Jamie and Josh from MTC are the latest creatives to a lig a free trip to Cannes. Theirs is courtesy of Look for Look's billboard competition.
Apparently this was the best billboard produced in NZ in 2005 according to Look; we don't know who decided this. It's not that bad....but...it ain't, you know. Cannes material.
Anyway, Josh and jamie get the free trip so good on them.
Anyway, this is part of long-term strategy by Auckland creatives to take as much money as possible off New Zealand media orgaisations and get lots of free stuff. Especially trips.
They will join many of their peers up there and will of course have the right - if they elect to exercise it - to join Monsieur Lynchy in a naked run along La Croisette if Big Ad fails to win Best of Show. He promised! We have it in writing!
Steady on there, NZCC, Monsieur Lynchy here. This is what you have in writing from September 7 last year:
"I suspect it will win Gold or Silver at AWARD, Clio, The One Show and Cannes (perhaps even Grand Prix or Best of
Show at one of those), and Silver (or Silver Nomination) at D&AD...
...Let's compare notes in June next year."
One down (two Gold Pencils at AWARD), three to go.
But he did say he would run naked down La Croisette. Can't remember the context...
Update: A selection of comments regrading Cuisine and Masggie from Australians:
Award Man said...
The Cuisine campaign is dull and boring. Has been for years, never won a gong anywhere outside NZ.
It was better art directed years ago when Jeremy Taine worked on it, but essentially it doesn't get better than this. It's not like the UK Economist campaign, it's not clever at all. It's just a quiet little campaign no one give a second thought about, really.
Finally, an objective Kiwi. How refreshing.
I haven't seen the campaign for years, but I used to work in publishing and I know the work did wonders for Cuisine sales, which, award boy, are far more important than any fucking gong.
Award Man said...
Latest sales down to a mere 69,000, not like the good old days when you were in publishing old boy.
this ad is baaaaa!d. Sorry shit pun, shit ad