2008. Rohrback will start her new role in October 2006 and you can contact her on +64 (0) 21 657821 or Jeneal@lalunastudios.com
Y&R Auckland has put to air a new spot for Burger King, all about the great combination of flavours that make up the new Cheesy Bacon Tendercrisp. The spot is aimed at hungry young males with a big appetite.
Creative Director: Steve McCabe Art Director: Joe Craig Copywriter: Matt Webster Agency Producer: Kay Airey Agency Executive Producer: Zoe Yendell Director: Dennis Hitchcock Producer: Scott Donaldson Production Company: Film Construction
LEO PREMUTICO TO JOINT ECD OF SAATCHI & SAATCHI NEW YORK
28 year old Aussie expat creative wunderkind, Leo Premutico (left), has been appointed to joint executive creative director of Saatchi & Saatchi, New York, together with his equally talented creative partner, Jan Jacobs (right). The pair are second only to Saatchi & Saatchi NY creative chief, Tony Granger. Granger hooked the duo up at Saatchi London (having lured Premutico from Colenso BBDO, Auckland, where he was their star creative, eventually ranked number two in the region in Campaign Brief Creative Rankings. Before that, Premutico was a young star at APL, Sydney). Their work in London included the NSPCC "Ventriloquist" spot, which was voted the best piece of work by the Saatchi network and became the 7th most awarded TV commercial worldwide in 2005. That year Campaign Magazine voted Premutico the UK's best young talent. Prior to London Jacobs' work helped get Bozell New York to 3rd in the world at Cannes in 2002, as well as AdAge's Agency of the Year‚ kudos for Ogilvy Johannesburg and TBWA Hunt Lascaris, Johannesburg. Premutico was part of the Colenso BBDO Auckland creative department, winning Young Guns Agency of the Year‚ and successive Campaign Brief and BRW Agency of the Year titles. Since arriving at Saatchi New York last May their work took the agency to 3rd in the world at Cannes 2006 - becoming the most awarded US agency at the festival. Two of the winning spots they directed themselves. Recently their work for Folgers, the largest coffee brand in the US (directed by New Zealand's Steve Ayson) has become the buzz at P&G headquarters. This unchartered territory for the Cincinnati client has been featured on CNN, CNBC, FOX news and VH1, whilst also generating hundreds of thousands of downloads online. Together the pair has won 26 Cannes lions, silver nominations at D&AD and numerous One Show Pencils, as well as effectiveness awards in four different continents.
Which young Aussie creative, with a stack on Cannes Lions on his shelf, is set to be appointed to the joint ECD gig at a top New York agency?.... He made his creative rep in New Zealand and was always destined to be the next Droga... watch this space over the next few days.....
CONSORTIUM USES RAW MEAT TO EXPLAIN INTERNET SHOPPING SITE
Now people know how internet shopping site ferrit.co.nz works. Plus some other stuff they might not have wanted to know.
Agency: Consortium, Auckland Creative Team: Douglas Howser and Vincent Del Pino Director: Steve Saussey Producer: Claire Richards Production Company: Film Construction
If this doesn’t play it’s also here: http://www.filmconstruction.com/directors_details.asp?id=7&start=0
Lowe Auckland has launched the first spot in the series for the rebrand of Pacific Blue (Virgin). It just had a glowing write up in the NZ Herald today - do you agree?
Art Director: Nick Clements Writer: Mike Wilson Creative Director: Sion Scott-Wilson Suit: Peter Brown, Louise Chapman, Carolyn Stebbing Animation: Kaleidoscope
Whybin\TBWA has developed an Eco Store tie in with Al Gore's An Inconvenient Truth movie, which opens this week in Auckland. One of their Eco Store campaigns is: 'Because Moving Planets is such a hassle'. First up is a spoof real estate company Mars Realty run by a Martian called Zippin Nebula and also Buzz Aldrin. Says Whybin\TBWA creative director, Andy Blood: "We posted it on trade me yesterday and it got pulled after 1500 visits. Apparently we have to be in possession of what we're selling. Next up: eBay."
Creatives: Bob Kerrigan, Scott Kelly, Jessica Neale and Amy Thexton. Client: Malcolm Rands at Ecostore.
The deadline to deliver your Charity Auction artwork is 5pm today (Wednesday 13 Sept). All deliveries to: The Conference Company, 44 College Hill, Ponsonby
2006 D&AD ANNUAL OUT SEPTEMBER 26, BUT CONTROVERSY LOOMS AS UK WORK STILL DOMINATES
The world's most eagerly awaited annual showcase of design and advertising creativity launches on 27 September 2006. Over 740 pieces of work across 29 categories in design and advertising are included in The D&AD Annual and showreel. However, with more than half from the UK (427 entries), the awards are sure to continue to come in for criticism from creatives around the world. D&AD Global Awards jury members made the selection from over 24,500 pieces of work entered from 61 countries. Gaming, Direct, and Magazine & Newspaper Design will feature as independent categories for the first time in the D&AD Annual. The D&AD Annual is no longer available to non-members. The only way to receive a free copy of the 2006 book is to join D&AD before 31 December 2006. Contact nikki@dandad.co.uk for further information on the different ways to become a member. The D&AD Global Awards 2007 will launch its Call for Entries on 2 October. Visit www.dandad.org for further details.
D&AD Annual 2006 Facts & Figures:
745 pieces of work selected for the D&AD Annual 603 In-book 88 Nominations 54 Yellow Pencils awarded 2 Black Pencils awarded
TOP 10 COUNTRIES 1. UK (427 entries) 2. USA (95) 3. Germany (35) 4. Australia (20) 5. South Africa (19) 6. Singapore (16) 7. Malaysia (13) 8. France (12) 9. China (11) 9. Netherlands (11)
Number of Annual Entries by Region and Country:
Africa South Africa (19)
Asia China (11) Hong Kong (2) India (9) Japan (10) Malaysia (13) Philippines (1) Singapore (16) South Korea (5) Taiwan (1) Thailand (4) UAE (1)
Australasia Australia (20) New Zealand (5)
Europe Austria (6) Belgium (3) Croatia (3) Denmark (2) France (12) Germany (35) Ireland (2) Netherlands (11) Norway (2) Portugal (1) Slovenia (1) Spain (3) Sweden (10) Switzerland (1) UK (427)
AWARD NZ MEMBERSHIP DRIVE, ONLY 8 TO GO TO REACH TARGET
AWARD is now only 8 New Zealand members short of its target, so if you haven't joined, do so now. Membership has its rewards of course, and one of them is an exclusive invitation to two CB/AWARD Legendary Lunches in Auckland each year - the next one being in early December. The NZ membership drive is part of a goal to reach a record 500 strong membership before Christmas. This comes after the success of the mid-year membership drive conducted while the organisation was becoming independent of its management company. Nearly 200 members were added during this period, including around 30 Kiwis, doubling the membership, which had dropped to a record low. The goal was to add at least 100 new members (or bring lapsed members back into the fold!) before Christmas to reach the magic 500 mark, which would be an all-time record membership. That has just been reached (on September 14). 500 members throughout Australasia and Asia gives the non-profit organisation the solid base of support it needs to fight its good fight into the future - and the means to give back to members incredible value for their membership. ONE EXTRA BENEFIT BEING AN INVITATION TO OUR TWO EXCLUSIVE CB/AWARD LEGENDARY LUNCHES IN AUCKLAND EACH YEAR (WORTH $180 ON THEIR OWN!). We are a compiling a running list of new NZ members right here on the NZCC Blog until the target is reached. (Hopefully we get another 30 Kiwi members, which would make the Lunches even better). So if you want to join the illustrious company below - and join us for lunch in early December - email michael@campaignbrief.com and Lynchy will put your name on the list and pass your details on to AWARD.
NEW AND RENEWED MEMBERS' LIST: NZ(since August 24) Brigid Alkema, Clemenger BBDO, Wellington Philip Andrew, Clemenger BBDO, Wellington David Brady, FCB Auckland Kim Ellison, DDB Auckland Tom Eslinger, Saatchi & Saatchi, Auckland Karl Fleet, Publicis Mojo, Auckland Jim Francis, Freelance, Wellington Dave Govier, Colenso BBDO, Auckland Scott Henderson, Clemenger BBDO, Wellington Martin Hermans, Clemenger BBDO, Wellington Jamie Hitchcock, Ogilvy, Auckland Josh Lancaster, Ogilvy, Auckland Richard Loseby, BK Advertising, Auckland Craig Love, freelance, Auckland Oliver Maisey, M&C Saatchi, Auckland James Mok, FCB, Auckland Dan Moth, Clemenger BBDO, Wellington Josh Moore, Lowe Worldwide, Auckland Leo Premutico, Saatchi & Saatchi, New York Levi Slavin, Colenso BBDO, Auckland Hugh Walsh, Clemenger BBDO, Wellington Paul Young, Clemenger BBDO, Wellington
GOLD MEMBERS: NZ Steve Back David Bell Jay Benjamin Dave Bowman Matty Burton Paul Catmur Basil Christensen Jackie Clark Steve Cochran Nigel Corbett Andy Dilallo Craig Farndale Mark Forgan Regan Grafton Nic Harman Mark Harricks Angus Hennah Connan James Douglas Maclean Richard Maddocks Steve Mccabe Lachlan Mcpherson Paul Nagy Damon O'leary Mike O'Sullivan Guy Pask Paul Prince Jeneal Rohrback Bridget Short Jamie Standen Adam Stevens Toby Talbot Jacko van Deventer Nick Worthington
SILVER MEMBERS: NZ David Gapes Vernene Medcalf
Gold Members: To include all of the "full members" of the Association as at 8 July 2003 To also include ANYONE that has appeared in the credits for finalists or winning works in any AWARD Annual Are entitled to price discounts on all AWARD events and products Have voting rights at a members meeting Are entitled to a copy of the AWARD Annual as part of their annual subscription
Silver Members: Are people not entitled to be a Gold Member or Bronze Member ie have not appeared in the AWARD Annual or are not a student Are entitled to price discounts on all AWARD events and products Have no voting rights at a member¹s meeting Are entitled to a copy of the AWARD Annual as part of their annual subscription.
Bronze Members: Are Students in advertising, design & communications Are entitled to price discounts on all AWARD events and products Have no voting rights at a member¹s meeting Have no judging rights Are not entitled to a copy of the AWARD Annual as part of their annual subscription
THE WORK 06: SAATCHI SINGAPORE, AUCKLAND AND SYDNEY FILL TOP 3 AGENCY POSITIONS, OGILVY THE TOP NETWORK IN THE REGION
The Work 06 has been judged and the production of the Book has begun. In total 410 ads and campaigns have made the annual, which will be released in November this year. Saatchi & Saatchi offices fill the top three positions with Saatchi & Saatchi Singapore topping the list of acceptances with 16. Saatchi & Saatchi Sydney and Saatchi & Saatchi Auckland are equal second with 14 acceptances each. Creative Juice\G1 Bangkok and O&M Singapore are equal fourth with 11 acceptances. The only other agencies with double-digit acceptances are BBDO Bangkok and Clemenger BBDO Wellington with 10 each. It was a great year for Ogilvy & Mather as a network. For the first time ever they are the top ranking network, narrowly edging out the top network of the past two years, BBDO. It is an amazing result for Ogilvy as they are always hamstrung in this Asia-Pacific table as they have in the past had no contribution from their Australian or New Zealand agencies (the 'Singo Factor'), whereas BBDO and Saatchi & Saatchi have major award-winning agencies in these markets. What is significant is that 19 different Ogilvy offices in Asia and NZ had acceptances this year. This compares to BBDO and Saatchi & Saatchi who had 10 and 6 offices contributing respectively. Ogilvy had a total of 58 acceptances. BBDO had 56 and Saatchi & Saatchi 49. They were followed by Leo Burnett (36) and JWT (31) who both improved positions on last year. The top agencies in each country were: New Zealand – Saatchi & Saatchi Auckland (14), Clemenger BBDO Wellington (10), Colenso BBDO Auckland (9), Publicis Mojo (8). Australia – Saatchi & Saatchi Sydney (14), Leo Burnett Sydney (8), Clemenger BBDO Melbourne (7), The Furnace Sydney (7) M&C Saatchi Sydney (7) and Publicis Mojo Sydney (7). Singapore – Saatchi & Saatchi (16), O&M Singapore (11), JWT Singapore (6). Thailand – Creative Juice\G1 (11), BBDO (10), JWT, Leo Burnett (5), O&M (5). Malaysia – Naga DDB (7), BBDO (5), Lowe (5). India – McCanns Mumbai (8) O&M Mumbai (8), Leo Burnett (7), JWT (6). China – O&M Beijing (5), JWT Shanghai (4). Japan – Dentsu (6), O&M (3). Taiwan – O&M (4). The Philippines – BBDO Guerrero Ortega (5), O&M Manila (4). Acceptances were also taken from Hong Kong, Indonesia and Vietnam.
KODAK GONGS: BIG AD WINS BEST OF SHOW, SAATCHI & SAATCHI SYDNEY TAKE OUT AGENCY OF THE YEAR TWO YEARS IN A ROW
The 2nd annual Kodak Gongs were held tonight at the stunning Capitol Theatre in Sydney, and once again [CB Agency of the Year] Saatchi & Saatchi Sydney won the prized Agency of the Year title. And it was no surprise that George Patterson Y&R Melbourne's
- Australia's most awarded commercial of all time - won Best of Show. 36 Gongs from the 48 categories were awarded from 130 finalists out of 681 entries received throughout the Asia Pacific region in the new annual Awards program. Best of the Best winners included: Agency of the Year: Saatchi & Saatchi, Sydney Production House of the Year: @radical.media Post Production Company of the Year: Fin Design + Effects Advertiser of the Year: Transport Accident Commission, Australia Director of the Year: Bruce Hunt, @radical.media The Best of Show - Carlton Draught 'The Big Ad' via George Patterson Y&R, Melbourne and Plaza Films, directed by Paul Middleditch. “The Kodak Gongs are ambitious. They were built from the ground up to recognise excellence in the craft and ideas of the commercial moving image. They're about the Asia Pacific region. They're about the winners being judged as objectively as possible by a stellar jury from around the world. They're not-for-profit. and they are about work for any technology, delivery platform or new media”, the Committee Chairmen, Richard White-Smith and Mike Vanderfield said tonight. “Tonight is a celebration of the best work created in the last 12 months to sell products and build brands. The Awards are about great work but they are also about a passion for a great industry that will only stay great with increased diversity, independence, and transparency. The Kodak Gongs were started as a celebration of excellence in the face of mediocrity and declining standards. This remains our goal." "This year has seen a welcome increase in the number of finalists from throughout the Asia Pacific Region, making The Kodak Gongs a far more competitive and more effective commercials awards program. We congratulate the creatives and filmmakers who succeeded as finalists and salute those who receive a Gong," said Ingrid Goodyear, Director of Marketing, Kodak Entertainment Imaging, Greater Asia & Japan Regions. The Kodak Gongs are supported by Principal Sponsors: Kodak, the LaB Sydney, FSM, Autodesk, Animal Logic, Atlab, Emerald City, Generator Interactive, Dubsat, Song Zu and Panavision Award sponsors include: @radical.media, Adnews, äht(, Australian Creative, Avid Australia, Campaign Brief, Campaign Brief Asia, Film Construction, Fin Design + Effects, Mike Reed & Partners Post Production, Nudie Juices, Postmodern Sydney, Sydney Film Compnay and 8 Commercials. The Awards are supported by the Commercials Division of SPAA (Screen Producers Association of Australia).
BEST OF THE BEST Production House of the Year @radical.media
BEST OF THE BEST Post Production Company of the Year Fin Design + Effects
BEST OF THE BEST Agency of the Year Saatchi & Saatchi, Sydney
BEST OF THE BEST Advertiser of the Year Transport Accident Commission
BEST OF THE BEST Director of the Year Bruce Hunt - @radical.media
BEST OF THE REGION Best of South Asia Creative Juice / G1 Thailand for Twister Creative Director - Thirasak Tanapatanakul Creative Team - Prangthip Praditpong & Jon Chalermwong Production Company - Phenomena Director - Thanonchai Sornsriwichai Client - Bangkok Insurance
BEST OF THE REGION Best of the Pacific Reconstruction Production Company - @radical.media Director - Bruce Hunt Producer - Tony Tvrdeich Agency - Grey Worldwide Creative Director - Nigel Dawson Client - Transport Accident Commission
BEST OF SHOW The Big Ad Agency - George Patterson Y&R, Melbourne Creative Director - James McGrath Creative Team - Grant Rutherford & Ant Keogh Agency Producer - Pip Heming Director - Paul Middleditch Production Company - Plaza Films Producer - Peter Masterton Post Production Company - Animal Logic Editor - Peter Whitmore Music Composer - Cezary Skubiszewski Client - Fosters Australia
IDEA CATEGORIES
AUTOMOTIVE Saatchi & Saatchi, New Zealand For Towies Creative Director – Toby Talbot Creative Team - Toby Talbot, Stacey Lee, Rosita Rawnsley-Mason & Josh Moore Production Company – Plaza Films Director – Paul Middleditch Client - Toyota New Zealand
BANKS, FINANCIAL & INSURANCE Creative Juice/G1, Thailand for Twister Creative Director - Thirasak Tanapatanakul Creative Team - Prangthip Praditpong & Jon Chalermwong Production Company - Phenomena Director - Thanonchai Sornsriwichai Client - Bangkok Insurance
FOOD Leo Burnett, Sydney for Inner Child Creative Director - Mark Collis Creative Team - Stephen Coll & Matt Ryan Production Companies - Collider & Exit Films Director - Joel Pront Client - McDonald's Australia
BEVERAGE George Patterson Y&R, Melbourne for The Big Ad Creative Director - James McGrath Creative Team - Ant Keogh & Grant Rutherford Production Company - Plaza Films Director - Paul Middleditch Client - Foster's Australia
BEVERAGE Leo Burnett, Sydney for Past Experience Creative Director - Mark Collis Creative Team - Michael Spirkovski & Grant McAloon Production Company - Sydney Film Company Director - Josh Baker Client - Heineken Australia
CHARITY Saatchi & Saatchi, Sydney For Lend A Hand Executive Creative Director - David Nobay Copywriter - Kathy Mattick Art Director - Shannon Sutherland Production Company - 8 Commercials Director - Tim Gibbs Client - UNIFEM
TELECOMMUNICATIONS Belgiovane Williams Mackay For The Right Answers Executive Creative Director - Rob Belgiovane Creative Directors - Adam Hunt & Mike Boswell Creative Team - Matt Lawson & Onur Kece Production Company - @radical.media Director - Vikki Blanche Client - Telstra BigPond
FASHION / CLOTHING & ACCESSORIES Arnold, Sydney For Say Hello Creative Director - Barry Disco Creative Team - Jay Furby Production Company - Curious Films Director - Darryl Ward Client – Jockey
MEDIA & ENTERTAINMENT The Works, Sydney For Budgie Smuggler Creative Director - Kevin MacMillan & Damian Pincus Creative Team - Nick Levey & Simon Highley Production Company - The Sweet Shop Director - Mick Wong Client - MTV Networks Australia
COMPUTER / OFFICE TECHNOLOGY & CONSUMER DURABLES Saatchi & Saatchi, Sydney For Laksa Executive Creative Director - David Nobay Creative Team - Tim Brown & Pete Buckley Production Company - Goodoil Films Director - Miles Murphy Client - Olympus
SPORT & LEISURE Publicis Mojo, Australia For Reincarnate Regional Executive Creative Director - Darren Spiller Creative Team - Toby Moore, Selena McKenzie, Christy Peacock, Jason Williams, Steve Jackson & Darren Spiller Agency Producer - Corey Esse Production Company - Revolver Film Director - Steve Rogers Client – Nike
GOVERNMENT Marketforce, Perth For Look at Me Creative Director - Andrew Tinning Writer and Art Director - Andrew Tinning Production Company - Film Construction Director - Perry Bradley Client – Office of Road Safety
GOVERNMENT Grey Worldwide For Reconstruction Creative Director - Nigel Dawson Creative Team - Brendan Guthrie & Tim Holmes Production Company - @radical.media Director - Bruce Hunt Client - Transport Accident Commission
CAMPAIGNS - SINGLE PLATFORM Grey Worldwide For Haunted, Reconstruction & These Days Creative Director - Nigel Dawson Creative Team - Nigel Dawson & Tim Homes Agency Producer - James McPherson Production Companies - Filmgraphics & @radical media Directors - Mat Humphrey & Bruce Hunt Client - Transport Accident Commission
CAMPAIGNS - Cross-Platform Content & Content Integration Lowe Hunt, Sydney For Lynxjet Creative Directors - Adam Lance & Lionel Hunt Creative Director - Peter Bidenko Creative Team - Adam Lance, Dejan Rasic, Howard Collinge, Michael Canning, Simone Brandse, Peter Bidenko & Nick Robinson Production Company - Plaza Films Director - Nicholas Reynolds Client - Unilever
CRAFT CATEGORIES
Young Editor of the Year Daniel Lee, Karl Marks
Young Cinematographer of the Year Oliver Lawrance, Independent Films
Young Director of the Year Josh Baker of Sydney Film Company
Comedy George Patterson Y&R, Melbourne For The Big Ad Creative Director - James McGrath Creative Team - Ant Keogh & Grant Rutherford Director – Paul Middleditch Production Company – Plaza Films Producer - Peter Masterton Post Production Company - Animal Logic Client - Foster's Australia
Production Design David Baxa For Past Experience Production Company - Sydney Film Company Director - Josh Baker Producer - Nicole Crozier Agency - Leo Burnett, Sydney Creative Director - Mark Collis Creative Team - Michael Spirkovski & Grant McAloon Client – Heineken Australia
Casting The Sweet Shop For Just Like Daddy Production Company - The Sweet Shop Director - Steve Ayson Executive Producer - Sharlene George (Exec Prod) Agency - John Doe Amsterdam Creative Directors - Diederiekje Bok & Hein Mevissen Client - MTV Europe
Sound Design Ross Batten, Cutting Edge For Visitors Sound Designer - Ross Batten Audio Company - Cutting Edge Production Company - Zoom Film & Television Director - Brendan Williams Agency - Publicis Mojo, Australia Client - Abused Child Trust
Sound – Original Score Elliott Wheeler & Simon Lister, Nylon Studios For Inner Child Production Companies - Collider & Exit Films Director - Joel Pront Agency - Leo Burnett, Sydney Creative Director - Mark Collis Creative Team - Steve Coll & Matt Ryan Producer - Lucy Markovich Client - McDonalds Australia
Cinematography Susan Stitt For 48 Hours Production Company - Goodoil Films Director - Matt Murphy Agency - Saatchi & Saatchi, Sydney Executive Creative Director - David Nobay Creative Team - Anthony Moss & Matt Gilmour Client – Toyota Motor Corporation of Australia
CGI 3D Animation & Modelling Fuel International For Past Experience VFX Supervisor - Andrew Hellen CG Supervisor - Andreas Wanda Production Company - Sydney Film Company Director - Josh Baker Agency - Leo Burnett, Sydney Creative Director - Mark Collis Creative Team - Michael Spirkovski & Grant McAloon Client – Heineken Australia
CGI 3D Animation & Modelling Fin Design + Effects For Birth Special Effects Designers - Richard Lamebert & Justin Bromley Director - Jonathan Baker Producer - Emma Daines Agency - Singleton, Ogilvy & Mather, Sydney Creative Director - David Brownlow Creative Team - David Brownlow & Katie Manekshaw Client - Hyundai
Special Effects: in Camera, Motion Control Film Construction, New Zealand For Look at Me Director - Perry Bradley Producer - Jozsef Fityus Agency - Marketforce Creative Director - Andrew Tinning Client - Office of Road Safety
Digital Visual Effects and CGI Animal Logic For War of the Appliances Production Company - Filmgraphics Director - Graeme Burfoot Agency - BMF Creative Director - Warren Brown Creative Team - Andrew Ostrom & Warren Brown Client - Lion Nathan Australia
Editing Drew Thompson, Guillotine For Reconstruction Production Company - @radical.media Director - Bruce Hunt Producer - Tony Tvrdeich Agency - Grey Worldwide Creative Director - Nigel Dawson Creative Team - Nigel Dawson Client - Transport Accident Commission
Direction Visual Style Bruce Hunt, @radical.media Reconstruction Producer - Tony Tvrdeich Agency - Grey Worldwide Creative Director - Nigel Dawson Client - Transport Accident Commission
Direction Performance The Glue Society For March of the Emperors Production Company - @radical.media Producers - Guy Pechard & Alexis Bensa Agency - BETC EURO RSCG Creative Team - Romain Guillon, Eric Astorgue & Pierre Riess Client - Films Canal +
Following the recent announcement of Fleur Marks as its MD, Lavender New Zealand has appointed former Ogilvy CD, Drew Ayers as Creative Director. Says Fleur: ”Drew is a rare breed of creative – hugely talented and a real team player. His fit with our team is perfect and I know he will take our creative to the next level. Already he’s delighting our clients with his fresh thinking and ideas.” Ayers has held CD roles at Rapp Collins Worldwide, Singleton OgilvyOne and, most recently, Advertising Works Ogilvy (Brand) and OgilvyOne Worldwide. His work for clients as diverse as American Express, Mercedes-Benz, Nestlé, Farmers, BP, Sanitarium, Hyundai, Foodtown/Woolworths, AMP, The Laminex Group, KFC, Pizza Hut and Telecom has seen him win numerous creative and effectiveness awards both nationally and internationally – including a Lion at Cannes this year. Says Ayers: “I’m thrilled to renew my proven partnership with Fleur, who I had the pleasure of working alongside at Rapp Collins and Ogilvy. We are both committed to strengthening Lavender’s position as a challenger brand in the New Zealand market and to growing the business."
Lynchy in OZ is after any D&AD annuals from the 60s and 70s as well as The One Show annuals from the 70s and 80s to complete his collection. Any other great books on advertising, like From Those Wonderful Folks Who Brought You Pearl Harbour by Jerry Della Femina (pictured), any books on Bernbach, The Absolut Book, etc. Let him know what you've got and how much you want for your books. Contact Lynchy on michael@campaignbrief.com
PUBLICIS MOJO PUT TO AIR A CHEEKY SERIES OF 5 SECOND SPOTS FOR LE SNAK
A cheeky series of 5 second spots for Le Snak, 'le fun finger food', part of a multi media campaign via Publicis Mojo. Client: Goodman Fielder Creative Director: Nick Worthington Writer: Nigel Clark Art Director: Leighton Dyer Director: Greg Page DoP: Greg Page Photographer: Mark Barber
An open letter to advertising copyrwiters throughout the region, from Titus Upputuru, from WordSociey, New Delhi, India:
This letter is from one Copywriter to another. I was going through the results of the award shows this year and was saddened to notice a death. The Word has almost disappeared. In most ads, there are just one or two. (There are a few exceptions though, and the outdoor Grand Prix at Cannes gives me hope.) In many, there are none at all. I was wondering what happened to the Copywriter. When did we stop writing Copy? And when I say Copy I do not mean the long copy masterpiece that we all set out to make at least once in our lifetime. When was the last time we wrote a good, full-bodied headline, even? Was it because the Client had rejected the picture-only ad so many times that we had no option left but to do a headline ad? This email is an initiative to 'Save The Word'. If you would like to join this movement, contribute by doing the following: 1) Do your next five ads or campaigns with headlines, irrespective of brand guidelines. 2) Pick an old One Show/D&AD Annual and photocopy copy-led ads and paste them up all over the agency. 3) Dnt wrt lke ths. 4) If you are a Creative Director, ask your writers to show a headline, with every visual-led ad that they show. 5) Hire writers who have at least ten headlines in their portfolio. 6) Spread the word. Send this email to all the copywriters you know. You can add more to the list. The only way, we are going to Save The Word is by getting together and ensuring that we see more Copy in the media. For that to happen, this email needs to find legs and travel far and wide. So, please forward this to as many Copywriters in the world as you can.
Former DDB, now freelance creative Mike Babich has joined freelance creative shop The Pond. Babich told Fastline The Pond was “the future of moveable creative”. Check out his work for Sky, Vodafone, VW and Cadbury under Copywriters at www.thepond.co.nz.
