A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, November 30, 2005

80's excess

In the Mid 90's when I started in advertising you heard stories about the excess of 80's advertising. Did people really have access coke then? Were juniors brought new cars on their first days? Were ads conceived, presented and then celebrated in restaurants? The work was crap, and some of the more senior fellows do look like they've had indulgent lives, but was this all blown out of proportion? Any dirt would be appreciated.

hi guys. im looking at doing a advertising corse. I live in Dunedin and we have nothing down here to train me. Ive seen a thing i can do as a correspondence @ http://www.stotts.co.nz/ doing

227 Stott Diploma of Advertising & 228 Copywriting & Advert. Design

how many of you have done this and will these be enough to get me into being creative or will i need more. have you been hireing people with this I'm only 18 and can't come to Auckland to go to AUT

thanks heeps - Mikey

Question of the day

What was the ad agency in the TV show 'Me & my girl'?

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FCB eats McCanns

Just in from Ed at Fastline:

McCann WorldGroup NZ is to be folded into FCB. (Both belong to the Interpublic Group.)

McCann MD Glenda Wynyard will not to be making the transition, and will leave to form her own media independent (with substantial backing).

Executives at both agencies could not be contacted today, including Wynyard, her recently appointed GM John McCarthy, FCB CD James Mok (who’s been handling media inquiries while the agency seeks a new MD), and FCB GM Brian van den Hurk.

Mok, however, flatly denied the rumour when Fastline put it to him on Monday.

FCB will cherrypick the clients and staff it wants, who will move into the FCB building in Parnell. There will be redundancies.

This is no longer just a rumour. Fastline’s pieced together the story from a number of confidential sources.

More as it emerges.


Hotel and Motel Room Auctions

http://www.auctionstay.com runs free auctions on lodging accommodations
across the world. If you manage a hotel, motel, suite, resort, inn, hostel
or bed & breakfast, you can advertise your rooms on our website. If you are
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We also provide free information and tools for travelers, including country
information, travel tips, currency conversions, airport conditions, maps,
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world time zones, international dialing codes, electricity conversions,
airfare watch, and airport security wait times.

Just go to http://www.auctionstay.com to register, log in, and get started.

You can stop getting emails from me by sending a reply to
morse@auctionstay.com with only the word "remove" in the subject. Thank you.

Morse Mehrban
149 South Barrington Avenue, No. 613
Los Angeles, California 90049 USA
Telephone/Facsimile: 1-206-333-0846


"It's Football, but not as you know it" is just one of the things that
makes Richard Loseby smile, particularly given the Socceroos' recent
passport to the World Cup in Germany.

Having successfully re-launched the round ball game into Australia, amongst other things, the former CD of Lowe Hunt, Sydney has had a fine time of things. Four months as acting CD of Lowe Asia has seen him working with ECD Paul Grubb, one of London's finest creatives and co-founder of Duckworth Finn Grubb Waters,
launching several major products into the region.

However, despite the fact the offer was there to make it a permanent move, the lure of New Zealand sees him back there once more. Says Loseby: "It might be the fishing, it might be the sailing on Auckland's Hauraki Gulf, but it's also a fact
that the NZ market is seeing one of the most exciting periods in its
history. Big clients are moving, mergers are taking place, all of which
makes for an interesting time."

Having said that, Sydney is still another important home for the itinerant senior creative and in the world of freelance he says, who cares where you live, "if the big idea gets over 100,000 people to watch 'soccer' - aka football on both sides
of a rugby-mad Tasman in the space of one weekend, then what does it

He can be reached in Australia on 0407 890 620 and in NZ on 021 514077,
or at loseby@xtra.co.nz

- syndicated feature from Campaignbrief.blogspot.com

Tuesday, November 29, 2005

what's the gossip with mccanns?

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Monday, November 28, 2005

Pics from Young Guns

Young Guns

Silver Bullets

TV Monaco/Playboy - Pool - Guy Rooke
Radio L&P - Pashing -0 Mike Knight, Josh Lancaster, Tome Paine
Outdoor Book Council - Keep Reading - Tim Huse, Guy Rooke
Maverick Mini Manhole - Maria Lishman, Joe Morrison


TV L&P - Stubbies - Josh Lancaster
TV Camp. Monaco/Playboy - Heff - Guy Rooke
Outddor NZ Bloodservice - Up/Down - Karl Fleet, Derrick Kim
Cyber NZ Army - Force 9 Rifle - Brian Merrifield
Direct Liquid - waterglass Orchestra - Maria Lishman

New Zealand came 4th in the Universe. Pretty good.

Where did they get that guy for YG?

Ritchie Kotzen from Poison, Winger, & Mr. Big supposedly MC'd the YG Awards
show on Friday Night in Sydney. We can't figure out if it was really him or
not. Does anyone know? We just goggled him and got this:
http://www.richiekotzen.com. It looks like him... And he is apparently on
tour here now. So it could have been. What's the story? We tried to talk to
him afterwards but he just kept pointing at us and telling us to "be

New Editor

After an exhaustive international search, the publishers are delighted to announce the appointment of Neil French as Editor at Large of nz creative circle. French is expected to start in the new role before Xmas.

Young Guns Results


Thursday, November 24, 2005

Love or money

What are you in advertising for? Please express as a percentage. Eg
30% love, 70% money.

Posted by ANON

QUESTION: In my younger years when I was stuck for an idea I'd occasionally
nip off to the toilet for a bit of the ol' hand shandy. Now I'm in my mid 30's
ideas don't seem to be as forthcoming. I tell everyone I always drink more
than 8 glasses a day to hide the fact that I'm really throttling the turkey every
few hours. Anyway, my question is - Speaking of crap awards, anyone
remember the 5 hour AXIS ceremony at the Civic where you couldn't drink?

Suburban Newspapers - 14 Great South Road - Penrose
Ph: 09 525 0666 - Fax: 09 525 0696

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any dissemination, distribution or copying of this email is not authorised
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If you're a copywriter, you should know how to spell it. If you're an Art
Director - well, you should just know when it looks funny. But all creatives
should know what it means.

Wednesday, November 23, 2005

Award shows

Please rate in order of prestige.

Facility Lunches

Why is it that at one particular facility, we very important clients
get to graze on catered lunches while all the poor button pushing
serfs get is... well actually, I'm not sure what it was today - some
iceberg lettuce and chunky petfood between two curly pieces of bread
by the looks of what's left on the plate. Is it really that much of a
hit on the bottom line to provide one extrra serving for the editors.

ابي سلمة محمود

Allah is the Light of the heavens and the earth. The parable of His
Light is as (if there were) a niche and within it a lamp, the lamp is
in glass, the glass as it were a brilliant star, lit from a blessed
tree, an olive, neither of the east ( neither it gets sun-rays
only in the morning) nor of the west ( nor it gets sun-rays only
in the afternoon, but it is exposed to the sun all day long), whose
oil would almost glow forth (of itself), though no fire touched it.
Light upon Light! Allah guides to His Light whom He wills. And Allah=

sets forth parables for mankind, and Allah is All-Knower of

Christmas Party Legends

The time for agency Christmas parties, where good cheer and herpes are spread throughout the company, is drawing near.

In the interests of improving the content of this site, does anyone have any classic/funny/painfully embarassing stories to share from parties of the past?

You can* change the names to protect the innocent/guilty/clap-ridden goat botherers.

*What I really mean here is "don't"

Off the rails

It seems NZcreativecircle is descending into puerile insult and
meaningless jibber jabber.

Please, can we have more updates about Connan's arse, like in the good
old days.

Tuesday, November 22, 2005

Industry on its knees

Gosh, what a sad site this is.
Nothing but bitterness and vileness.
So-called professionals with the maturity of 5 year-olds.
Is it any wonder that advertising has lost so much credibility in the
real world of business?

yours sincerely,

Jilly Thompson-Whey

Tauranga creative agency outperforms the competition to secure national rebrand

Tauranga agency Braincell Creative is turning a few heads in the competitive creative and design scene. Mixing it nationally with the ‘big boys’ in this notoriously cut-throat industry, they’re proving the old adage - good things come in small parcels.

Braincell’s Tauranga creative team swept aside the competition to secure the plum Post Haste Couriers national rebrand contract. Comprising only five creative staff, the agency won the contract last December and revealed it via a carefully-planned teaser campaign this week.

Monday, November 21, 2005

Ernie's off

After just a few weeks in the Editor's chair,Ernie has resigned. " You're all nasty cunts", he said. " It's not like this back home. People are much friendlier, even if they do carry sidearms, some of them." Ernie, a former web designer from Texas was a appointed editor of nzcreative circle after 'accidently' spamming the blog with his portfolio last month. The publishers will conduct another exhaustive international search for some sucker to replace Ernie.


Campaign Brief reports Steve Back is leaving Colenso (and Travis) for Saatchi Auckland where he will work with Toby. Meanwhile, Josh Moore is reportedly on his way to become Head of Art at Lowe Auckland.

Friday, November 18, 2005

Young guns

Anyone heard anything from Young Guns, today being the 17th n' all?

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Conspiracy Theory

Is it true that certain headhunters ( mainly Australian) have an arrangement
with certain big NZ CDs not to approach their creatives...

How hard is it to get a job in another city, while still working at one's present job?

Just wondering – if looking for work overseas (for instance, Australia), do people think it’s too much of an arse for employers/recruiters to bother with applicants from NZ?  And if so, is it essential to quit, move to the city of choice, THEN start looking for work?


Is this news of interest to kiwis?

Fuck yeah!

NZ wins hosting rights to 2011 Rugby World Cup.

Now that's 'bloody awesome'

Thursday, November 17, 2005

Attention Agency Finance Depts

The 2006 D&AD Call for Entries has launched and they are accepting entries at www.dandad.org/awards06.

Enter before Friday 9 December 2005 to receive a 10 PERCENT DISCOUNT!!!.

The closing deadline for all entries is 27 January 2006.

View a CFE movie at www.dandad.org/awards06/voice

Is this news of interest to Kiwis?

Not sure if you guys heard this last night, you might have been tucked up in

Wed. 10.45pm Sydney time:

Australia through to the World Cup!

(That's the SOCCER World Cup).

Bloody Awesome.

Tuesday, November 15, 2005

Culinary delights at AWARD


Who did Suzuki?

Audible sighs of relief, this wasn't done in NZ... it was the work of
Nexus/h ( London) and is... (gulp) a global campaign.

Hardly-Legal Young Guns Award Party & Exhibition

Young Guns winners and finalists notified on the 17th November.
Party and Exhibition on the 25th November.

Note - this is in Sydney, so you may have to leave work a little bit earlier than usual if you're going to be there - Ernie.

AWARD Online

For those interested in full AWARD results who weren't fortunate (?) enough
to be there for the Smack-up last Friday, AWARD Online will have all the
details posted on its site by mid-July next year

Best Ads On TV starts print version

Best Ads on TV is now accepting submissions for Best Print ads, to start in
a fortnight. The selection process is likely to be a bit inconsistent - like
the TV version - but hey, it's well seen.

> http://www.bestadsontv.com/main.php

Droga to head 2006 Cannes Juries

Australia's David Droga, former worldwide creative director of Publicis, is
to head the film and press juries at next year's Cannes Lions festival.

Droga is currently based in New York, working on the launch of the
consultancy he set up with backing of Publicis Groupe, after he quit as
worldwide chief creative officer in August this year.

He has experienced incredible success at Cannes, a haul of 45 Lions and two
Grands Prix during a glittering career, first at the legendary OMON in
Sydney, where he spent nearly a decade, followed by three years as ECD at
Saatchi & Saatchi Asia (based in Singapore) followed by three years as ECD
of Saatchi's London, then two years as worldwide CD at Publicis.

He moved to New York in 2003 to take up the top creative role at Publicis,
but announced he was leaving the agency earlier this year to develop a new
kind of business. Called Drogafive, Droga describes it as a "brand ideas and
entertainment laboratory". It will open early next year with bases in New
York and Los Angeles.

Australia's Terry Savage, executive chairman of the Cannes Lions festival,
said: "David is one of the most talented, respected and awarded creative
stars today, receiving countless personal accolades along the way. Having
made his mark in Australia, Asia, Europe and now in the US, his
international outlook makes him the ideal jury president for Cannes."

Droga said: "I am extremely flattered to be the jury president. Cannes has
always been very good to me and I hope to reciprocate as much as possible."

Sunday, November 13, 2005

Big Ad Night for Saatchi and George Patts

It was a golden night for George Patterson Partners, Melbourne (now George Patterson Y&R) as their Carlton Draught ŒBig Ad¹ - the most talked about spot of the year - snared two very rare Gold Pencils plus four Silvers and a Bronze at the 27th AWARD Awards, held last night in Sydney.

Another highlight of the night was the inaugural presentation of Agency of the Year - awarded to current Campaign Brief Agency of the Year Saatchi & Saatchi, Sydney for the best overall performance at AWARD. Including Craft,the agency¹s haul included one Silver and 14 Bronze Pencils, split betweenToyota, Olympus and Fox Sports.

Saatchi & Saatchi also won Network of the Year, beating second placed Publicis Mojo and third placed BBDO, while Foster¹s was deservedly awarded Client of the Year.

But Saatchi¹s and Patts weren¹t the only ones to have a great night out. A clutch of agencies from the three key regions - Australia, New Zealand and Asia - made more than one short walk and a handshake: including Colenso BBDO Auckland, Saatchi & Saatchi New Zealand, Publicis Mojo Auckland, Publicis Mojo Sydney, MTC Auckland, BMF Sydney, Arnold Worldwide Sydney and Ogilvy & Mather, Singapore.

Saatchi & Saatchi New Zealand won a Silver and six Bronze Pencils, mostly online/interactive work for NZ Army; Publicis Mojo Auckland won two Silvers and seven Bronze, mostly for the Burger Rings print campaign; MTC Auckland won two Silvers and six Bronze, all for L&P; Colenso BBDO Auckland won seven
Bronze Pencils, mostly for Monaco; and Publicis Mojo Sydney won two Silvers
and four Bronze.

More Asian agencies supported AWARD this year, and the effort proved fruitful: Euro RSCG Flagship, Bangkok won the only other Gold Pencil awarded on the night, for their outdoor campaign for 11 News 1 Channel. The agency also won a Silver. O&M Singapore won an impressive four Silvers and three Bronze; Leo Burnett Malaysia won two Silvers and three Bronze; Naga DDB
Malaysia won two Bronze; Batey Red Cell Singapore won a Silver; Leo Burnett
Singapore won two Bronze; TBWA Tokyo won two Bronze; and Saatchi¹s Singapore
won a Bronze.

This year the jury system for print and tv included three judges from New Zealand, three from Asia and three from Australia. This approach was deemed by the committee to be the fairest way of recognising the increasingly regional nature of the industry and of drawing from the widest pool of judging talent possible, whilst avoiding criticism of bias or favour.

AWARD co-chairman Darryn Devlin says the inaugural AWARD Clientof the Year award was long overdue: ³This is for the standout client amongst all those
whose work has been selected. We think it is absolutely necessary to acknowledge those clients who not only believe in the link between creativity and business success, but who have backed that up by investing in their brands. All great work is a result of partnership between clients and agencies with a common goal, so when we recognise and reward the best work of the year, we should also recognise those clients who have helped make it happen.

³This year, we have a client that has produced consistently good work over recent years, but this year has delivered a truly outstanding idea. And for that, we should all be thankful.²

1 Saatchi & Saatchi, Sydney............ . 88
2 George Patterson, Melbourne........ 67
3 Saatchi & Saatchi New Zealand....... 64
4 Ogilvy & Mather, Singapore.......... 63
5 Colenso BBDO, Auckland.............. 62
6 Publicis Mojo, Auckland............. 59
7 MTC, Auckland....................... 56
8 Publicis Mojo, Sydney............... 48

1 Saatchi & Saatchi................... 154
2 Publicis Mojo....................... 139
3 BBDO................................ 130
4 Leo Burnett.......................... 93
5 George Patterson Partners ......... . 73
6 DDB.................................. 52

Friday, November 11, 2005

Maintenance on Saturday

We will be upgrading our network access this weekend which will require
downtime for both Blogger and Blog*Spot. The outage will occur at noon (PST)
on Saturday and last for 2 hours. Thanks for your patience during this
maintenance window.
­ Jason G.

Editorial Policy

Nzcreative circle would like to reassure contributors that, contrary to
Fastline's stated policy, what ad people do in their private lives remains
very much of interest.


Pre-Award Smackdown

For those of you not on your way to Sydney for tonight's AWARD-fest,
here's what you'll be missing:


Thursday, November 10, 2005

Where are they?

Why are there so many Account Manager vacancies in the industry
currently? Enlighten me, but please be serious.

Call for Nominations for Cannes Judges

Fairfax NZ is now calling for nomination entries for the 53rd Annual
Cannes Lions 2006 International Advertising Festival.

Fairfax is delighted to confirm next year's jury allocation for New
Zealand is 3 members!

- 1 Film Lions
- 1 Media Lions
- 1 Lions Direct

These are the most prestigious ad awards in the world! If you have a
calling to be a judge at these, have a creative or media background, are
well known and well awarded... send your biography, in 150 words or
to: sandra.king@fairfaxnz.co.nz. Include your name, your job title,
your company, your career, your awards by 30 November 2005. You will
know by January 2006 if you're "in"!!


This is actually for real - Ernie

Screening of the 1996 Cannes Awards

Fairfax is pleased to announce that the steamer carrying prints of the 1996
Cannes Awards is only a few weeks away from sailing into NZ waters. Barring attacks from Pirates or any iceberg strikes, the filum should reach Auckland soon. It will then be despatched by dray for a tour of the provinces.

The Warehouse Campaign

God it feels good.
Sooooooo red.
And original.
And that way that it cleverly links one purchase proposition to
another. Genius.
One for the annals of advertising.
And just wait for the awards.


Wednesday, November 09, 2005

Is it Inghams or Irvines with the spinning head?


Would creatives stop doing campaigns where they change the
colour grading three different times and call it a campaign.
It's not a campaign. Blue, green, and red is not a campaign.
Check out Campaign Brief June 2005 bottom of Page 57 for an
example of what I'm on about.



I might have missed it all but so far I haven't seen too
many amazing things come out of the big agencies since Axis.
A few exceptions being the LTSA height ad out of Clems and
the International Film Festival campaign out of Saatchis.
Have I had my head in the sand and missed a lot of great
advertising or has the second half of '05 been a write off
for NZ agencies?


Dan Walton
Art Director
Revolution Advertising

P (+64 9) 524 1848 | F (+64 9) 524 1849 | M 021 101 7344
A 4 Clayton Street, Newmarket, Auckland, New Zealand
E dan.walton@rev.co.nz | W www.rev.co.nz

Attention: This e-mail message is intended only for the addressee's
and contains
information which may be confidential. If you are not the intended
recipient please
do not read, save, forward, disclose or copy the contents of this e-
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or links to this e-mail please delete completely and immediately
from your system.

Bro, coffee today?

The animal within

If a Creative Director was an animal, what would they be?

Examples please...

business proposal

From David Taylor
My name is David Taylor, I work in a bank, I need your assistance in moving the sum of Four Million Five Hundred Thousand Dollars {$4.5million} into your country.
Funds are ready in account manage by me, On our agreement I will make you next of kin beneficiary of funds and action cash delivery to you.
Kindly reply via below email address for further instruction on how to proceed.
Email - dd_33taylor@excite.com <mailto:dd_33taylor@excite.com>
David Taylor.

Tuesday, November 08, 2005

Charlie, Sydney

What's the going rate for a gram of chazza in Syders?



* Best derogatory comment posted under another creative's name
* Best defamation
* Best waste of space (This post would probably win gold)
* Best posting of a Texan web-portfolio
* Best use of anonymous bitching
* Best death by blog

Any others...?

Big Ad magazine

This just in from Ad News - Ernie

"As the praise for Big Ad continues to pour in from around the world, it has been decided it is now big enough to warrant its very own magazine. "The Big Ad Mag" will be published next month in Sydney. Newsstand price TBC."

Where's the goods Tom?


If they start into one of those song and dance numbers, someone please throw a brick.

Monday, November 07, 2005




Friday, November 04, 2005

Ad News #1

According to an unofficial press release from Saatchis, a
senior creative's black tapered jeans have split. After
years of use, and dating back to when John McCabe was CD,
the tight black fashion statement was a common sight inside
Saatchi's den. Rumoured to be painted on, the sleek style of
tight denim against the thighs and buttocks of the un-named
creative made an aweseome site. But like all good creative
partnerships, the jeans and the creative have decided to
part on friendly terms.

Intercourse, or 'Inter-love'

Intercourse, or 'Inter-love' with creative partners...discuss!

Thursday, November 03, 2005

Human rights niggle

Just had a phone call from a nice young girlie at the Human Rights
Commission. Apparently it's against the law to discriminate on grounds of
hair colour. They've let us off with a warning for now, but in future please
stick to picking on fatties or spastics.


Ginga Vs. Gingha

The definitive spelling please.



Does anyone really give a fuck what happens there?


Wednesday, November 02, 2005


Arse whole

I've officially been given the thumbs-up by the bum surgeon, unfortunately
the thumb was administered rectally. Anyway the main thing is it's all over.
The grapes of wrath have been sliced from the vine.

Bit of a tip, don't read while you're on the shitter. That's what caused it
in the first place.

Connan (actually Connan)

A Ponsonby bar, a few drinks, a sports car, a poorly executed high-speed turn, a family sedan, a police car, a petulant ginga. Any takers?


FW: International incident on Ponsonby Rd

A senior Saatchi & Saatchi executive was involved in a motor vehicle
accident late last night just 3.2 secs from SPQR. Eyewitnesses report his
late model boutique sports car collided with a vehicle belonging to an
unidentified Asian embassy. Only one of the drivers has diplomatic immunity.

------ End of Forwarded Message

Creative nature v nurture: where are the facts?

Dear Ernie,

Where does creativity come from?

Is it a nature thing? (some sort of idea-secreting gland you need to
exercise, or an on-board pre-existing instinct like my urge to have sex
with weather presenters)

Or is it a nurture thing? (like wearing odd eyewear, talking like it's
South London, or maybe hanging around Ponsonby restaurants with an
angry head full of Pinot)

I hope you can lead the way on this important matter.

Yours sincerely,

Dull from Ditchwater.

New Animal Fight Feature

We're making some changes at nzcreativecircle, in response to reader feedback. In today's issue, look out for the new Animal Fight feature - each week we'll be pitting 3 new animals against each other in an imaginary arena and asking you " which do you think would win". Look out for many other new and diverting topics in the weeks ahead.


Blog for sad cunts


Email contributions to kiwicreatives.sadcunts.blogger.com

- Ernie

Which animal would win in a fight

Which beast would win in a fight between a lion, a bear and a crocodile?


This transmission is confidential and intended
solely for the person or organization to whom
it is addressed. It may contain privileged and
confidential information. If you are not the
intended recipient, you should not copy,
distribute or take any action in reliance on it.

If you have received this transmission in error,
please notify the sender at the e-mail address above.

New Editor

After an international search, Ernie has been appointed editor of the
nzcreativecircle. We wish him all the best with his new position. Please
address all complaints to Ernie in the first instance.

nzcreativecircle HR dept

Tuesday, November 01, 2005

My portfolio


My name is Ernie, I may not have the right email address, if not
please excuse my intrusion. If you are interested
in some web design work for your company.

Please click the link below to see my portfolio:




If you would like to be removed from my address book permanently,
please click this link and type "remove" in the subject line: remove


10,000 visitors in 2 months. 2500+ in the past 7 days. 700+ on Friday. 550+
yesterday. 400 by 3pm today.

There's clearly an appetite for immediate industry news and gossip and
opinion, from brows of all heights.

We welcome contributions from everyone.

The Publishers