A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, July 31, 2007


The Call for Entries to The Work 07 is out with the final deadline for submissions to Campaign Brief's Perth office this coming Friday 3rd August - judging starts crack of dawn Saturday. The Work is Campaign Brief’s annual publcation that showcases the very best advertising from New Zealand, Australia and Asia. The Work is beautifully presented in a case bound, high quality book that provides a definitive record of regional creative standards for 2006.
This is the sixth year of publication for The Work and what sets it apart is the unique judging criteria - Entry is free to any agency in the region – our only proviso is that the ad must already have passed judgement and won an award at an existing national, regional or international awards show. Last year over 240 agencies submitted their best work and from the judging 400 ads/campaigns were included for publication in the book (including 100 tvcs, radio spots and integrated ideas that were shown in full on the two DVDs).

If you have not received a PDF Call for Entry kit as yet email:

Saturday, July 28, 2007


The Sydney industry was treated to brilliant work from 18 of the world's hottest young directors on Thursday night when the AFA and Saatchi & Saatchi screened the 2007 Saatchi & Saatchi New Directors' Showcase reel at the Academy Twin Cinema in Paddington.
The CB Videoblog was there to capture the event - thanks to the support of Filmgraphics, Dubsat and The Lab - including the full reel, courtesy of Saatchi's.

  • of the Saatchi & Saatchi New Directors' Showcase from the AFA in Sydney - at only A$40 (plus P&P) it's terrific value.

    Friday, July 27, 2007


    Pitman (Part armpit, part man), shower hotties gone wild, carnivorous cheerleaders, giant weta's, everyday people turned into sex machines - what is this stuff - advertising? Yes and all in a day’s work for Matt Campbell, ex BBH interactive CD/design director back from NYC, now residing in homeland New Zealand and available for projects through The Pond. To view his latest work, visit www.thepond.co.nz or call Clinton on 021 442 295.

    Thursday, July 26, 2007


    Following a highly successful run of new business gains, including giants Fonterra and Vodafone, Colenso BBDO CEO Roger MacDonnell announced some key changes in Colenso’s management structure.
    Brent Smart, 33 (pictured left) previously General Manager has been named Managing Director, effective immediately.
    “I can’t speak highly enough of Brent’s efforts in the last two years” commented MacDonnell. “He has proven to be a very dynamic and popular leader with excellent strategic skills and a huge passion for creative. He’s the best young adman I’ve encountered and has a huge future.”
    Smart has formed a close working partnership with Creative Director Richard Maddocks, 36 (pictured right) who has just been named Executive Creative Director.
    “This move recognises Richard’s strong leadership capabilities as well as his proven creative track record. Richard is openly regarded as one of Australasia’s top creative talents and has driven Colenso to the number one position in Campaign Brief’s creative rankings. Richard is one of those rare creatives who can combine leadership with individual creative brilliance” said MacDonnell.
    Also recognised is Steve Cochran, 40, who has been named Deputy Creative Director. “Steve is a long time powerhouse in the creative department” said Richard Maddocks. “His great work for Air New Zealand and Sky City is amongst the best around”.
    In the light of these new appointments, Roger MacDonnell announced that he would be stepping down as CEO and taking up the role as Chairman. “I see my role in the next little while concentrating more on the group rather than the agency” he said. “We are currently working hard on perfecting our ‘best in class’ integrated offer.”
    In this regard, an important addition to the team has been Adam Good, 37, previously head of Tribal in Australia and more recently Asia. Adam is recognised as one of Australasia’s best digital leaders and will join both Colenso BBDO and sister company AIM Proximity in the new role of Director of Digital Innovation.
    “I’m very proud of Colenso’s track record” said MacDonnell “and this young team is going to take it to new heights.”


    SPARC (Sport & Recreation New Zealand) has launched an integrated campaign to get 18-24 year olds more active - not an easy task. So to make exercise more like fun and less like hard work, Y&R created a competition to invent new sports with the help of comedy duo, Bill and Ben.

    Client: SPARC (Sport & Recreation New Zealand)
    Agency: Y&R, New Zealand
    Creative Director: Chrissie Lahood
    Creatives: Marianne Harvey, Anton Hart, Jeremy Southern, Katrina Jarratt, Bridget Bussell
    Account Team: Jason Wells, Rachael Schnurbusch, Fran Mill
    Interactive Creative Director: Maya McNicoll
    Production Company: Shonky Productions
    Directors: Jamie Linehan and Ben Boyce
    Photographer: Meek
    Retoucher: Chris Clifton

    Wednesday, July 25, 2007


    Robber's Dog has signed director/producer team Gaysorn Thavat and Claris Harvey.
    From drama to comedy, Gaysorn's work has an emotional cut through based on strong performances and story telling. Recent projects include an international campaign for MTV and the Yahoo Xtra merge campaign 'When X Meets Y'.
    Claris returned from London two years ago to work with Gaysorn, having worked on productions for numerous Conde Naste publications such as Vanity Fair and Vogue and campaigns for Top Shop and communications giant, Orange.
    For a copy of Gaysorn's latest reel you can contact Claris Harvey on +64 21 573 236 or +64 9 376 0700 at the office or Mark Foster on +64 21 641 150 or at: mark@robbersdog.co.nz


    A viral campaign created by Blackwood Communications Group, Auckland for the NZ Bakery of the Year challenge - featuring animated gingerbread men doing the haka - has already had 3 million hits from around the world and climbing, according to the agency. It’s also featured on several NZ and Aussie TV and radio stations.
    Says Blackwood art director: Matthias May: "The viral was created for the Baking Industry Association of New Zealand’s (BIANZ) annual Bakery of the Year competition. It was open to public voting for the first time this year, so we thought we’d promote this fierce competition with a fierce challenge – and what’s a better representation of that than the haka?
    "Only two weeks after the public voting opened, the clip’s already had 3 million hits from around the world and climbing. It’s also featured on several NZ and Aussie TV and radio stations. The number of registered bakeries has more than tripled from last year, and several thousand people have voted so far."

    Title: Gingerbread Haka
    Client: Bakers Industry Association of New Zealand
    Agency: Blackwood Communications Group
    Business Development: Ben Lightfoot
    ECD: James Blackwood
    Art Director: Matthias May
    Copywriter: Lil Cameron
    Animation: Kangoo
    Voices: Silverdale Rugby Club
    Sound: Images & Sound


    Wayne and Kim Pick (pictured), widely regarded as New Zealand’s leading direct creative team, are leaving Tequila to join Rapp Collins Limb Walker as Executive Creative Director and Head of Copy respectively.
    They join a third top direct creative Jason Hall, who comes onboard with RCLW in Wellington as Creative Director.
    Rapp Collins Limb Walker managing partner Robert Limb described the trio of appointments as ‘cornerstones of our agency development’: “We’ve determinedly set out to recruit the best talent around, and that’s taken some time,” he explained. “We’re thrilled that Wayne, Kim and Jason will drive our creative offering. It’s all part of our strategy to produce the best work in the market and offer the best workplace for the country’s brightest DM talents.”
    The move comes on the heels of Rapp Collins Limb Walker’s recent wins of the Telecom and ANZ DM accounts.
    For the past three years Wayne Pick has headed up the Tequila\Auckland office, while Kim Pick joined as Head of Copy in 2005. She previously spent five years at Saatchi & Saatchi in London where she was a Regional Creative Director. Wayne Pick was Creative Director of Tequila\Singapore and Creative Partner and Head of Art at Tequila\London.
    Jason Hall moves to Rapp Collins Limb Walker after seven years at Senior Art Director at AIM Proximity. Prior to AIM he worked for Tequila in London.
    While Hall has already started in Rapp Collins Limb Walker's Wellington office, the Picks are due to join RCLW in Auckland by early October.

    Monday, July 23, 2007


    The Deadline Express Couriers digital countdown billboard, created by Colenso BBDO, did indeed self destruct live on Sunday at 6.00 pm (NZ time) as promised.

    Friday, July 20, 2007


    Ogilvy’s Wellington renaissance has been significantly enhanced with the acquisition of Frank Advertising in a move to increase its credentials and create a full-service agency.
    Back in May, Ogilvy announced its re-emergence into the Wellington after a ten-year absence through the purchase of boutique agency Persuasion Ltd.
    Since then, Managing Director, Livia Esterhazy has been working to fast track the growth of Ogilvy Wellington in order to deliver Ogilvy’s globally renowned 360 degree brand stewardship proposition.
    “The acquisition of Frank Advertising is an exciting and inspired move for our business moving forward,” says Esterhazy.
    “Not only do we share a similar philosophy of inclusiveness towards clients, but they bring a respected and credible creative and interactive offering to Ogilvy Wellington. In addition, their extensive in-house studio and production facilities will boost our capacity.
    “Combined with our existing media and strategic capabilities under Julie Powell, we are confident in being able to offer Wellington something it has not seen before.”
    Ogilvy New Zealand acquired a 35% stake in Frank from joint shareholders, Alister Shennan and Paul Irwin, while the remaining 65% is still owned by the STW Group Australia.
    Paul Irwin will stay on as General Manager, while Managing Director, Alister Shennan and his family plan to relocate to Australia.
    Irwin said about becoming part of the Ogilvy network: “I spent the first seven years of my career as an Ogilvy client in New Zealand and London and am excited to be involved with such an illustrious brand once again. From my perspective Ogilvy is the international agency that best gets – and delivers – the integrated model Frank’s been promoting to clients. Now, with in-house media and access to Auckland’s specialist resources in direct, database, PR and interactive, we’ll have an even stronger offering in Wellington.”
    Frank Advertising bring a client-base to the Ogilvy network, including the Energy Efficiency and Conservation Authority (EECA), SolNet Solutions Ltd, MetService, SPCA New Zealand, Bernina, New Zealand Aluminium Smelters and Environment Canterbury. Additionally, Frank has a particularly strong profile in Wellington’s government sector, having completed an extensive range of branding and advertising contracts for government departments and agencies in the past two years.
    Ogilvy Wellington will operate out of Frank’s existing Tory Street premises, increasing its head count to 26.
    Ogilvy New Zealand has acquired a 35% shareholding in Frank, with the remaining 65% still owned by the STW Group Australia. Therefore Ogilvy Wellington is now jointly owned by Ogilvy New Zealand and the STW Group Australia, the same shareholding ratio as Ogilvy Auckland.

    Thursday, July 19, 2007


    The pool of international talent at leading visual effects company, Oktobor, has just got even bigger.
    Peter Ritchie, one of the world's leading Telecine specialists, has rejoined the company after an initial stint with Oktobor that began in 2004. His creative style sits perfectly with the outstanding work that is already flourishing within the existing Oktobor team. Ritchie will be providing his expertise to the imminent relaunch of Oktobor's Telecine.
    Ritchie is joined by new arrival and Senior 3D Artist Gary Sullivan, who has worked for a range of highly regarded outfits including VFX house Fuel International, Ambience Entertainment and Deep Animation. Having recently returned from Australia he brings with him a wealth of skills and can boast feature film credits such as Charlotte's Web and Rogue.
    Says Oktobor General Manager, Patrick McAteer: "This is a fantastic boost for the already well-established and highly awarded creative team and will provide Oktobor with even more capacity for both our existing and potential clients."


    Jeff Goodby from Goodby Silverstein & Partners San Francisco will be the international speaker at this year’s Caxton weekend.
    Goodby Silverstein, became very topical earlier this year when the Commonwealth Bank of Australia went off-shore in the search for a new agency. They are also well known for campaigns such as HP, Saturn and ‘Got Milk’.
    The Chairman of the Caxton Committee, Mr. Tom Moult was delighted by the announcement saying, “When it comes to creative profile, Jeff Goodby is a very big name. This is a real coup for the Caxton weekend.”
    Goodby recently commanded standing room only when he spoke to an estimated 3,000 people at Cannes a few weeks ago.
    The CEO of The Newspaper Works, Mr. Tony Hale added, “Jeff Goodby is incredibly newsworthy and the perfect choice for Caxton.”
    Goodby will be the key note speaker amongst an impressive line-up to be announced shortly.
    The weekend, to be held at Byron Bay on October 26, 27 & 28, is expected to be over subscribed. Booking forms for the weekend will be released on July 24, but people can register their interest via the website, www.thecaxtonawards.com.au
    Entries for the Caxton Awards are currently open and will close on July 20.

    Tuesday, July 17, 2007


    Can we get back to the stories that promote bitching, backstabbing, sour grapes and all the things we don't have the balls to say in person. That's what we all come here for right?



    Yellow wanted people to reappraise their brand but maintain some of the equity they'd built up over so many years. Probably the best known thing about Yellow is the walking fingers logo, so the creatives at Saatchi & Saatchi Auckland turned the hands into helpful little critters who do the finding for you.

    Product: Yellow Brand
    Title: Party
    Client: Yellow Pages Group
    Agency: Saatchi & Saatchi, Auckland
    ECD: Mike O'Sullivan
    Creative Group Head: Rob Beamish
    Creative Group Head: Hilary Badger
    Agency Producer: Jane Mill
    Director: Mark Molloy
    Producer: Wilf Sweetland
    Production Company: Exit Films
    Cinematographer: Greig Fraser
    Animation: Animal Logic
    Music: Bathtime in Clerkenwell by The Real Tuesday Weld


    The Caxton Awards Call for Entry deadline is this Friday. For details on how to enter, go to www.thecaxtonawards.com.au and follow the 2007 Award instructions.
    As in 2006, entries can be completed and uploaded online, thanks to sponsor WebSEND. There is no more mounting, printing and sending away required, just visit www.thecaxtonawards.com.au , click on the WebSEND link on the 2007 Awards page and fill in the required details.
    The Call for Entry will close this Friday, 20 July 2007, strictly no extensions. To be eligible to enter, an ad must have appeared in a newspaper in New Zealand or Australia between 1 July, 2006 and 30 June, 2007. A full list of categories can be viewed on the Caxton Awards website.
    Winners and finalists will be acknowledged at the annual Caxton Weekend seminar being held 26-28 October. Now in its 33rd year, this year’s weekend venue is sunny Byron Bay, NSW. Bookings will open shortly so to register your interest and ensure you don’t miss your place, go to the Awards page on the website and follow the link.
    For all Caxton Awards enquiries contact Alice at Two de Force on +61 2 9281 8788 or email alice@twodeforce.com.au

    Friday, July 13, 2007


    Robber’s Dog has signed director Tracey Rowe and producer Lee Thomson, whom they will exclusively represent in Australasia.
    Tracey’s visual work is a perfect complement to the styles of current directors Adam Stevens and Chris Dudman. And Lee’s enormous experience as a producer strengthens the pedigree of the Dog. Both are ex Silverscreen Australia, which folded a few months back.
    Tracey is completing her first job for Robber’s Dog - an Australian Unity spot for DDB Melbourne.
    For a copy of Tracey’s latest reel you can contact either Lee Thomson on +61 411 888 161 or lthompson@robbersdog.com.au , or Mark Foster on +64 9 376 0700 at the office or on his mobile +64 21 641 150 or at mfoster@robbersdog.co.nz. You can also see Tracey’s reel at www.robbersdog.co.nz.


    KODAK and AWARD have announced the salubrious panel of judges and the Call for Entry launch date: 18th July.
    Designed to recognise and promote exceptional new commercial directors in the Asia Pacific Region, the KODAK AWARD New Director Of The Year will honour outstanding commercial directors whose fresh thinking and creativity sets them apart from the rest.

    The Judging Panel:
    Steve Ayson, Director, The Sweet Shop New Zealand
    Paul Middleditch, Director, Plaza Films Sydney
    Steve Rogers, Director, Revolver Fim Sydney
    David Guerrero, Executive CD, BBDO Guerrero Ortega Philippines
    Ted Lim, Executive Creative Director, Naga DDB Malaysia
    Thirasak Tanapatanakul, Executive CD, Creative Juice\G1 Thailand
    Shaun Branagan, Creative Director, NetX Sydney
    Akira Kagami, Executive Creative Director, Dentsu Japan
    Gary Freedman, Director and Partner, Glue Society New York
    James McGrath, Executive Creative Director, Clemenger BBDO Melbourne
    Yang Junho, Creative Director TBWA Korea
    Seong-Min Park, Director/CEO, Alphaville 44 Korea
    Murphy Chou, Creative Partner, Ogilvy Shanghai
    Toby Talbot, Executive Creative Director, DDB New Zealand
    Piyush Pandey, Group President and National CD, O&M India
    Andy Greenaway, Executive Creative Director Saatchi & Saatchi, SEA

    The Call for Entry website launches next Wednesday 18th July at
    Email: kodaknewdirector@awardonline.com to register your interest.

    All entrants must be current commercial directors, and have only been in the commercial production field for a maximum of three years.
    You are eligible if you have been directing other material previous to your commercial work.

    Preparation of Entry Material:

    All Entries are FREE and are due on 8th August 2007
    Entrants will be required to submit the following requirements:
    1. A one-page word.doc file of their resume.
    2. Three selections of their best work, anything for broadcast directed by yourself at any point in your career. Moving image only – ie. art pieces, animation, commercial art, music videos, shorts, viral design.

    The Rewards:
    The winning KODAK AWARD New Director Of The Year will be awarded a prize of 10 x 400’ loads of 35mm Kodak Motion Picture Film valued at approximately $4,000.00. This prize will allow the filmmaker to express him/herself with high quality film images and subsequently build upon and enhance their show reel.

    The New Director Award’s night will be held in Sydney on September 26th.
    The winner will also be introduced and recognised at the AWARD Presentation Evening to be held on November 30th 2007 and attended by up to 800 of the finest industry members from the region.

    Thursday, July 12, 2007


    Not streaming properly? See it
  • HERE

    Is the Cannes Grand Prix winning NZRU/Adidas 'Bonded By Blood' campaign all that original after all? This link to a
  • on the ABC website from February 2005 suggests a similar idea has been done before in Australia by Saatchi & Saatchi Sydney for the Waratahs.

    Wednesday, July 11, 2007


    The Rumpus Room, Oxfam International and YoungGuns have announced the winners of their global creative competition, 'Make a Big Noise for Make Trade Fair'. With hundreds of entries from over 18 countries, a global jury of advertising, communications and design industry leaders judged entries over several rounds.
    The Gold winners are Ryan Holland, James Robbins and Tomoko Izumoto from VCU AD Center, School of Mass Communications, United States; Lucy Clark and Jenny Phillips from Independents, UK; and John Palmer and Tsieske Van Den Broek from Boiler Room, Australia.
    All three teams were awarded Gold and elements of each entry will be combined to form one global, non-traditional media campaign for Oxfam International in 2008. The details of the entries themselves remain under wraps for now.
    Bernice Romero, Advocacy and Campaigns Director for Oxfam International said, “We have been amazed at the quality of the entries that came in from all over the world. The final concepts demonstrated astonishing diversity, creativity and understanding of our campaign. The winning idea will help us reach a new audience, building on our work to make trade fair”.
    The competition called for anyone in the world under the age of 30 to dream up a non-traditional media campaign in support of Oxfam’s Make Trade Fair campaign.
    “It was a great privilege to be part of judging such a diverse and exciting set of entries”, says Tom Roope, competition judge and Creative Director of The Rumpus Room. “Seeing the passion for the issues surrounding the campaign and the talent of the entrants was really an inspiring experience”.
    ‘Make a Big Noise for Make Trade Fair’ was conceived and executed by contemporary communications company, The Rumpus Room, sister organisation to NZ's internationally acclaimed production company, The Sweet Shop, and run in partnership with the annual Young Guns competition.
    “We’re hugely excited by the winning ideas and their ability to communicate the campaign message in a non-traditional way. We now look forward to bringing them to life with our partners as part of a global initiative with Oxfam International”, says Paul Prince, Managing Director of The Sweet Shop.
    Details of Silver and Bronze winners and competitions information are available from: www.makeabignoise.com


    Clemenger BBDO, Wellington has put to air a new TVC for Panasonic Viera called 'Marlin'.

    ECD – Duster
    AD – Mark Harricks
    CW – Paul Nagy
    Agency Producer – Marty Gray
    Production Co – Soma Films, Sydney
    Director - Sean Meahan
    Producer – Sam McGarry
    Post Production Co – Fuel, Sydney
    Music Co – Noise
    Composer – Bruce Heald
    Music Producer – Dan Higson
    Account Director – Sean Keaney


    New Work from Curious Film New Zealand below:

    Darryl Ward:

  • TVNZ

  • Robin Walters:
  • Monday, July 09, 2007


    Y&R has been appointed to manage the total communications business of the Avis Budget Group (AB Group) in New Zealand.
    AB Group will benefit from all of Y&R’s integrated services including channel planning, media, integrated creative, direct marketing, search and interactive.
    “We’re thrilled to be working with such great brands at a very exciting time as they push to strengthen the brands and gain greater business in the online space,” said Y&R CEO Jon Ramage.
    “We’ve made a significant investment in interactive resources with a very talented team experiencing rapid growth, particularly in search optimisation,” he added.
    Jenny Aitken, Marketing Manager AB Group said “Y&R’s channel planning showed us consumer insights we hadn’t seen before and this coupled with their superior interactive offering gives us huge confidence in our choice of partner.
    “They demonstrated a real passion and understanding of our category and their integrated model offers us the best in breed services we need to grow our business,” she added.
    Y&R won the business after a competitive pitch with Publicis Mojo and Sugar.
    Previously AB Group was with FCB for advertising and other service providers for online.

    Friday, July 06, 2007


    The AWARD Call for Entry deadline has been extended - entries close Wednesday 18th July 2007. For details go to: wwww.awardonline.com


    DDB's “Paris on Prison” newspaper ad for Sky TV is the NAB’s June Newspaper Ad of the Month Winner.
    Judges agreed this was a humorous and topical ad and demonstrated a good understanding of the daily newspaper medium.
    “Lucky I knew someone with a Chihuahua,” said Darren Wong Kam who, as part of the creative team, had an extremely short deadline in which to create, photograph and despatch the concept to the newspapers.
    June judges were Steve Cochran (Colenso BBDO), James Bowman (Ogilvy) and Karl Fleet (Publicis Mojo).
    The winning ad will be sponsored into the 2008 Axis Awards, and the winning creative team will receive $250 cash. The ad will also appear in the “What’s New” section of July AdMedia and is eligible to win the $10,000 cash prize for overall Newspaper Ad of Year (07/08).
    The NAB Newspaper Ad of the Year award exemplifies the NAB’s commitment to excellence in the craft of print advertising. Great creative newspaper ads are an effective way of reaching the right audience quickly.
    For full terms and conditions and copy of the winning ad visit www.nabs.co.nz

    Agency: DDB
    Creative Director: Toby Talbot ­ ECD
    Account Director/team: Rose Thompson, Danielle Richards
    Media Strategist: Fay Laurenson, Julia Cox
    Writer: ­ Martin Brown, Bridget Short (Deputy CD),
    Art Director: ­ Darran Wong Kam, Pete Thompson
    Retoucher: Gordon Moir
    Photographer: Paul Jones

    Thursday, July 05, 2007


    Soundtrax' music for the Air New Zealand 'Amazing Journeys' campaign won the original music section at the Phoenix film and television awards last week in Singapore. Jim Hall was on hand to receive the award.
    The awards, whose judging panel included TBWA\Whybin's Andy Blood, also gave a silver to Richard Gibson for Direction of the same campaign. The campaign also received a Silver and Bronze in the Air Line category.

    Wednesday, July 04, 2007


    Two different worlds of Football will meet this summer when David Beckham arrives in America to play for the LA Galaxy. In anticipation of his arrival, adidas created an opportunity for Beckham to meet American Football star Reggie Bush of the New Orleans Saints on the field, so that each could try his hand at the other’s game. The ‘Futbol meets Football’ campaign captures this first-time meeting between the two legendary sportsmen as they trade stories on life and sport while they each learn a new game.
    The concept was created and executed by adidas’ global advertising partner 180. The new campaign is a nod to the enduringly popular adidas/180 ‘Kicking it’ campaign from 2003, where Beckham met rugby player Jonny Wilkinson. This time round the campaign has come out of 180 LA - via the new Santa Monica office.
    ‘Futbol meets Football’ is a PR, online and viral campaign which consists of 15 documentary style films of varied length to be used for web and TV content - co-directed by Aussie expat Richard Bullock, joint ECD of 180 Amsterdam (with Kiwi expat Andy Fackrell). The campaign also includes 50 stills shot by Pulitzer Prize winning photographer David Turnley, who collaborated with 180 earlier this year for the ‘Impossible is Nothing’ campaign. The meeting of the two athletes was deliberately unscripted to get a spontaneous and authentic result. All of the footage can be viewed on the:


  • “What makes this such a great idea and so uniquely adidas”, comments William Gelner, Executive Creative Director of 180 LA, “is just how down-to-earth and likeable the guys are in this whole experience. You get a unique insight into who they are. It totally captures the essence of adidas and the tone of the brand. Which is not about putting athletes on a pedestal and treating them like unattainable superstars; but about allowing them to be themselves. You can see what Beckham and Bush are really
    like as athletes- and as people. This unscripted way of working with athletes allows them have fun and to let loose. This is not advertising in the traditional sense; it’s about making content that’s compelling enough to create its own momentum.”

    Client: adidas USA
    Agency: 180 LA (180\TBWA)
    Richard Bullock: Executive Creative Director
    Andy Fackrell: Executive Creative Director
    William Gelner: Executive Creative Director
    Andy Nordfors - Art Director
    Peter McHugh - Copy Writer
    Tony Stearns - Senior Producer
    Photography: Orchard by Getty Images
    David Turnley: Photographer
    Production Company: Passion Pictures (London)
    Richard Bullock & Dan Gordon - Directors
    Russell McLean - Producer
    Alex Melman - DOP
    Editing: 180 Amsterdam
    Peter Warren - Editor
    Helen de Wit - Producer
    Post Production: The Mill (London)
    Jamie Wilkinson - Colourist
    Robin McGloin - Smoke Artist
    Darren O’Kelly - Post Producer

    Tuesday, July 03, 2007


    The topical'John Howard' Ikea ad via agency Host, Sydney, created by The Glue Society's Luke Crethar and Pete Baker has been judged the inaugural winner of the 'Could Be a Caxton' competition, open to agencies on both sides of the Tasman. The competition was established by the Caxton Committee and is supported by The Newspaper Works, to recognise and showcase great print creativity on a more regular basis.
    The pair's winning work gets them an all-expenses paid trip to the Caxton Weekend on Oct 26-28 at The Byron at Byron Resort and Spa in Byron Bay, NSW. Their press ad also automatically qualifies for the primary Caxton Award category they choose to enter.
    Steve Back, Creative Director DDB Sydney (formerly head of art at Saatchi's Auckland) and the inaugural judge of the 'Could Be a Caxton', said: “In the flurry to embrace new media, I think we've all forgotten the power of a great newspaper ad. It certainly seemed that way when recently judging the first Could Be a Caxton. Thankfully there was a glimmer of hope amongst the pile. A 'good ol' topical ad, a great idea, executed simply, to me one of the best uses of the medium. Even if you didn't see the John Howard Ikea ad, I'm sure most of you have heard about it. The ad attracted extensive media coverage on TV and radio. Not bad for a quarter page that ran once. My guess is, it Could Be a Caxton.”
    The June/July competition, to be judged by Mike O’Sullivan, ECD of Saatchi & Saatchi NZ, is now open for entries. It’s free to enter and anyone can submit nominations. For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au.

    AGENCY: Host
    CREATIVE DIRECTOR: The Glue Society
    COPYWRITER: Luke Crethar
    ART DIRECTOR: Pete Baker