TSUNAMI WAVE CONCEPT: WHO PRESENTED WHEN?

BMF Sydney presented this wider Tsunami Wave Billboard concept (bottom)to Medecin Sans Frontiers back in February this year, which can be verified by Emerald City Design, who were handed the BMF idea to produce. However, Clemenger BBDO, Wellington presented to their client, Civil Defence, in October, 2005. Says Clemenger Wellington's Dan Moth: "We first presented this idea to client as part of a successful pitch on the 28th of October, 2005. Here is the actual image (top) that was presented on this date."

TSUNAMI STRIKES TWICE: CLEMS WELLINGTON CREATES WAVES OVER BMF SYDNEY CONCEPT

Dan Moth and Scott Henderson from Clemenger BBDO, Wellington were surprised to see the the tsunami billboard done by BMF for Medicine Sans Frontiers (below) on the Campaign Brief blog.
Says the pair: "It caused a few ripples over here because it is exactly the same as an idea we had already run, which appeared on the 5th of June and ran until the 21st of July.
"Our billboard was part of a big, national campaign for Civil Defence, the government agency charged with preparing people for disasters. The entire campaign incorporated outdoor, press, radio, online and a suite of five TV commercials. Here is the billboard we produced (top)."

DISCUSSION: SHOULD AXIS HAVE AN ALL FOREIGN JURY?

After this year's Axis Awards' bunfight, some in the industry are calling for a radical change in the makeup of the jury. One thought is to have top creatives brought in from Australia from non multinational networks, such as Jonathan Kneebone from The Glue Society, Warren Brown from BMF, Mike Boswell from BWM, etc so there is no axes to grind and no chance of bias. Another is to make sure the jury president is instructed to award work at a high standard, but not D&AD level as some claimed was almost the case this year. What are your thoughts?....

MATT KEMSLEY, HEAD OF DESIGN AT BBH LONDON, LURED TO DEPUTY CD POST OF WHYBIN TBWA SYDNEY

Matt Kemsley, the highly acclaimed and awarded BBH London creative, is joining Whybin TBWA, Sydney as deputy CD at the beginning of October.
Kemsley got his first break at BBH in 1989, where he became Head of Type two years later, where he worked on some of their most famous campaigns including Levis, Audi, Haagen Daz and Boddingtons.
Kemsley is no stranger to the corridors of Whybin TBWA. After a brief stint at The Campaign Palace in Auckland, he became a founding member of Whybin TBWA Auckland in 1996, taking over the reins of Creative Director in 1998.
During his tenure, he produced work across all of their accounts, including Nike, TVNZ, The Auckland Warriors, The New Zealand Herald and of course, his famous ASB campaign, featuring 'Ira Goldstein', which is still running today.
In 2000, Kemsley returned to the UK and to BBH, joining the board and becoming Head of Design. Over the past six years, he has written and art directed many campaigns including those for Lynx Pulse, Vodaphone, Robinsons Juices, Smirnoff and Castlmaine XXXX.
He arrives hot footed from Sao Paulo, where he has just completed shooting a global campaign for the launch of the new Lynx Axe fragrance.
Kemsley takes up his role as Deputy CD at the beginning of October. Says Kemsley: "I'm joining or rather rejoining Whybins at a really exciting time, the new management team really seem to be getting some momentum happening and I'm thrilled to be part of their vision of the future. As well as that, they have a client list most agencies would kill for and I can't wait to roll my sleeves up and get on with job."
Says Sydney CD Garry Horner: "You've only got to thumb through any D&AD annual over the last 10 years to appreciate Matt's ability. That and the fact he's a really great bloke means that everyone here is really looking forward to his arrival."
Scott Whybin, Chairman and ECD added: "I think the world of Matt Kemsley. I worked with him as my Art Director on the original ASB campaign in NZ, so I know first hand his talents. He's the real deal. 8 Years BBH, 7 Years Whybin TBWA, 6 Years BBH. And now back to us again. Our Sydney office couldn't have anyone better, he's world class. And as a Deputy CD to Garry Horner, it's what I've always wanted in Sydney."

COUNTDOWN TO CAXTONS IN QUEENSTOWN: ONLY A FEW PLACES LEFT SO BOOK NOW

Only a few places are left for the 32nd Caxton Awards and Seminar, to be held at Millbrook Resort, Queenstown, New Zealand from 22-24 September.
The international guest speaker this year is Alan Russell, Chief Creative Officer, DDB Canada (pictured top left).
Originally from Manchester, England, Alan moved to Vancouver, Canada in 1979 to join Baker Lovick BBDO as a Senior Writer/Associate C.D.
Six years later, he became ACD at Palmer Jarvis, (now DDB Canada), where many of his campaigns helped establish the agency as the creative force it is today.
Alan was Strategy Magazine’s top-ranked copywriter for five consecutive years, #1 Creative Director for two years and in 2003 was named in Advertising Age’s List of Top 10 Creatives.
He has been a juror at Cannes, Clios and New York Art Directors Club, while his tally of awards includes Cannes Lions, One Show pencils, C.A., Clios , ANDYs and London International.
Outside of advertising, his interests include travel, hiking, theatre, Indian curries, music, Kilkenny beer and, foolishly, still attempting to play senior men’s soccer.

THE SPEAKER LINE-UP
Alan Russell, Creative Director, DDB Canada (International Guest Speaker)
Mike O’Sullivan, Executive Creative Director, Saatchi & Saatchi, New Zealand
Rob Belgiovane, Executive Creative Director, BWM
Sean Cummins, Creative Director, Cummins and Partners
Vaughn Davis, Creative Director Retail, Y&R Auckland
Tony Hale, CEO, Newspaper Works
Darryl Parsons, Copywriter, Consortium New Zealand
Colin Wilson-Brown, Principal, The Clinic
Peter Evans, Marketing Manager, Toyota Motor Corporation Australia
Paul MacIntyre, Marketing Editor, Sydney Morning Herald (Facilitator)

Places are filling fast, so to guarantee your place at Caxton 2006, contact Alice Harrington on 61 2 9281 8788 or email alice@twodeforce.com.au

CLEMS WELLINGTON SNARES PLIMMER AND BLEACKLEY

Clemenger BBDO Wellington has hired one of Australasia’s top creative teams, John Plimmer and Chris Bleackley.
Plimmer has been ranked Australasia’s number one creative on Campaign Brief’s Australasian league tables in the past and Bleackley has been regularly in the top ten.
For the past two years Plimmer and Bleackley have been freelancing out of Wellington creative collective Cake. Prior to that, they were at Saatchi & Saatchi Wellington, where Plimmer was Executive Creative Director responsible for both Wellington and Auckland offices.
The pair have show reels containing some all time classic Kiwi ads. Plimmer’s includes Toyota 'Bugger', Bleackley’s includes the iconic Annie Leibowitz poster for Wellington’s City Gallery.
Working as a team, the duo were responsible for winning Australsia’s largest pitch, the $40 million Westpac account. Their work currently running includes the popular Bugger sequel 'Bulls' (a.k.a. Sheep Shagger), and the Maggi talking vege campaign.
Both Plimmer and Bleackley have won numerous awards in all the major shows around the world, including Cannes, One Show and D&AD. But both agree that the most satisfying awards to win are the “People’s Choice Awards” – where the public rank the ads that have moved them most.
Plimmer and Bleackley say they had offers from a number of big agencies, but chose Clemenger BBDO Wellington because they wanted to work with CEO/ECD Philip Andrew (aka Duster).
Chris Bleackley said: “Freelancing for a couple of years has been a bit like window shopping. We’ve seen inside a lot of agencies and they’re all good. They’ve all got great, creative people. We just thought what Duster was doing was most interesting.”
John Plimmer said: “It’s rare to have a creative running an agency. Duster knows what it takes to do great work and he’s creating an agency with a total focus on creating outstanding ideas. We wanted to be part of what he’s building.”
Says Clems Wellington CEO and ECD, Philip (Duster) Andrew: “It will be brilliant having another team with John and Chris’s talent in the agency. They’ll add another dimension to an already talented line up.”

CUNNINGTON TO DEPART AIM PROXIMITY FOR IN-HOUSE MARKETING ROLE

Mike Cunnington, Managing Director of AIM Proximity Auckland, will be leaving the agency in four weeks time to take up a new in-house marketing role.
Says Darryn Melrose, CEO, AIM Proximity: "We are sorry to see Mike go and wish him the very best in his new position. He has been a tremendous asset to our business since he joined in 2003. AIM Proximity has gone from strength to strength and we remain New Zealand’s leading direct and interactive marketing agency. The Managing Director role for Auckland is a top position for our industry, and as a result we will take time to review a number of options in terms of a replacement. We will be making an announcement in due course.”

AWARD JUDGING FAQ: PAUL CATMUR CLEARS A FEW THINGS UP

I never read the blog as I am too thin-skinned. However Lynchy has pointed out a couple of misconceptions that might need clearing up so I will send this to him to paste.
Firstly, the Chairmen of the individual juries do not vote.
In fact, if all goes well they'll do very little at all. They are there to answer any questions, ensure that the proceedings are fair, and that AWARD protocol be followed. If any fights break out they are instructed to referee without placing their personal safety at risk.
Secondly, I was instructed by the committee to avoid having all the same old faces on the Print and TV panels as well as to bolster up the importance of the 'None of The Above' category. Consequently some particularly old faces have been shifted towards 'None of the Above'. There was a lot of controversy around the Titanium judging at Cannes, and as this is our closest equivalent I asked that I should chair that particular jury to try and head off a similar rumpus.
In case anyone missed the first paragraph, as jury chairman, I will not be voting.
I hope that clears things up. Now get back to slagging each other off.

A TASTE OF THINGS TO COME AT SEXPO

The Boobs on Bikes parade in Queen Street, Auckland to publicise this weekend's 'Erotica' sexpo.
Photographed by Andy Blood, one hour ago.

DDB CANADA CD ALAN RUSSELL TOPS CAXTON SPEAKER LINE-UP

Queenstown, get ready. A stellar speaker line-up has now been confirmed for the 2006 Caxton Weekend Seminar, the first trans-Tasman Caxton, which will be held at Millbrook Resort, Queenstown, New Zealand from 22-24 September.

THE SPEAKER LINE-UP
Alan Russell, Creative Director, DDB Canada (International Guest Speaker)
Mike O’Sullivan, Executive Creative Director, Saatchi & Saatchi, New Zealand
Rob Belgiovane, Executive Creative Director, BWM
Sean Cummins, Creative Director, Cummins and Partners
Vaughn Davis, Creative Director Retail, Y&R Auckland
Tony Hale, CEO, Newspaper Works
Darryl Parsons, Copywriter, Consortium New Zealand
Colin Wilson-Brown, Principal, The Clinic
Peter Evans, Marketing Manager, Toyota Motor Corporation Australia
Paul MacIntyre, Marketing Editor, Sydney Morning Herald (Facilitator)

Places are filling fast, so to guarantee your place at Caxton 2006, contact Alice Harrington on 61 2 9281 8788 or email alice@twodeforce.com.au

MOORE REPLACES SCOTT-WILSON AS LOWE CD

Josh Moore (above), who has been Head of Art at Lowe for the past nine months, has been appointed creative director, replacing Sion Scott-Wilson (below), who has left to "finish writing a book and pursue other business interests".
Moore is ranked 6th in the current Creative Rankings League Table for Australasia published by Campaign Brief and is a founding member of the innovative CAANZ group ‘The Kitchen Table’.
Says Lowe CEO, Stephen Pearson: "We have made a number of major key hires in the past 12 months. These include Jenny Stiles as Head of Planning, Cameron Harland as Lowe GM, and Jackie Clark as Head of TV production. Hiring Josh Moore as Head of Art along with his creative partner James Hurman has also been a key part of this overall Lowe re-invention. Putting a brilliant young leader in charge of the creative department is a sign of confidence in his talent and our desire to have Lowe creatively prominent in the market.
"Sion Scott-Wilson, who has been creative director for the past 18 months, has done good work in leading the Lowe creative product. He has decided to make a change so he can finish writing a book and pursue other business interests. We wish him well in making that shift.”

BRAND APART BY JOE DUFFY OFFERS INSIDE LOOK AT CREATING WORLD’S MOST ADMIRED BRANDS

One Club Publishing and Duffy & Partners announce the release of a new book, Brand Apart, written and designed by Joe Duffy, that features interviews with and work from the creators of eleven successful brands, including MINI, Citibank, Nike, Harley-Davidson and Starbucks. The book offers a behind-the-scenes view that will leave readers, as it left Duffy, inspired by what is possible when the highest levels of collaboration and creativity are aligned.
“To say this book was a labor of love is an understatement,” said Joe Duffy, chairman of Duffy & Partners. “Three years ago we embarked on a journey to talk to the clients and creators of some of the most provocative and innovative brand marketing efforts around the world.
“What we learned are the secrets of making a brand stand apart in this incredibly cluttered marketplace where consumers have more options to tune out than ever before. Each of these cases demonstrates what can be accomplished when new levels of creativity and collaboration are put front and center in the best interests of the brand.”
Brand Apart comes at a time of immense change in marketing and advertising, when clients and agencies alike are questioning the effectiveness of traditional methods to reach and engage consumers. Duffy learned that quality is far more important than quantity and strong partnerships between clients and agencies are key to generating strategies that result in some of today’s most admired brands.
As Duffy states in the introduction, “Let the contents of this book serve as proof of the extraordinary impression that seamless marketing communication has on our audience, our culture, our industry, and on the business of our clients. Great work and great results are inextricably linked. And any brand created with this rule in mind will live to be a truly exceptional brand.”
The lavishly-designed hardcover book, equal parts design piece and marketing manual, is published by The One Club, which also produces the bestselling One Show Annual and One Show Interactive.
“We’re extraordinarily proud of Brand Apart and the tremendous effort that Joe and his team at Duffy & Partners made to bring it to life,” said Mary Warlick, One Club executive director. “The celebration of creativity in marketing is what the One Club has always stood for and our first foray into publishing truly highlights the best of the best. Everyone charged with creating strong brands will benefit from reading Brand Apart.”
Brand Apart reads as a who’s who of the marketing world. Contributors include, among others, Alex Bogusky, creative director, Crispin Porter + Bogusky; John Jay, partner/executive creative director and Dan Wieden, president, both of Wieden + Kennedy; Anne MacDonald, managing director of global marketing, Citigroup; Paula Scher, principal, Pentagram; Paul Smith, designer/founder, Paul Smith; and Steve Smith, founder, Tazo.
A launch event, co-hosted by the Art Directors Club and One Club, is scheduled Sept. 29 at the ADC in Neww York. Duffy also will be speaking there earlier that day at ADC’s “Big Brand Talks,” a seminar that is open to the public and part of New York City’s second annual Advertising Week. Additional information is at www.adcglobal.org/bigbrandtalks.
Brand Apart is being distributed by Rockport Publishers. Currently, it is available at the One Club Web site (www.oneclub.org) and at amazon.com.
The brands profiled in Brand Apart are: The Islands of the Bahamas, BMW Films, CITI, ESPN Winter X Games, Harley-Davidson, MINI, Nike, Paul Smith, Starbucks, Tazo, and Partnership for a Drug-Free America.

NEIL FRENCH INTRODUCES... THE WORLD PRESS AWARDS

Ad legend Neil French is behind the World Press Awards, which are now accepting entries. The clip is a little viral film that is part of the site and the raison d'etre for the awards themselves... plus, French says, it contains the best piece of advice he has ever given.
The awards will be judged in Singapore and French has already lined up a dynamite judging panel, comprising five of the biggest creative names in the world.
Don’t miss the next issue of Campaign Brief for a detailed interview with French on the awards, but in the meantime go to www.worldpressawards.com for more information.

CAANZ CHARITY ART AUCTION SET FOR SEPTEMBER 20

The CAANZ Charity Art Auction will be held in Auckland at the Loaded Dog on Wednesday 20 September. All proceeds will be going to Alzheimers Auckland, so the call is out to art directors and visually skilled copywriters for amazing pieces of art to auction on the night.
All work should be sent to:
The Conference Company,
44 College Hill,
Ponsonby,
by 5pm Wednesday 13 September.
Last year’s auction, attended by over 300 industry people, raised an impressive $26,715 for Kidsline. Barfoot & Thompson’s Brett Trigger will once again wield the hammer this year.

WILL THEY CATCH THE WEED THEIVES?

STELLAR LINE-UP OF JUDGES FOR AWARD

AWARD has just announced the judging panels for the early October sessions, a remarkable line-up from across the region, plus special international guests including Mark Tutssel, worldwide CD of Leo Burnett.
Says Chairman of Judges Paul Catmur (pictured), ECD of DDB New Zealand: “The AWARD team have put a lot of effort into bringing together a wonderful collection of individuals for the judging in October. We have tried to shake up the talent and spread it around the juries so that the usual suspects were not solely closeted around Print and TV. Whilst we have plenty of wise old heads, including the esteemed Mark Tutssel (from Wales via London and Chicago), we also wanted to provide an opportunity for some new jurors to add youthful exuberance and perhaps even a touch of innocence. As well as great jurors from Australia and New Zealand we also have some of the top creative talent in the world coming down from Asia. Thailand, in particular, continues to produce amazing TV work, winning several Golds at Cannes this year, and we have some of the main protagonists coming down to judge. It’s time to put together a collection of work the region can be proud of. It should be a great week and we hope that everybody judging gets a lot out of the experience. If nothing else it looks like a top bunch of people to have a beer with.”
A VIP Judges Cocktail Evening is planned for October 11th in Sydney to which Creative Directors and AWARD Members will be invited, an opportunity to share an intimate evening with such luminary people rarely in the same room together.
AWARD Call for Entries close Friday 18th August, with the online entry option already closed.

TV & CINEMA - CHAIRMAN: TOBY TALBOT
James McGrath, George Patterson Y&R Melbourne, Australia
Tom McFarlane, M&C Saatchi, Sydney, Australia
Andrew Tinning, Marketforce, Australia
Gary Freedman, The Glue Society, USA
Mark Tutssel, Leo Burnett USA, USA
Steve Back, Saatchi & Saatchi, Auckland, New Zealand
Josh Lancaster, Ogilvy, New Zealand
Levi Slavin, Colenso BBDO, Auckland, New Zealand
Jureeporn Thaidumrong, JEH United, Thailand
Prasoon Joshi, McCann Erickson India, India
Khai Meng Tham, Ogilvy & Mather, Singapore
Darren Spiller, Publicis Mojo Sydney, Australia

PRINT - CHAIRMAN: CHRISTIAN FINUCANE
Matt Eastwood, DDB Sydney, Australia
Danny Searle, Clemenger BBDO Sydney, Australia
Andrew Ostrom, Leo Burnett Sydney, Australia
Thirasak Tanapatanakul, Creative Juice/G1, Thailand
Mun Tuck Wai, BBDO Malaysia Sdn Bhd, Malaysia
Eddie Wong, Euro RSCG Shanghai, China
Hywel James, Grey Worldwide Auckland, New Zealand
Regan Grafton, DDB New Zealand, New Zealand
Steve Jackson, Saatchi & Saatchi, Sydney Australia
Lachlan McPherson, Publicis Mojo Auckland, New Zealand

CRAFT IN TV & CINEMA - CHAIRMAN: ROB GALLUZZO
Zareh Nalbandian, Animal Logic, Australia
Richard Lambert, Fin Design + Effects, Australia
David Denneen, Film Graphics, Australia
Juggi Ramakrishnan, Saatchi & Saatchi, Singapore
Noah Marshall, The Sweet Shop, New Zealand
Grant Rutherford, George Patterson Y&R Melbourne, Australia
Drew Thompson, Guillotine, Australia
Hamish Rothwell, Goodoil Films, Australia
Thanonchai Sornsriwichai, Phenomena, Thailand (TBC)

PRINT CRAFT - CHAIRMAN: GREG KNAGGE
Jane Caro, Freelance, Australia
Rob Martin-Murphy, The Furnace Sydney, Australia
Peter Buckley, Saatchi & Saatchi Sydney, Australia
Tian It Ng, McCann-Erickson, Asia
Mark Harricks, Clemenger BBDO, New Zealand
Jacko van Deventer, The Craft Shop, New Zealand
Mike Davison, DDB New Zealand, New Zealand
Danny Higgins, Freelance, Sydney

RADIO - CHAIRMAN: RAY BLACK
Ralph van Dijk, Eardrum, Australia
Barry Stewart, Sound Reservoir, Australia
Mike Edmonds, Meerkats - Brand Leadership Co, Australia
Kevin MacNamara, Belgiovane Williams Mackay, Australia
Carolyn Diamond, Carolyn Diamond Freelance, Australia
Sean Cummins, Cummins & Partners, Australia
Jamie Hitchcock, Ogilvy, New Zealand
Peter Withy, KWP!, Australia

DIRECT MARKETING - CHAIRMAN: SIMON COX
Chris Hunter, Draft New Zealand, New Zealand
Matt Shirtcliff, Aim Proximity Auckland, New Zealand
Bridget Short, DDB New Zealand, New Zealand
Jo Fernando, Eatbigfish, Australia
Julie Porter, Clemenger BBDO Sydney, Australia
Peter Bidenko, Lowe Hunt, Australia
Dylan Taylor, BMF, Australia
Gavin McLeod, M&C Saatchi Sydney, Australia
Chris Round, Naked Communications, Australia

NONE OF THE ABOVE/INTEGRATED - CHAIRMAN: PAUL CATMUR
Mike O'Sullivan, Saatchi & Saatchi Auckland, New Zealand
Hirofumi Nakajima, TBWA/HAKUHODO, Japan
Ted Lim, Naga DDB Sdn Bhd, Malaysia
Warren Brown, BMF, Australia
Dejan Rasic, Lowe Hunt Sydney, Australia
Jonathan Kneebone, The Glue Society, Australia
Matt Keon, Fallon London, UK
Richard Maddocks, Colenso BBDO Auckland, New Zealand

GRAPHIC DESIGN - CHAIRMAN: SIMON LANGLEY
Lorenz Perry, Publicis Mojo Auckland, New Zealand
Vince Frost, Frost Design, Australia
Matthew Remphrey, Parallax Design, Australia
Tim Kotsiakos, Reactive Media, Australia
Simon Hong, Moon Design, Australia
Guy Pask, Strategy Advertising & Design, New Zealand
Justin Smith, Billy Blue Creative, Australia
Julian Melhuish, Saatchi Design, Australia

INTERACTIVE - CHAIRMAN: SHAUN BRANAGAN
Heidi Tacbian, Tribal DDB, New Zealand
Nigel Hammersley, Clemenger BBDO, New Zealand
Brian Merrifield, Saatchi & Saatchi Auckland, New Zealand
Dominique Layton, Y&R Brands Interactive, Australia
Chris James, The Farm, Australia
Matt Griffin, Deepend, Australia
Ashadi Hopper, RMG Connect, Australia
Nick Cummins, Sputnik, Australia
Cricket Wardein, Yahoo!7, Australia

BLOGGER POSTING: I SEE MIKE WATKINS HAS DEPARTED OGILVY

STRONG SHOWING FOR DDB, SAATCHI AT CAXTON SHORTLIST STAGE

Judging of the 2006 Caxton Awards has been completed resulting in 69 finalists, 25 category winners and The Quinlivan Black awarded. The awards, now in their 32nd year, were created by the major metropolitan newspapers to honour and reward Australia’s best newspaper advertising for the year. This year, for the first time ever, entries were invited from New Zealand.
The judging panel:
Paul Catmur, DDB NZ – Chairman of Judges
Shaun Branagan, Netx
June Laffey
Adam Hunt, BWM
Dennis Koutoulogenis, BMF
Rob Martin-Murphy, The Furnace
Christian Finucane, 12:20
Winners will be announced at the 2006 Caxton Seminar Weekend to be held for the first time at the Millbrook Resort in Queenstown, New Zealand from September 22 –24. Places are filling fast and bookings close August 10. Be sure to guarantee your place at Caxton 2006 as numbers are strictly limited. For further information on the Caxton Weekend Awards Seminar, please contact Alice Harrington at Two de Force, 61 2 92818788 or email alice@twodeforce.com.au

AGENCY LEAGUE TABLE
Saatchi & Saatchi Sydney - 10
DDB Auckland - 9
Saatchi & Saatchi Auckland - 7
M&C Saatchi Sydney - 5
Marketforce Perth - 4
12:20 Sydney - 4
Leo Burnett Melbourne - 4
Clemenger Harvey Edge Melbourne - 4
George Patterson Y&R Melbourne - 3
The Brand Agency Perth - 2
303 Advertising Perth - 2
Whybin TBWA Melbourne - 1
McCann Erickson Brisbane - 1
Lowe Hunt Sydney - 1
Belgiovane Williams Mackay Sydney - 1
Three Drunk Monkeys Sydney - 1
Cummins & Partners Melbourne - 1
Publicis Mojo Melbourne - 1
JWT Auckland - 1
RARE creativethinking - 1
Clemenger BBDO Sydney - 1
DDB Sydney - 1
The Furnace Sydney - 1
Clemenger BBDO Auckland - 1
Clemenger BBDO Wellington - 1


AUTOMOTIVE

Genuine Parts
DDB New Zealand
Volkswagon

Arctic
Saatchi & Saatchi Sydney
Toyota

Ocean
Saatchi & Saatchi Sydney
Toyota

Aussie
Saatchi & Saatchi Sydney
Toyota

Picasso
Clemenger Harvey Edge Melbourne
Mazda

BANKING, INSURANCE & FINANCIAL SERVICES

Tie
12:20 Sydney
Insure Simply

Spear
12:20 Sydney
Insure Simply

Jump
12:20 Sydney
Insure Simply

CHARITY & COMMUNITY SERVICE

Cancer Smoking
Marketforce Perth
The Cancer council

Shark Fin
DDB New Zealand
Coastguard

Diggers
Clemenger BBDO Sydney
Eternal Flame Foundation

Balloons
M&C Saatchi Sydney
The Asthma Foundation of Victoria

Legs
The Furnace Sydney
International Campaign to Ban Landmines

Uluru
DDB Sydney
Clean Up Australia

CONSUMER DURABLES

Viera Horse
Clemenger BBDO Wellington
Panasonic New Zealand

BOSE- Noise Reduction Headphones (screaming)
Saatchi & Saatchi Auckland
BOSE

BOSE- Noise Reduction Headphones (barking)
Saatchi & Saatchi Auckland
BOSE

BOSE- Noise Reduction Headphones (roaring)
Saatchi & Saatchi Auckland
BOSE

CORPORATE, GOVERNMENT, PUBLIC SERVICE

Car Park
Saatchi & Saatchi Sydney
Toyota

Dab
The Brand Agency Perth
The Water Corporation

Playbrick
RARE creativethinking
St John Ambulance

Lotto Wallet
Marketforce Perth
LotteryWest

DRINKS (ALCOHOLIC & NON-ALCOHOLIC)

Groundwork- Shipping
M&C Saatchi Auckland
DB Breweries Ltd

Groundwork- Dishes
M&C Saatchi Auckland
DB Breweries Ltd

Groundwork- Guitar
M&C Saatchi Auckland
DB Breweries Ltd

FASHION, CLOTHING & ACESSORIES, COSMETICS
TOILETRIES & HEALTH CARE

Stilletos
303 Advertising Perth
The Betts Group Pty Ltd

Sell By Date
Clemenger Harvey Edge Melbourne
Bakers Delight

TV2- Legally Blonde
Saatchi & Saatchi Auckland
TV2- Legally Blonde

MEDIA & ENTERTAINMENT

Pull My Finger
Belgiovane Williams Mackay Sydney
Comedy Channel

RETAIL

Seagull
Three Drunk Monkeys Sydney
Foxtel

TELECOMMUNICATIONS

Telecom- Rugby (Photo message your half time order)
Saatchi & Saatchi Auckland
Telecom

TRAVEL & LEISURE

Surfboard
Cummins & Partners Melbourne
Virgin Blue

Hamster
Leo Burnett Melbourne
Connex

Beaver
Leo Burnett Melbourne
Connex

Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club

BEST CAMPAIGN

Ocean
Saatchi & Saatchi Sydney
Toyota

BOSE- Noice Reduction Headphones
Saatchi & Saatchi Auckland
BOSE

Beaver
Leo Burnett Melbourne
Connex

BEST SMALL AD SPACE

Balloons
M&C Saatchi Melbourne
The Asthma Foundation of Victoria

BEST CLASSIFIED AD

Air Strip
George Patterson Y&R Melbourne
Australian Defence Force

BEST TOPICAL AD

Lance
Publicis Mojo Melbourne
Nike

Red Card
JWT Auckland
Nestle New Zealand Limited

Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club

BEST INNOVATIVE USE OF THE NEWSPAPER MEDIUM

Lotto Wallet
Marketforce Perth
LotteryWest

Stilletos
303 Advertising Perth
The Betts Group Pty Ltd

TV2- Legally Blonde
Saatchi & Saatchi Auckland
TV2- Legally Blonde

Sell By Date
Clemenger Harvey Edge Melbourne
Bakers Delight

Dab
The Brand Agency Perth
The Water Corporation

Tab
McCann-Erickson Brisbane
Clorox Australia

BEST COPYWRITING

Cancer Smoking
Marketforce Perth
The Cancer Council

Solving the problems of the World
Lowe Hunt Sydney
Nestle

Dumb, American Pie, Friday 13th
DDB New Zealand
Sky Television


BEST ART DIRECTION

Ocean, Arctic, Aussie Campaign
Saatchi & Saatchi Sydney
Toyota

Face
Saatchi & Saatchi Sydney
Lexus Australia

Hamster, Beaver, Chicken Feet Campaign
Leo Burnett Melbourne
Connex

BEST PHOTOGRAPHY

Tie, Jump, Spear Campaign
12:20 Sydney
Insure Simply

BEST ILLUSTRATION

Picasso
Clemenger Harvey Edge Melbourne
Mazda

Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club

Bedroom, Hallway, Living Room Campaign
Saatchi & Saatchi Sydney
UNIFEM

Air Balloon, Motel, Pool Campaign
Saatchi & Saatchi Sydney
Toyota

AUTOMOTIVE, TRAVEL & LEISURE

Face
Saatchi & Saatchi Sydney
Lexus Australia

Slice of Horse
Whybin TBWA Melbourne
State Library of Victoria

DOMESTIC PRODUCTS

Astronaut
DDB New Zealand
Sky Television

Kennedy
DDB New Zealand
Sky Television

Coke
DDB New Zealand
Sky Television

Starbucks
DDB New Zealand
Sky Television

Apple
DDB New Zealand
Sky Television

BEST CAMPAIGN IN NEWSPAPER INSERTED MAGAZINES
OR SUPPLEMENTS

Coke, Apple, Starbucks Campaign
DDB New Zealand
Sky Television

Dumb
DDB New Zealand
Sky Television

McCABE: CANADIAN NOKIA 'VIDEO BACKGROUND' AD A SCAM

A note from Steve McCabe, CD of Y&R, regarding their AXIS winning Nokia 'Backgrounds' campaign, that hopefully clears the agency of plagiarism:

I trust you’re very familiar with our Nokia Video video calling campaign and the fact that the idea was supposedly done in Toronto a few years back. Well, Tony and I have been very suspicious of that work since it was first posted on the NZ and CB blogs. So, we’ve been trying to find out the truth behind it.
Looking at the layout of the ad (pictured), it is not done to Nokia guidelines. They have omitted the handset number (like 6680) which every Nokia ad worldwide has.
A few international juries have awarded our campaign. The North American One Show (merit), Cannes (silver) with a North American on the jury. They certainly would not have, if they’d seen the idea before.
A closer look at the PDF suggests it was only a rough mock up and not real (look at the attachment and the low res pack shot).
Finally I managed to get hold of Joe Amaral, CD of TBWA Toronto. He wasn’t at the agency when they had Nokia as a client, but was very helpful in trying to find out the truth behind the ad.
After a bit of asking around, he eventually came back with this official line “the ads never ran in paid conventional media”.
It seems clear that the TBWA Toronto campaign never ran. Which surely makes accusations of plagiarism redundant. We’d be grateful if you could clear our names, especially with AWARD judging coming up.
If someone has decided to try and hijack a campaign knowing full well it could not be a copy and is not a copy, it is very depressing indeed. I have heard rumours about who did it on this occasion and that they are angry because some of their work was kicked out of Axis (Because the idea had been done before.) Our Nokia video call backgrounds first ran back in October and have had much publicity since then. Interesting how it took until after the Axis judging for the Canadian work to come to the fore.
We all strive to be original, different and to do the best work we can. But there’s always a good chance that someone, somewhere in the world had the same idea as you. And if the work has been in awards annuals, maybe we should be aware of the idea. Surely we should save allegations of copying ideas for ads that have actually been produced. We can’t be expected to have seen every Canadian’s book of ads that never ran.

ELLISON APPOINTMENT FOR DDB SIGNALS RETAIL DRIVE

One of New Zealand’s top retail advertising specialists, Kim Ellison, has joined DDB in the newly created position of Creative Director of Retail as the group moves up a gear on the retail scene.
Ellison moves from Ogilvy where she was Retail Creative Director for the past four years, following a 20 year career in advertising on both sides of the Tasman.
Paul Catmur, DDB Executive Creative Director says Ellison’s appointment reflects the importance the agency places on strong retail creative:” Kim is recognized as one of the most experienced and creative retail talents in the country. She’s an important hire for DDB. Retail creative work demands as much focus on big ideas as any other industry category.
“Kim brings an expertise that will make DDB one of the best agencies in the country for retail accounts. Needless to say, our retail clients and our larger creative team are delighted.”
Ellison will take up her role in early September, rejoining DDB after a 10 year absence. Says Ellison: It’s a fantastic time to be joining DDB - again! The company’s commitment to doing great retail work, it’s determination to expand this sector and continuing dedication to doing talked-about creative for each and every client, makes my decision to join a timely one. That, combined with the integrated philosophy of the entire DDB Group will certainly make us the name to watch in the retail arena.”
Ellison's career spans agencies including Saatchi & Saatchi, George Patterson, HKM, Grey, and DDB. Since 1998, she has worked as a creative director and for the past five years, specialised in retail brand work.
DDB has just won Warehouse Stationery as its latest retail advertising client, joining the retail stable within the agency of The Warehouse, McDonalds and Exxon Mobil.

AWARD OUTLAWS BLOOD MAGAZINE AS ENTRY DEADLINE LOOMS

As was the case with Axis in New Zealand, ads which have only appeared in Blood Magazine will not be eligible for entry into AWARD.
The Call for Entry website will close on Friday 11th August at 5pm Australian Eastern Standard Time.
Manual entries will be accepted until 18th August.

ESLINGER PROMOTED TO WORLDWIDE INTERACTIVE CD OF SAATCHI & SAATCHI

Tom Eslinger has been promoted to Worldwide Interactive CD of Saatchi & Saatchi, but will still be based in Auckland, testament to regard the network holds for the creative output generated from New Zealand, culminating in Eslinger being chosen as one of nine creatives from around the world on the Cannes Titanium jury this year. Eslinger's position of NZ Interactive CD has been filled by Canadian Adam Oliviera, whose previous stints include Blast Radius in Toronto and Organic/BBDO in New York.

LIFE'S A PITCH: AGENCY.COM TRY TO GO VIRAL PITCHING SUBWAY ACCOUNT

Agency.com in the US, as part of a pitch to land the interactive portion of the Subway account, made a 9-minute video of . . . well, Agency.com trying to pitch the Subway account. Just as no one needs to see how the sausage is made, no one needs to see a pitch (even a dramatized one). Or do they? It's been panned by most ad critics, but what do you think?

AWARD ANNUAL OUT NOW

It's here, finally. The AWARD Annual 2005; A clean and simple design that emphasises the most important function of the Annual, showcasing the work.

It costs $209 (incl GST) or free to AWARD members.
To order, or to enquire about AWARD membership, contact AWARD:
pauline@awardonline.com
Tel: + 61 2 8297 3877
Fax: +61 2 8297 3801

Credits:
Book concept and Design: 12:20
Art Styling: Jim Parry
Typesetting and Digital art: IGroup Kylie Short
Production management: IGroup, Steve Ball
Typography: Kylie Short
Cover photo: Jon Bader represented by Contacts
Cover Retouching: Cream
Judges photography: Wilk and Lund represented by Contacts
Judges photo equipment: Baltronics
Editor: Alma Kettles
Project Manager: Alma Kettles
Production co-ordinator: Kathy Hayward
Printing: Finsbury Green Printing
Paper: Edwards Dunlop Paper

BBDO WINS $100m+ FONTERRA

Although not yet confirmed, NZCC hears that BBDO has won the entire creative and media for all brands in the Fonterra stable within the Asia, Australia and NZ region. Fonterra Brands currently has more than 100 active brand names, valued at almost $US700m, including Mainland, Bega, Western Star, Peters, Connoisseur and Anlene.
NZCC hears it was a close run race against Y&R, which originally were considered rank outsiders at the start of this long and winding pitch. One source says the close ties between Fonterra and Clemenger in New Zealand was probably the clincher. Peter Biggs, the new head of Clems Melbourne, had already secured the Fonterra Mainland account last year for the NZ office when he was MD of Clems Wellington.
Fonterra is New Zealand's largest dairy company. As a cooperative company, Fonterra is owned by approximately twelve thousand individual farmers throughout the country and it is the fifth largest dairy company in the world.

YOUNG GUNS CALL FOR ENTRY: WORTH THE PAIN FOR SAATCHI & SAATCHI NZ

Entry for YoungGuns 2006 has kicked off with another controversial Call For Entry campaign - “Worth the Pain”.
Conceived by Saatchi & Saatchi Auckland with the insight that if there's one thing young creatives know about producing great work, it's that they often have to go through hell to get there. Long hours, low pay, poor diet and high stress all combine, threatening to waste them away to mere wrecks. That's where this year's YoungGuns call for entries comes in (www.worththepain.com). It comes in the form of a healthy reassurance to the world's under thirty creative community that all this self-inflicted mental and physical trauma they're putting themselves through to enter YoungGuns is really “worth the pain.”
The end result being a truly integrated campaign that is already working its way into creative directors' offices and their departments across the globe.
To kick things off they created the Dr. Junge Pistole Wellness Clinic (loosely translating into 'YoungGuns' in German) in Cannes where nurses administered saline drips and vodka retoxes to weary and damaged young creatives. A series of creams and ointments to ease the patients' symptoms were also placed in dispensers in bathrooms across the city.
A variety of self-treatment posters were created highlighting the potentially lethal threat of ulcers, psoriasis and hemorrhoids (all inevitably brought on by the day to day stresses of the agency environment). These were then sent out to departments around the world. The agency also created a series of print ads that enabled young creatives to test their blood, phlegm, urine and stools.
There is also an online medical facility that reviews creatives' health and diagnoses them. On the site, a virtual nurse appears, prescribing creatives with a downloadable self-treatment film (directed by Saatchi NZ's Matty Burton and Dave Bowman).
If your stomach's up to it, have your physical and mental state assessed too at www.worththepain.com
Toby Talbot, CD of Saatchi & Saatchi Auckland had this to say:
“Creative Award shows have become increasingly competitive, and although YoungGuns is unique with its focus on young and emerging talent, our job in creating their call for entries campaign was to position YoungGuns as the edgiest creative awards show in the world. Why? Simply, the freshest, most innovative thinking comes from young creatives around the world, and this is clearly reflected by the young team who created the 'Worth the Pain' campaign”.
YoungGuns is known globally for their controversial call for entry campaigns, having had award-winning campaigns in previous years created and developed by Crispin Porter + Bogusky Miami, Leo Burnett Chicago and Mother London. Saatchi & Saatchi Auckland has clearly continued this tradition.
The YoungGuns call for entry can be viewed at:
http://www.worththepain.com
For more information about entering YoungGuns, to view the complete line-up of judges, or to download the creative brief visit www.ygaward.com
Entries for YoungGuns 2006 close on Friday September 29th, 2006.

CREDITS:

Creative Director:
Mike O'Sullivan

Campaign Originators: Dave Bowman, Matty Burton, Toby Talbot, Steve Back.

Posters:
Art director: Matty Burton, Dave Bowman, Steve Back, Matt Swinburne.
Copy writers: Dave Bowman, Matty Burton, Toby Talbot, Helen Steemson.

Ambient Posters:
Art Directors: Matty Burton, Dave Bowman, Steve Back, Jay Ng.
Copy writers: Dave Bowman, Matty Burton, Toby Talbot, Ben Pegler.

Print:
Art Directors: Matty Burton, Dave Bowman, Steve Back
Copywriters: Dave Bowman, Matty Burton, Toby Talbot

DM (bottles):
Art Directors: Matty Burton, Dave Bowman, Steve Back
Copywriters: Dave Bowman, Matty Burton, Toby Talbot

DM (brochure):
Art Directors: Matty Burton, Dave Bowman, Steve Back, Rosita Rawnsley-Mason, Matt Swinburne.
Copywriters: Dave Bowman, Matty Burton, Toby Talbot, Stacey Lee, Helen Steemson.

Online:
Interactive CD: Tom Eslinger
Art Directors: Matty Burton, Dave Bowman, Steve Back, Brian Merrifield, Chris Jones, Farah Iqbal
Copywriters: Dave Bowman, Matty Burton, Toby Talbot, Andy Dilallo, Jay Benjamin, Tom Hazledine, Cameron Harris, James Mcleod

Viral Films:
Directors: Matty Burton, Dave Bowman.
Producer: Donah Bowers

Retouching:
Dennis Monk

Designers:
Daniel Liao
Musonda Katongo

GUYS CAN'T GET ENOUGH OF SUPERCHEAP AUTOS

IdeaWorks Brisbane has created its first major trans Tasman campaign for client Supercheap Auto.
The campaign, created by Robin Feiner an Ryan Fallowfield from IdeaWorks Sydney, is built around the irresistibility of Supercheap Auto’s huge range and great prices, introducing the theme line “you just can’t get enough of Supercheap Auto.”
In the first commercial, a man’s shed explodes under the weight of his purchases, and in the second, another customer sends his son home from the store in a taxi because there isn’t enough room left in his car.
Supercheap Auto Marketing Manager, Andy Salmons, said the campaign was an important step forward for the brand: “Traditionally we have been heavily price-focussed. This campaign extends that communication to include our range and value messages in a way that will lift the quality perceptions of the brand as well,” Salmons said.
IdeaWorks has also been working with Supercheap Auto to update its logo and print material, as well as redesigning a number of their stores.

CREDITS:
Writer: Robin Feiner
Head of Art: Ryan Fallowfield
Creative Director: Jono McCauley
Agency Producer: Norma Johns
Production Company: Prodigy
Director: Tim Bullock
Producer: Suzanne Mallos
DoP: Bob Humphreys

TOURISM NEW ZEALAND TO UNVEIL NEW AD CAMPAIGN VIA JWT AND ASSIGNMENT

Tourism New Zealand is stepping up its efforts to entice Australians across the Tasman with the help of a brand new advertising campaign via JWT and Assignment. Featuring two prominent New Zealand media personalities, the new creative promises to be an intriguing development on from “100% Pure”, created by previous agency M&C Saatchi in 1999.
An official press conference is being held for media in Sydney tomorrow to see the new campaign first before it breaks in Australia this month.

AWARD CALL FOR ENTRIES DEADLINE EXTENDED TO FRIDAY 11th AUGUST

AWARD has extended the closing date for entries to Friday 11th August – the Website (www.awardonline-cfe.com) will CLOSE that day.
Don’t forget – if you are entering online – AWARD STILL NEEDS COPIES OF ENTRY FORMS! (Even if you are entering via Adstream - but you don’t need to send tapes.)
Also, AWARD has added two new categories:
B.13 TV Craft – Community Service and Charity Single
H.9 Radio – Copywriting
Please call AWARD in Sydney on +612 8297 3877 with any questions.

CHALMERS TEAMS WITH SWIFT AT TBWA\WHYBIN

TBWA\Whybin has lured M&C Saatchi's Corey Chalmers to become the agency’s senior art director, to be teamed with deputy creative director, Chris Swift.
Chalmers is no stranger to the TBWA\ network, having worked previously for TBWA\GGT in London. He started his career with O&M in Wellington. At M&C Saatchi, he worked on Qantas, ANZ and DB Breweries.