MADDOCKS FOR CLIO JURY DUTY

Colenso BBDO creative director Richard Maddocks has been selected to represent New Zealand on the prestigious international Clio Awards TV Jury, which will be chaired by John Hegarty, chairman and ECD of BBH London. The all star jury will convene in some exotic location in the U.S. in March next year.

CATMUR DEPARTS DDB FOR REGIONAL ECD ROLE AT Y&R

After seven years with DDB, Executive Creative Director Paul Catmur is leaving the agency to take up the regional ECD role at Young & Rubicam, still based in Auckland. In his new job, effective January, he will head the creative department of George Patterson Y&R Melbourne as well as becoming a partner in the New Zealand business. Catmur will also join the global Y&R board.
Y&R Brands CEO Matt McGrath said that Catmur's appointment was an outstanding coup for the agency: "Paul has a brilliant track record, both in terms of his own personal award haul and for the work created by the teams at DDB under his leadership. He has enormous respect from the industry, having judged at Cannes, Clios, 4As and most recently the convenor of judges for both AWARD and Caxtons.
Says Catmur: "GPY&R Melbourne has got to be producing some of the best creative in the world. They were Agency of the Year at AWARD, but I believe their potential has only just been tapped. And I'm really looking forward to working with Jon Ramage who has built a great business and team in NZ."
Chairman and CEO of DDB New Zealand and Australia Marty O’Halloran commented: “We’ve been working with Paul for more than a year now to explore a broader remit for him within the DDB network. Eighteen months ago, Paul was promoted to Asia Pacific Executive Creative Director which gave the DDB network access to his talents.
“However, after a relatively long time with one agency, especially in creative terms, Paul needed a new challenge.
“Pragmatically, we’ve anticipated the reality of this happening. Paul has delivered a great creative team and product for DDB and he leaves behind an agency in very good shape. We wish him well in his new role with Y&R, but obviously not too well!”
Paul begins a long-planned two month sabbatical on Friday to write a film script, before starting his new role as Executive Creative Director Australia New Zealand for Y & R.
New Zealand based Group Managing Director of DDB, Sharon Henderson commented “Naturally it’s disappointing, but not unexpected. Seven years is a long time for this industry. Right now, we’re moving on with making another great appointment for DDB.”
Discussions are already underway and an appointment announcement is expected in the near future.

HAVE A SUPERCHEAP AUTO CHRISTMAS

IdeaWorks Brisbane, with creative via its Sydney office, has released the next instalment in its campaign for Supercheap Auto featuring men who “just can’t get enough” of the auto retailer.
The commercial which launches in Australia and New Zealand this week, features a dad who rigs his family Christmas celebration so that he gets almost every gift – all of which are auto accessories.
Earlier ads in the series featured a man whose shed explodes under the weight of his purchases, and another customer who sends his son home from the store in a taxi because there isn’t enough room left in his car.
The campaign has helped generate strong sales for the retailer as well as incredible public support with many people calling and writing to Supercheap Auto’s headquarters to say how much they enjoy the new commercials.
IdeaWorks has also been working with Supercheap Auto to update its logo and print material, as well as redesigning a number of their stores.

Writer: Robin Feiner
Head of Art: Ryan Fallowfield
Creative Director: Jono McCauley
Agency Producer: Norma Johns
Director: Tim Bullock
Production Company: Prodigy
Producer: Suzanne Mallos
DOP: Bob Humphreys
Editor: Craig Wilson, Images Post
Post Production: Cutting Edge

COLENSO GETS FRANK

Cheeky new TV work for Frank via Colenso BBDO, Auckland, part of a multi media campaign.

SORGE HEADS TO CD POST AT GREY BANGKOK

Travis Sorge, the American copywriter who came to NZ from LA in early 2005, has been lured to Thailand as creative director of Grey Worldwide Bangkok. He will report to expat Kiwi regional CD Todd McCracken, based in Kuala Lumpur.
Sorge was hired by Colenso BBDO in April 2005 from Saatchi & Saatchi LA, largely due to the success of his Toyota 'Cliff' spot, which won awards around the world, including Best of Show at the International YoungGuns. Unfortunately, in February this year, he was retrenched from Colenso, following a pretty ordinary 2005 for the agency on the business front. Since then he has been busy freelancing.

CB AGENCY OF THE YEAR DEADLINE LOOMS - DECEMBER 14

It's fast coming up to the end of the Year and soon time to pick the CB New Zealand Agency of the Year (and Oz Agency of the Year) -- and also to work out the 2007 CB Creativity/ Billings Index (or Hot+Cold Chart).
Agencies should include number of staff and current billings to give CB an idea where to place the agency in terms of size. Where you appear (in the Red or Blue zone) depends of course on your creative output in the 2006 year.
Provide your TV on a DVD and print work preferably as A3 laser prints. Please list highlights of the year, including all awards won in 2006, new people, plus accounts won and lost, etc. in a separate doco.
Please only include work that has run between January 1 to Dec 31, 2006. In a separate section, include 2005 work that has won awards in 2006 -- otherwise, just list the work and what awards it won.
Even if you feel it's not your year, please send CB your best as it is vital
to work out where your agency fits on the 2007 CB Creativity/Billings Index.
Make sure your package arrives at CB prior to Thursday 14th December, 2006.

Address to:
Campaign Brief
Level 1
24 Hickson Road
SYDNEY NSW 2000

LORENZ PERRY CROSSES THE ROAD

Designer and typographer, Lorenz Perry, has joined the Publicis Mojo creative team.
Lorenz has spent the past three years at Saatchi & Saatchi in Sydney and Auckland where his work has been recognised with a raft of awards including Art in the Sixties which picked up a finalist at Cannes, and a Bronze at AWARD along with ‘stitched up’ for the Write Group which also picked up a Bronze.
Lorenz will now work under Nick Worthington as part of the creative department on a wide variety of PublicisMojo clients.

TBWA\WHYBIN WINS FREEVIEW PITCH

TBWA\Whybin has won the FreeView account and will commence project-based activity in early 2007.
FreeView, the not-for-profit joint venture entity created to establish and operate a free-to-air digital television platform, invited four agencies to present their credentials for the business.
David Walden, Chief Executive of TBWA\Whybin, said he was proud of the win, which will involve the provision of brand development and design, launch communication support and public relations: "We're really excited about helping to create the FreeView brand and devising activity which will ensure it becomes an integral part of New Zealand's broadcasting landscape. We've had an exceptionally strong year creatively and this win is a great way to cap it off."

AUCKLAND NEXT STOP OF D&AD WORLD TOUR

D&AD - the organisation that champions creative excellence across advertising and design - will be holding a FREE event in Auckland this coming Thursday 23rd November. The event is supported by AUT University and the Designers Institute New Zealand (DINZ).

Date: Thursday, 23 November
Time: 6pm - Reception; 6.30pm - Presentation & Screening of Award-winning work
Venue: AUT University, State of the Art Lecture Theatre,
Wellesley Campus, WE230, Auckland
Cost: FREE but please RSVP
RSVP: designer@dinz.org.nz
Or phone: 09 529 1713

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YOUNG GUNS WINNERS @ ygaward.com

JWT NABS AMP

JWT has won the AMP business, joining the company's marketing communications roster of Assignment, strategic advice providers and Mitchell & Partners, media placement providers. The appointment follows AMP’s very successful life steps advertising programme and builds momentum in preparation for workplace-based savings initiative,
KiwiSaver.
Announcing the decision, AMP’s General Manager of Marketing and Strategy, Allan Hopson says JWT NZ won the work because of their appreciation of AMP's business objectives, ability to work closely with AMP's other marketing communication partners, their creative skill, and understanding of New Zealanders.
“We’re delighted to be working with the sort of creative direction that has resonated so well with so many New Zealanders and provided such campaigns as New Zealand’s successful Rugby World Cup bid.”
JWT Managing Director, John Gutteridge says the AMP work builds on their creative focus. “We're incredibly excited about working with AMP and their partners. With the combination of JWT New Zealand’s new focus, enrichment of talent, and our global capabilities I believe we’re perfectly placed to help take the AMP brand forward.”

CANNES INTRODUCES INTEGRATED LIONS

After this year's controversy over the Titanium Lions (remember the Bar Code debacle which the blog stirred up!), the organisers of the Cannes Lions International Advertising Festival announced today the introduction of Integrated Lions whilst re-affirming the definition of Titanium Lions.
Both integrated campaigns using three or more different media and breakthrough ideas will be submitted to one entry section – The Titanium and Integrated Lions. One jury will view and vote on all entries. After reaching a shortlist, the jury will award Integrated Campaign Lions and one Integrated Grand Prix and possibly Titanium Lions and a Titanium Grand Prix to any entry worthy of this most coveted of Lions.
Entrants will not have to specify whether they are submitting to Titanium or Integrated. All integrated campaign entries will be considered by the jury for Integrated Lions and the Integrated Grand Prix. Additionally, all entries submitted to this section will be considered for Titanium Lions and Titanium Grand Prix, although it is understood that the Jury may only award Titanium occasionally.
Whilst Integrated Lions will honour high standard state-of-the-art integrated campaigns, the premise for Titanium Lions remains the same: Titanium celebrates work that causes the industry to stop in its tracks and reconsider the way forward. Titanium stands for breakthrough ideas, it might be a brand new idea, or it might use an existing idea in a brand new way. Titanium is for work that is provocative, that challenges assumptions and points to a new direction.
Executive Chairman of the Cannes Lions Festival, Terry Savage says, “As the advertising industry evolves and redefines itself, so does the Festival. There is a need now for both Integrated and Breakthrough to be recognised in Cannes . Whilst integrated campaigns are now the norm, Cannes will award those of the highest of standards. Titanium will remain in its purist form and will continue to be the most elusive and sought-after Lion, the highest accolade in the industry honouring risk”.
The Integrated and Titanium Lions will be presented to the winners in Cannes on Saturday evening, 23 June 2007.

SOUTHERN TAKES CD ROLE AT Y&R WELLINGTON

Former Y&R Adelaide creative Jeremy Southern has been appointed creative director of Y&R Wellington. He fills the vacuum left after the elevation of former CD Chrissie Lahood to the MD position. Southern was at Y&R Adelaide until just before its closure a few years back (after the loss of Mitsubishi) and has most recently been at Clemenger BBDO, Sydney, following the Mitsubishi business into the agency.

CUMMINS MELBOURNE TEAM CROSSES THE TASMAN TO COLENSO BBDO

Art Director Lisa Fedyszyn and copywriter Jonathan McMahon have moved to Colenso BBDO Auckland after recently leaving Cummins & Partners Melbourne.
Says McMahon: “We really enjoyed our time at Cummins. We learnt a lot under Sean and have worked with some great people along the way, but there comes a point when you need new challenges and new clients to work on. We couldn’t be more thrilled to be joining Rich and the team at Colenso. They do fantastic work and have great clients and we’re really excited to be a part of that”.
Colenso BBDO CD Rich Maddocks said the team is another exciting addition to the agency. “I'm sure moving to Auckland wasn't a life-style choice for them. They’ve come over here to get some great work out. From what I can see they've got an enormous amount of talent and enthusiasm. All we have to do is give them the opportunities and they'll have an outstanding next few years”.

YOUNG GUNS INTERNATIONAL AWARDS SHORTLIST OUT NOW

The finalist list for the 2006 International YoungGuns Awards are now on the YoungGuns website:
www.ygaward.com
The winners will be announced this Wednesday night in Sydney the the YoungGuns exhibition / screening and will be posted on the website later that night.
The final stage of the awards were judged in Sydney last week by an all star panel of creatives from around the world including:
Chuck McBride, Chief Creative Officer, TBWA\Chiat\Day North America
(pictured right with 8 Commercials Mike Vanderfield and Edwina Speakman at AWARD)
Juan Cabral, Creative Director, Fallon London
Ricardo Chester, Executive Creative Director, JWT Brazil
Khai Meng Tham, Regional Creative Director, Ogilvy Asia
Leo Premutico, Executive CD, Saatchi & Saatchi, New York
Toby Talbot, Creative Director, Saatchi & Saatchi, Auckland
Rebecca Carrasco, freelance, Sydney

SHORTLIST BY COUNTRY:
1: USA – 33
2: AUSTRALIA – 29
3: SINGAPORE – 23
4: NEW ZEALAND – 19
5: UNITED KINGDOM – 17
6: INDIA – 16
7: SOUTH AFRICA – 13
8: FRANCE – 10
9: GERMANY – 9

SHORTLIST BY AGENCY:
1: SAATCHI NEW YORK – 15
2: SAATCHI NEW ZEALAND – 12
3: SAATCHI AUSTRALIA – 11
4: DDB PARIS – 8
5: OGILVY & MATHER INDIA – 7
=6: OGILVY & MATHER SINGAPORE – 6
=6: LOWE BULL SOUTH AFRICA – 6
=8: DEL CAMPO NAZCA SAATCHI ARGENTINA – 5
=8: LEO BURNETT SYDNEY – 5
=8: NETWORK#BBDO SOUTH AFRICA – 5
=8: SAATCHI SINGAPORE – 5
=12: Y&R CHICAGO – 4
=12: LEO BURNETT PORTUGAL – 4
=12: LOWE HUNT SYDNEY – 4
=12: MCCANN ERICKSON MALAYSIA – 4
=12: MOTHER LONDON – 4
=12: RAINEY KELLY CAMPBELL ROALFE / Y&R LONDON – 4
=12: OGILVY & MATHER MALAYSIA – 4
=12: PUBLICIS MOJO AUCKLAND – 4
=12: PUBLICIS LONDON – 4

SHORTLIST BY AGENCY (AUSTRALIA/NEW ZEALAND):
1: SAATCHI NEW ZEALAND – 12
2: SAATCHI AUSTRALIA – 11
3: LEO BURNETT SYDNEY – 5
=4: LOWE HUNT SYDNEY – 4
=4: PUBLICIS MOJO AUCKLAND – 4
6: GPYR MELBOURNE – 3
=7: LEO BURNETT MELBOURNE – 2
=7: WHYBIN TBWA AUCKLAND – 2
=7: GLUE SOCIETY SYDNEY – 2
=10: MCCANN ERICKSON BRISBANE – 1
=10: PUBLICIS MOJO AUSTRALIA – 1
=10: CAMPAIGN PALACE / RED CELL - 1

MONDAY DISCUSSION (PART 2): TIGER BEER, ALSO FROM SAATCHI & SAATCHI

The recent commercial for Tiger Beer, part of a major multi-media push, created by Saatchi & Saatchi, includes three suicides and subsequent reincarnations as different creatures, stressing the importance of enjoying Tiger Beer in this life, not the next. For a full screen view and other interactive elements of the campaign, go to:
http://tigerbeer.co.nz/tasteitinthislife/
Now that's it's out there, what do the Bloggers think of the campaign?

Client: DB
Product: Tiger Beer
Agency: Saatchi & Saatchi New Zealand
ECD: Mike O'Sullivan
CD: Toby Talbot
Art Directors: Andy DiLallo, Jay Benjamin, Cameron Harris
Writers: Jay Benjamin, Andy DiLallo, Cameron Harris, Tom
Hazeldine
Production Company: Film Construction
Director: Jesse Warn

MONDAY DISCUSSION: RECENT SPOTS FOR PRIMO VIA SAATCHI & SAATCHI - WHAT DO WE THINK?

Client: Fonterra
Product: Primo
Agency: Saatchi & Saatchi New Zealand
ECD: Mike O'Sullivan
CD: Toby Talbot
Creatives: Andy DiLallo, Jay Benjamin and Cameron Harris
Agency Producer: Fiona Champtaloup
Production Company: Robber's Dog
Director: Adam Stephens
Producer: Mark Foster

DROGA LURES BURTON AND BOWMAN TO DROGA 5 NEW YORK

Dave Droga has lured Saatchi & Saatchi Auckland's Matty Burton and Dave Bowman, Australasia's hottest creative team, to join him at Droga 5 in New York. The pair made their rep at The Glue Society Sydney, winning a Titanium and the DM Grand Prix at Cannes for Virgin "5 Cent" and "Warren" respectively. Last night the team won six Silver Pencils and a Bronze at AWARD for the YoungGuns campaign via Saatchi's Auckland

GEORGE PATTS Y&R MELBOURNE AND SAATCHI NETWORK STAR AT AWARD'S BIG NIGHT AT THE OPERA HOUSE

800 guests celebrated the most outstanding creative work in advertising and design last night at The Opera House; a night that marked a new era for AWARD and proved it’s fast becoming the most prestigious Awards show in the Australian/New Zealand/Asian region.
A stunning opener to welcome guests – a 20-piece orchestra played to the animated audio visual mystical hands and trees created by Animal Logic.
Trevor Beattie presented George Patterson Y&R Melbourne with the honor of AWARD Agency of the Year and as sponsors of the AWARD, Yahoo7!’s Chief of Sales Officer, Markus Barnikel presented Richard Muntz and Ben Coulson with the Big Idea Chair. The announcement will also appear on a 22 stories-high Yahoo! billboard in the heart of Times Square, New York on November 13th.
Saatchi & Saatchi won AWARD Network of The Year. Saatchi & Saatchi New Zealand
collected 13 Awards, including 7 for their YoungGuns work. Saatchi Singapore collected 10 Awards and Saatchi Sydney collected 7. The collective force from the Saatchi region took to the stage: Nobby, Mike O’Sullivan, Toby Talbot and Juggi Ramakrishnan.
The AWARD Client of Year went to the Transport Accident Commission; this not only recognises a client who has produced outstanding work in 2006, but also one with a long-standing reputation for producing fresh and innovative ads.
Aussie expat Leo Premutico, ECD of Saatchi & Saatchi, New York presented previous AWARD School stars Heather Sheen and Hamish Spencer from Whybin TBWA Sydney with the Bob Isherwood Encouragement Award.
A record eight Gold Awards were handed out on the night: Lowe Hunt, Sydney – LynxJet for Unilever, Mixed Media Campaigns; Lowe Hunt, Sydney – LynxJet for Unilever, Direct Marketing – Integrated Solutions Campaigns; Host/The Glue Society – 'Enjoy Our Rates Responsibly; for Virgin Mobile Australia, Direct Response Advertising Campaigns; George Patterson Y&R Melbourne – VB 'Boony Doll' for Foster’s Australia – None of The Above; JEH United Bangkok – for SmoothE 'The Love Story'; Saatchi & Saatchi Singapore – Hasbro Print Magazines Campaign; The Sweet Shop - for 'Live' Vodafone – Craft in TV, Direction; and Animal Logic – for Toyota Ice Sculptures, Craft in TV – Computer Generated Images and/or design.
VIP Guests proceeded to Guillaume at Bennelong, the sold-out party gathering the some of the hottest creatives in the world, including Chuck McBride and Juan Cabral, who were in town for YoungGuns Judging. Hot pink wrist bands then lead VIP guests to the After-party at The Establishment, sponsored by The Sweet Shop.
Winners can be viewed on AWARD’s dedicated website provided by adstream’s projectbank platform. Links to this site and a full list of winners, the work and social pics from the night are available on the AWARD Website www.awardonline.com.

AUT ADSCHOOL END OF YEAR SHOW TUESDAY 14 NOVEMBER

You've seen their film. Now see their books. Film Construction are the generous sponsors of the AUT Adschool end of year show on Tues 14 Nov. It's at Film Construction's place, 22 Minnie Street so you can't get lost and it's industry-only so you can get round without last year's crush.
If by some appalling chance you don't have an invitation yet, email paul.white@aut.ac.nz

CANNES LIONS CONTENT SHOWCASE TO LAUNCH IN 2007

The organisers of the Cannes Lions International Advertising Festival announced today the introduction of a Content Showcase in 2007, a dedicated exhibition area inside the Palais des Festivals, where content creators and providers across all media platforms can display their products and capabilities to the 10,000 attendees.
The Cannes Lions Content Showcase aims to be both informative and educational. Within the dedicated area, to complement the stands, there will be a series of Content related workshops available to all registered delegates.
“As a growing trend, content creation is affecting how the media and advertising markets will operate in the future. In a consumer led market where control and choice are the buzzwords, the advertising industry is at the heart of this evolution. Branded Content, Mobile Content, Podcasts and Gaming are just some of the opportunities, both traditional and non traditional, that will shape the future”, said Terry Savage, Executive Chairman of the Festival.
Ten Content workshops will take place from Monday 18th to Friday 22nd June. Delegates wishing to attend will be able to reserve online at www.canneslions.com at no extra cost.

VODAPHONEY?

Comparison of NE-O's Futureshock video and Vodafone's Freedom TVC via Lowe.

AXIS ADSCHOOL END OF YEAR INDUSTRY SHOW THIS THURSDAY

The AXIS Adschool end of year industry show will be held this Thursday 9th November, at an invite only event at 242 Queen Street, Auckland from 4.30pm until 7.30pm.
Grub, drink, pub after.
Enquiries: Emiko on 303 0402 or emiko@mediadesign.school.nz

YOUNGGUNS AND SWEET SHOP OFFSHOOT THE RUMPUS ROOM LAUNCH GLOBAL NEW MEDIA COMPETITION FOR OXFAM

Make a Big Noise for Make Trade Fair, a global, non-traditional media competition and campaign for Oxfam International, has launched worldwide.
The competition calls for anyone in the world under the age of 30 to dream up a non-traditional campaign idea for Oxfam’s Make Trade Fair cause. The winning entrant will then have their idea brought to life and distributed across new media channels globally in 2007.
The competition and campaign was conceived by The Rumpus Room, a new creative division of New Zealand-based production company The Sweet Shop. “We’re really looking for the kind of idea that can spark a phenomenon”, said The Sweet Shop’s Managing Director, Paul Prince. “That’s what it’s about: bringing a great idea to life for a worthy and relevant cause in the biggest way we can."
In partnership with YoungGuns, Make a Big Noise for Make Trade Fair will be judged by over 60 of the world’s leading creative heavyweights in advertising, communication and new media. This elite jury - with members from South America, South Africa, the UK and Europe, Asia, the Middle East, Australia, New Zealand and North America – will bring a truly international perspective to determining the winner.
“YoungGuns is delighted to be involved," said YoungGuns co-founder, Kristian Barnes. “This is a great opportunity for creatives everywhere to push boundaries in developing a brilliant idea, using non-traditional media for a righteous cause."
Oxfam International is excited by the launch of Make a Big Noise for Make Trade Fair to the world. “By embracing the changing communications landscape and championing the creativity of young people all over the globe, we hope to create something that will generate large scale awareness, bring about change and inspire a new generation to take ownership of the cause to Make Trade Fair," said Bernice Romero, Advocacy and Campaigns Director of Oxfam International.
The Rumpus Room is a new division of The Sweet Shop that aims to harness the changing face of global communication; Make a Big Noise for Make Trade Fair is one example of this.
As Jacqui Kenny, Creative Director of The Rumpus Room explains: “The winning campaign for this competition should attract attention, invite participation and engage young people through new media everywhere."
To learn more or to enquire about adding your support to the competition and campaign, visit the competition site at: www.makeabignoise.org

HEIDI TACBIAN TO HEAD UP INTERACTIVE OFFERING AT DRAFT

Heidi Tacbian, one of New Zealand’s leading interactive strategists, has joined Draft as GM of Interactive.
Tacbian has one of the best track records in the Australasian interactive industry, having left Saatchi & Saatchi to set up Tribal DBB in New Zealand.
Judi Lewis, the GM of Draft, comments: "Our interactive offering is growing rapidly, and Heidi’s appointment will make sure we stay ahead of the game. Her knowledge of mobile, web and PC-based interactive applications is second to none."
Tacbian has led many high profile interactive campaigns, and has won several international awards for work such as Force 9 for the NZ Army and Soundscape for the Royal New Zealand Foundation of the Blind.
In 2006 alone, Tacbian won the Grande AXIS and the Best In Show EFFIE for the Telecom Rubbish Film Festival, and a Gold EFFIE for Fight the Monster (Child Cancer Foundation).
Tacbian will help Draft’s clients to develop market-leading creative strategies for online and emerging technologies, and ensure that ideas can be developed seamlessly from brand to direct applications.